Summary of the Main Factors Affecting Your Home s Value

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1 Summary of the Main Factors Affecting Your Home s Value Location The location of your home is obviously not something you can change but it is the single most important factor in determining the value Competition Prospective buyers compare your property against competing properties Buyers will perceive value based upon properties that have sold or are available in the area Timing The current real estate market affects property values As the real estate market cannot be manipulated, a flexible marketing plan should be developed which analyzes the current marketing conditions and individual features of the property Condition The condition of the property affects the price and speed of the sale As prospective buyers often make purchases based on emotion, first impressions are important Optimizing the physical appearance of your home will maximize the buyer s perception of value Price Pricing your home properly from the beginning is an important factor in determining the length of time it will take to sell your home Reviewing this home marketing plan will assist you in determining the best possible asking price for your home

2 Selling Price vs. Timing Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chance of a sale when it is new on the market.

3 The Highest Price! ADVANTAGE PRICING How I do it: The Shortest Time! Perhaps the most significant process in selling your home is conducting a Current Market Analysis. I study how your neighborhood has performed and continually analyze real-time market changes as I advise you on your property s value. A good broker will conduct a thorough analysis of recent sales data of comparable properties using several Comparative Market Analysis (CMA) tools. A great broker will do even more! Dan Dettmannhas learned through his 25 years of experience selling North Coastal San Diego that one size doesn t fit all. Being able to differentiate your property s value from other properties on the market requires an individualized approach and the ability to conduct an array of CMA methods most appropriately suited to your home and your situation. Dan Dettmannprovides his customers with a pricing plan supported with a multiple parameter analysis that includes: Price Branding Multiple Parameter Analysis Multiple Criterion Adjustment Parametric Market Study Market Trend Analysis Multi-Region Analysis Full Service Real Estate. Proven Results. No Extra Cost.

4 REPEAT HOME BUYERS IDENTIFYING YOUR POTENTIAL BUYER WHO IS BUYING? FIRST-TIME HOME BUYERS

5 UNDERSTANDING YOUR POTENTIAL BUYER Internet Real Estate Agent BUYER RATES USEFULNESS OF INFORMATION SOURCE Buyers not only BELIEVE that the Internet and Real Estate Agents are the best sources for finding a home, they really ARE. So choose wisely! Our RE/MAX Agents are highly respected and trusted by their clients. They have the Experience needed and the Web Tools & Strategy in place to get your home sold. WHERE BUYER FOUND THE HOME THEY PURCHASED, Distribution) (Percentage Internet Real Estate Agent

6 Where Dan Dettmann Gets His Buyers Most real estate agents find that30%of their business will come from personal and business referrals. At RE/MAX Associates, agents receive 70%of their business from referrals. A personal referral is a compliment to professional real estate associates. People refer friends and associates to professionals. They know they will take good care of them. I generate 70% of my business from personal referrals. The Dettmann Team knows that Experience Counts!

7 IDENTIFYING YOUR POTENTIAL BUYER RE/MAX ASSOCIATES LA JOLLA AGENTS ASSIST BOTH BUYERS AND SELLERS Finding a qualified buyer for your home just got easier! FUN FACT AT RE/MAX ASSOCIATES LA JOLLA, OUR AGENTS HAVE EXTENSIVE EXPERIENCE WORKING WITH BOTH BUYERS AND SELLERS. IN FACT, SINCE 2003, OUR AGENTS HAVE ASSISTED OVER 2,500 BUYERS AND NEARLY 2,600 SELLERS! The percentages identified in this pie chart are based on the total number of buyer and seller sides closed by RE/MAX Associates La Jolla agents between 1/1/2012 and 12/31/2012. Data supplied by report 2.M.8.2 in LoneWolfAccounting Software. Fun Fact Stats supplied by RE/MAX CAHI STATS DEPT and are totals of listing and sales transaction sides closed by the RE/MAX Associates-La Jolla Franchise from 1/1/2003 to 12/31/2012. All information is deemed to be reliable, but is not guaranteed. LoneWolfin no way guarantees or is responsible for the accuracy of this information statistics are not yet finalized. Copyright RE/MAX Associates La Jolla.

8 We reach more consumers than any of our competitors. RE/MAX The Brand Does Brand Really Matter? Building The Most Well-Recognized Brand In Real Estate For You. In today s real estate market, you deserve all the support you can get! Our strong traditional advertising has built a trusted brand that compliments our web based strategies which effectively drive Millions of Buyers to remax.com and delivers them to RE/MAX Offices, Agents and our Sellers.

9 -A TRUSTED BRAND - When you list your home with a RE/MAX ASSOCIATES Agent, your home will receive the benefit of the BILLIONS of Dollars of Advertising that made RE/MAX the Real Estate Leader that it is today. is the most recognized name in Real Estate.. People Choose The Brand They Trust. People Trust The Brand They Know. People Know RE/MAX. Above the Crowd & Ahead of the Competition

10 SELL YOUR HOME WITH THE BRAND THE BUYERS KNOW We reach more consumers than ANYof our competitors. RE/MAX HAS THE LARGEST SHARE OF VOICE IN NATIONAL TV ADVERTISING. RE/MAX Percentage of total ad impressions by national real estate franchises for ads purchased through nationwide buys.

11 Found in Fortune Magazine, People Magazine, Time, National Geographic and many more, RE/MAX Advertising is designed to keep the brand and on top of mind when someone decides it s time to buy a home.

12 Dan Dettmannand RE/MAX are all over the Web and so are your buyers! REMAX.com DanDettmann.com Ddettmann.remaxagent.com REMAX.com Global.REMAX.com TheREMAXCollection.com Realtor.com Homes.com Trulia.com Yahoo.com Zillow.com Frontdoor.com AND MORE! ddettmann.remaxagent.com DanDettmann.com My use of the Web enables me to market your property to buyers world-wide! The tightly integrated lead management system utilized by The DettmannTeam ensures that the hundreds of hits per minute generated by are translated directly into qualified buyers for your home!

13 GLOBAL REALTORS GET RESULTS. The Award Winning DettmannSales Team is designed to exceed the expectations of even San Diego s most demanding Real Estate Clientele. Our Home Sellers want to be able to pick from the most qualified buyers. So we market their homes to the WORLD. We utilize global web sites, a vast network of nearly 90,000 agents working in 90 countries throughout the world and our specialized marketing tools to reach not only local buyers, but also foreign buyers living throughout the world who are interested in investing in properties like yours. We have the ability to provide you with the strength of the most well-recognized name in real estate, the most innovative marketing tools, a world-wide Real Estate Network, Global Reach, and the personal touch of our local knowledge and experience. We are among the most educated veterans in the industry and have the knowledge and experience to assist you and your referrals with the highest level of service, care and RESULTS.

14 At RE/MAX Associates La Jolla, we have a Referral Network in place that connects us to more than 90,000 international Referral sources in more than 90 countries, to help us find you Qualified Buyers world-wide. Statistics provided by remax.net as of 05/21/2013

15 Today s Buyers and Sellers know no borders and neither should you. U.S. Market Facts: In U.S. approx homes are sold daily to non-u.s. people. International buyers of United States properties spent $82.5 Billion from April March California is one of four states that account for 51% of those total purchases. The number of international buyers who purchased 1 Million+ homes in the U.S. doubled from 2011 to Align Yourself With An Agent Who Has Ties To Foreign Buyers: RE/MAX is in more than 90 countries A greater worldwide presence than any of its competitors. We market our Sellers Properties to the WORLD on global.remax.com. We generate Millions of Buyer Leads from our web sites. global.remax.com In 2011, RE/MAX launched a new multilingual website, global.remax.com, with nearly 700,000 global home listings, in 35 languages meaning, more exposure for your listings to consumers around the world. We have 90,000+ connections to the World s Largest, Most Productive Network of Agents. International Buying Power is Investing In HOMES LIKE YOURS. Let Us Get You RESULTS.

16 DOMINATESTHE INTERNET TO MAXIMIZEYOUR PROPERTY S REACH & BRING YOU MORE BUYERS. Remax.com helps you sell your home because Remax.com gives consumers access to all property listings in each multiple listing service, including the competitions which attracts millions of Buyers. Your property will be displayed on the most visited real estate franchise web site Remax.com When consumers find real estate online, remax is the most used search term among real estate brokerages. Your property can be more appealing to buyers on remax.com than the competitions properties, because your RE/MAX Agent can add unlimited photos, additional property details, a virtual tour link and many additional features that the competition can t!

17 WE KNOW WHY BUYERS VISIT REMAX.COM, BUT WHY DO THEY STAY? TONS OF INFO! Community Info, Property Info, Photos, Flyers, Virtual Tours, Mortgage Information and much, much more! MAPPING Consumers can search by map, allowing them to view all the properties that match their search criteria in a desired area. Without even leaving their computer, MY RE/MAX My RE/MAX provides buyers with the opportunity to save their favorite listings, searches and more by creating a free account. Consumers can take a closer detailed look at properties by using Balloon View and Street Level imaging technology. RE/MAX agents can notify their sellers as LeadStreet alerts them every time potential buyers save their Seller s home in their search.

18 MARKETING TECHNOLOGY CONNECTING WITH BUYERS Remax.com displays every property listed for sale in the local MLS. However, those properties can only be enhanced to increase buyer interest on remax.com if they are listed by a RE/MAX Agent. Custom Property Brochure Info My RE/MAX Affiliation allows me to enhance your listing with Open House Information A Virtual Tour More Photos Than Our Local MLS

19 eflyer MARKETING TECHNOLOGY CONNECTING WITH BUYERS Flyer RE/MAX La Jolla Agents have advanced Marketing Tools & Technology that we use to get your home exposure to Buyers World-Wide! eflyers, virtual tours, web commercials, mobile home searches, Social Media Outlets like YouTube, LinkedIn and Facebook and more! Web Commercial Postcard

20 A Luxury Brand for your Luxury Home With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among Buyers when Selling your Luxury Home. We can Advertise your home in Unique Homes has the largest paid circulation of any luxury real estate magazine, with readers throughout the U.S. and in 80+ Countries Worldwide. dupont Registry is a luxury real estate magazine with subscribers in every state and more than 54 countries. The Wall Street Journal advertises to 1.9 million subscribers and is among the world s most respected publications, reaching an affluent, global audience. MILLIONS of luxury homebuyers start their search online, and RE/MAX taps into that lucrative potential. When a buyer requests information about a property on remax.com, they are automatically routed to a RE/MAX agent.