MARKET ANALYSIS REPORT

Transcription

1 MARKET ANALYSIS REPORT David and Lesley Solmonson Peacock Pl Stevenson Ranch, CA Prepared by: Rebecca Locke Coldwell Banker

2 Expertise & Qualifications Specialties Luxury Homes and Special Estates Move-Up Buying/ Selling with consecutive escrows Short Sales/ REO First Time Home Buying Investment Real Estate Leasing Santa Clarita and San Fernando Valleys

3 Expertise & Qualifications Qualifications Top Five Agent for 2012 Named in Los Angeles Magazine as a Five Start Agent (250 agents selected out of 85,000+) Top 1% Customer Approval Rating company wide Currently interviewing for HGTV House Hunters Known amongst colleague's as the agent who gets the most for her listings Currently supervising/training a team of 3 agents

4 ENTER YOUR COMPANY DBA HERE Rapid Response When homebuyers inquire about your house, they want a rapid response Our lead management system notifies me immediately

5 Global presence: 50 countries/3,100 offices Over 100 years providing real estate service $178 billion in US sales volume in 2012 Source: 2012 data for Coldwell Banker affiliated offices throughout the world

6 Real Trends Top 500 Report* (in Billions) *According to the 2012 REAL Trends Top 500 report among brokers with greater than 500 closed sales.

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9 coldwellbanker.com Coldwell Banker has more unique web visitors than any other real estate brand* Coldwellbanker.com had over 28 million visits in 2012 Featuring lifestyle, affordability and keyword search tools for fast and easy browsing Multiple images and video showcase the unique features of your house *Nielsen/Net Ratings Report for real estate Web sites, January-December 2012

10 Web Traffic* *Nielsen/Net Ratings Report for real estate Web sites, January-December 2012 Note: Coldwell Banker refers to Brand, Affiliate and NRT sites

11 Coldwell Banker Web Partnerships Your house will also be promoted on 8 partner websites Quality Properties

12 Coldwell Banker Seller Services Guarantee Coldwell Banker was the first national brand to guarantee its services This Guarantee outlines the full scope of services I will perform as your exclusive listing agent List your home with the confidence a Guarantee provides

13 Information Sources Used in the Home Search (% of Home Buyers) Source: The 2012 National Association of Realtors Profile of Home Buyers and Sellers.

14 Marketing Activities Coldwell Banker.com Multiple Listing Service (MLS) Realtor.com RLEstates.com Nine in 10 home buyers used the Internet to search for homes* *2012 National Association of Realtors Profile of Home Buyers and Sellers.

15 Marketing Activities To showcase your property I will: High quality photography of the exterior and interior Broker s Open with catered lunch Weekly Open Houses (as your schedule permits) Professional listing brochures Surrounding area mailers (brochures and post cards) Property Website with virtual tour Property Sign Youtube Video/ Virtual tour

16 Home Enhancement Custom plan to enhance your property s appearance, including: Identify challenging areas Smaller rooms Areas to simplify Share tactics to address Furniture placement Rug removal Paint colors Recommend specialists Handy Man Paint contractor Cleaning service Yard service Pool cleaning and deck refresh Home staging designers

17 Home Values For Stevenson Ranch

18 Competitive Price Lines Recently Sold Selling price (in thousands) Currently For Sale Listing Price (in thousands) Did Not Sell Listing Price (in thousands)

19 $800,000 $780,000 $760,000 $740,000 $720,000 $700,000 $680,000 $660,000 Competitive Market Analysis- On Market *Blue indicates properties with pools $640, Shakespeare Ln - 1 day Voltaire Pl 4 days Housman Pl 4 days Sandburn Pl 13 days Twain Pl 13 days Ocasey Pl 97 days

20 Competitive Market Analysis- Sold * Blue indicates properties with pools $790,000 $770,000 $750,000 $730,000 $710,000 $690,000 $670,000 $650,000 $630, Peacock Pl 8 Days Clifton Pl 55 days Baldwin 46 days De Quincy 30 days Bates Pl 69 days Moore Ln 60 days

21 Recently Sold List Price Sold Price Time on Market Beds Baths Sq Ft $789,000 $770,000 8 Days 5 3 3, Peacock Pl List Price Sold Price Time on Market Beds Baths Sq Ft $675,000 $665, Days 4 3 2, Clifton Pl

22 Recently Sold List Price Sold Price Time on Market Beds Baths Sq Ft $749,000 $735, Days 5 3 2, Baldwin Pl List Price Sold Price Time on Market Beds Baths Sq Ft $619,000 $632, Days 5 3 2, De Quincy Pl

23 Recently Sold List Price Sold Price Time on Market Beds Baths Sq Ft $749,900 $751, Days 4 3 2, Bates Pl List Price Sold Price Time on Market Beds Baths Sq Ft $649,000 $659, Days 5 3 3, Moore Ln

24 Setting the Right Price If The Asking Price Is: The Property Appeals To: 15% Over Market Value 10% Of The Market 10% Over Market Value 30% Of The Market Fair Market Value 60% Of The Market 10% Under Market Value 75% Of The Market

25 Market Analysis Summary & Recommendation Anticipated Selling Price:Will discuss after walk through Recommended Financing Terms Cash Conventional FHA (typically offers more, however difficult on appraisal and financing) Other Recommendations Purchase Home Protection Plan Termite Report (After acceptance) NHD Report (After Acceptance)

26 THANK YOU FOR THE OPPORTUNITY Rebecca Locke Coldwell Banker (661) cell (323) secondary

27 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations.