SKIDDLE IN A NUTSHELL

Transcription

1 SKIDDLE IN A NUTSHELL THE VITAL STATISTICS Skiddle.com is the biggest what s on guide in the UK! 117,000 opt-in subscribers Over 29,000 forthcoming events online Over 15,000 promoters regularly using the site Over 14,000 venues online 8,600 hotels listed 1,600 restaurants listed 13.7 million hits every month Awarded UK Hitwise traffic awards for 18 consecutive months 7.5 million page views every month In excess of 610,000 unique visitors every month The Number 1 Search Result in Google for many events and venues

2 SKIDDLE REP NETWORK //BETA The Skiddle Rep network is a new concept in ticket selling which gives you access to your own network of ticket reps. Whether it be friends, family, colleagues, performers, artists or sub-promoters you can build an army of reps, all of whom can sell your tickets (through our ecommerce platform) and earn a reward for doing so. Promoters have been doing this for years, but it can be time consuming and carry risks with distributing ticket stock and collecting money. The Skiddle Rep network removes the risk and time overhead for you, whilst also giving you access to loads of additional benefits. The Skiddle Rep network is currently in BETA which means we have not yet released this to all our promoters and is available on an invitation only basis. In return for participating we ask for your feedback on improvements we can make. HOW DOES IT WORK? 1. Reps sign in to Skiddle (or are invited by you if not already members) and are given their own rep centre where they can view your events, get their unique tracking links, download promotional artwork for your events and monitor their sales stats. 2. Each rep gets a custom trackable link for each event. This points to the event page on Skiddle. 3. The rep can distribute this link to anyone who wishes to purchase tickets, whether it be their friends, family or people on their mailing list, facebook, etc. 4. When a visitor clicks the link a tracking cookie is set this means any purchase for the event will be tracked for up to 14 days after the initial click. If a customer isn t ready to purchase straight away, the rep is still credited for the sale, even if they return directly to Skiddle. 5. When an order is placed, it is dealt with in the same way as any other Skiddle order with full order tracking and customer service. 6. Sales are recorded in real-time in both your stats area, as well as the rep s area. 7. Once the event has passed, you will be paid as usual, but we will deduct the commissions you have agreed and place these in a holding account a full breakdown of any deductions will be shown on your remittance statement. 8. Reps then provide us with their bank details and we transfer their earnings into their account, along with a full statement of earnings.

3 BENEFITS TO PROMOTERS Zero risk you no longer need to distribute tickets and collect cash. Viral selling - you benefit from our range of social networking tools to push your event sales Unlimited sales reps will never run out of ticket stock No additional accounting for you, we give you full breakdowns and pay the reps on your behalf Save time and money by not having to distribute tickets and manage reps No need to keep track of reps we do this for you, and you can see full rep stats at anytime online Fraud protection all orders run through our full fraud checking service, including 3D Secure which gives indemnity against chargebacks for online transactions Full customer service and order tracking through the usual Skiddle order process Provide artwork such as flyers, posters and banners for your reps Monitor rep stats 24/7 and adjust commissions as you like Set flat rate (eg 1 per ticket) or custom commissions (eg sell 10 tickets, get one free) Override commissions on a rep-by-rep basis if you wish to give better commissions for your key reps. Automatic or manual approval of new reps you pick what suits you best. BENEFITS TO THE REPS Earn money for referring friends, colleages No need for face to face sales to sell tickets, purchases are done online No need to carry cash and be responsible for keeping it safe Access to artwork from the promoter to help sell the event Access to our social networking tools, such as facebook apps and flash widgets to help sell tickets virally Payments are generated and transferred by Skiddle, rather than lots of 3 rd parties Ability to track sales stats on an event by event, day by day basis 14 day tracking of sales even if the customer returns directly to Skiddle without following the tracking link Earn Skiddle Ninja loyalty points on all sales which turn into extra bonuses

4 GETTING STARTED To start using our Rep System, your account will need to have this option enabled. While we are in Beta mode, please request this from Ben Sebborn Once your Rep area has been enabled: Visit your Promotion Centre at Add your event to Skiddle as usual, if you haven t already (use the Event Listings tab once logged into the promotion centre) Add one or more tickets to the events you wish to sell for. If you need more than one type this is fine, for example Regular Admission and VIP admission. When adding tickets, please select the commission you d like to offer on each ticket: None Available nothing can be earnt on the sale of this ticket Fixed Amount you specify an amount that is earnt per ticket sold (we recommend around 10%) Custom if you would prefer to offer a perk such as free entry, free drinks, etc you can enter that here instead. Visit your Rep area by clicking the REP tab at the top of the page Here you will see the events you added in step 2. You can now turn on Repping for your events by using the dropdown box. Off No repping allowed On Auto Approval Reps can apply to sell for this event and are approved instantly. We recommend this option to grow your rep team quickly On Manual Approval If you want closer control over who reps for you, this option allows you to approve or decline each rep when they apply On No New Reps Existing Reps can continue earning commissions but no new reps will be permitted to apply The Set Commissions link that appears will let you change the ticket commissions you ve already set The Upload Artwork link lets you upload flyer and poster artwork that is then made available to your reps to help them sell more tickets for you. We recommend uploading at least your flyer artwork The Invite Reps link will allow you to enter addresses of contacts you would like to invite as reps for your event. These may be people who have already expressed an interest, friends, family, your existing mailing list, etc. They will receive an invite with a direct link through to the Rep System. Invited contacts will always be automatically approved. View Reps lets you see which reps have applied, or already joined your Rep Team. Here you can approve new reps, or decline their invitations as well as viewing stats for each rep If you d like to inform reps about the opportunities without inviting them, just point them to

5 FAQS Will the tickets also be available on Skiddle? Yes, tickets on sale through the rep system will also be available to purchase through Skiddle in the normal manner. However you won t pay us any commissions. How are these orders dealt with by Skiddle? Exactly the same as any other Skiddle order. That means full order tracking, customer service, etc. There is no difference customers still get the same choices of delivery method, etc as someone who visits via Skiddle we just tag the order as being referred from a rep. Can reps earn money on their own ticket purchases? Our tracking system will not credit a rep for purchasing tickets for them self on their own account. This is to prevent reps just signing up to save money on their tickets. Can a rep earn commissions on phone orders? Not at present as there is no way of tracking which rep referred them. We can implement this if required with dedicated phone numbers. Who pays the rep? We do, on your behalf. We deduct the due commission you have agreed from your ticket money remittance, then transfer this to the rep on your behalf. Who is the rep working for? You. The rep is your sales agent;. We provide a service which allows the rep to work for you in an effective manner. What about VAT, Tax, PAYE, etc We have an agreement with you and the reps that earnings will be deducted from your ticket money and transferred to the rep on your behalf as payment for their work. These commissions are an expense to you and should be account for in such manner. It is unlikely that the reps will be VAT registered, so no VAT can be reclaimed from the rep commissions but you can treat the commissions as a deductable cost of sale. There is no need to add reps to your payroll or PAYE system as you are paying them on a performance basis (ie per ticket). If I want to stop rewarding a particular rep, is that possible? Yes, you have full control over which reps can sell for you, on an event-by-event basis. You can stop a rep earning commissions at any time but we ask you to play fairly for everyone s best interest.

6 Can I see who my best reps are? Yes, you get an overall leaderboard, plus an event-by-event leaderboard. This helps you see which reps are working the hardest for you Do I have to give monetary rewards? No, we realise that some promoters may wish to reward reps in other ways such as free tickets, drinks vouchers, etc. You can set a custom commission in these cases. For custom commissions, we take no deductions from your ticket money and you are responsible for rewarding your reps, based upon the sales stats you can see in your promotion centre. Can I contact my reps? Yes, we have an sending facility which lets you contact your reps, whilst protecting their personal details. Can reps sell for other events too? Yes, once a rep is active on our system, they can pick other events to sell for if they wish. This benefits you as it means you can also access a ready built team of reps who have previously sold for other events. What happens if my event is cancelled? We will process refunds for the sales as usual. Reps will not be entitled to commissions on refunded orders.

7 FURTHER INFORMATION ABOUT SKIDDLE...

8 OUR RANGE OF TICKETS Tickets sold via Reps can take advantage of any of our ticket types. The sales process occurs as with any other ticket you sell through us, you just need to decide which method to use. Why not skip the cost and hassle of postage with our electronic tickets? E-TICKETS E-Tickets are our most popular form of tickets. The customer is sent an confirmation after purchase and the only thing they need to do is bring their card that they used to your event. When your ticket sales closes you will be sent a list of your customers along with the last 4 digits of their card number which can be checked on entry. We recommend this ticket type for the majority of events. RAPID SCAN TICKETS Print at home RapidScan tickets avoid expensive postage, eliminate ticket fraud and reduce queues. From single scanners for small venues, through to multiple scanners for festival entrance gates. Realtime verification of tickets eliminates fraud and protects revenue. Rapid scan is aimed at events selling more than 500 tickets. Ask about our free short-term or long-term scanner rental. PRINTED TICKETS For events when posted tickets are required we can print secure tickets for you, or distribute your stock. Our tickets are protected by custom holograms and can incorporate RapidScan bar codes if required.

9 REAL-TIME SALES DATA We can provide real times sales data for all your events, which is a valuable tool to track any marketing activity before and after the event. The data displayed on the map can be filtered by time period, enabling you to view which campaigns were successful in which time periods. This data is provided on a live basis and can be viewed before and after the event.

10 SOCIAL NETWORKS Skiddle can assist in driving traffic directly to your website via marketing to our members as well as through our Facebook and Twitter pages. SOCIAL INTEGRATION Skiddle is firmly hooked into all social networks and recently developed an application so promoters can sell tickets direct from their Facebook page, this has been very successful with over 1300 promoters signing up in the first two months. TICKET SHOP We can build a bespoke ticket shop, which can sit on your website. One of the major benefits is giving your customers the chance to buy tickets directly from your site for your events. Skiddle power the page and can rebrand it for you, whilst maintaining the security of sales and any customer service queries. This can also be used for any free events and don t forget Skiddle manage the distribution of all tickets. COMMUNITY This tool can be used to promote an event/launch or the brand itself. It can be fed to certain members of the community and then they can distribute it virally to their friends within the Skiddle community. This is also linked to the event/brand s group and can be sent directly to all members of that group.

11 TESTIMONIALS Don t just take our word for it! Below are some testimonials from some of the people we have repeatedly worked alongside. If you would like to speak to anyone who has previously worked with Skiddle then don t hesitate to drop them a line they will be more than happy to talk to you! Event Promotion & Ticketing Goodgreef & FireItUp Events (Club Events at least 1000 Capacity) Skiddle are undoubtedly the most current and popular club ticket and listings site around right now! They offer great promotional packages and put the effort into pushing their clients events as if they were there own, with a very user friendly ticketing system for both customers and promoters to use. Barry Almond Director, Goodgreef Events Ticket sponsorship & brand partnership Conversemusic.co.uk "Skiddle play a major part in the marketing of Conversemusic.co.uk across the UK, we partner with them to push our brand direct into music lovers hands through ticket sponsorship and we're looking forward to working with them further this year" Andy Reid, Converse UK Marketing Manager Ticket Sales & Admission Control The Wickerman Festival, Dumfries Music Festival, 20k Capacity Skiddle introduced the eticket system to Wickerman in 2008 to great effect and they are developing the system all the time. They are a fantastic organisation to work with and understand our festival and the people who attend which allows them to tailor the system to our audience. In 2009 Skiddle successfully stopped a number of people who had purchased stolen tickets from entering the festival, whilst enabling the rest of our audience to enter the festival quickly and easily. Helen Chalmers, Festival Coordinator, The Wickerman Festival TALK TO US For an initial chat or to arrange an informal meeting then don t hesitate to call or our Marketing Manager Kat Warburton or for technical questions please speak to Ben Sebborn Tel: