Determine which sales originated from the Affiliate Network using the Ticketfly Analytics Dashboard

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1 affiliate network Aggregated network of music, entertainment, and event websites and blogs provides broad distribution for Ticketfly event listings. Ticketfly Event Listings on Affiliate Sites Benefits Event information is automatically published to Ticketfly affiliate sites, which eliminates duplicate entry and the need for direct relationships between clients and affiliates. Affiliate Network listings help you broaden distribution and reach new audiences, resulting in increased ticket sales Determine which sales originated from the Affiliate Network using the Ticketfly Analytics Dashboard Affiliate Details Ticketfly recruits top websites and blogs to be part of the Affiliate Network, so you don t have to build direct relationships. Over 250 affiliates, including Brooklyn Vegan, Songkick, Jambase, and Eventful Affiliates also include regional and local sites and blogs to ensure distribution in every market Ticketfly reviews affiliate applications and only selects high quality, relevant web properties Affiliates are regularly added to the network and applications are accepted via ticketfly.com Featured Affiliates Last month about 7% of our sales came from Ticketfly affiliates. Our shows are listed on Songkick, Bandsintown, local blogs and music sites without us having to do anything or pay for advertising and it works for a wide range of shows and genres. - Bobby Dunn, Rickshaw Stop, San Francisco, CA

2 analytics Measure and monetize your sales and marketing efforts with Ticketfly s Analytics Dashboard and detailed reports. Analytics Dashboard Analytics Dashboard Comprehensive, real-time Analytics Dashboard enables you to easily and accurately track ticket sales, marketing efforts, and referral data. Track sales from the point of origin to determine which marketing tactics are most effective Analyze sales for each event to help you make booking decisions in the future Determine which sales came from Facebook and Twitter to help focus social marketing efforts Customize date ranges to determine effectiveness of marketing and booking efforts over time View buyers locations on a map to help target future marketing efforts by geography sales by location Reports Full range of sales, customer, and settlement reports to help you track event success. Ticketfly offers on-demand reports including transaction detail, weekly settlement, ticket counts, and promotion performance Event reports are available to help you improve ticket sales and access necessary customer information; event reports include will call, sales by day, event summary, sales by market, and purchase questions results source performance Analytics Tools Advanced tools, so you can analyze all of your marketing efforts in one place and become a marketing expert. Tagged Links: Track links from Twitter, Facebook, ads, and campaigns to your event pages to determine the most effective marketing tactics and spend your marketing budget more efficient Google Analytics: Ticketfly includes analytics tracking in your custom website and Google Analytics can be added to the Analytics Dashboard, so you can analyze your website traffic without leaving Ticketfly reports Before the Analytics Dashboard I would do a lot of banner ads and different ticket giveaways. I didn t know if it was working or not. [Now] all of my marketing really depends on how the dashboard reads, so I m not flying blindly. - Gerard Mitchell, The Social and The Beacham, Orlando, FL

3 Artist database & Event Listings Socially-charged event listings feature artist information, video, social media links, and Facebook commenting. Artist Database Crowdsourced, regularly updated database of over 200,000 artists stores bios, photos, videos, and social media links that can be imported into Ticketfly event listings quickly and easily. Event Listings Event listings with artist database information appear on ticketfly.com, your website, Facebook, and Ticketfly partner sites and blogs. Search and import headline and support act information into event listings from Ticketfly Backstage Crowdsourced information added regularly Social media integrations, including Facebook RSVP boxes, Facebook commenting, and social sharing options, automatically appear on ticketfly.com event listings YouTube videos appear and play directly from Event Listings artist database event listings available content Artist photos Artist bios Artist website links Social media links Discography YouTube Videos Compared to other ticketing companies, Ticketfly allows shows to go on sale instantly and allows the venue to add their own information to the show, like photos, links, etc. Editing has been a snap. - Jon Halperin, The Glass House, Pomona, CA

4 Automated Social Marketing Enhance your social media presence by automatically publishing and promoting your events on Facebook and Twitter using the Ticketfly Amplifier tool. facebook event creation Benefits Save time and eliminate duplicate entry by automatically posting event information to social networks. Events promoted through the Ticketfly Amplifier tool sell approximately 10 times more tickets than Ticketfly events that are not amplified Ensure that fans do not miss events by Tweeting event announcements and creating Facebook Events and posts Enable fans to market your events and promote social discovery by posting shareable event listings and links to social networks facebook integrations on event listings Facebook Amplifier Create Facebook Events and post messages to your Facebook Page using the Amplifier tool in Ticketfly Backstage. Facebook posts include links to either the Facebook Event or the Ticketfly purchase process Facebook Events created with Amplifier feature maps with your venue s location Facebook RSVPs are automatically integrated across Facebook Events, ticketfly.com, and your website Twitter Amplifier Create and schedule multiple Tweets in advance using the Amplifier tool in Ticketfly Backstage. scheduled tweets Select from 5 pre-populated, scheduled Tweets or customize scheduled Tweets with your own messages Amplified Tweets include links to the ticketfly.com purchase process Amplifier includes a counter to ensure you do not go over Twitter s 140 character message limit Easily edit scheduled Tweets to include artist Twitter handles or hashtags for additional event visibility It s user-friendly. It interfaces with social media, and that s what s selling tickets right now...it really takes me 2 minutes to get a show on Ticketfly and on sale. Agents [and] managers are impressed by that. - Clark Case, Buster s Billiards and Backroom, Lexington, KY

5 Box Office & Entry Management Ticket options and delivery methods include tickets by mail, will call, print-at-home, Passbook for ios devices, and mobile barcodes. Box Office Module Integrated Box Office module is a point of sale web app for managing box office, comps and prebox ticket sales in one easy-to-use, feature-rich interface. Box Office module is available on any device, including PCs and ipads Accept cash or swipe credit cards at the Box Office, using a USB scanner and the Box Office Module Select from multiple ticket delivery methods during Box Office purchase: tickets and comps can be ed, printed, sent to mobile, or held at will call Access event, orders, and accounts, directly from the Box Office module: get ticket counts, see holds, reprint tickets, change shipping details, access user accounts and more Sales summary reports and box office analytics reports are available in Ticketfly Backstage Ticketing & Scanning From mobile tickets to networked scanners, Ticketfly provides the tools you need to get fans in the door. Ticket printers and ticket stock are provided to run a fully functional box office Ticket options and delivery methods include tickets by mail, will call, print-at-home, Passbook for ios devices, and mobile barcodes Professional grade scanners with integrated Ticketfly technology are provided Ticketfly s iphone Scanner app provides another way to scan tickets and get fans in the door faster Scanners communicate and sync with Box Office module All the things that Ticketfly Box Office provides are all the things we wanted...low service fees, stability, and print-at-home features. - Josh Baker, MOKB Presents, Indianapolis, IN

6 content management Integrated content management system allows you to enter event information once and publish to multiple channels. ticketfly backstage publish to multiple channels Ticketfly.com facebook & twitter mobile site custom website partner sites & blogs client s Backstage Ticketfly Backstage allows you to access Ticketfly s entire suite of ticketing, website, social marketing, and analytics tools in one location Manage multiple venues from one Backstage account Event Creation Create and publish events in minutes Information, images, and links added from Ticketfly s Artist Database automatically populate event listings on all distribution channels Eliminate duplicate entry by creating content-rich event listings in Backstage once that are published to multiple channels publish to affiliate sites Event Publishing Receive wide distribution and broad exposure for your events by publishing to ticketfly.com, your website, Facebook, Twitter, and the most popular event, music, and entertainment sites and blogs Ticketfly s marketing tools automatically pull in event information, so your s and social media posts contain up-to-date event information The integration with our Ticketfly-powered website and social media tools plus the one-stop-shop experience with Ticketfly Backstage is amazing! - Chris Ward, Venue Manager for Johnny Brenda s

7 Custom Websites Feature-rich, customized websites, built and hosted by Ticketfly and automatically updated with your event details. custom websites event carousel Just Announced Shows 1 2 link to calendar view sign up social media links upcoming shows 6 7 facebook Likes youtube integration 8 Benefits Website content dynamically updates as you add and edit event listings in Ticketfly Backstage. Websites customized to match your brand Facebook RSVPs viewable on your website, ticketfly.com and Facebook Event Page Sign ups collected on your website are automatically added to marketing member lists All sites are mobile-optimized, so content and ticket purchasing are available everywhere Hosting is free and includes nightly data backup Ticketfly has already created over 250 websites for top venues and promoters View site analytics on the Ticketfly Analytics Dashboard With the new website (that Ticketfly provided) I have already saved hours entering in the same shows in multiple locations. The show listing backend of the new website is so easy to use and understand! - Sean Agnew, R5 Productions

8 Marketing Integrated marketing tool allows you to create content-rich s from data you ve already entered. campaign setup Benefits Ticketfly er makes it easy to communicate with customers and execute marketing campaigns. Customize s by creating templates that match your brand and include event calendars, upcoming events, blog post links, and original content Customers, who opt in, are automatically added to your member lists when purchasing tickets Target s based on genre or custom member groups; ticket buyers are automatically added to member lists Measure campaign effectiveness by viewing opens, clicks, ticket sales, and member list data in real-time s match your brand client We can market to our [ ] list in 5 minutes instead of 4 to 6 hours. - Josh Baker, MOKB Presents

9 Facebook Ticketing Fully integrated end-to-end Facebook ticketing solution delivers the entire ticket buying experience, from discovery to purchase, all within Facebook. Facebook App Sell tickets directly from your Facebook Page and create a seamless purchase experience for fans that encourages social discovery and sharing behavior. Promote social discovery and sharing by empowering Facebook users to Like venues and artists, share events, and publicly RSVP to events during the purchase process Single sign-on with Facebook Connect allows fans to buy tickets using just their Facebook identity on Facebook or ticketfly.com Real-time analytics reporting provides integrated Facebook sales performance data 1 discovery 2 select event Ticketfly Facebook App Sharing Cycle 1 Sharing and purchase stories post to Facebook, so it s easy for fans to discover events friends are going to 2 Tickets can be purchased directly from your Facebook Page 3 4 Purchase process is entirely within Facebook Sharing is a seamless step in the purchase process and fans can directly mention friends 4 share with friends 3 purchase We ve never had the opportunity before to literally have a kiosk on our Facebook page. We are getting more and more hits and views on our Facebook page than we are anywhere else, so that s exciting to us. - Matt Schwegman, The Vogue Theater

10 FANBASE ticketfly.com/fanbase RECOGNIZE your fans. Fanbase is the first customer analytics suite to enable event promoters to identify, reward, and mobilize their top customers. Top Fans: A dynamic list of your top customers based on attendance, spending, and social sharing behavior. Identify Your Fans Target influencers who drive ticket sales and concession revenue. Understand the value of your customers using the real-time Top Fan list Drill down to Fan Profile pages, which include purchase history, activity feeds, and social media links. The Fanbase algorithm ranks fans based on attendance, total spending, and social sharing behavior. Reward Your Fans Increase loyalty and connect with fans. Fan Profile: A detailed customer profile page including rankings, an activity feed, and social media links. Reward fans using Ticketfly s marketing tools, so they continue to spread the word and attend future events. Suggested rewards include: pre-sales, exclusive promo codes, free food or drinks, access to a VIP section, skipthe-line privileges, and more. Mobilize Your Fans Build your community and watch sales soar. Build a customized loyalty program and share details and generate buzz via social media and Ticketfly s er. Add influencers to your Top Fan list manually, or let Ticketfly s algorithm do the work. Fanbase gives fans a voice. It s taken every marketing tool that we ve used in the past and turned them into one program, helping us reach out to fans in markets we didn t know existed. - Sarah Marasco, World Cafe Live, Philadelphia, PA Social Dashboard: Real-time insights into sales motivated by social sharing and Ticketfly s social marketing tools.

11 Mobile ticketing Ticketfly delivers a comprehensive mobile ticketing experience from event discovery to purchase, social sharing, and entry scanning. Benefits Meet the demands of consumers, who are increasingly using mobile devices and make event entry even faster with mobile solutions for your Box Office. Ticketfly.com and Ticketfly Client Websites are mobile-optimized, so event discovery, purchase, and social sharing are fully functional on a mobile device Mobile tickets allow Ticketfly customers to receive tickets and obtain entry to an event using only a mobile device Ticketfly s mobile and Passbook tickets can be scanned just as quickly as paper tickets, ensuring smooth event entry Ticketfly s iphone Scanner app provides another way to scan tickets and get fans in the door faster Ticketfly supports Apple Passbook, which enables ios users to easily access Ticketfly tickets in the same app as other tickets and passes purchase, ticketing & Ticketfly scanner app 15 % of ticketfly.com activity is from a mobile device

12 support Best-in-class, personalized support, customized training, and online resources ensure you and your customers receive the highest quality of service and support. Online Support Client Support Get the help and information you need to keep your events and sales running smoothly. Onboarding and personalized training from ticketing technology and marketing experts gets you up and running quickly and easily Comprehensive online support website and knowledge base includes FAQs and step-by-step tutorials Ongoing support by phone, , or in-person to ensure you are fully utilizing the Ticketfly platform Marketing Services Personalized marketing support and training to make you a marketing expert. Marketing Services Ticketfly s dedicated Marketing Services team provides personalized marketing support and training to help you fully utilize Ticketfly s marketing tools, build a social media presence, and sell more tickets Marketing Services can assist you with social media, marketing, promotion and advertising strategy, branding and design, search engine optimization and sponsorship opporutnities Customer Support Ticketfly supports your customers, so you can focus on the event. Ticketfly Call Center is staffed with knowledgable representatives seven days a week to assist customers Calls are monitored regularly to ensure customer satisfaction s responded to within 24 hours Online support site includes FAQ and ordering instructions Twitter and Facebook monitoring for customer concerns and questions Twitter Support Client service and product innovation is exceptional. I can t say enough good things about [client services]. Based on our interactions I feel there is a genuine commitment to making sure that our needs are not only being met but anticipated. For a small club in a small market this is extremely gratifying. Client Support Survey Response You guys are amazing, I almost cried thinking I was going to miss the show. I can t thank you enough. I ended up finding the ticket in my trashed . What a fast response. I m impressed, I wish your business much success. Anonymous Customer Wow, talk about customer support. You are the via Twitter