5KeystoOnlineMarketingSuccess

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1 5KeystoOnlineMarketingSuccess

2 5 Keys to Online Marketing Success In today s market, you need a strong web presence to succeed as a Real Estate professional. With the majority of home buyers searching online for their dream home, you need to stand out amongst your competition. If you are willing to commit to online marketing as a critical part of your business, it can be the easiest, most profitable way to boost your bottom line. Z57 has helped thousands of Real Estate professionals achieve outstanding results with our proven 5 Keys to Success: Design that reflects your brand and delivers a compelling online experience Content that focuses on the true needs of your visitors Lead Capture that collects contact information in multiple ways Lead Conversion that turns s into conversations Traffic that drives quality buyers and sellers to your site A targeted online strategy is essential for you to impress, attract and make an impact on both prospective buyers and sellers. Let s walk through how you can easily implement Z57 s 5 Keys to Success. 1

3 Design In Real Estate, YOU are the brand! It s incredibly important for your website to reflect your professional image and build brand recognition with prospects. Place yourself in a professional light with a clean and simple design. Choose a color palette that is classic and easy on the eyes. Make sure your website branding is consistent with your other marketing materials. Use only high quality photos that download fast nothing will turn away people faster than waiting for your website to load! Ensure the design is consistent throughout your websites to deliver a cohesive user experience. Keep it simple for people to find what they re looking for. Primary navigation on your site should be front and center. Only use sub-navigation if necessary. We understand a great design is the basis for a successful website. Our professionally designed websites are personalized to strengthen your image and build brand recognition. 2

4 Content Content is king. Online prospects are searching for websites loaded with valuable information. Home searches, instant home comparables, community information and real estate tips will keep them coming back for more. Tell your prospects what you will do for them and why you are the best person for the job. How do you sell yourself during listing presentations? Use this as a basis for your value proposition. Get IDX (direct MLS feed on your website) this can t be stressed enough! Chances are that people who go to your website are looking for homes and if you can t show them all the homes in your area, they ll find someone who can. Demonstrate your knowledge of the area with local school and community reports. Provide Real Estate tips on current trends or even interior design. Update your content often with fresh information. We deliver the valuable content that attracts sellers and engages buyers to visit your website regularly. Find a Home Featured Homes Local Resources And much more! 3

5 Capturing Leads The most vital part of your website is how you capture and nurture your leads. To keep your prospects focused on you as their Real Estate expert, you need an extensive lead capture and contact management system. Place lead capture forms in as many places as you can on your website without it becoming overwhelming. Don t ask for too much information. Name, and phone number is enough to establish initial contact. Clearly state the benefit a prospect will gain from giving their information. Consumers know that if they want to receive something of value from you (help, information, listings) they need to give something up. Keep yourself front and center. When you have IDX on your website, other agents information is not shown to prospective leads and you will be their contact. Offer listing updates on your site. This is a great motivator for people to request information and give you theirs. To get seller leads, use a tool that provides recent sales data in the area. This is a valuable service that sellers love! Give prospects what they want. If they want to search properties or read mortgage tips, make it easy for them to do so. Our top-performing websites are integrated with robust lead capture systems to connect you with prospects at every available opportunity. 4

6 Lead Conversion How do you turn traffic into new business? Robust lead conversion tools will take you one step closer to getting contracts and closing deals. Converting your visitors into leads and then into clients is critical to your online success. Follow up on leads as quickly as possible. Most consumers use the first agent who contacts them. Make sure you have a drip marketing system with your website that allows you to automatically stay in contact and cultivate your leads. Add leads to your contact database. You should have a database with potential clients, including your sphere of influence (friends, family, work associates, etc.). When you send out announcements for open houses, just listed or just sold properties, they will be reminded of your professional expertise. A general rule of thumb for contacting leads during the first week, contact them three times. During the second and third week, contact them two times. After that, make contact once every two weeks. Personalized solutions from our marketing experts combined with robust lead conversion tools will ensure online success. 5

7 Getting Traffic Getting people to go to your website is just as important as making sure the website itself is great. What good is a website if you aren t attracting online prospects to it? There are many ways to drive quality buyers to your website with sophisticated traffic tools some free and some paid. Regularly update your content to make sure your website is search engine friendly. Your meta-tags and descriptions should match your business. These help determine where you will rank on the results page and also what will compel prospects to click. All your marketing efforts should point people to your website. Place your web address on everything - business cards, letterheads, signatures, print ads, bench ads and your voic message. Use call to-action marketing on all of your materials. For example, See a virtual tour of this home or search all available properties in the area. Display your listings on websites like Oodle, Trulia, Googlebase and Craigslist. These sites get millions of people per month searching for homes and can drive that traffic to you! Some website providers will even automatically syndicate your listings to these sites. Paid traffic programs, such as pay-per-click, are a great way to target your marketing efforts. Paid search engine optimization (SEO) helps your website place on search results. A good website provider will get you near the top of search results. Our sophisticated traffic solutions are built to drive quality buyers and sellers to your website. We have developed partnerships with the top real estate search websites in order to drive more traffic to you through syndicated listings. 6

8 Conclusion Success on the Web is not out of your reach! You will see a dramatic difference in your business when you put our proven 5 Keys to Success into practice. Without spending more money on marketing, you will increase sales from your existing traffic, expand your sphere of influence and build clients for life. About Z57, Inc. Z57, Inc. is a real estate Web marketing company based in San Diego, California. Founded in 1998, we specialize in professionally designed websites, lead capture/conversion and buyer/seller traffic generation through effective online marketing plans, listing syndication, Search Engine Optimization, drip marketing and a highly-trained customer service team. Recognized as an Inc company and one of San Diego s Top 100 fastest-growing companies, we provide thousands of clients nationwide with proven real estate solutions matched with personal service. For information call (800) or visit 7

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