Location Based Mobile App. For Trade Fairs, Events & Brand Worlds Product Presentation

Transcription

1 Location Based Mobile App For Trade Fairs, Events & Brand Worlds Product Presentation

2 Location Based Mobile App For Trade Fairs, Events & Brand Worlds Temporary or permanent locations such as Trade Fairs, Events and Brand Worlds Increasing touch points with clients Ground Plan based interaction Add depths to the location before, during and after clients visit Easy insertions of Products, Services, Agenda, Contact Form and Lead Generation functions

3 Location Based Mobile App For Trade Fairs, Events & Brand Worlds Advantages Flexible Brand and Content Layout Fast and easy releases User friendly and simple Extendable structure Free downloads from App Stores Offline available content Automatic Updates Metrics tracking (during & after)

4 Location Based Mobile App For Trade Fairs, Events & Brand Worlds Pre-Show Build excitement about the show Marketing Platform for advertising Updates for new product releases Helps plan your visit, what to see, when and where Option to set an appointment or Demo in advance Lead-Capturing Social Media Channel Integration

5 Location Based Mobile App For Trade Fairs, Events & Brand Worlds During Show Virtual Ground Plan based Guide through the location Additional interactive data available to the products and services (QR-Codes, Augmented Reality, Erasmus) Daily agenda for on-site planning Could also act as a replacement to an on-site visit for those unable to attend Live webcasting of on-site and remote location demos Content offline still available

6 Location Based Mobile App For Trade Fairs, Events & Brand Worlds Post-Show Follow-up information Webcasts / videos of the event Teasers for upcoming events Input option for client feedback to the show Metrics - Analytics, Statistics about downloads and content clicks

7 Individualize Your Welcome Page

8 Individualize Your Welcome Page 2. Logo & Name

9 Individualize Your Welcome Page 2. Logo & Name 3. Header Graphics (swipe)

10 Individualize Your Welcome Page 2. Logo & Name 3. Header Graphics (swipe) 4. Introduction Text

11 Individualize Your Welcome Page 2. Logo & Name 3. Header Graphics (swipe) 4. Introduction Text 5. Short description of the Menu

12 Describe Your Product in Detail

13 Describe Your Product in Detail 2. Product Title

14 Describe Your Product in Detail 2. Product Title 3. Header Graphics (swipe)

15 Describe Your Product in Detail 2. Product Title 3. Header Graphics (swipe) 4. Overview (Product Picture & Bulletpoints)

16 Describe Your Product in Detail 2. Product Title 3. Header Graphics (swipe) 4. Overview (Product Picture & Bulletpoints) 5. Video

17 Choose Touch Points to be Explored

18 Choose Touch Points to be Explored 2. Location s Ground Plan

19 Choose Touch Points to be Explored 2. Location s Ground Plan 3. Touch Points

20 Choose Touch Points to be Explored 2. Location s Ground Plan 3. Touch Points 4. Touch Point Details (Product Picture & Bulletpoints)

21 Choose Touch Points to be Explored 2. Location s Ground Plan 3. Touch Points 4. Touch Point Details (Product Picture & Bulletpoints)

22 Communicate Your Agenda

23 Communicate Your Agenda 2. Date

24 Communicate Your Agenda 2. Date 3. Description

25 Communicate Your Agenda 2. Date 3. Description 4. Schedule

26 Receive Input from Clients

27 Receive Input from Clients 2. User details to be filled

28 Receive Input from Clients 2. User details to be filled 3. Send to

29 Receive Input from Clients 2. User details to be filled 3. Send to 4. Links to Website, Social Media

30 Further Examples: Graphic Arts Experience Center Atlanta

31 Further Examples: HP Indigo predrupa-roadshow 2012

32 Further Examples: KitchenAid

33 Location Based Mobile App Ground Plan based interaction Virtual guide for locations such as Trade Fairs, Events and Brand Worlds Increase Touch Points with clients Fast, easy, intuitive and cost effective

34 EVERY SUCCESSFUL PROJECT STARTS WITH DIALOG! ArtLab Studios GmbH Wisslerstraße Berlin, Germany Your contact persons: Marek Heinemann / General Director [email protected] Tel Tobias Hübner / Project Manager [email protected] Tel