Media Kit. TRIBUNE MEDIA GROUP tribunemediagroup.com

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1 TRIBUNE MEDIA GROUP tribunemediagroup.com Media Kit

2 Pleased To Meet You We re Tribune Media Group. We specialize in helping businesses large and small connect with their target customers in the Chicagoland market. Our brands provide engaging premium content to consumers, and integrated marketing, media and business services to advertisers. Our media portfolio delivers over 90% market reach with unique hyper-local and mass-targeting capabilities that are unmatched by local competitors. TRIBUNE MEDIA GROUP tribunemediagroup.com

3 HOW WE DELIVER A Proven Approach Our experts specialize in crafting customized solutions designed for your needs. Marketplace Knowledge We understand Chicagoland consumers and what it takes to reach them. Media With Impact Our diverse portfolio of media brands reaches over 90% of the marketplace. Business Services Our full range of services takes your campaign to the ultimate level. Results We have a proven track record of helping clients achieve success. TRIBUNE MEDIA GROUP tribunemediagroup.com

4 Chicago CITY & SUBURBS chicago Chicagoland is home to 9.7 million people: multi-cultural, urban and suburban. TRIBUNE MEDIA GROUP tribunemediagroup.com

5 Millenials MillenNials This coveted group of year-olds makes up over 1/5th of Chicagoland. 1 Not only are they digitally savvy, 41% read at least one print publication each week. 2 Hispanics With $32 billion in buying power, Chicagoland s Hispanic population has grown 30% in the past 10 years to 2 million people. 4 Over 200,000 Hispanics have used their mobile device to read newspapers in the past month. 3 Suburban Boomers Boomers age account for 70% of the nation s disposable income. 5 They make up over 2.5 million of the population in Chicagoland 1 and spend 7.8 hours online each week, on par with the general market. 2 Families with Kids Families represent over 1 million households in Chicagoland and primarily reside in the suburbs. 1 Last year they spent nearly $800 per family online. 2 Affluent Adults This group stays busy, balancing work, travel, entertainment and loved ones. 1 in 4 spends at least an hour each day accessing the Internet on a smartphone. 2 Get to know the people of Chicagoland Working Moms Nearly 40% of working women in Chicagoland have children. They juggle a lot and often seek out opportunities of convenience. 4 out of 5 working moms have shopped for an item online in the past 12 months. 3 Teens Nearly 30% of teens in the U.S. lived in highincome homes of $100k+ in 2012 accounting for major spending potential. 6 In Chicagoland, teenagers make up 11% of the marketplace. 1 TRIBUNE MEDIA GROUP tribunemediagroup.com

6 The value of media The average Chicagoan spends over 10 hours of their day exposed to various media. 15 Online 91% of Internet users have gone into a store after being influenced by an online experience. 7 Newspaper 84% of newspaper readers check newspaper ads on a regular basis. 8 Mobile 87% of connected devices sales by 2017 will be tablets and smartphones. 9 Out of Home The projected growth rate for OOH media is the highest for all traditional media. 10 Magazines Magazines have a long shelf-life, high pass-along rate and the ability to target and fully engage audiences. 11 TV Local TV advertising spending is projected to grow 1-3% each year. 6 Radio 28% of people age 12 and older visited an advertiser s website after hearing a broadcast radio ad. 12 Events Event sponsorship in the U.S. was a $20 billion business in Mail 75% of consumers say they have examined their mail more closely in recent months to search for coupons and discounts. 14 TRIBUNE MEDIA GROUP tribunemediagroup.com

7 is your one-stop SHOp for media, connecting ChicagOLand consumers across their media of choice We understand your audience We know media We deliver on your business needs»» core Brands»» Targeted Brands»» CLASSified MARKetpLaceS»» events»» BUSineSS SeRVices TRIBUNE MEDIA GROUP tribunemediagroup.com

8 Core Brands WITH MAXIMUM IMPACT TRIBUNE MEDIA GROUP tribunemediagroup.com

9 core Brands WGN-TV TV, Online, Mobile, Events Broadcasting more local news than any other Chicago station. A wide variety of programming including CW network affiliate programming plus Cubs, Sox, Bulls and Blackhawks games Home of the Chicago Weather and Tom Skilling Reaches a wider audience with more local coverage Chicago tribune Newspaper, Online, Mobile, Magazine, Events, Out of Home Chicago s #1 source for trusted news and information. Sunday paper out-circulates all other newspapers in the market, combined Chicagotribune.com reaches more Chicagoans than any other local news site Achieves mass and targeted reach down to the household level CLTV TV, Online Chicago s source for local cable news and targeted programming. #1 local news station Airs targeted 30-minute programs focused on health, home and entertainment Offers customized inprogram marketing opportunities WGN Radio 720 Radio, Online, Mobile, Events Engaging Chicagoans with the best news, talk and sports radio. Home to Chicago s most popular on-air personalities Cubs, Blackhawks and Northwestern play-by-play Wide range of programming available to target messages TRIBUNE MEDIA GROUP tribunemediagroup.com

10 Targeted Brands Designed for the diverse needs of Chicagoland consumers TRIBUNE MEDIA GROUP tribunemediagroup.com

11 targeted Brands RedEye Newspaper, Online, Mobile, Events, Out of Home Chicago s #1 daily news source, delivering a brief and clever take on news, sports and entertainment. Engages an active, educated audience with buying power Reaches a highly desired millennial audience Hoy Newspaper, Online, Out of Home, Events Reach and engage Chicago s Hispanic community. Chicago s largest Spanishlanguage daily newspaper Source for culturally relevant news and information Multiple platforms engage consumers through their medium of choice TribLocal Print, Online Your community-driven resource for hyper-local news and information in the Chicagoland suburbs. 16 unique print editions delivered with Chicago Tribune (Thursday) Network of 42 communityspecific websites Inside Shopper Print, Online Where businesses connect with local shoppers online. Attracts an audience of engaged, active shoppers Provides opportunities for branded content on a variety of topics Offers digital circular destinations for local consumers Metromix Online, Events Chicagoland s source for the latest in entertainment and nightlife. Reaches and engages entertainment enthusiasts in the city and suburbs Trusted brand delivers local entertainment listings and events Connects brands with young, digitally savvy trendsetters ChicagONow Online Chicago s largest active blogging community. Its network of hundreds of blogs connects Chicagoans to the latest topics Aligns advertiser messages with a variety of categories and topics Custom blog opportunities TRIBUNE MEDIA GROUP tribunemediagroup.com

12 targeted Brands Chicago Magazine Magazine, Online, Events Chicago s premier resource for residents and visitors alike. The largest city monthly magazine in the Midwest Award-winning writing and photography Special supplements Chicago Fashion and Chicago Home + Garden Naperville Magazine Magazine, Online An in-demand resource for affluent and educated consumers in Chicago s west suburbs. Reaches a targeted audience in the Naperville area Captures the essence of luxury living Each issue covers a variety of topics that align well with distinct industries The Mash Newspaper, Online, Events A one-of-a-kind brand that connects to Chicagoland teens. Print edition delivered to 260+ schools each week Student-generated content keeps readers engaged Reaches Chicagoland teens in both the city and suburbs TRIBUNE MEDIA GROUP tribunemediagroup.com

13 Classified Marketplaces TRIBUNE MEDIA GROUP tribunemediagroup.com

14 ClaSSified Marketplaces CareerBuilder Online America s #1 online recruitment website. Reaches a highly desirable audience, locally and nationally Backed by a growing network of 1,000 partners Provides scalable advertising solutions for any budget Cars.com Online The nation s leading destination for online auto shoppers. Provides local and national reach options Backed by expert advice on how to drive success online Multiple site features help create listings with impact Cars Magazine Magazine, Online Chicago s resource for the latest automotive news and pricing. Distributed in 2,800+ hightraffic Chicagoland locations Reaches an audience of highly engaged car shoppers In partnership with Chicago Tribune and Cars.com HomeFinder.com Online Connecting a targeted audience to agents, brokers and builders. Connects with 2.5 million monthly home shoppers Achieves both local and national visibility with listings Backed by a network of over 130 newspapers TRIBUNE MEDIA GROUP tribunemediagroup.com

15 Events Live Experiences TRIBUNE MEDIA GROUP tribunemediagroup.com

16 Events Tribune Events Group Producing extraordinary events and engaging experiences in Chicago. Offers Signature Events, Custom and Partnership Promotions, and Venue Services Creates experiences designed to influence, inform and entertain Network of partnerships and events offers a variety of options N A T I O N TribNation Events Encouraging Chicagoans to speak out, be heard and stay connected. Events range from hands-on workshops to large policy discussions Event series includes: Chicago Forward, Press Pass, Printer s Row, TribU and Chicago Top Workplaces Sponsorship opportunities for businesses Printer s Row The Midwest s largest outdoor book festival. Reaches engaged, educated Chicagoans Offers sponsorships with a wide variety of promotional media support Provides activation opportunities to connect brands to 125K+ attendees TRIBUNE MEDIA GROUP tribunemediagroup.com

17 Business Services full-service solutions TRIBUNE MEDIA GROUP tribunemediagroup.com

18 Business Services 435 Digital Helping businesses of all sizes grow through digital marketing. Web design and development SEO Social media Training for businesses MediaWorks Empowering brands to connect, engage and inspire their most vital consumers through insight-guided media campaign solutions. Data-centric campaign solutions Campaign performance ROI Scalability across top markets Tribune Recruitment Services Recruitment solutions that make it easy for your business to connect with top talent. A suite of products and services that can fit any organizations HR recruiting needs Positions you to recruit the best talent in the marketplace Our custom solutions meet every need and budget Tribune Direct Chicago s go-to resource for direct marketing solutions. Full-service, nationwide provider of strategic direct marketing solutions Services include program design, database services, list acquisition, complete production and delivery High-end digital press provides high quality 4-color personalization TRIBUNE MEDIA GROUP tribunemediagroup.com

19 Business Services Content Solutions Specializing in the development, printing and distribution of specialty publications. Publications designed to engage target audiences Multiple options for targeted distribution Aligns brands with engaging content from Tribune editorial staff Creative Services Where businesses go for smart, savvy multiplatform marketing creative. Campaign design Ad creation Video production Mobile Solutions Specializing in mobile strategies that maximize media buys. Custom mobile strategies aligned to marketing campaigns Wide variety of mobile solutions across a vast portfolio of brands SMS /text campaigns Co-Op Advertising Our experts are here to help your business maximize your co-op advertising opportunities. Identifies earned dollars by manufacturer Simple process to work with manufacturers Custom marketing plans designed to optimize your ad frequency Out of Home Delivering custom outdoor advertising with impact. Break through the clutter with a unique and engaging platform Aligns to existing media buys Reaches consumers near their point of purchase Preprint Network Achieve maximum market penetration through our trusted distribution network. Creates scalable solutions to reach targeted audiences Delivers trusted distribution channels to get brands noticed Customizes targeted preprint solutions for any size budget TRIBUNE MEDIA GROUP tribunemediagroup.com

20 Results Your business Tribune Media Group Chicagoland Consumers From small and local businesses to National advertisers and agencies, we follow an approach that connects you to Chicagoland consumers. As part of our Charitable Foundation, Coldwell Banker Residential Brokerage is proud to partner with the Ronald McDonald House. We are especially thrilled to see all of the excitement and fun that the guests have at the downtown location when they use the Photo Kiosk to share and send photos to friends and loved ones. The Kiosk has brought many smiles to those who need them, and we couldn t be happier with how that helps our community. Tribune Media Group: outstanding, energetic and professional. It s always a pleasure to work with them. Their help has been a great asset to OAK Orthopedics. Mark Sutton, Director of Practice Development OAK Orthopedics Tribune Media Group is an excellent partner for Goodman Theatre. In addition to providing some of the most impactful advertising mediums in Chicagoland, they have become a valuable media sponsor, providing additional support for the work we do on our stages. Jay Corsi, Director of Advertising & Sales Goodman Theatre Chris Haran, Director of Strategic Planning and Initiatives Coldwell Banker Residential Brokerage TRIBUNE MEDIA GROUP tribunemediagroup.com

21 Connect with us facebook.com/tribunemediagroup twitter.com/tribmediagroup 435 N Michigan Ave, Suite 200 Chicago, IL tribunemediagroup.com linkedin.com/company/ chicago-tribune-media-group Phone: SOURCES: 1. Nielsen Claritas, 2013; 2. Scarborough Chicago Tribune Custom Recontact Study, R1 2013; 3. Scarborough R1, 2013; 4. Ipsos 2012 U.S. Diversity Markets Report; 5. August 2012 Nielsen/BoomAgers Report; 6. Nielsen, 2013; 7. Dimensional Research, Technology Blurs the Line of Online vs In- Store Shopping, December 2012; 8. NAA, How America Shops and Spends, 2013; 9. IDC, Worldwide Smart Connected Device Forecast, September 2013; 10. Outdoor Advertising Association; 11. The Association of Magazine Media; 12. Nielsen Audio/Media Monitors/Coleman Insights; 13. IEG annual sponsorship report, 2013; 14. USPS 2012 Mail Moment Study; 15. Media Audit 2010