Marketing Consultation

Transcription

1 MAXIMUM EXPOSURE! Stand Out From the Crowd Marketing Consultation By: Maine Home Connection Laura & Michael Sosnowski

2 Agenda Understand the Paradigm Shift in Real Estate Marketing Think Like a Marketer Who We are & our Track Record of Success Leverage the Keller Williams Advantage Use Today s Technology to Achieve Maximum Online Exposure Discussion

3 The Real Estate Paradigm Shift Paradigm Shift: First used by Thomas Kuhn in the influential book The Structure of Scientific Revolutions in 1962 to describe a change in the basic assumptions within the ruling theory of science. The Internet has completely changed behavior The anonymity of the consumer Collecting buyer information is essential Marketing must be fast & proactive Technology is at the forefront Distance no longer matters The buying timeline has expanded For Ptolemy, the great Egyptian astronomer, the earth was the center of the universe.

4 About Us Independent team approach - MaineHomeConnection Annual sales of $10 to $12 million #2 RE/MAX Team in Maine Top 10% of all Realtors statewide Laura & Michael Market leadership of Keller Williams Realty Commitment to new technology Innovative marketing & lead generation programs Complete administrative support Platinum Sales award ; RE/MAX Hall of Fame Technology

5 Keller Williams Advantage #1 Market Share in Maine Fastest growing real estate company in US Winner of the JD Power Service Award Local office 5 th largest in country Commitment to agent technology & training Automated referral program across North America Cooperative marketing programs - Keller Williams Luxury Homes Complete administrative support

6 Local Market Shares Market Share Report 2009 State of Maine 2009 Market Share The Maine Market Leader Based on sales results from MREIS Maine Real Estate Information System 1/1/2009 through 12/31/2009

7 Maximum Exposure Marketing Working Together A Customized Marketing Program Technology Plan Opt-in Marketing Social Media Promotion Administration Service

8 Internet Effectiveness How Buyers Found Their Home Internet Buyers 4.8 weeks doing research Preview 6.7 homes 2.2 weeks viewing homes 242 mile radius for purchase Traditional Buyers 1.7 weeks doing research Preview 15.4 homes 7.1 weeks viewing homes 25 mile radius for purchase 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs The Internet is now 9 times more effective than print ads. Source: NAR - Profile of Home Buyers and Sellers, 2009

9 Technology Plan Comprehensive Online Exposure Enhanced Realtor.com Lead Generation Customized Listing Syndication Organic Search Results MaineHome Connection.com Proactive Communications PPC Advertising Large Data Base

10 Opt-in Marketing Daily property inquires: Market Watch, Specific Property Request, Relocation Personalized & predefined responses Multiple step follow-up, and telephone Download property and relocation information Long term correspondence via Newsletters, Blogs & Podcasts Maximize user friendliness to capture visitor details

11 Online Leads Follow Up Set Up Automated Search Market Watch Specific Property Request Relocation Request

12 Social Media Using The Tools of Today Through our blog: and other social media outlets, you home will have access to more potential buyers and referrals. MaineRealEstateNews.com Nationally Recognized Blog

13 Promotion Multiple Listing Service (MLS) Property & Image marketing Customized direct & campaigns Leverage KW Luxury Homes national advertising programs Web based Newsletter with property features (View Media Archive Online) Marketing to leading brokers Local & National Open House & Broker Tours Selective print advertising Unique Property URL that is search engine optimized

14 Leading Local Website Home Page Includes Custom Content Local Market Updates MLS Search Buyer Agency Waterfront Relocation Services Featured Properties Quick Links to Services Google PR 4

15 Individual Property Page Property Details Unique URL Property Specifics Multiple Photos Custom Video Download Options: Documents Disclosures Brochure Other

16 Search Engine Marketing Premium Positioning Organic Search Results Page 1 Ranking

17 Search Engine Marketing Number 1 Search Position Consistent Page 1 Search Results

18 Lead Tracking & Analysis Web Traffic Analysis Total Visitors Points of Entry Referring URLís address retention Customized Responses

19 Administration & Service Online showing feedback report Regular status reports Measured results of advertising campaigns Full Time Assistant on-staff Central office showing arrangement Prequalification of potential buyers

20 Stand Out From the Crowd Questions & Discussion