New Revenue Streams for Festivals & Events. Cashless payments RFID access control social media integration

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1 New Revenue Streams for Festivals & Events Cashless payments RFID access control social media integration

2 New Revenue Streams for Festivals & Events Having recently opened a European office (based in central London), we are currently looking for a selection of forward-thinking festivals to work with in Summer 2012 and beyond. Intellitix is the global leader in RFID access control and cashless payment systems at live events. This year alone we activated over 1 million RFID tags without a hitch at festivals including Coachella, Bonnaroo, Lollapalooza, Outside Lands, Electric Zoo and Austin City Limits. We cut queues to a minimum, eradicated ticket fraud and unwanted resale, and our proprietary software and fully integrated hardware proved 100% secure and reliable.

3 New Revenue Streams for Festivals & Events The Intellitix platform more closely connects you and your brands with your audience, and we work with any existing ticketing system or partner. Our custom-built solutions are based on decades of experience in event promotion and ticketing. These are fail-safe systems that have been proven to work in all weather types and environments. Using our field-tested system we can seamlessly integrate access control, cashless payments, social media and brand activity. And statistics show that festival fans and event-goers love it. RFID is reshaping the live event environment and we re at the forefront. Working with us will increase on-site spend and identify substantial cost savings. But more importantly, events and their brand partners gain unprecedented audience insight, while the ticket-holders enjoy a fun, non invasive technology, sharing their experience both onsite and online.

4 Intellitix portals - the fastest access control system in the world. Festival d ete Quebec 2011 Easy-to-use, weatherproof handheld readers need little staff training. Coachella 2011

5 PROF There are FOUR principal ways that we can work with your event 1. RFID Access Control This is the backbone to the Intellitix system. Ticketholders wear a wristband (or NFC device) with an RFID chip in it, while their details are held securely in a central, networked event database. We seal the event site with our bespoke entry portals (and handheld readers in smaller spaces). The system eradicates fraud, can prevent unwanted resale, and dramatically reduces queues. The same system can also be used for all staff passes, management to completely control working hours, eliminate pass leakage, and entirely secure all production areas. There are many other benefits to our RFID access control. Click here for more info and here for a video. 2. Social Media Integration Using either Facebook Connect or our own software, ticket holders can like, check in, enter competitions or post photos while at your event. The promotional value of social media integration (approximately 1,000 page impressions per interaction) is enormous, creating wow factor engagements and new revenue source from sponsorship, not to mention converting a significant proportion of your attendees into Facebook fans for future engagement. Click here for more info.

6 There are FOUR principal ways that we can work with your event 3. Cashless Payment Systems Once each festivalgoer is linked to their secure RFID ticket, the natural next step is a cashless payment system on site. These systems are proven to significantly increase on site spend as well as giving promoters complete transparency over their concessionaires, reducing theft and eliminating costs associated with cash. Click here for more info. 4. Staff Management Using Intellitix RFID staff management tools and software, promoters can completely seal and monitor production and backstage areas. The system eliminates leakage of staff passes and controls working hours. Using active RFID for security personnel allows managers to track them in real time, driving greater efficiencies and response times. Click here for more info.

7 Audience Profiling In addition to all of this, Audience Profiling RFID technology enables you to know much more about your audience. Who they are, what they like, what they drink, and what communication they best respond to. Tailored reporting tools give you real time information from across the festival site, and unprecedented control over your event. Intellitix ran a full RFID access control system at Coachella this year including shuttles, camping and staff. Branding on portals - one of the many new revenue streams Intellitix brings AUDIENC PROFILIN

8 The benefits of RFID access control and social media integration Logistical Benefits Securely seal your event and entirely eliminate fraud. Seamless integration with any ticketing company. Each custom-built portal can validate a minimum of 2,000 RFID devices per hour, drastically reducing queuing times. Purpose built, real-time reporting tools gives you greater control and up-to-the-second information about who s in and where they all are. Multiple back-up systems, mean our system will not fail in any weather, condition or eventuality. The same system can also give complete control of VIP, backstage, sponsor and working areas ensure each that area is 100% secure. Time restrictions on staff passes prevent abuse of passes outside of working hours. Our white label solutions are branded as you wish. Installing an RFID access control system opens up promotional possibilities from social media integration, and new revenues streams from brand activity and cashless payments.

9 benefits continued... Cost/Revenue Savings Benefits Staffing costs are cut by reducing the number of stewards needed. You gain complete control over ticket inventory, preventing leakage or misuse by staff, site workers or vendors. Any resale of tickets is channeled through authorized vendors where should they wish the promoter is able to participate. Harnessing the power of your festival community, your audience becomes event ambassadors allowing savings on marketing and promotional costs. Greater efficiencies in staff allocation allow significant cost savings. Pay contractors for the actual number of staff they deliver, not the number that they claim. Revenue Generating Benefits Generate extra revenues from real time upgrades to VIP areas of platinum packages, all run without needing a different wristband. Wow factor brand engagements create new revenue streams for your event. Sponsored social media integrations. Branding on event portals, Intellitix staff and wristbands present new sponsorship options. Using the existing Intellitix access control system, cashless systems become possible see the next page for more information on this.

10 benefits continued... Advantages of Cashless Payment Systems Increased on site spend by a minimum of 20% on food and beverages* Pre-event offers build new revenue streams and encourage on site spend. Complete transparency on every transaction, drastically reducing theft. Integration with brand partner activity creates seamless promotional opportunities. Real time reporting of all sales and income across your event allows unprecedented control. Dramatically reduced queuing times at key payment areas such as bars and food outlets. Fast transactions allow greater efficiencies at all outlets across your site. Huge cost savings from not having to transport, count or administer cash on site. Fast, accurate & simple account reconciliation for all vendors and partners On site offers are implementable at short notice, generating additional income as required. * Polymath Consulting Research Paper The Cashless Stadium/Events

11 We don t sell your ticket, but we can make it do remarkable things! Please get in touch for further information. Canada 3440 Decarie Montreal, Qc H4A 3J5 +1 (514) United Kingdom Info@intellitix.com Buckingham Palace Rd London SW1W 9SA +44 (0) USA 6130 Elton Avenue Las Vegas, NV (855)