Selling Your Home. Presented by DiosanaGroup Powered by Keller Williams

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1 Selling Your Home Presented by DiosanaGroup Powered by Keller Williams 1

2 10++ Customer Service Joe did a fantastic job selling our home quickly and for a good price, despite competition from new developments all around us. He read the wild market very well and put a plan in place that achieved excellent results. We feel very lucky to have had him on our side. Jim & Sarah Bankson I can t say enough how much I appreciate all of your hard work and determination in getting this house to close escrow! You are so easy to work with, with your thoughtfulness, your great communicative style and enthusiastic personality that made this experience so easy to get through. Amie Clark, California Joe is honest and has good integrity and tuned into my wishes for my perfect home very quickly. Helen Croskell, London You are definitely not an average Joe. We are so impressed by your selling strategy and educational material. You always think about the best interest to your clients based on the reality and your preparation is always 110% before putting the house on the market for sell or lease especially in current soft real estate market. You always follow-up and provide update to your clients within few hours the same day and it is so hard to find. You have whole team working for you and we were so happy and made the right decision to ask you to represent us selling our house in a downtown transition area. Some of them took 6 months to 1 year to sell their houses, but you sold our house with 6 days. We highly recommend you to any of your potential clients. Joe is very professional and knowledgeable. His strategic planning even better than my MBA class when I was in graduate school. We wouldn t hire anyone to represent us for selling or buying our house except Joe Diosana. Thank you so much., Robert and Jeannie 2

3 5 Step Maximum Price Process Get More Than Traditional Real Estate Methods 1 Preparation 2 Presentation 3 Position 4 Promotion 5 Price Our Promise Our Professional Expertise 3

4 1 Preparation Before everything else, getting ready is the secret to success. - Henry Ford GOAL: Understand Your Goals; Review market conditions; Property preparation Your Objectives in Selling Your Home (Reason, Timeframe, Financial Goals, Previous Experience, Expectations) Maximum Return Plan Market Conditions (National & Global, Regional, Local & Neighborhood) Maximum Preparation Plan (Buyer Ready Home/Quick Close) 4

5 1 Preparation Plan Before everything else, getting ready is the secret to success. - Henry Ford GOAL: Real BuyerReady (TM) Homebuyer perceives highest value, quick offer, committed, bring money and takes over property. BuyerReady(TM) Plan/Quick and Steady Close 1) Completed Pre-listing appraisal (Address Lender Value concerns) 2) Staged (Maximizes Buyer Appeal) 3) Completed Pre-listing Inspection (Address Contract Deal Killers) 4) Repairs Made (Identify High Return Opportunities) 5) Home Warranty Included (Preserves seller maintenance costs) 5

6 2 Presentation Repairs Made: 12 Projects Greatest Return Maximum Return Business Plan, Maximum Attraction BuyerReady(TM) Curb Appeal BuyerReady(TM) Landscaping BuyerReady Repairs BuyerReady(TM) Maintenance BuyerReady(TM) Staging Lifestyle Updates 6

7 3 Position GOAL: Increase percentage of successful sale employing proven marketing methods. Increase Value in the mind of the Buyer (Seller has taken care of the invisible) Sight - Light & Bright, Beds made, De-cluttered Sound - Instrumental Jazz or calm music Scent - Cinnamon buns, fresh bread Comfortable - Temperature Provide seller opportunity to persuade through features and benefits BuyerReady (TM) Available Immediate feedback to buyer 7

8 4 Promotion Marketing Plan Create a Buzz Maximum Marketing Price it Right / Value Pricing 8

9 Creating A Buzz On-line Sphere of Influence Social Networking KW eagentc bulletin board Off-line Open House (limited) Pre-listing Party for area Top Producers (one week before listing) Soiree (VIP event one day before listing) 9

10 Maximum Exposure More Eyes = More Opportunities Off-line Full Color Mailer to Target Local Market Yard Sign Call Capture Rider ** Luxury Homes - Periodicals ** Luxury Homes - Robb Report On-line (60 websites+) Local MLS (HAR.com) KWLS syndicated 100,000 agents Web 2.0 Sphere of Influence (Realtor partners, Previous clients, Prospects, Advocates) Social Networking Enhanced Realtor.com (Showcase Listing) Property Website ** Luxury Homes - Subdivision Website ** Luxury Homes - Wall Street Journal 10 90% of Buyer s Find Home on the Internet!!!! craigslist

11 Maximum Exposure More Eyes = More Opportunities Professionally Designed Marketing Materials 11

12 Maximum Exposure More Eyes = More Opportunities Deer Cove Ln 2658 Sqft 4BR/2.5Bath 33 days Sam Houston Parkway 2049 Sqft 3BR/2.5Bath 10 days Villa Lea Lane 2547 Sqft 4BR/2Bath 17 days Jill s Way Lane 1845 Sqft 3BR/2Bath 18 days W Hilshire Park 3131 Sqft 4BR/4Baths 63 days Oxford 2157 Sqft 3BR/2.5Bath 8 days Heights Blvd 1712 Sqft 3BR/2Bath 141 days - Mixed Use 327 Grove Street 1671 Sqft 3BR/2Bath 10 days 12

13 Price Price is What You Pay. Value is What You Get. - Warren Buffett GOAL: Convey value to the buyer market to obtain maximum return. Factors 5 Location Condition (Appearance, Appeal) Value History/Relevant Properties Analysis 13

14 5 Price - Services Price is What You Pay. Value is What You Get. - Warren Buffett 10 Service Areas 1. Needs Analysis a. Help clarify the motivating reasons to sell. b. Determine the seller s timetable. 2. Pricing Strategy a. Determine the best selling price strategy given the current market conditions. b. Show resulting net sheet. 3. Property Preparation a. Advise on repairs and improvements. b. Provide staging strategies. 4. Marketing Strategy a. Develop marketing plan. b. Establist marketing timetable. 5. Receive an offer a. Evaluate offers. 6. Negotiating to Sell a. Negotiate counteroffers. b. Advise on final terms and conditions. 7. Sell a. Prepare post-contract work list. b. Advise on repairs and vendor services. 8. Pre-close Preparation a. Coordinate and supervise document preparation. b. Provide pre-closing consulting. 9. Closing a. Review closing documents.. b. Resolve last-minute items. c. Complete transaction. 10. Post closing a. Coordinate move. b. Assist with post-closing issues. Schedules List -3 Days: Deep Clean List -2 Day: Staging List -1 Day: Professional Photography List: 0 Day: Property Publicly available List: +2 Days: Approve Property Brochure Deliverables Professionally made brochures Signage Online presence Syndicated Marketing online 14

15 * Professional Expertise Proven excellence through continual education and operational efficiency National Presence Marketing Excellence Professional Expertise 15

16 * Professional Expertise Certifications Accredited Buyer Representative New Home Salesperson MWI Investing Realtor(R) MaxAvenue (R) Maximum Value Selling Systems Accredited Luxury Home Specialist, Institute of Luxury Home Marketing Certified Negotiations Expert Awards Agent Leadership Council (Top 20% of Market Center) 2009 Peak Performer, Buffini Referral Systems 2009 Top Ten Individual (Production, # Units, # Listings 2008 Top 5 Individual (Production, # Units) 2008 Silver Level Award for Achievement 2007 Top Individual (Production) 2007 Gold Level Award for Achievement 2007 Top 10 Houston Wide (March 2007) 16

17 * Our Promise We promise to work as hard to market your home as we have to prepare this presentation! Provide you with 10+ customer service during the entire process. Identify your wants and needs. Obtain the best price, in the shortest amount of time, with the least amount of hassle. Implement the 10-Point Marketing Plan to market your house through as many channels as possible. Advise you on pricing strategies, terms and the issues of the offer. Coordinate and supervise the preparation of all closing documents and guide you through the closing process. Maintain on-going relationship beyond the sale/purchase of your home through client appreciation programs. Provide a Fiduciary responsibility to you as a client. 17

18 * Our Promise Lifetime Service Program Provide on-going expertise Real Time Market Information Maximum Value Property Review (TBD) Build wealth through profitable real estate portfolios Special programs and events Provide on-going support Referrals to Qualified Service Providers (Local, National) We greatly appreciate the opportunity to make this presentation. 18