7 Step Expired Listing Video Follow Up Sequence

Transcription

1 7 Step Expired Listing Video Follow Up Sequence Time Requirement: 1 Hour When you call expired listings, get their address to start your 'Expired Listing Makeover Course'. Here are 7 s to 'drip' automatically at predetermined intervals to educate your prospect and communicate your value. This is fully automated in Top Producer or other inexpensive services. Shoot your 7 videos and we'll take care of the rest. Sample video scripts are provided, along with the complimentary s and attachments. Examples: See Jeff Quintin's (South Jersey's #1 Realtor) expired sequence here:

2 Step #1 - Day 0 Subject: Buyers Can't Find Your Home Video Title: Here Are Examples of Expired Listings I've Sold (example 1) (example 2) Attachment: Link back to your website Dear FNAME : I'd like to give you a head's up your home is no longer listed for sale on the Multiple Listing Service (MLS). This means buyers can't find your home and your listing contract has expired with your current real estate agent. I'm writing you because I'd like to apply for the position as your next agent. It's frustrating when your home doesn't sell; you must deal with all the showings, offers, and stress of continued mortgage or tax payments. Click Here to See The Results I've Delivered for Clients Please call me or reply to this if you'd like to discuss new strategies to get your home sold. Agent Name

3 "Hello, I'm Frank Klesitz with Vyral Real Estate and I'd like to show you a few examples of homes which were listed on the MLS with another agent, expired, then I took the listing and sold. For example here I am in front of 123 Elm Street who was listed with a local broker for 6 months, then I took the listing and sold it in 3 weeks for 97% of the list price. And here I am in front of another home, etc, etc, etc (try to get yourself in front of 5-6 homes OR just talk about the homes and we'll cut to B-Roll of pictures of the properties you describe). So, as you can see I have experience selling homes which did not sell with other agents. I invite you to call me as I can do the same for you. Link to Attachment: Your Website Step #2 - Day 3 Subject: How to Evaluate Your Next Realtor Video Title: What questions should I ask my next Realtor? (example) Attachment: 8 Questions to Ask Your Next Realtor Dear FNAME : Once your home is removed from the MLS, you'll be contacted by real estate agents to sell your property again; but how do you hire the right one? Few agents deliver positive results for their clients, anyone can get a license. I've prepared important questions to ask before you risk listing your property back on the market with the wrong agent.

4 Click Here to Learn How to Evaluate a Real Estate Agent Of course, I'd like to be your next agent - reply to this and I'll help. Agent Name "Hello again, it's been a few days since I first contacted you and I'm sure you're getting calls left and right from agents who want to sell your home. Let me help you evaluate the right one. Over the years of selling real estate, I've been asked the hard questions what separates an average agent from a super star who will sell your home. So, here are 10 questions you must ask your next Realtor which you can find written below in the YouTube description. (Or you can talk about each of the questions in the video for additional commentary). With that, please print and use these questions when you're interviewing agents. And of course, if you'd like to interview me, give me a call and I'll happily answer these questions for you." Link to Attachment: (to be interested into YouTube description) 1. What is your list/price/sale ratio for the last 60 days? 2. What is your average number of days on the market in the last 90 days? 3. What is the absorption rate of home like yours in our area? 4. Of the listings that you didn't sell last year, why didn't they sell? 5. What percentage of deals did you represent buyer vs. seller? 6. How many homes did you sell last year? 7. Can you give me a list of 10 clients that I can call?

5 8. Do you do any other type of work other than real estate? 9. How many people do you speak to each day about that real estate business? 10. Can you show me a copy of your daily schedule? Step #3 - Day 6 Subject: Why Even Hire a Real Estate Agent? Video Title: How do top agents find buyers for sellers? (example) Attachment: How Do Agents Find Buyers and Sell Homes (Mike Ferry) Dear FNAME:, That's right; why hire a real estate agent to sell your home? I'm sure you've thought about selling your home by owner (FSBO). And why not? There's no commission to pay! The fact is, your next real estate agent must be highly skilled at finding QUALIFIED buyers for your property; and with more buyers (and offers), the higher your selling price. But how does an agent find these buyers? Why pay a commission? Click Here To See How Top Agents Find Buyers Give me a call and I'll introduce you to my happy past clients. I'd appreciate the opportunity to sell your home - may we schedule an appointment to meet?

6 Agent Name "Hey there again, it's been about a week since my first video. Now, I'd be as skeptical as you - before I started in real estate I only saw real estate agents stick signs in the yard and list a home on the MLS. I would never pay a commission for that, and sadly, that's what most real estate agents do. Very few are educated or skilled in the art and science of buyer lead generation. But what exactly does a real estate agent do to generate these buyer leads? Well, there are two types of real estate agents - passive and active. Passive agents sit back and wait for buyers to come to them (you know, stick that sign in the yard), while active agents perform very specific activities. So, below I've included an article about this written by my real estate coach Mike Ferry, and in case you don't know who he is, he's arguably the most influential person in real estate who has the best track record of getting homes sold. So check out the report and you'll learn exactly what active agents, such as myself, do to proactively find buyers for listings. And of course, if you'd like me to actively market for you, just give me a call." Link to Attachment: Step #4 - Day 9 Subject: Video Marketing to Sell Your Home? Video Title: Why should I care about internet video and social media? (example) Attachment: Link to

7 Dear FNAME:, Social media video marketing is the future of marketing real estate. Buyers go online to research homes - video is 53x more likely to show up in your buyer's search results. So, I'll make a video tour of your home and put it online. I'll your home video to everyone I know; but here's my powerful secret - we'll post my home video on your Facebook for double exposure! Click Here To Learn How I'll Market Your Home with Video These strategies produce quick results - call me and I'll show you how I'll use the latest technology to find qualified buyers for your property. Agent Name "That's right - you can see I LOVE video for marketing. Here's why - as I said in my , very few people have made videos optimized for local real estate keywords, so video is more likely to show up in buyer search results. There are countless webpages competing for buyer traffic, however with YouTube being the second largest search engine in the world, I'm making videos to build an audience of buyers who visit my website for up to date information. Why is that important to you? We'll that's where I put your listing, right on my website that buyers frequent for this latest information. Now that's not all, I send s to my entire database of contacts frequently - all the friends, family, past clients, and movers and shakers who can afford to make a generous offer on your home. Oh, but there is more. If I really like your listing, I'll even make a video tour of it. Here's why - buyers type in your address into Google for research, and I can

8 virtually GUARANTEE my video of your listing will be #1 in Google search results because no one else is competing on the keyword term of your specific address (did you know video shows up in Google searches now?) Anyway, that's only the tip of the iceberg, so I want to pass along a video about the explosion of social media and a video that opened my eyes to the POWER of digital marketing to magnetically attract buyers to your listing, so check out the video link below. And of course, if you want to learn more about how I'll use video to sell your home, call me. What I do with video is unique, and no other agent has the ability to offer you this power. Link to Attachment: Step #5 - Day 12 Subject: How to Manipulate Buyer Emotions Video Title: How do I properly stage a home to sell? (example) Attachment: Link to Dear FNAME, Is your home 'staged' for buyer psychology? If there's one reason your home hasn't sold, it's because your past agent did not stage your home properly for current buyer preferences. Staging includes furniture, lighting, landscaping, colors - and yes, even aromas.

9 I know how to manipulate the environment to make buyers fall in love with your home - and make a higher-priced emotional offer. Click Here To See How I Stage Homes To Sell Fast Call me or reply back to this and we'll set a home staging consultation get more buyer offers on your property. Agent Name "Alright I'm going to let you in on a little real estate secret - top agents can find buyers to get showings for your listing, however it takes a real estate marketing ninja to get that buyer to make a high offer. Let me explain, it's one thing to show your property, yet it's another to get your buyer to fall emotionally in love with your home so they make an emotional, higher priced offer. Yes, there is a sneaky way to do this, and it's called 'staging' - it's the lingo we use in real estate to prepare a home for showing. In short, we're selling a lifestyle - do not forget that. Some people expect an urban, hip feel while others want a traditional, majestic feel to their home. Either way, top agents know how to sell a lifestyle by manipulating the paint, furniture, decoration, pictures, and just about anything else to project an aspirational image. Below I have an article for you on how to stage a property, but I also have some tricks up my sleeve to sell the lifestyle buyers want in your local neighborhood. I know what motivates local buyers! Call me and I'll show you how I plan to do that. Link to Attachment:

10 Step #6 - Day 15 Subject: I'm Puzzled Video Title: How do I know if I should sell now or wait? (example) Attachment: Link to Current Local MLS Market Statistics Dear FNAME : Your home was on the market, it didn't sell, and I have not heard from you. But that's okay, you're busy and I fully understand. I'd be skeptical, too! You may want to take your home off the market and wait to sell it again. However, waiting to sell your property in the future will cost you; the real estate market and future interest rates are unpredictable. The time to sell is right now. But how will you know for sure? Click Here To Learn How To Know If It's Time To Sell Call me and I'll give you the facts published by local real estate appraisers to project selling trends so you're comfortable listing your home now. Agent Name

11 "Alright I've sent you a few videos and I haven't heard from you - and the fact you're watching this video means you are still researching all the information necessary to know if now is the right time to re-list your home for sale. Here's the deal - no one can predict the future, but over the years of being in real estate I can put my poker chips on making an educated bet on future trends. What trends? Our local MLS and a few appraisal firms put out regular reports of what's happening in the market, such as if home sales are up or down, how many homes are on the market, how long homes stay on the market, etc. Now, I'd like to pass along this information for you - simply click the link below and I'll redirect you to find these updated statistics. But an experienced Realtor is needed to make sense of these numbers to decide, that given your situation, if you should re-list your home now. Now, in the general, yes - sell now. But that's not always the case and there are exceptions. So if you're not sure, call me. I'll help you make a decision that's right for you because I NEVER want to take your listing knowing in hindsight if we waited we may have sold it for more! So, enjoy the market stats I'm passing along and call me to interpret them - I can help you." Link to Attachment: Link to Local MLS Real Estate Market Stats Step #7 - Day 18 Subject: My Last Request Video Title: What will you do to market my home? (example 1) (example 2) Attachment: Link back to website. Dear FNAME,

12 I'd like to ask for your trust to list your home for sale. My competition will tell you how great they are, but few give you the necessary information upfront to make a decision. I hope my videos have been helpful. I have a 20 minute presentation that's personalized for your needs and selling goals. You'll learn all my strategies to market your home so it sells. Click Here to See How I'll Sell Your Home Call me and let's set an appointment. I'll show you exactly how I'll market your home to find qualified buyers so your home sells quickly and at a price which makes you jump with joy. Agent Name "Let me explain exactly what I'm going to do to attract buyers and sell your home - (give your listing presentation)." Send all 7 videos to john@getvyral.com using - be sure to name each as #1, #2, #3, etc. We will work with your assistant to set up the autoresponder and teach him/her how to use it. You simply call expireds to get their s and give them to your assistant for automated follow up. Easy as pie.