LAC Software. Corporate investment plans of c t readers

Transcription

1 LAC 2011 Software Corporate investment plans of c t readers

2 LAC 2011 Top target group confirmed c t-magazin Favorite of IT professionals Mit Stellenmarkt magazin für computer technik 20 So viel Schutz muss sein Windows sicher und bedienerfreundlich So viel Schutz muss sein Virenschutz im Alltagstest Security-Mythen aufgeklärt Günstige Laserdrucker Linux auf Notebooks Multi-WAN-Router PC-Technik: Das steht an The results of the latest reader analysis LAC 2011 (Leser-Analyse Computerpresse) are out. For the first time, the LAC focused exclusively on professional IT/telecommunication decision-makers. Eleven publishers took part in the survey with a total of 14 publications. The LAC data, with a detailed presentation of market potentials and media usage behavior, serve to ease media and marketing planning. The particular focus is on corporate purchase plans and decision-making authority for IT/telecommunication hardware, software, services and solutions. Zeus-Trojaner seziert Websites beschleunigen Versionierung für Word Tauch- und Schwimmroboter Remote Desktop auf dem ipad Android, Windows Phone, Symbian Smartphones ab 200 Euro Schnelle CPUs, große Touchscreens, gute Kameras c t has a total reach of 784,000 professional IT/telecommunication investment decision-makers. Furthermore, the LAC 2011 shows that c t is the most often used information source by IT professionals. With a coverage of 326,000 professionals, c t- Magazin has a clear lead among the publications surveyed in the study and thus continues to be the favorite of IT professionals in Germany. On the pages that follow, we have compiled an overview of the business investment plans of c t readers in the category software, grouped by product. IT-PROFESSIONALS c t 326,000 CHIP 234,000 PC Welt Computer Bild ix 98, , ,000 LANline Computerwoche IT Administrator Business & IT CIO IT-Director IT Management IT Mittelstand is report 40,000 40,000 37,000 26,000 19,000 15,000 15,000 14,000 10,000 Source: LAC 2011, Target group Competency in the computer area: Professional

3 Software Office / Finance (SOFTWARE OFFICE) Software Office (total) Office bundle complete 568, , ,000 c t READERS PLAN THE PURCHASE OF OFFICE SOFTWARE Database 465,000 Project Management 383,000 Scheduling, Time Management 370,000 Source: LAC 2011, Business purchase planned (certain/possible) - Software Office (SOFTWARE FINANCE) Software Finance (total) 449, ,000 c t READERS PLAN THE PURCHASE OF FINANCE SOFTWARE Bookkeeping/ Finance/Controlling Online Banking 370, ,000 Taxes 351,000 Source: LAC 2011, Business purchase planned (certain/possible) - Software Finance

4 LAC 2011 Development Tools / Other Software 407,000 c t READERS PLAN THE PURCHASE OF DEVELOPMENT TOOLS (DEVELOPMENT TOOLS) Development Tools (total) Programming Tools 362, ,000 Software Test/ Quality Tools 316,000 Integrated Development Environment (IDE) Software Modelling Tools 273, ,000 Process Modelling Tools 267,000 Source: LAC 2011, Business purchase planned (certain/possible) - Software Development Tools (OTHER SOFTWARE) other Software (total) 496,000 Apps for Mobiles, PCs and Notebooks 383,000 Software Statistics 275,000 Learning Programs 267,000 Translation Programs 235,000 Source: LAC 2011, Business purchase planned (certain/possible) other Software

5 Multimedia, Audio, Video / Imaging, Graphics (MULTIMEDIA, AUDIO, VIDEO) Multimedia, Audio and Video (total) CD/DVD Burner Software 333, , ,000 c t PLAN TO BUY MULTIMEDIA, AUDIO AND VIDEO SOFTWARE Audio/Video Editing Programs 314,000 Speech Recognition 253,000 Authoring Programs 221,000 Source: LAC 2011, Business purchase planned (certain/possible) - Software Multimedia, Audio, Video (IMAGING, GRAPHICS) Software Imaging and Graphics (total) 481,000 Image Editing 412,000 OCR Software 325,000 Image Database Management 308,000 DTP/Layout/Drawing 279,000 CAD 238,000 3D Graphics 232,000 Source: LAC 2011, Business purchase planned (certain/possible) - Software Imaging, Graphics

6 LAC 2011 File Management / Commercial Applications 579,000 c t READERS PLAN THE PURCHASE OF COMMERCIAL APPLICATIONS (FILE MANAGEMENT, SYSTEMS TOOLS) Software File Management/ System Tools Backup / Restore / Disaster Recovery 519, ,000 Hard Disk Tools 446,000 Source: LAC 2011, Business purchase planned (certain/possible) - Software File Management, Systems Tools (COMMERCIAL APPLICATIONS) Commercial Applications / IT Solutions 579,000 Virtualization Solutions (Server, Storage, Desktop) 356,000 DMS (Document Management Solutions) 273,000 CRM (Customer Relationship Management ERP (Enterprise Resource Planning) 251, ,000 ELearning Solutions/Webinars 212,000 SOA (Service Oriented Architecture) 185,000 SCM (Supply Chain Management) 173,000 Rankings for more product categories for example ECommerce Solutions or Business Intelligence / Enterprise Performance Management - on request. Source: LAC 2011, Business purchase planned (certain/possible) - Software Commercial Applications, IT Solutions

7 Key Executives - First Class IT Decision Makers in c t 54,000 IT-Chairmen/CIOs 46,000 Director Information Systems 38,000 Director Organization and DP 54,000 Director Network WITH c t YOU REACH THE MOST IMPORTANT IT DECISION-MAKERS IN ALL COMPANY SIZES. 32,000 Director Telecommunication 23,000 Director Computer Center 26,000 Director Service Center 506,000 companies with 1-99 employees 146,000 companies with employees 54,000 companies with employees 35,000 companies with 5,000 and more employees 35,000 companies with 1,000 4,999 employees Source: LAC 2011, ICT investment decision-maker with immediate function in the IT/TC area Number of employees on-site

8 Contact Heise Zeitschriften Verlag GmbH & Co. KG Karl-Wiechert-Allee Hannover Germany Fax: +49 [0] USA Advertising Sales Office Avani Media, Inc. 80 Liberty Ship Way, Suite 25 Sausalito, CA USA Phone: Fax: Web: Leslie Hallanan England and Ireland Advertising Sales Office Oliver Smith & Partners Ltd. Silver House 31 Beak Street UK-London W1F 9SX Phone: Fax: Web: Colin Smith German Head Office Advertising Director Udo Elsner Phone: +49 [0] Head of International Ad Business Babette Lahn Phone: +49 [0] Sales Manager International Bettina Scheel Phone: +49 [0] Asian Advertising Sales Office CyberMedia Communications Inc. 9F., No.639-2, Sec. 5, Chongyang Rd., Sanchong Dist., New Taipei City 24158, Taiwan Phone: Fax: Mobile: +886-[0] Web: Fanny Chang