Increase Customer Awareness of Your Products & Services

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2 Increase Customer Awareness of Your Products & Services Through the 2006 EC&M E-TradeShow, you can establish your presence in the electrical marketplace, in a place that customers can visit all year. Your exhibit includes: A 3D virtual exhibit booth designed to meet your sales objectives. Colorful ebrochures linked to each product Links to PDF and other files for literature, photography, and video clips. Links to product pages on your Web site. Simple 3D products and pop-up product displays. Virtual booths display large amounts of product information and detail. Attendees can click on parts of your booth to launch e-brochures (pictured below) with links to your web site. PowerPoint style presentations in your booth. Communicate with Customers At the virtual trade show, you can interact with attendees on a real-time basis. You ll have: Live person-to-person selling in a rich, customdesigned selling environment Ability to interact live with attendees via voice and text chat. Also, a voice mail and text mail message box for the booth. A scripted, automated virtual booth attendant on duty at all times. Anytime usage to hold online meetings with customers and the ability to hold live seminars to present new products and services.

3 Promote Your Products The readership of EC&M magazine will have access to the E-TradeShow throughout the year. Two CD distributions of 50,000 accompanied by editorial coverage and print and promotion will highlight live events. You will receive exposure through: Highly promoted live conference events driving attendance during the year. An entire year of publicity and exposure to our highly qualified circulation. EC&M will actively promote live events during the year, offering new seminars and workshops in addition to the live exhibit floor. Reaching people who are unable to attend the physical trade show. Generate New Sales Leads Using this cutting-edge medium of communication, EC&M s subscribers will interact with your products in new and exciting ways. Each visitor must register their contact information before entering the show; detailed visitor information will be at your fingertips. Every feature of the virtual tradeshow encourages visitors to investigate your product further and contact you for more information. You ll receive: Instant, highly detailed and qualified lead generation with an automatic lead notification system. Detailed visitor statistics available real time online. Reduced expense of lead generation, fulfillment and sales follow up, with comprehensive, full-year participation for approximately $1000 per month. Repeated exposure to EC&M s highly qualified circulation your target market. You can hold meetings, host seminars, and give product demonstrations in the virtual trade show s live conference rooms. Participants can ask questions through text or voice chat.

4 The 2006 EC&M E-TradeShow is a year-long virtual business event, brought to you by the electrical industry s leading publications, EC&M and Electrical Wholesaling magazines. Live events will be scheduled throughout the year in this virtual electric show, bringing exhibitors and attendees together in exhibit halls and at conference sessions. In addition, the show is available for use by attendees and exhibitors 24 hours a day, 7 days a week, on-line and off-line! A Realistic Trade Show Simulation Employing the latest interactive 3D technology, you ll be able to generate leads on a continuous basis throughout the year, while You can utilize virtual booth attendents (in red) to greet customers, or you can stand in your booth to talk to customers during scheduled events. interacting live with customers and prospects during scheduled events, or any time you choose. The EC&M E-TradeShow allows almost every facet of a physical trade show to be simulated on a personal computer, from standard and custom designed booths to real-time voice communications between attendees and exhibitors. Using a first person view, visitors actually walk through an exhibit hall viewing each exhibitor s booth and the products and brochures within it. The EC&M E-TradeShow exhibit is contained on one easy-to-use CD-ROM, providing exceptional performance. Because content is not delivered over the Internet, it does not suffer from slow download speeds; however, visitors have the option to connect to the Internet in order to interact with exhibitors and other attendees.

5 When connected to the Internet, visitors can see and chat (either text or voice chat) with other visitors, or with live exhibit booth staff. The system provides the ability for two or more people in different locations around the world to go inside and attend the exhibit together. While independently moving from booth to booth, they will chat with each other about the products they discover, and most importantly, open sales channels with potential suppliers. Exhibitors may also occupy their booths, talk to visitors, and give online tutorials or technical support. The EC&M E-TradeShow is also the perfect addition to your exhibit at the physical trade show. With its virtual counterpart running all day every day, attendees will interact with the industry suppliers at the time their current projects demand it. More importantly, members of the industry not traveling to the annual show can attend the show online, capturing a much larger audience. The EC&M E-TradeShow will live up to your expectations. It s the only show that actually provides community, entertainment and live interaction in one seamless package. If you expect a virtual trade show to be more than a list of company names linked to brochures and Web sites then give us a call, and we ll make your virtual exhibit a success. Text Chat Visitors can chat (either text or voice chat) with other visitors, or with live exhibit booth staff about the products they discover, and most importantly, open sales channels with potential suppliers.

6 A Variety of Booth Sizes & Styles When you register to participate in the EC&M E-TradeShow, you can choose from a variety of booth sizes & styles. (Multiple styles are available in each size pictured). Or, you can create a customdesigned booth to meet your exhibiting needs. With a 10 x 20 booth, you ll receive: 10 simple product display objects 20 pages of ebrochures 1 power point style presentation 10 PDF files (2 MB total) With a 20 x 20 booth, you ll receive: 20 simple product display objects 40 pages of ebrochures 2 power point style presentations 20 PDF files (4 MB total) With a 20 x 40 booth, you ll receive: 25 simple product display objects 50 pages of ebrochures 3 power point style presentations 25 PDF files (5 MB total) With a 40 x 40 booth, you ll receive: 50 simple product display objects 100 pages of ebrochures 5 power point style presentations 50 PDF files (10 MB total)

7 Virtual Exhibit Order Form A virtual trade show and conference series covering the latest in electrical construction and maintenance, the 2006 EC&M E-TradeShow is scheduled for distribution in June In order to guarantee your virtual booth is included in this next release we need this signed order and deposit as soon as possible. The last date we can accept orders is March 24, Get your order in early to be sure you are included. Absolute Deadline Date: March 24, 2006 Next Show Release Date: June 2006 Standard Booth Design and Rental Prices Booth Size Total Cost (Annual) 10 x 20 $9, x 20 $14, x 40 $24, x 40 $34,900 Please accept this order for a virtual exhibit booth for the next release of this show. Use repository model # as the base model. (enter the word CUSTOM for a custom booth). The booth measures x = sq. ft. Total Cost: $ 50% Deposit is included with this order. Please send an invoice for the 50% deposit. I have read and agree to the terms and conditions of this order. (see other side) (signature) (date) (print name) (title) Virtual booth space is rented on an annual basis and covers this show and its update release approximately 6 months later. The adjacent table contains the turnkey booth prices using standard booth designs from the Expo3D booth repository. Exhibitor Information Company Name Mailing Address City, State Zip Telephone Fax Web site URL Contact Name Contact s Address Sales Person Code: Please mail this form to: EC&M Electrical Group Attention: Electric Show Online North Wabash, Suite 2300 Chicago, IL Or fax to:

8 VIRTUAL EXHIBIT TERMS & CONDITIONS Deadline Dates: Because each virtual exhibit booth takes time to create and approve, we cannot guarantee your booth will be in the next release unless we receive your contract and complete production materials by March 24 (the Space Guarantee Date). We cannot accept contracts past March 24, 2006 (the Absolute Deadline Date) for the next release. Earlier orders have a better chance of being included. Standard Booth Design Charges: Before a booth can be included in a virtual exhibit, the booth itself must be designed and modeled in 3D. Exhibitors may choose a starting base design from the many standard structural designs contained in our booth repository. From that base, geometry changes will be made to add the Simple Product Displays desired (see that section for details). The model is then textured with textures chosen from our standard texture library, and with textures created based on the exhibitor s actual products or information to be displayed. For every 100 square feet of booth space, up to 5 simple product models and 10 pages of ebrochures are included in the base booth price. Additional geometry changes ordered by the exhibitor will be billed at $75.00 per additional hour. Additional pages of ebrochures will be billed at $45.00 per additional page. Standard booths do not include any 3D product modeling. Custom Designed Booths: Exhibitors may choose to design and build a custom booth without starting with a base design from our repository. These custom designed booths will be billed at $75.00 per hour for the actual design work done. The design charge is in addition to the standard booth design/space rental pricing based on the equivalent size of a standard booth. A firm time estimate will be provided based on initial discussions and barring unusual circumstances shall be the amount billed. If circumstances caused by the exhibitor force the estimated time to be exceeded, a new estimate and approval will be required before continuing. Regardless if the exhibitor cancels or continues, all hours worked to date will be billed and is payable. Simple Product Displays: Each product or service to be displayed is accomplished by placing images on a simple primitive shape such as a cube, cone, sphere, or pyramid. The images may be the equivalent 6 sides viewed of a rectangular shaped product or package, or may be different images representing different models within a family, or different functions or benefits of a service. For example, if you were displaying a stereo system, you would show each of the sides of that product on each of the 6 sides of a cube. If you were displaying a line of electronic components, you might place an image of capacitors on one side of a box, resistors on another side, and each side would click to its own ebrochure. If you were displaying a service, each side could highlight a major function or benefit of that service. (Note: If you wish to display something with a unique shape (such as an automobile or a forklift) please refer to the 3D Product Models section for an alternate approach.) EBrochures: Each object in a booth (simple product displays, signs, posters, etc.) can be linked to one or more ebrochures. Each ebrochure in turn, can be linked to other ebrochures. An ebrochure is typically 620 pixels wide by 440 pixels high so they fit on a standard VGA 640x480 screen. The maximum size is 780 x 1040 pixels, which is suitable for printing on standard 8-1/2 x11 paper. For each simple product display in your booth, two (2) ebrochure pages per are included at no additional charge. For example: If you have 5 simple products displays, your booth includes up to 10 ebrochure pages at no additional charge. Additional ebrochure pages cost an extra $45.00 each. In-Booth Presentations: A virtual exhibit booth may contain one (1) PowerPoint style presentations per 200 square feet of booth space. Each may be up to 20 pages of slides, each slide measuring up to 620 pixels wide by 440 pixels high. Material for presentations must be provided by exhibitor in the form of a complete Microsoft PowerPoint presentation that will be scaled and converted into the actual Expo3D slide presentation format. The presentation may contain only static images and text, no animations or sounds. Sound may be added for an additional charge of $ for each 30 seconds. Additional slides may be added at $45.00 per slide. Alternate Format Files: Objects in a booth may also be linked to other kinds of exhibitor provided files (in addition to an Expo3D ebrochure) such as an Acrobat PDF file, or.mpg video clip, sound files, program files, etc. Each simple product display may have a single additional file as long as the file s size does not exceed 200,000 bytes. Multiple files, or files larger than 200,000 bytes will be billed an extra space charge of $ per MB billed in 200KB increments. Voiced Scripts: Each virtual booth may include a single automated attendant avatar that is custom scripted covering a maximum of 30 seconds of action and voice data. Additional script actions or voice data beyond 30 seconds is billed at $ per 30 second increment. 3D Product Models: Individual 3D product models can be created to replicate an exhibitor s actual product allowing the visitors to view the product from any angle. The creation of models is dependent on the product s complexity and will be treated as custom work and follow the same billing and acceptance procedures as described in Custom Designed Booths. Booth Redesigns: Existing booths used in previous releases may be redesigned and updated before the next release. The price for a redesign is $9.00 per square foot. This includes the re-texturing and re-lighting of the booth but no geometry changes. This also includes the updating of existing ebrochures that require less than 50% modifications. EBrochures with over 50% modifications, or new ones, will be billed at $45.00 per additional page. Payment Terms: A 50% deposit on both the annual space rental and booth design charges is due at the time the order is submitted. Design work will not begin until receipt of deposit. The remaining balance will be billed after the initial release and is due in 30 days.