Mendip Times. Celebrating life on the Mendips and surrounding areas

Transcription

1 M e d i a P a c k Celebrating life on the Mendips and surrounding areas

2 Contents Welcome to 3 Circulation and readership 4 Coverage map 5 Distribution points 6 Geography and demographics 7 Magazine content and contributors 8 Magazine owners and editorial principles 9 Advertising rates and copy deadlines 10 Distribution points 11 Contact details 12

3 Welcome is an independently owned and produced, full colour, A4 monthly glossy magazine, available free from over 900 outlets across the wide-ranging and nationally famed Mendip Hills area of Somerset home to approximately 180,000 people. No other magazine focuses so closely on this very distinct and historic area, renowned for its natural beauty, recognised for its largely affluent population and coveted by advertisers as much for the spending power of its residents as the magnet status of the Mendip area, a major UK tourist destination. also operates its own online TV service MendipTV at A leaflet insert service within the magazine is available. The whole magazine is available on the internet at attracting thousands of readers worldwide.

4 Circulation and readership With a high quality print run of 22,500 copies per issue and rising, with its month long shelf life, was launched in June 2005 and reaches an estimated 100,000 people each month. Distribution of is through more than 900 outlets spread across the post code areas of BA 2/3/4/5/6/11/16 and BS 14/25/26/27/28/29/39/40/41. Stockists range from superstores to village stores and post offices, farm shops, supermarkets, garden centres, pubs, inns, hotels and restaurants, doctors surgeries, libraries and tourist information centres. A socio-demographic analysis, drawn from the Office of National Statistics, places our readership fairly and squarely in the ABC1 bracket ACORN profiling suggests the majority are wealthy achievers or comfortably off. Readership is supplemented by visitors to the area regular day trippers from neighbouring towns and counties as well as long stay tourists from much further afield. We can neither quantify or qualify our visiting readership but existing advertisers are confident they reach them, drawing in business-boosting passing and repeat trade through the glossy pages of magazine, as stocked in hot-spot visitor venues, from cafes, pubs, hotels and restaurants to key shops and tourist information centres across our area. * Monthly Aggregate Surveys

5 Coverage = catchment

6 Distribution points is available from over 900 outlets across the Mendips from superstores to village stores and post offices, farm shops, supermarkets, garden centres, pubs, inns, hotels and restaurants, doctors surgeries, libraries and tourist information centres. ALHAMPTON AXBRIDGE BALTONSBOROUGH BACKWELL BANWELL BARROW GURNEY BARTON ST. DAVID BECKINGTON BISHOP SUTTON BLACKFORD BLAGDON BLEADON BRENT KNOLL BRISTOL INTERNATIONAL AIRPORT BROCKLEY BRUTON BUCKLAND DINHAM BURCOTT BURRINGTON BUTLEIGH CAMERTON CASTLE CARY CHARTERHOUSE CHEDDAR CHELYNCH CHEW MAGNA CHEW STOKE CHEWTON MENDIP CHILCOMPTON CHURCHILL CLANDOWN CLEEVE CLUTTON COCKLAKE COLEFORD COMPTON DANDO COMPTON DUNDON COMPTON MARTIN CONGRESBURY COXLEY CRANMORE CROSCOMBE CROSS DITCHEAT DOULTING DRAYCOTT DUNDRY EAST HARPTREE EASTON EMBOROUGH EVERCREECH FARMBOROUGH FARRINGTON GURNEY FAULKLAND FELTON FROME GLASTONBURY GREEN ORE GURNEY SLADE HALLATROW HIGH LITTLETON HINTON BLEWETT HOLCOMBE HUNSTRETE HUTTON KEINTON MANDEVILLE KENN KILMERSDON LANGFORD LEIGH on MENDIP LITTON LOCKING LONG ASHTON LYDFORD ON FOSSE LYMPSHAM MARK MARKSBURY MASBURY MELLS MIDSOMER NORTON NAILSEA NETTLEBRIDGE NORTON MALREWARD NORTON ST PHILIP NUNNEY NYLAND OAKHILL PAULTON PEASEDOWN ST. JOHN PENSFORD PILTON POLSHAM PRIDDY PYLLE RADSTOCK REDHILL REGIL RICKFORD RODE RODNEY STOKE ROOKSBRIDGE ROWBERROW SANDFORD SHEPTON MALLET SHIPHAM SOMERTON STANTON DREW STANTON WICK STOKE ST MICHAEL STON EASTON STRATTON ON THE FOSSE STREET TARNOCK TEMPLE CLOUD TIMSBURY TRUDOXHILL TYTHERINGTON UBLEY UPHILL VOBSTER WALTON WANSTROW WEDMORE WELLS WEST HARPTREE WEST PENNARD WESTBURY SUB MENDIP WINFORD WINSCOMBE WOOKEY WOOKEY HOLE WRAXALL WRINGTON WRITHLINGTON YATTON

7 Geography and demographics Situated in a tourist enclave, magazine covers an area of approximately 350 square miles. The Mendip Hills are the backbone of our patch. Swathes of the Mendip Hills are a designated Area of Outstanding Natural Beauty one of just 41 AONBs in England and Wales, each sharing equal status to National Parks. With the cathedral city of Wells England s smallest city at its heart, distribution of is based on the local authority area defined by Mendip District Council. is the only publication to cover this area in its entirety. Distribution also captures affluent commuter belts for Bristol and Bath and key neighbouring Mendip communities, spread across the adjoining local authority areas of Bath & North East Somerset, North Somerset, South Somerset and Sedgemoor, as well as major regional centres like the Royal Bath and West Showground and Bristol International Airport. Well beyond the 10,400 population city of Wells, landmark towns and areas covered by include:- Cheddar population 5,000 and home to the world famous Cheddar Gorge Chew Valley combined population of all the villages in the affluent Chew Valley is 16,000 Frome population 24,500. Home to the annual Frome Arts Festival, attracting visitors from across the region Glastonbury population 8,700 and, because of its iconic Tor, currently preparing to stake a claim towards World Heritage Site status Midsomer Norton & Radstock joint population of this mining rich heritage area is 21,000 Shepton Mallet population 8,900. Home to the Shepton Mallet Cider Mill, producers of the nationally renowned range of ciders and world-famous Babycham. Street population 11,000. Home to the hugely popular Clarks Village multi-factory shopping outlet. Other largely affluent villages and parishes nestling in the distribution area include: Blagdon, Churchill, Langford, Congresbury, Wrington, Chew Magna, Dundry, Pensford, Chewton Mendip, Chilcompton, Mells, Cranmore, Ditcheat, Pilton, Baltonsborough, Wedmore, Axbridge, Winscombe, Sandford, Banwell, Long Ashton, Barrow Gurney, Castle Cary, Somerton, Backwell, Paulton, Timsbury, Yatton, Nailsea, Brent Knoll and many more. Also, sitting happily inside the inner circulation area are Priddy, home to the annual Priddy Folk Festival and Wookey Hole, near Wells, home to Wookey Hole Caves. Latest statistics* for the Mendip District Council local authority area alone are representative of and largely mirror the wider 180,000 population, 350 square mile circulation area: Representative Demographic Segmentation: Mendip District Council area only:- Population division:- 51.2% female, 48.8% male; 75% aged between 30 to 59. Highly mobile: 73% own one or more vehicles. 42,800 households: 32,100 of these owner-occupied. 12,490 couples live with dependent children; 12,390 without dependent children. 28,200 people in full-time employment. 10,000 work part-time. Another 9,000 people are self-employed. There are more than 4,000 small businesses based in this single local authority area. Of the major companies within the distribution area, you will find the household names of Clarks, Magners, Butcombe, Mulberry, Yeo Valley and Thatchers, plus major attractions at Cheddar Caves and Wells Cathedral as well as Glastonbury and the Roya Bath & West Showground.

8 Magazine content and contributors covers the news and views of local people and visitors, exploring local history, delving into local places and reporting on local events. Local experts comment monthly on the great outdoors; on walking, gardening, wildlife, health, fitness, food and drink, fishing, antiques, the internet and the general state of the property market in this neck of the woods. Regular contributors are:- Garden Food Jacob Whitson: is a chef and food writer who has worked in many of the West Country s most prestigious restaurants Outdoors Les Davies MBE: former senior warden of the Mendip Hills Area of Outstanding National Beauty Riding Rachel Thompson MBE: Rachel s work with landowners on the voluntary dedication of bridleways led to her being awarded the MBE in Weather David Maine: the former Met Office and BBC weatherman updates us on the local weather scene Health Dr Phil Hammond: A GP, broadcaster and performer, well-known for his radio and television appearances and his column in Private Eye. Wild Food Adrian Boots: A Landscape Ecologist, researcher and farm conservation advisor Walking Sue Gearing: author of several books and the foremost expert on walking on Mendip Food and Drink June Macfarlane: A former television producer. She is currently a public relations consultant in the food and drink industry. Gardening Mary Payne MBE: one of the bestknown gardening broadcasters in the area Caving Phil Hendy: A member of Wessex Cave Club and has been caving for over 45 years. Still active, his main interest is trying to find new caves Farming Mary James MBE: Mary has held senior positions in the NFU, Farmlink, Young Farmers and with the Royal Bath and West Agricultural Society. Wildlife Chris Sperring MBE: Conservation Officer for the Hawk and Owl Trust. Writer, broadcaster and one of the region s top wildlife experts

9 The magazine owners Outright owners and joint editors of Mendip Times magazine are career journalists Steve Egginton and Mark Adler who contribute a range of topical features every month. Steve Egginton lives locally in the Chew Valley. From deputy news editor at the Western Daily Press, Steve moved to GWR Bristol and later BBC Radio Bristol, as news editor. He became a television news producer at BBC Points West, before becoming station manager at BBC Radio Gloucestershire and then BBC Radio Oxford. He switched back to television, as Head of News, at ITV West. Steve is a former director of the Society of Editors and former chairman of its western branch. Fellow journalist Mark Adler, who lives near Shepton Mallet, began his reporting career with the Fleet Street News Agency. After working in London and Southampton, Mark headed west to Somerset, 20 years ago. Working on the Shepton Mallet Journal, the Bath Chronicle and then the Western Daily Press, Mark also moved into television, becoming news intake editor at BBC Points West and then planning editor at ITV West. Editorial principles Editorial in is independent of advertising. One is never bounced off, or compromised, by the other.

10 Advertising rates Advertisement size Dimensions (width/height) Price Full page with bleed 216mm x 303mm Full page 190mm x 275mm Half page landscape 190mm x 135mm Half page portrait 93mm x 273mm Quarter page 93mm x 135mm Eighth page 93mm x 65.5mm Sixteenth page 45mm x 65.5mm When booking a series of 3, 6 or 12 inserts, discounts of up to 33% are available. All prices shown are ex-vat. Finished hi-res artwork can be received in the following formats: pdf, eps, tiff, jpg, png Advertising copy deadlines 2016 Month Deadline Delivery February 15 January January 2016 March 12 February 23 February April 11 March 22 March May 15 April 26 April June 13 May 24 May July 17 June 28 June August 15 July 26 July September 12 August 23 August October 16 September 27 September November 14 October 25 October December 11 November 22 November January December 20 December We can also discuss with you a joint campaign with our associated internet service MendipTV.

11 Distribution Points is distributed monthly to over 900 outlets across the Mendip area, from superstores to village stores and post offices, farm shops, supermarkets, garden centres, pubs, inns, hotels and restaurants, doctors surgeries, libraries and tourist information centres. For the big picture on all our distribution outlets, covering post code areas: BA 2/3/4/5/6/11/16 and BS 14/25/26/27/28/29/39/40/41 see our separate, fully comprehensive, Distribution Points sheet.

12 Contact details is based in the Mendips at Blagdon s Coombe Lodge, the childhood home of landowner Sir David Wills, a member of one of the west country s most prominent families. Contact us at:, Coombe Lodge, Blagdon, Somerset, BS40 7RG Tel: Fax: for advertising: for news: for letters: [email protected] [email protected] [email protected] Find and see us on the worldwide web Log on to to view the whole of our latest edition on-line that s editorial and all our advertisers too exactly as they appear in the glossy, printed pages of the magazine. See us on TV too. Go to the website: then simply click on the Mendip TV icon or go directly to all you need is a standard media player on your PC. celebrated its 10th anniversary last year and is now firmly established as the most popular local magazine in the area, both with readers and advertisers.