Accessible intelligence for decision makers

Transcription

1 Pharmaceutical Market Europe Accessible intelligence for decision makers

2 PHarMaceuticaL MarKet europe Pharmaceutical Market Europe (PME) is a trusted source for decision makers and influencers in the pharma and healthcare sectors who, through the practical and accessible content, have the knowledge to tackle whatever comes their way PME was relaunched in 2010 as a monthly print title, after seven successful years as a quarterly then bi-monthly publication. Written by experienced journalists and high-profile pharma and healthcare experts, PME provides insights and offers solutions to the issues that keep industry leaders awake at night. From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector, PME s got it covered. Every month PME brings you: Hot topics Take a look behind the headlines and examine the likely outcomes that could impact you and your day-to-day business planning Comment and analysis on the latest news Gain insights from top industry brains and academics Regulation in Europe and the US - Get a round-up of major legislation across continents Innovation and pipelines What is coming through the ranks that could rival your brands? Business strategy section Advice on the tools needed to gain competitive advantage Market access Theories and practicalities behind one of the most important features on the industry landscape Industry leader interviews What makes the outstanding and emergent leaders in pharma and healthcare tick? Country Report Explore the pharma and healthcare sectors in Europe or beyond, in developed or developing markets [for more including partnership opportunities turn to page 6] Also in every edition we bring you the latest category developments in our Therapy Area Focus, along with careers advice and top industry moves across Europe.

3 PMe app Join over 1,769 people who have downloaded the free Pharmaceutical Market Europe (PME) app and be among the first to access the latest industry news and analysis on the move, at a time to suit you, via your ipad or iphone. Simply search for PME in itunes or the Apple App Store to download the new app in time to read these articles from the latest edition at itunes.apple.com/us/app/id ?mt=8&ls=1 With the new app, not only can you read or download the latest digital edition of PME, but you can also access the PME archive. All the content is fully searchable, with live weblinks, bringing a wealth of additional content on a topic of interest straight to you. digital edition You can also get each issue of PME delivered straight to your inbox when you register for digital editions. http//: PME allows me to remain informed on key industry news. It gives me insights and valuable analysis on the whole pharma sector. The digital version is user-friendly and an easy way to stay updated. Richard Bergstrom, Director-general, European Federation of Pharmaceutical Industries and Associations

4 Our audience PME reaches the directors, senior executives and managers involved in strategic, business and commercial decisions in pharma companies across Europe and also the major companies servicing the sector On average, PME reaches 16,054* highly valuable decision makers and influencers in the pharmaceutical and healthcare sectors *combined print and digital circulation Pharma Industry 10,865 Service Sector 5189 France 1551 Germany 1407 Spain 966 Switzerland 1809 Italy 1202 UK 5752 Other 3367 PME is an excellent source of important information on developments in the European pharma market and I look forward to reading the articles when the new issues arrive. Adam Barak, Head International Pricing and Reimbursement, United Biosource Corporation, London, UK

5 JOb TITLE breakdown - PhARMA SECTOR Total 10,827 Other directors (includes Digital, Legal, Operations, HR and Project 2248 Managing Director 435 Vice President 422 CEO General Manager Medical/ Clinical Marketing Director Procurement 362 Commercial (includes Business Unit, Business Development and Commercial Directors) Marketing Managers JOb TITLE breakdown - SERvICE SECTOR Total CEO, VP, General Manager, President Other directors (includes Regulatory Affairs, Market Research, Commercial, Creative and Digital) Managing Director 530 Consultant 89 Marketing

6 explore country report PartnersHiPs Globalisation and cultural mobility have narrowed the divide that once existed between nations not just the developed and emerging markets, but between previously wealthy countries. Affordability and access to medicines dominate worldwide as once affluent nations face challenges of cost-containment and value. What separates the different markets is the strategies they are developing to overcome these hurdles. And while governments and the public in developed countries try their hand at being frugal, emerging markets are keen to learn from the mistakes made by the developed world. In every issue of PME our Country Reports explore this strategic and cultural diversity delving deep into the mechanics of national healthcare systems and the impact financial constraints have on the pharma industry, access to medicines, and the appetite and ability to pay for innovation. Through independent journalist-written editorial, we will provide insights into some of the biggest questions industry has to answer. What can industry do to alleviate the economic burden? What role will collaborative working play in improving access to drugs? ThE PACkAgE The sponsorship package includes a company logo on every page of the report and a full-page ad facing the opening page of the report. This is an exclusive offer; no other advertising will appear within the report. Where appropriate we will attempt to ensure that we do not carry information in the editorial from rival organisations. In addition, the report would be hosted on PMLiVE.com and therefore become the only reference work on that country until we tackle the region again. Its digital shelf life is extensive and the site receives over 60,000 page impressions a month and has 14,000 registered users. The cost for all of this is just 7500 for sponsorship of one Country Report. COUnTRY REPORTS 2012 Australia Brazil China Denmark France Germany India Italy Mexico Russia Spain Turkey

7 HaVe YOur say thought Leader OPPOrtunities The Thought Leader series in PME offers innovators and influencers the opportunity to discuss issues that are important to them, give them cause for concern or are simply at the cutting-edge of healthcare. Each month the series explores a different topic of interest to decision makers in pharma. This commercial opportunity offers thought leaders the perfect editorial platform from which to showcase their expertise, at a time when knowledge really is power. The cost for this is 3250 for which you get the piece in the magazine, a picture of the author and a PDF for your own use plus hosting in the digital magazine on PMLiVE.com currently attracting 60,000 page impressions a month. ThOUghT LEADER PIECES (ADvERTISIng) PME 2012 Topics Advertising Business intelligence/market research CME Crisis management Digital Homecare Market access Medical education Nutraceuticals Pharmacy Reputation management Strategic Planning Why partner with us? With a named, controlled circulation of 16,054 leading pharma and healthcare decision makers and influencers across Europe, PME should be a vital part in any media schedule. PME is an excellent source of up to date and detailed information for all those involved in the healthcare and biotech sectors. For EuropaBio, it is also a key publication in terms of conveying the messages that matter to the biotech industry today to many of our key stakeholders in the readership. Nathalie Moll, Secretary General, EuropaBio

8 Rates & Data (effective January 1, 2012) DISPLAY RATES FULL COLOUR Single insertion Double-page spread (DPS) 5400/ 6100 Full page 3250/ 3675 Half page 2100/ 2375 Third page 1750/ 1980 Quarter page 1525/ 1725 Thought Leaders 3250/ 3675 Special discount for series bookings 3 insertions 5% 6 insertions 10% 9 insertions 15% 12 insertions 20% RECRUITMENT RATES FULL COLOUR Full page 3450/ 3900 Half page 2300/ 2600 Quarter page 1550/ 1750 Job posting on pmlive.com 1 month from magazine ad FREE Early posting 50/ 75 per job Web only posting 500/ 750 per job per 4 weeks Full terms and conditions available on request. Rate card for PME specials Inserts (up to 20gms, client supplied) UK only Full Run Loose in the bag In the magazine Ways Full run 7500 UK Only 5000 (+ 500 for HTML version hosted on PMlive.com) The 10 Ways series offers you the opportunity to share your knowledge in a modular format with your peers and potential customers within the pharmacetuical industry. The four-page supplement is designed to educate those less familiar with a particular practice in 10 easy steps, thereby raising the credibility of the author as an expert in their chosen field. Prices available on request: Belly-band, Tabbed wrapper, Gatefold, Tip on Pme dimensions guide For technical specifications for display and recruitment advertisements, and information on inserts, please call Keith or Sam on +44 (0) or production@pmlive.com. contact information Address: PMGroup Mansard House, Church Road Little Bookham, Surrey, KT23 3JG Tel: +44 (0) Fax: +44 (0) Web: Editorial: Linda Banks lbanks@pmlive.com Sales: Chonell Roy croy@pmlive.com Paul Waddingham pwaddingham@pmlive.com Gill Hollis ghollis@pmlive.com Production: Samuel Hamilton shamilton@pmlive.com