WELCOME TO WINDSOR. Printing, posting and operations are all local and employee staffed, ensuring unrivalled quality control and posting expediency.

Transcription

1 WELCOME TO WINDSOR OUTFRONT Media has the dominant share Out-of-Home media in the Windsor CMA. Our prime assets include Posters and Permanents. We deliver the ability to build reach or target specific niche areas depending on client objectives. Printing, posting and operations are all local and employee staffed, ensuring unrivalled quality control and posting expediency.

2 WINDSOR PROFILE Windsor is the southernmost city in Canada and is located directly across from Detroit, Michigan, across the Detroit River. The city s close proximity to the US makes it a unique media market; TV and radio are dominated by Detroit signals, making it difficult to reach Windsor residents with Canadian broadcast advertising. Even newspaper readership is strongly influenced by the US. It s a unique situation that makes the potential impact of Out-of-Home media that much greater. The region offers a highly skilled work force, education al excellence and an outstanding quality of life. The Detroit-Windsor Tunnel is the world s only vehicular underwatertunnel that crosses International borders, serving almost 9 million vehicles per year. It is also the busiest of all Canada-U.S. border crossings. OUTFRONT Media s experienced and trusted market professionals and dominant OOH media footprint provide the best options to create innovative solutions for your business. MEDIA FORMATS Posters Permanents All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media s web mapping program at /en/mediafinder/ MARKET FACTS CMA Population 325,817 47% of population obtains postsecondary education Average Household Income $105,221 Transportation hub for rail, truck, air and deep-water shipping Major Ethnic Groups: Arabic, Italian and Chinese 1 university, 2 colleges Key Industry Sectors: automotive, advanced manufacturing, agriculture and food processing Windsor is home to 215 parks encompassing 2,800 acres of green space, offering plenty of recreational possibilities Approximately 30% of total trade between the U.S. and Canada crossed the Detroit-Windsor border annually. Daily total two-way goods trade between Ontario and the U.S. is valued over $800 million. SOURCES: Manifold Data Mining, Superdemographics 2014; City of Windsor Tourism & Econopmic Development

3 MAJOR POINTS OF INTEREST Festivals & Events Convention Centres Art of Eating Food & Wine Festival Art in the Park Balloonapalooza Carrousel of Nations Kingsville Fantasy of Lights LaSalle Strawberry Festival River Lights Festival Shores of Erie International Wine Festival Windsor International Film Festival Windsor Summer Fest Colleges/Universities Caesar s Windsor Hilton Windsor Holiday Inn & Suites Windsor Ambassador Bridge Shopping Devonshire Mall Tecumseh Mall Windsor Crossing St.Clair Residence & Conference Centre University of Windsor Conference Centre Assumption College St.Clair College University of Windsor Sports Windsor Spitfires (OHL) Windsor Express (NBL) Tourist Attractions 100 Mile Penninsula Coastline Adventure Bay Family Water Park Caesars Windsor Casino Canadian Club Brand Centre Essex County Steam & Gas Engine Museum Fort Malden Gibson Gallery Odette Sculpture Park Olde Sandwich Towne Pelee Island Point Pelee National Park Riverfront Festival Plaza Amphitheatre Windsor Essex Pelee Island Wineries Windsor Symphony Orchestra

4 WINDSOR MEDIA Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. Permanents Permanents are the WOW factor in Out-of-Home. Locations are so high profile that they often exceed their function as an advertising platform and become branded landmarks! Size varies depending on location but is always large and prominent. Located in high traffic areas, they are coveted and often used for long term campaigns in which an advertiser wants to dominate a critical pathway within a city or major highway.

5 WINDSOR MAP Windsor CMA Posters & Permanents

6 WINDSOR CONTACT OUTFRONT Media Windsor 1785 Walker Road Windsor, ON N8W 3P2 Telephone: