BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc.

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1 BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc.

2 What is Social Media Marketing? Social Media Marketing is the strategy used to promote products, services, and discussions about companies and organizations amongst the most popular social venues and websites. Officially, Social Media is defined as an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio. Social Media Marketing is also a fancy way to describe the process of getting the right message to the right people at the right place - to create the right conversation. Awareness and Identity Social Media Marketing enables Awareness and Identity through Conversation, Participation, Engagement and Interaction. Community Conversion Participation Networking Engagement Communities are built around each of the following key components of capability: Creation of Personal and Professional Profiles Networking with Colleagues and Friends Identifying Common Interests and Groups Connecting with favorite people, places, and things Connecting with brands and businesses Collaborating with Community Members Interaction Communicating Directly within Social Networks Creating, Submitting and Voting on Content Liking, Tagging, and Commenting on Content Awareness Sharing content, images and videos Keeping up on the things that matter the most

3 Social Media comes in many forms. Some of the most common examples include: Online Communities and Networking Business Fan Pages and Interest Groups Social Bookmarking and Viral Marketing Content Aggregation and Link Building Blogs and Microblogging Custom Social Applications Widgets and Wikis Q and A Forums Location Based Networks Video and Photo Sharing Presentation Sharing and Podcasts Events and Public Relations Voting and Crowd Sourcing Reviews and Ratings video social blogs wikis microblogging social bookmarking pictures internet forums SOCAIL MEDIA podcasts rating weblogs Total Time Spent Worldwide As a percentage of total Internet hours spent by all users: Social Networking 22% Viewing Content 42% The bottom line is we are living in a Virtual World and no matter how hard you try, it s simply impossible to produce results from any marketing campaign if you are marketing where there is no audience The Internet has quickly taken over newspapers as the second-largest U.S. advertising medium.today more than 75% of Americans will get their news from the Internet through or updates on social media sites. Your customers, prospects, coworkers, friends, family and competitors are already using Social Media in their everyday lives. Recent studies show internet users worldwidespending over 60% of their time online within social networking sites and blogs. Other (includes emai, commerce, search) 36% (Figures may vary, slightly as categories tend to overlap) The Average American spends more than 60 hours each month online, logging on approximately 57 times every 30 days, while visiting an average of 2,626 web pages. U.S. Web surfers are now spending more time online socializing and sharing information amongstpopular social networks than they are searching within top search engines.

4 Benefits of Social Media Marketing As technology emerges and we continue to invent more ways to keep our personal and business lives free from distractions like unwanted phone calls, annoying radio ads, and time consuming TV commercials, many business owners have come to realize they must change their traditional ways of marketing. The biggest difference between traditional marketing and social media marketing is the ability to communicate directly with your customers, prospects, and target audience without interrupting them. Truth is so many people are simply tired of sales pitches and marketing talk. Social media allows consumers and companies to bypass the fluff altogether, relate to one another, and communicate directly. Recent studies have shown that in today s economy companies are decreasing the amount spent through traditional marketing while increasing their online marketing expense. While every dollar spent on Social Marketing Strategy is invested in creating a solid foundation for ongoing communication, traditional advertising lacks the ability for viral growth once a message has been delivered. With the ability to engage with customers, prospects, and partners in ways that have never before been possible, Social Media Marketing is making a profound impact on marketing strategies for organizations of all sizes. Nearly 50% of business owners surveyed throughout 2009 reported that they had increased dollars spent towards Social Media Marketing. Of those business owners surveyed, 81% indicated that every dollar spent generated exposure for their business. The benefits of social media marketing: generated exposure for my business increased my traffic/subscribers/opt-in list resulted in new business partnerships helped us rise in the search rankings generated qualified leads reduced my overal marketing expenses helped me close business

5 How Social Media Marketing Works Others WordPress The ultimate objective of creating conversations amongst Social Networks is to direct users to your company website. TypePad Blogger The more content that is created, optimized, and distributed properly the more opportunity you have for ranking higher amongst search engines and users alike, converting interested prospects into customers. Get Fans/Followers Website Internal Blog Promote Content If your website is not designed to be a productive tool for generating interest and revenue amongst your target audience, it doesn t matter how much time and effort is invested into any marketing campaign. Fans Fans Share with Friends Increasing traffic to an effective website results in higher conversion rates and online revenue generation. Building a Solid Foundation for Social Media Marketing is the key to Communication. A solid foundation for Social Marketing includes: An effective Company Website A Company Blog Facebook Business Page Twitter Profile Social Media Analytics SOCIAL NETWORK

6 Blogging for Business Having a blog on your company website, opens the door to share current information with your target audience through articles, podcasts, videos, photos, presentations, news releases, and more. It provides a reason for users to keep returning to your website, and is a magnet for building trusted links. Blogs provide the ability for users to subscribe to your articles and news updates automatically through RSS while providing a gateway for communication amongst popular networks like Facebook and Twitter. A Company Blog is a magnet for links to your website. The more links you have coming to your website from other trusted sites, such as Facebook, Twitter, YouTube and other popular social media sites the more power you have within organic search results. Having a Blog allows companies to have a face, sharing personal and recent experience along with relevant industry or product news while communicating directly to your current and potential customers. Company blogs are often used to address common questions or to elevate concerns, helping to build trust with current and potential clients. Content is King. The more articles that are created for your target market and promoted where your audience spends the most of their time, the more opportunity you will have to be discovered, discussed, and shared amongst relevant social communities. RSS Feed Percentage of U.S. Companies Using Blogs for Marketing, Source : emarketer 50.0 Blogger Wordpress 12.5 Typepad

7 TM Facebook and Twitter Are you on? Do you? TM While there are many social venues and resources available for Companies to reach out to their target audience, having a presence amongst the most popular networks sets the stage for communication and recommendations. RSS Feed Your Business Your, Inc. Your Site Together Facebook and Twitter alone, have over Half a BILLION active users and an estimated 50% of all registered users log on to these top networks daily. With statistics like this no business can afford not to have a presence on Facebook and Twitter: Recent studies show Facebook as having more traffic than Google. The average user will spend more than 55 minutes of their day on Facebook. Throughout 2009 Facebook doubled its user base from 150 million users to 350 Million. Today the amount of active users has nearly reached 600 million and continues to grow at a rapid pace. Twitter accounts for over 140 Million users coming together to share the latest news and information. An estimated 34% of executives are using Twitter regularly for business news. An estimated 45 % of visitors to Twitter are over 35 years of age and as many as 25% of all users have reported incomes of $100,000 or more. As many as 40% of consumers who have become a fan of a company on Facebook and 30% following a brand through Twitter, report doing so to receive special discounts and promotions. Consumers who interact with businesses through Social Media Networks are more likely to recommend a brand after interacting with the company via each channel. 39% of Facebook users who become fans do so to publicly display their brand affiliation to friends almost twice as often as consumers who follow brands on Twitter (22%) and nearly four times more often than consumers who subscribe to communications (11%) for the same reason. More than 5 Billion pieces of content including web links, news stories, blog posts, notes, photos, videos, locations, and more are shared amongst users weekly. With an estimated 80% of usage occurring on mobile devices, anyone can update their status as well as check updates anytime from practically anywhere.

8 Social Media Analytics Included with Bee Social Media Marketing Services is the integration of custom Real Time Analytics. Our easy to use online tool is offered at no additional charge to our clients to monitor their websites and blogs in the real time. Our Real-Time monitoring tool provides the following data and details. Access to such details allows our Social Media Marketing Experts to analyze complete statistical data in order to make necessary changes to strategic processes as identified. Real-Time Visitor Tracking Campaign and Goal Tracking Actions and Action Frequencies Visit Durations and Most Active Visitors Traffic Sources and Browsers Used Global Map and Recent Visitor Map Location Statistics: Country, Regions, Cities Content: Pages, Entrance, Exit, Clicks Links: Incoming and Outbound Searches: Keywords, Engines, Recent, Unique Analytics Mon Oct 11, 5:51 pm Oct 11 Home Visitors Locale Content Links Searches Goals Campaigns Spy The Basics Summary Visitors Actions Uniques Time Visitors Visitors Expand 10 online now 3, % Today vs Yesterday Actions Expand 6, % 405 Oct 10 Oct 10 Average actions per visit % 304 Total time spent Average time per visit Bounce rate 5d 22h 2m 25s 41% +193% +10% -9% am 4am 8am 12pm 4pm 8pm Links Incoming Domains Recent Unique Outgoing Content Pages Entrance Exit Downloads Clicks Video mail.yahoo.com/ 4 +23% / example 5, % home.nrb.inside/ search.aol.com/aol/search?s_it=coms % 0% /personal/personal.aspx?x=1&i... Personal - example.com % att.net/s/s.dll?spage=search%2fwebr % /featureareas/onlinebanking.aspx Internet Banking %

9 Why choose Bee Social to manage your Social Media Campaign? As the leading provider in delivering online solutions to SMBs worldwide, we are proud to be recognized for our award-winning products and services. Product excellence and outstanding customer service are our highest priorities and we have received many awards to demonstrate our expertise and success in delivering the technology and services to address the growing needs of the SMB marketplace. The Bee Social Professional Service Team is a group of professionals consisting of internet and social media marketing specialists, website and application developers and programmers, and custom graphic designers. Together, we have spent over a decade supporting our clients every online business need through services such as webmaster and engineering tasks, data backup, web and application monitoring, security solutions, internet marketing and ongoing maintenance and website management. No matter what area of your business needs attention to fulfill your social media marketing goals, we have what it takes to help get you caught up with the latest marketing trends. Bee Social Media Development and Marketing Services: Custom Design and Development: There are no second chances to first impressions. Usability is key and Image is everything. In addition to custom design for Social Branding, we can also help enhance user experiences and create effective landing pages with attractive calls to action. Refresh or Upgrade website design to increase usability Custom Graphic Design and Integration Logo/Icon/Favicon Creation HTML/CSS Services Development of Effective Landing Pages Custom Call to Action Buttons Creation of Coupons/Specials/Announcements Integration of third party applications and modules Content Management Services Restructure Content and Optimize with Relevant Keywords Perform on page SEO tasks as necessary

10 Create and Manage Blog Software and Blog Content: Blogs allow an individual or company to post interesting content, videos, photos, presentations, news releases, and other material worthy of being shared. Creating and posting Blog articles is essential to keep people talking about your business and is very effective for establishing trusted inbound links. Blog Software Installation and Management Optimization and Copywriting for Blog content Identification of Article Topics Creation and Optimization of Article Content Optimization of Blog Media Images/Video Distribution and Promotion of Blog Articles Create and Distribute Industry Specific Articles and Content: The more articles and content that are created for your target market and distributed where your audience spends the most of their time, the more opportunity you will have to be found. We can create articles, consumer reviews, and answer questions relevant to your business needs. Research current Industry Trends Creation of article content based on your business goals Optimization of article content with keywords Identification of Content Distribution Points Posting of articles amongst relevant social venues Promotion of articles amongst Twitter and Facebook Promotion of articles posted through social bookmarking Submission of articles and links to Digg, Delicious,and StumbleUpon Link building amongst social media venues through content distribution Create and Manage Social Media Profiles and Pages: Statistics show that the future of marketing lies within Social Media Profiles and Pages for Businesses and Organizations. A solid foundation amongst the social communities is critical for reaching out to your target market and making sure you can be found where people are looking for you. Creation and Customization of Social Networking Profiles Graphic Design Services for Social Media Branding Twitter Background Customization and Static FBML for Facebook Pages Creation and Promotion of Facebook Business Page and Applications Support for Facebook Events, Notes, and Photos Promotion of Social Media Profiles Social Interaction and Networking Services Content creation for Social Media Profiles and Tweets Support for Linked In, Myspace, and other relevant niche networks BeeSocial M A R K E T I N G