GOWER WARD PROFILE. Information, Research & GIS Team, City and County of Swansea, October 2015

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1 GOWER WARD PROFILE Information, Research & GIS Team, City and County of Swansea, October 2015 Population: 3,600 (source: mid-2013 estimates, rounded - Office for National Statistics / ONS) Councillors (Electoral vote, May 2012): Richard Lewis (Liberal Democrat 826). Turnout = 47.51%. Electorate (May 2012): 3,030 Welsh Government and UK Parliamentary Constituency: Gower Location: The most westerly ward in Swansea, and part of the Gower Peninsula. In 1956, Gower was the first Area of Outstanding Natural Beauty (AONB) to be designated in the UK chosen for its outstanding landscape and coastline Neighbouring Wards: Penclawdd, Fairwood, Pennard Regeneration Designations: Rural Development Plan eligible ward Area: 11,484 hectares (2011 Census figure) / km² Population Density: 0.3 people per hectare (2011 Census) Population Change (2003 to 2013): -100 / -3% (ONS estimates, rounded) Employment: 1,100 (ONS workplace estimate, 2014). Major employers: tourism, agriculture and City & County of Swansea (primary schools).

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3 POPULATION STATISTICS Mid-2013 population estimates Age Gower Gower Swansea Structure Population % % Aged: , Total 3, Male 1, Female 1, th highest ward population in Swansea, but joint lowest population density (with Mawr). Low proportion of year olds compared to the Swansea average. Higher percentage of people aged 45 and over. Low birth rate but death rate above the Swansea average. High proportion of people with higher level qualifications and couple households. Age Female Male Population Source: Small area population estimates (2013), ONS Births & Deaths Gower Swansea Births (2013) 22 2,488 Birth Rate Deaths (2013) 49 2,524 Death Rate Source: 2013 Vital Statistics / population estimates, ONS. Note: Birth and death rates expressed per 000 population (rates produced by CCoS using ONS estimates) Census Data Population Characteristics Gower Gower % Swansea % People: born in Wales 2, born outside UK in non-white ethnic groups with long-term health problem or disability with no qualifications (aged 16+) with higher level qualifications (aged 16+) 1, able to speak Welsh (aged 3+) Household Composition Gower Gower % Swansea % Total households / (Average Household Size) 1,471 (2.4) (2.3) Household type: One person: Age Other One family only: All aged Married or Same-Sex Civil Partnership Couple Cohabiting Couple Lone Parent Other Household Types Source: 2011 Census, ONS.

4 DEVELOPMENT AND HOUSING Gower Ward forms the more remote western part of the Gower Peninsula. Until the second half of the 20 th Century it was largely made up of scattered small farming communities, each with their own distinct character. Suburbanisation has seen the expansion of some of these villages, although the strict planning regulations of the Gower AONB have restrained housing development and many of the settlements have retained their historic core and are designated as Conservation Areas. Due to the beautiful environment and restricted number of homes available, house prices in the area tend to be very high. Modern detached dwellings and converted character homes make up the majority of the upper end of the housing market. A selection of typical residential properties currently for sale in the ward, and their sale prices, are shown below: Knelston 399,950 Lunnon 595,000 Burry Green 4 bed detached 690,000 Rhossili 715,000 Oxwich 895,000 Llangennith 975,000 Property photographs and prices were taken from Rightmove, the UK's number one property website, on 26/10/2015, and are reproduced with their permission. Housing Statistics: Accommodation Type and Tenure (Source: 2011 Census, ONS) 100% 100% 90% Accommodation - Gower 90% Tenure - Gower 80% 70% 66.0 Detached Semi-Detached 80% 70% 55.0 Owned Outright Owned with a Mortgage/Loan 60% Terraced (incl. End-Terrace) 60% Rented from Council 50% Flat, Maisonette or Apartment 50% Rented from RSL/HA 40% Caravan or Other Mobile/Temporary 40% Private Rented 30% 30% 29.7 Other 20% % 10% 0% % 0% Dwelling Stock by Council Tax Band, March 2015 Council Tax Band: A B C D E F G H I Total Gower ,940 Gower % Swansea % Source: Valuation Office Agency (VOA) administrative database. [Note: aggregated, rounded Lower Super Output Area (LSOA) data]

5 SOCIO-ECONOMIC CHARACTERISTICS Estimates of average weekly total household income for Gower are available via ONS Modelbased estimates at MSOA (Middle Super Output Area) level for 2007/08. The figure for Swansea 030, the MSOA which most closely aligns to the ward (see map adjacent), is 710; the highest (of 31 MSOAs) in Swansea and 34% above the Swansea median of 530. NS-SeC data (socio-economic position based on occupation) indicates a higher than average level of managerial and professionals (NS-SeC classes 1-2) and far lower proportions of routine and manual occupations (NS-SeC classes 5-7). Socio-economic classification (NS-SeC) Gower Gower % Swansea % All usual residents aged , Higher managerial, administrative and professional 1, Intermediate occupations Routine and manual occupations Never worked and long-term unemployed / Not classified Source: NS-SeC National Statistics Socio-economic Classification (three-class version) Census, ONS. ECONOMY AND LABOUR MARKET Recent claimant data indicates below average unemployment in the Gower ward and low benefit claimant rates. Economic activity rates are above average, with a high proportion of self-employment (including those working in agriculture and tourism). There are a high proportion of retired people in the economically inactive population. Benefit Claimants Gower Rate % Swansea % Unemployment Benefit (JSA): Sep Incapacity Benefits (ESA/IB/SDA): Feb Disability Living Allowance: Feb Income Support: Feb Pension Credit: Feb State Pension Claimants: Feb-15 1,070 Source: Jobcentre Plus administrative system, Dept for Work and Pensions. Economic Activity (people aged 16-74) Gower Gower % Swansea % Economically Active 1, Employees: Part-time and Full-time 1, Self-employed Unemployed Economically Inactive Retired Looking after Home or Family Long-term Sick or Disabled Other Students (economically active and inactive) Source: 2011 Census, ONS.

6 WELSH INDEX OF MULTIPLE DEPRIVATION WIMD 2014 based on Lower Super Output Area (LSOA) geography Gower consists of two LSOAs. Gower 1 (mainly to the west and south) emerges as slightly the more deprived of the 2 LSOAs in the ward (ranking 97 th out of 148 in Swansea and 1,445 th out of 1,909 in Wales). Gower 2 ranks 100 th in Swansea and 1,538 th in Wales. As might be expected, both LSOAs rank relatively highly in terms of the access to services domain, at 1 st and 2 nd most deprived in Swansea respectively, and within the 10% most deprived LSOAs in Wales. LSOA Overall index Domains: Income Employment Health Education Access to Services Community Safety Physical Environment Housing Gow Gow Source: Welsh Index of Multiple Deprivation (WIMD) 2014, including August 2015 revisions, Welsh Government. Note: LSOAs ranked (Swansea), (Wales). CRIME The table below indicates the annual number of offences by type taking place within Gower since 2009/10, together with crime rates per 1,000 population for 2013/14. Year (1 April - 31 March) Burglary Theft from vehicles Theft of vehicles Fraud & forgery Offence Group Other theft Criminal damage Violence Drug offence Other Annual total 2009/ / / / / /14: Rate per Swansea Rate (2013/14) Source: Data provided by Business Intelligence Analysts, Western BCU, South Wales Police. Note: Rates derived from 2011 Census population estimates, ONS.