Compliments of: The Dean Thomas. The Dean Thomas Real Estate Group. Keller Williams Realty 1 Pearl Street Redondo Beach, CA

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1 Compliments of: Dean Thomas The Dean Thomas Real Estate Group Keller Williams Realty 1 Pearl Street Redondo Beach, CA

2 Date: November, 2009 From: Dean Thomas Re: Interviewing Dean Thomas Real Estate with Keller Williams to Sell Your Home How does Dean Thomas continue to sell his properties for the highest price per square foot in the neighborhood? Hello, my name is Dean Thomas. I am different from most real estate professionals. I have built my business on results, and am confident I can deliver for you. Since 1979 I have been selling real estate in the South Bay. I ve created a unique blend of internet marketing with a personal marketing touch. I d like the opportunity to interview with you to show you how these marketing tools have created the highest amount of proceeds for my clients over the last three decades. It s a fact that when property owners use a realtor, the results are 10 to 15% higher in sales price than if they don t. I understand how important net proceeds are to property owners and I have structured a commission program that allows the property owner to sell the property for the highest price and net the highest amount of proceeds. My commission structure ranges from 4 to 6%. My professionalism, knowledge and integrity are unparalleled. If the time is approaching for you to retain a real estate professional to help you sell your home, I ask you to seriously consider hiring me for the job. My philosophy is that of the property owner and the broker working together to maximize their proceeds. I can assist from pinpointing the optimal asking price and strategically marketing your property, to negotiating your terms of sale and managing the paperwork. I will handle every last detail for you. My Goal is Simple. Net you the most amount of money In the shortest period of time With the least amount of stress This package contains helpful information for home owners, including an overview of the home selling process, answers to frequently asked questions, my 14 step marketing plan, career sales volume and return on investment statistics for home remodeling projects. Please feel free to call me direct at or click the CONTACT ME button posted throughout the presentation should you have ANY questions and I will be happy to answer. I appreciate the opportunity to earn your business and look forward to speaking with you. Sincerely, Dean Thomas

3 Client Satisfaction It s All About You. My real estate business has been built around one guiding principle: Client Satisfaction. It's all about you Your needs Your concerns Your questions Your finances Your time Your Real Estate goals The focus of this presentation is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 90% of my business comes from repeat customers and referrals. Good service speaks for itself. Let Me Work For You. The Dean Thomas Real Estate Group

4 the home selling process There are a lot of details to be handled when selling a home. It is my job to streamline the home sale process for you, ensuring everything is completed as quickly and efficiently as possible. This overview was designed to help you understand the various steps along the way. Preparing for Sale Conduct comparative market analysis to establish a fair market value of your home Prepare and complete the listing agreement Recommend improvements to maximize your home's value Place a lock box on your property, if needed Marketing your Home Enter listing information into the MLS Place a For Sale sign on your property Notify top local agents of this new listing Schedule your home for office tour Schedule your home for MLS tour Distribute Just Listed flyers to your neighborhood Post your home information on the Internet Schedule and hold open houses Notify all potential buyers with details of listing Arrange showings for other agents Communicating with You Contact you regularly with feedback Prepare and deliver regular progress reports to you Discuss all marketing activities with you Coordinating the Sale Pre-qualify potential buyers Present and discuss all offers with you Negotiate your transaction with the other agent Prepare and finalize the closing The Dean Thomas Real Estate Group The Dean Thomas Real Estate Group

5 the home selling process continued Other Ways I Can Help Arrange for an agent to assist you in your relocation Recommend a moving company Provide you with a helpful moving checklist Recommend preferred companies for related services Assist with pre-qualifications and loan approvals. Furnish you with Internet Marketing and establish Web Presence. I will work hard to make the sale of your home as smooth and stress-free as possible!

6 frequently asked questions I don't want to pay an agent s commission. Won't I net more money if I sell my home alone? It would appear that way. But according to statistics, the median selling price of a home sold by owner was 15.4% less than agent-assisted transactions*. That means in most cases, agents pay their own commissions, and sellers still receive more money than if they had done all the work themselves. So typically with an agent, you net more money and free yourself from all the paper, details and legalities involved throughout the process. Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. Even if you choose to sell your home without assistance, I would still be happy to advise you about specific improvements that will increase your home's marketability and value. If I listed with you, how would you advertise my property? I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. As part of my 14-step marketing plan, I will customize a marketing plan to reach buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail. Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. *Source: The 2004 National Association of REALTORS Profile of Home Buyers and Sellers

7 The Dean Thomas Real {SELLERSNAME} Estate Group frequently asked questions continued If I worked with you, would I have any responsibilities during the marketing of my home? Your primary job during the sale of your home will be to keep it neat and clean for showings and open houses. A large part of a home s appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home s appeal. Other than that, I will handle all of the advertising and marketing, screening of prospective buyers, offer evaluations, negotiation of terms of sale and management of your closing. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.

8 what I do for you All real estate agents will claim they can sell your house... I promise to sell your house at the maximum price, with minimum hassle. Selling a home successfully requires experience, time and resources. Experience From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science. Time Selling a home involves hours of open houses, phone calls and paperwork that you shouldn't have to worry about. I will take care of it all for you. Resources Yard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week. 82% of home sales are the result of agent connections Source: National Association of REALTORS Selling your own home can be a daunting task. If you have questions along the way, I'd be happy to help you. Of course, I'd also love to manage the whole process for you so you can get away from the mountains of paperwork, and get back to your life.

9 my 14-step marketing plan My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors. I will: 1. Price your home strategically to be competitive with the current market and current price trends. 2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. 3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects. 4. Use an Interactive Voice Response system to provide free recorded information about your home 24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call. 5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home. 6. Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions. 7. Create a 360 virtual tour of your home and place it on multiple websites to attract local and out-oftown buyers. 8. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention. 9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood. 10. Include your home in our company/mls tour to allow other agents to see your home first hand.

10 my 14-step marketing plan continued 11. Advertise your home in my real estate magazine, neighborhood newsletter and direct mail campaigns. 12. Create an Open House schedule to promote your home to prospective buyers. 13. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area. 14. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.

11 why Dean Thomas Real Estate Group The Dean Thomas Real Estate Group Dean Thomas, Realtor with Keller Williams Realty, has earned a reputation as an innovator at providing expert real estate and business consulting services. A licensed California Real Estate Salesperson, Dean has gained success in almost every aspect of the real estate industry. 30 years of Top Real Estate Production offered with the highest level of Professionalism & Integrity Keller Williams merger with Bayside Properties Started Bayside Properties and Value Mortgage Inc., one of the top real estate and mortgage brokerage companies in the South Bay. 50 agents strong prior to merge. 1994, 1995, Realty Executives recognized Dean as being in the top 1% in production in the nation. Recipient of Executive Club Award Over $100,000,000 annual in listings and sales, received prestigious RE/MAX Hall of Fame Award. Recipient of RE/MAX 100% Club Award. Top 1% in the nation in production Salesperson of the Year - Home Realty. Dean is different from most real estate professionals. He has built his business on results, and is confident that he can deliver for you. Dean's focus is on your complete satisfaction. In fact, he works to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 90% of his business comes from repeat customers and referrals, that along with his good service, speaks for itself. Put his experience and track record to work for you. With 30 years in the real estate industry, Dean's knowledge of the real estate markets, economic trends and location values is second to none. Dean has listed and sold over 500 properties since beginning his career in Real Estate in Let that track record work for YOU!

12 why Keller Williams Realty There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you: Knowledge Powerful curriculum through Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry. Speed Leading-edge technology solutions accelerate our efficiency and productivity. Teamwork Contrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together to serve clients better. Reliability Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customers needs first. Success Keller Williams Realty is the fastest growing real estate company in North America. In-House Mortgage Keller Williams Realty has a relationship with Value Mortgage to make sure all buyers are pre-approved prior to acceptance of the offer. When you offer a superior level of service, the word spreads fast. As part of the Keller Williams Realty team, I look forward to providing you with a phenomenal real estate experience!

13 If you would like to contact some of my past clients prior to our interview, these past clients would be more than happy to accept your phone call. John & Liz Marushin, Palos Verdes Estate, (310) Fred Crawford, Redondo Beach, (310) Michelle White, Redondo Beach (310) Terry Rae, Redondo Beach (310) Anatoly Ioda, Redondo Beach (310) Pete & Cindy Martinez, Redondo Beach, (310) Larry Fisher, Redondo Beach, (310) Larry & Carol Fisher, Rancho Palos Verdes, (310) Kimm & Kianoush Brand, Redondo Beach, (310) John Behan, Hermosa Beach, (310) Dave & Leslie Ashby, Redondo Beach, (310) Angie & Dwayne Ellenor (310) Mike & Feliz Burk, Torrance (310) Bob Moore, Redondo Beach, (213) Nina Patel, Redondo Beach, (310) Michael Brooks, Redondo Beach, (626) Matt Briglio, Redondo Beach, (626) There is no better way to confirm the level of service and professionalism by a realtor than speaking with their past clients. Dean Thomas has completed Real Estate business with these clients during the last 18 months. THE DEAN THOMAS GUARANTEE: I AM SO SURE OF THE LEVEL OF MY SERVICE THAT AFTER THE INITIAL 30 DAYS OF THE LISTING, IF ANY CLIENT FEELS THAT THEIR INTERESTS WOULD BE BETTER SERVED BY CANCELLING THEIR LISTING, I WILL DO SO WITHOUT HESITATION. I look forward to assisting you.