CBMove.com emarketing Advantage

Transcription

1 C O L D W E L L B A N K E R CBMove.com emarketing Advantage Trusted Agents with the Right Tools for Smarter Decisions

2 CBMove.com C O L D W E L L B A N K E R emarketing Advantage TABLE OF CONTENTS Real Estate s New Reality Your Buyer is Online...3 Expanding the Buyer Universe... 4 Location, Location, Location An Innovation Leader Redefining Customer Service Enjoy the emarketing Advantage... 13

3 Real estate s new reality your buyer is online. Use of Media During Homes Search Process 1 Since 88% of home shoppers use the 71% 74% 77% 80% 84% 87% 90% 89% 88% Internet as part of their home search 1, a comprehensive online marketing program is essential to generating the greatest possible demand for your home. 53% 55% 50% 50% 41% 41% 47% 40% 36% 30% Internet Newspaper Coldwell Banker s websites provide rich text, multiple photos, school and neighborhood information, driving directions, affordability charts and much more. Classified advertising is no longer able to satisfy the consumers demand for timely information, nor does it provide visual images. Coldwell Banker Residential Brokerage uses its size and resource advantage to dominate the Internet, entering into national marketing relationships with the world s top real estate sites. This creates the broad-based exposure for your home that makes it easy for buyers to find your property, but is next to impossible for local or regional brokerages to replicate. When a home shopper finds your property, Coldwell Banker s feature-rich websites provide the service tools to encourage shopper interest and help buyers and sellers stay connected throughout the transaction process National Association of REALTORS Profile of Home Buyers and Sellers.

4 CBMove.com Expanding the buyer universe. As the first real estate company to fully embrace the Internet and continue to provide the latest innovative technology, Coldwell Banker Residential Brokerage has perfected the formula for expanding your home s exposure to potential homebuyers. Today, through our careful investment and powerful alliances, we ve claimed virtual ownership over the Internet s most exclusive real estate exposing your home to a global audience of over 15 million buyers on 550+ highly-trafficked websites every day. FrontDoor.com OpenHouse.com IHT.com Trulia.com Yahoo! Real Estate REALTOR.com Zillow.com coldwellbanker.com CBMove.com Homes.com AOL RealEstate NYTimes.com MSN HomeFinder.com WallStreetJournal.com emarketing that makes a difference. A homebuyer is nearly three times more likely to use the Internet than newspapers at some point during their home search process. 2 By providing our sales associates with a comprehensive emarketing program, Coldwell Banker Residential Brokerage is helping to ensure that your property appears where today s homebuyers will be shopping. The most powerful online agent branding program features or showcases your property on the dominant real estate-related websites REALTOR.com, Trulia, Zillow, Yahoo! Real Estate, AOL and MSN. Your property is seen by buyers three times more often than it would be without this enhancement, offered only by Coldwell Banker Residential Brokerage. Homebuyers start online so do we. 88 percent of homebuyers are searching online. 2 To tap into this audience of homebuyers, we are continually purchasing key real estate search terms on major search engines like Yahoo! and Google. The millions of dollars we are spending on search engine advertising this year includes thousands of search terms National Association of REALTORS Profile of Homebuyers and Sellers. 3 Based on the estimated retail value of NRT LLC s annual spend for search engine advertising. Coldwell Banker Residential Real Estate is a member of the NRT family of companies. NRT has over 760 offices and 46,000 sales associates operating in over 35 metropolitan areas.

5 It s an axiom as old as the industry itself. Location is everything! That s why Location, Location, Location. >> CBMove.com With over 2.7 million visitors 4 last year, CBMove.com is Washington D.C. s premier real estate website displaying over 100,000 listings throughout the area. With the innovative online tools and detailed property information, this has helped thousands of local home sellers tap into the broadest pool of potential homebuyers. Coldwell Banker Residential Brokerage has built, brokered and bought some of the Internet s most valuable real estate for hosting your home listing. Through powerful alliances, your property appears on over 550 websites and is exposed to 15 million visitors every day. >> Special Features My Home Finder provides automatic notification. When a buyer s search criteria matches your property description, they are notified of your listing, your next open house and any price changes. Upgraded search functions increase consumer interactivity, speed and usability. These include multiple ways to search, from recently reduced listings to new and luxury properties. Advanced mapping, intuitive search features, map open house directions and more. Sales associate and text messaging functionality enables potential homebuyers to connect quickly and easily with your associate, the one person who knows the most about your home and its unique characteristics. Favorite listings can be shared with others via Twitter, Facebook, Google+ and more through icons at the top of each detail page. This provides a link to the enhanced listing page to everyone in the sender s social sphere. 4 Google Analytics, February 2012

6 CBMove.com >> coldwellbanker.com Our nationally advertised website enjoys 2.1 million potential homebuyers among its monthly visitors 5. Formatted for smartphones, this site offers the first-of-its-kind iphone app available. According to Nielson and comscore Media Metrix, Coldwell Banker websites had the highest number of unique visitors among all national real estate brands for >> coldwellbankerpreviews.com This award-winning site features more than 15,000 luxury property listings, an exceptional home inventory that attracts affluent buyers from more than 100 countries worldwide. >>RealEstate.AOL.com Our listings are exposed to the entire AOL online community of over 7.3 million unique users 8. >> ExceptionalPropertiesOnline.com Our $1 million-plus properties are posted on RobbReport.com. An enriched multimedia format expands brand awareness and provides consumers with timely information, expert recommendations and access to purchasing ultra-luxury goods online, driving over 83,000 visitors to its site each month 6. 5 Coldwell Banker Real Estate Corporation 6 Web Trends, July 2010

7 >> FrontDoor.com 4 million listings are viewed by over 5.2 million monthly visitors and our properties are exposed to over 89 million households via HGTV.com 7. >> OpenHouse.com Our open houses receive maximum exposure, as 3.5 million properties are displayed via HGTV.com. >>HomeFinder.com This site connects our listings with buyers and sellers via the local real estate sections of over 350 newspapers nationwide, and offers more than 3 million listings, which are viewed by over 2.2 million monthly visitors. >> Homes.com Our homes are exposed to over 10 million monthly visitors. 7 HGTV.com, 2010

8 CBMove.com >> NYTimes.com Our residential listings are featured in the popular real estate section on NYTimes.com/Great Homes, with over 45 million monthly page views. >> IHT.com Our homes and land are displayed in the upscale International Herald Tribune s Properties section, attracting 500,000 monthly visitors in 160 countries as the global edition of the New York Times. >> PrimeLocation.com PrimeLocation.com s sister UK property website displays $1 million-plus properties from nearly 13,000 real estate offices, generating over 5 million monthly visitors. >> FindAProperty.com PrimeLocation.com s sister UK property website displays $1 million-plus properties from nearly 13,000 real estate offices, generating over 5 million monthly visitors. >> REALTOR.com All Coldwell Banker listings are showcase enhanced listings. The National Association of Realtors website receives over 24.4 million visits per month 8, and is ranked #1 in minutes per visit 9. >> MSN Real Estate As part of MSN.com, which receives over 80 million monthly visitors, homebuyers are driven to view our listings on MSN Real Estate. 8 Com Score, January Media Metrix reporting the average number of unique visitors to REALTOR.com

9 >> Trulia.com Your property listing will be enhanced on Trulia.com and link to 17.6 million monthly visitors 8 referred by partner websites. Trulia.com links interested homebuyers directly to your property listing on FloridaMoves.com. >>UniqueHomes.com The premier real estate magazine has brought $1 million-plus luxury properties and high-end homebuyers and sellers together for 40 years, resulting in billions of dollars in sales worldwide. Unique Homes targets affluent consumers in more than 80 countries around the world. >>WallStreetJournal.com All listings over $500,000 are delivered to the leading provider of business and financial news on the Web with over 14.5 million unique monthly visitors. >>cn.wsj.com (China) & PropGoLuxury.com Since 9% of international buyers purchasing U.S. homes are from China, all of our $1 million-plus listings are now featured on the Chinese edition of the Wall Street Journal and its host, PropGoLuxury.com, reaching over 20 million monthly visitors.

10 CBMove.com >> Yahoo! Real Estate Your home s listing is specially enhanced on Yahoo! Real Estate and reaches over 23.9 million monthly visitors 8 with multiple photos, property details and more. >> Zillow.com One of the most visited real estate websites and powerful consumer brands, Zillow averages 24.6 million monthly visitors 8 and includes enhanced Coldwell Banker property listings. >> 1stdibs.com Our $1 million-plus properties in select markets are featured in 1stdibs new luxury real estate section, reaching a worldwide audience of affluent collectors for over 2.2 million visits and 55 million page views a month. Nearly 500,000 registered users receive a weekly link to 1stdibs online magazine. Ask your sales associate for a complete list of over 550 websites where your listing will appear or click here.

11 An Innovation Leader. Smartphone and iphone Search Optimization Coldwell Banker continuously innovates, staying on the cutting edge of the real estate industry. We do everything possible to showcase your property most effectively. Coldwell Banker is the first national real estate brand to: Customize our site for smartphone screens Display listings on a GPS device Launch an iphone app showcasing millions of our own international listings and international data exchange (IDX) properties in thousands of markets worldwide Launch an ipad app that pulls in property and agent videos into a real estate search for cities and countries across the globe Video Home Showcasing on YouTube.com Coldwell Banker On Location SM is the first dedicated video real estate channel on YouTube. On Location SM allows buyers to search videos via map and has had over 3 million visitors since its launch. Also featured is a neighborhood ratings system powered by Yelp! the premier city guide for area hotspots with input from users like you.

12 CBMove.com Redefining customer service. After generating the greatest exposure for your property, we follow it up with the most knowledgeable and responsive customer service in the business. Before we changed how the industry looks at technology, almost half of the online inquiries made to sales associates went unanswered. Of those inquiries that did receive a reply, the average response time was measured in days. Now, the technology and infrastructure of Coldwell Banker Residential Brokerage enables immediate sales associate notification, making it possible to respond to potential buyers within seconds. Online Rapid Response System With our proprietary online rapid response system, LeadRouter, your sales associate has a tool that ensures every potential buyer for your property receives a fast, professional response. All online inquiries about your property from our websites and partner websites will go directly to your sales associate s cellphone within seconds. In the blink of an eye, your potential buyer can connect with the one sales professional who best knows your home and its unique selling features. Web Traffic Report Updated monthly, this report reflects overall traffic and engagement on CBMove.com, ColdwellBanker.com, REALTOR.com and our national partner websites. Information includes types of traffic, countries and states of origin, referring sites, leads and listing views. Online Showing Report Our Online Showing Report System provides the number of click-throughs or views your property receives on CBMove.com, coldwellbanker.com, REALTOR.com, Trulia, Zillow, Yahoo! Real Estate, AOL, MSN and NYTimes.com. These reports can be produced weekly, monthly or by date range.

13 Enjoy the emarketing advantage. While the thought of creating a successful emarketing plan that will ensure your home s sale may seem overwhelming, the reality is easy. Choose to work with a Coldwell Banker Residential Brokerage sales associate. The keys to selling your home online. It takes the right mix of technology, resources, expertise and knowledge to make the most of your emarketing opportunities. We have it all. Now, when you ask, What are you doing to sell my home? your Coldwell Banker Residential Brokerage sales associate will respond: I m generating broad exposure for your property with unprecedented spending on America s leading Internet real estate sites and portals. I m making sure your listing is exposed to 15 million buyers on 550+ websites every day at no additional cost to you. I m posting multiple photos of your home and a detailed property description two of the most sought-after features by online home shoppers. I m using tens of thousands of search terms on the Internet s biggest search engine sites to drive buyers to your online property. I m using the latest technology to respond immediately to your service requests and the inquiries of interested buyers. Selling in ways the others can t. As part of the largest full-service residential brokerage company in the U.S. and on the Internet, Coldwell Banker Residential Brokerage has the technology and resources to do it all. We ensure your listing will be seen by more buyers, that it will include the information consumers want, and that your sales associate will respond instantly to inquiries. Remember, no marketing plan is complete without the Coldwell Banker Residential Brokerage emarketing Advantage.

14 CBMove.com 2012 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned And Operated By NRT LLC. 5046WDC_4/12