Job Description. Job Title Media Manager Function PR & Corporate Communications Reporting to Director of PR & Corporate Direct Reports Media Officer

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1 Job Description Job Title Media Manager Function PR & Corporate Reporting to Director of PR & Corporate Direct Reports Media Officer Working Hours Standard 35 hours per week Normally working Mon Fri 9:30 am to 5:30pm with additional hours as required Job Purpose The Media Manager will be responsible for managing, developing and driving PPL s media communications activity, particularly in the area of licensees and members. Working alongside the Director of PR &, you will maximise awareness of PPL s services using multiple media channels (press, TV, radio, social media) to support immediate and long term business goals in a creative and cost effective manner. Context of the Role Sitting within the PR & Corporate / Events department, the Media Manager will report directly in to the Director of PR & Corporate, whilst having line management responsibility of the Media Officer. The Media Manager will work in close collaboration with other members of the business (e.g. events/marketing), to deliver an effective and innovative PR/media programme as part of an effective, efficient and professional service supporting the achievement of PPL s company goals. This will largely focus in the area of PPL s licensees and members which requires strong liaison with the relevant company teams in this field, in particular the marketing department. The Media Manager will be a key point of contact for all media and press enquiries; therefore will require an in-depth understanding of PPL, the company s business goals and priorities. To offer a first class PR service it is essential they keep abreast of current and anticipated trends relevant to ensure they can respond quickly and effectively to any media enquiries. By working across departments, most notably Public Performance Operations (PPO) and Member Services (for analysis and advice), Marketing, and Events, the Media Manager will maximise all shared communications and coverage opportunities. The Media Manager will be responsible for pro-actively seeking coverage opportunities to sell PPL across appropriate b2b and b2c titles, create exciting and dynamic content for press releases and will identify potential story opportunities across all. The candidate will have a sound knowledge of contemporary media and the ability to deal with journalists at all levels is necessary as is the ability to work with PPL s stakeholders across its licensees and members. In this new role the Media Manager will line manage the Media Officer in such a way to ensure across the two key parts of PPL s business members and licensees that media opportunities, across all media platforms nationally and locally are maximised. Org Chart Director of PR & Corporate PA to Director of PR & Corporate Comms & Events Assistant Media Manager Head of Events Media Officer

2 Key Accountabilities Planning and Organising To formulate and implement media activity across the business and across media in order to raise awareness, drive business and enhance reputation. To write and oversee press releases To ensure that all media communications activity (i.e. press, radio TV, website, online/social media activity) is integrated with marketing and other strategic campaigns and projects prioritised by other departments. Initiative and problem solving To advise and select the best use of media and overall communications channels as required for the successful execution of campaigns. To advise on communications solutions regarding messaging, crisis management, handling difficult stories in the press. To be an advocate for the latest tools, metrics and techniques; advising on media trends and best practice. Decision Making To ensure key messages are accurately and consistently expressed in relevant media. To be responsible for checking drafts, reviewing copy, reviewing plans and making amendments, escalating to the Director of PR & Corporate where appropriate. Oral Communication To communicate campaign plans; brief the Media Officer who will be implementing the work; communicate upwards to managers and, where appropriate, members of the Executive Team. To work closely with Head of Events and, where appropriate, advise on promotional activity and the content, tools and tactics together with the Marketing Department. To work alongside Director and Head of Marketing as a brand guardian; advising on use of brand, best practice, communicating why proposals are appropriate or not. To communicate briefs to external suppliers (3rd parties, PR agencies). To communicate feedback to team. Written Communication Where appropriate to research, write and edit content, principally for online publications and press, according to PPL s style and brand guidelines. Liaising and Networking To liaise with staff throughout PPL to ensure that all information contained is up-to-date, accurate and consistent and complies with the Company s vision, mission, corporate values and policies. To liaise with external bodies and work to ensure accuracy of information regarding PPL on external websites and publications Service Delivery To be accountable for the delivery of rapid responses to media enquiries, delivery of coverage and development of strategy in partnership with Director of PR & Corporate. To take full responsibility and accountability for drafting media materials, including releases, statements, quotes and briefing documents ensuring accuracy, appropriate sign off, appropriate placement and timings. To monitor and regularly report on feedback from internal clients and external customers regarding PPL s media communications activity. Analysis and research To monitor and report on all outputs, evaluating the effectiveness of media communications activity, including social media, networking and press activity.

3 To undertake analysis and research as befitting a PR function. To monitor and report on best practice. Team Development To line manage the Media Officer, providing guidance to enable effective delivery of full remit of responsibility and providing challenging duties in order to stretch and empower. To lead informal training support to team around talents and skills e.g. social media, press, webediting. To inspire and empower colleagues to use online tools and engage with social media/online networking. The above outlines the key accountabilities of the role and the company reserves the right to vary these to suit the requirements of the business.

4 Person Specification Job Title Media Manager Function PR Reporting to Working Hours Director of PR & Corporate Direct Reports Media Officer Standard 35 hours per week Normally working Mon Fri 9:30 am to 5:30pm with additional hours as required FACTOR ESSENTIAL DESIRABLE Education & Qualifications Educated to a degree level or equivalent. A degree (or equivalent qualification) in Public Relations, Media Management or other related subject Experience Experience working in a role equivalent to PR Manager either client side or agency. area. PR experience gained within media sector/creative industries sector Experience of developing and implementing media relations strategies for a similar or larger organisation. Line management experience Skills Knowledge Behavioral Competencies Experience of utilising traditional tools (press, networking etc) as well as new tools (social media, twitter, blogs etc) in order to maximise media coverage and awareness. The ability to cultivate new relationships and nourish existing ones. Excellent written and verbal communication skill with the ability to tailor the communication style to the audience and situation. The ability and desire to network be seen and act as the face of PPL at events. A good understanding and overview of the media landscape and its workings. The candidate will have a strong understanding and experience of media metrics and reporting and the capacity to ensure that this is provided internally through the company. Customer Service: Ability to build positive customer relationships both over the phone and face-to-face. Ability to deal with difficult customers and turn their opinion around to achieve a positive outcome. Drive for results: Ability to find solutions that are fit for purpose and resource effectively. Teamwork: Able to work together with colleagues to pool skills, ideas and resources to Imaginative and innovative approach to developing B2B campaigns.

5 achieve objectives and resolve problems. Able to work successfully across other departments. Leadership: Ability to influence and advise of PR strategy across the company. Able to create and secure commitment to achieve Company, departmental and individual objectives. Able to communicate with team members on a one-to-one and departmental basis, giving positive and negative feedback where appropriate. Communication: Ability to communicate at all levels and to adapt your communication style to suit the audience. Excellent standard of written communication. Able to use your assertiveness skills in order to achieve objectives, targets or a certain outcome. Strategic Thinking & Planning: Ability to translate strategic objectives into practical and achievable plans. Ability to develop well-informed advice and strategies that are sensitive to the needs to various stakeholders and partners. Decision Making & Judgment: Able to consider the impact of decisions on other areas of the department and Company/ industry. Able to base decisions on facts rather than emotions, using logic at all times. Other Flexible approach to working hours.