Advertising Specs & Digital Output Guide

Transcription

1 Advertising Specs & Digital Output Guide The Palm Beach Post Palm Beach Daily News Florida Pennysaver La Palma 2751 South Dixie Highway. West Palm Beach. FL

2 Column Widths Ad Size Chart (44" Web) 1 Col... 9p Col... 19p Col... 29p Col... 39p Col... 49p Col... 60p DT p Comics Editorial Front Strip Ad...10 X3 Jewel Bx X5 Ear x2 Margins and Gutters 6 Col (10"x3" strip ad)...60p *Ed Fronts are 5 cols wide Spadeas Front...3x21 Inside Front...3x21 Inside Back...6x21 Back...6x21 Pg Margin -L...3p Pg Margin -R...3p Pg Margin -B...3p Pg Margin -T...6p Page Gutter...6p Col. Gutter...0p Modular Ad Sizes BROADSHEET FULL... 6x21 1/2V... 3x21 1/2H... 6x /3... 4x /4V... 3x /4H...6x5 1/6... 3x6.75 1/8V...3x5 1/8H...6x3 1/9... 2x6.75 1/12...2x5 3x3...3x3 2x4...2x4 2x3...2x3 2x2...2x2 2x1...2x1 1x2...1x2 DT... (21"x21")13x21 * FULL-DEPTH is 21.00" 88x31... Bread Crumb 90x75...Text Links 115x50... NH Sponsorship 120x120. Spotlight Employer 120x Now Enrolling 145x80...Local Expert 180x Sponsor Ad 184x Featured 270x PBDN RE Feature 300x60...HP Sponsor 300x x x x270...HP Rotator 728x x30... SBB Splash Pg 500min x950max Digital Ad Sizes Modular Ad Sizes TAB FULL...6x9.75 1/2V...3x9.75 1/2H...6x4.75 1/3...3x6.25 1/4V...3x4.75 1/6H...2x4.75 1/8V...2x3.50 1/8H...3x2.25 DT...(21"x9.75") 13x9.75 * FULL-DEPTH is 9.75" TV Book Display Ads 1 Col... 13p Col...28p Col...43p Col...57p Mobile Enabled LP 320x450 Mobile Enabled Website 300x50... Blackberry 320x53... iphone/android 216x36... Smaller Phone ipad App 728x90...Portrait 219x Landscape iphone App 320x50... iphone Retargeting 120x x x x x90 Weather App 768x90 300x50 216x36 168x28 120x20 80x15 Rev. 9/21/12

3 Photoshop Settings Color Settings: Ink Colors... SWOP (Newsprint) Dot Gain... Standard 28-30% Separation... GCR Black gen... Medium Black limit... 85% Total ink % UCA amt... 0% Image Size: Resolution ppi Avoid resampling when possible. PDF Settings Submitting Ads on Disk Native Files Accepted: Adobe InDesign 2* Adobe Illustrator Adobe Photoshop Native File Requirements: One ad per Disk. Use CMYK only No Pantone, Spot, RGB, or Lab colors. Delete unused colors and items on pasteboard. Include all fonts (or create outlines). Update all les before collecting for output. Color Highlight Midtone Shadow C 1% 34% 60% M 0% 32% 50% Y 0% 32% 50% K 0% 5% 80% B&W Highlight Midtone Shadow K 2-4% 35% 85% Note: Aim Points provided as a guideline for an average image. Unsharp Mask: Amount ( ) Radius Threshold... 6 Acrobat Distiller settings are available for download at Listed below are the critical settings needed for creating a Press Quality PDF. Acrobat Distiller job options: Compatibility Acrobat 4 or Acrobat 5 Downsample bitmap images to 1200ppi compression CCITT Group4 Embed all fonts Turn OFF default setting convert CMYK to RGB in advanced settings For Newsprint: Downsample color - 200ppi compression ZIP Downsample grayscale - 200ppi compression ZIP For Glossy/Magazine: Downsample color - 300ppi compression ZIP Downsample grayscale - 300ppi compression ZIP *Note: We cannot accept Adobe CS native les due to an incompatibility with our proprietary software. Please convert your CS le to a Press Quality PDF and upload the PDF to our free website: Dot Gain Our dot gain is approx. 30% normal for offset web presses. That means a 50% dot (in midtone area) on screen will grow to 80% on newsprint. Dot compensation is not linear, therefore gain is less in the highlight and shadow regions. PBNI prints at 100 lines per inch Graphics Settings for text and graphics scanned, created or altered in Adobe Photoshop, Illustrator, etc. Scan images at 200 dpi, 100-line. CMYK color only. No RGB or LAB colors. No LZW compression. No DCS entries. No separate layers. All layers attened. No transparencies. No extra channels. No Photoshop created PDF les with layers. No PICT or GIF les. No low-res JPEG les. Photoshop and Illustrator EPS les preferred. No elements outside im age area. Convert type to paths, if font is not provided. Color Use CMYK only No Pantone, Spot or RGB. Note: We recommend you work in CMYK mode or convert colors to CMYK before submitting your ad. PBNI will convert any non-cmyk colors received and is not responsible for color variations that can occur during the conversion process. Avoid using 100% color in large areas, such as a background. The end result may look muddy/oversaturated, and may cause rub-off and bleed-through on facing/backing pages. Type Rules Screens For clarity and readability 10 pt. or larger type is recommended in newsprint advertising design. Small type and thin rules should be 1-Color only (Black, Cyan or Magenta only). Minimum reverse type size: 10 point. (avoid serif type) Minimum process color reverse type size: 12 point or greater (avoid serif type). Use 1-Color Black only. Do not use 4-Color, Registration Black for type, rules, backgrounds or any other element in your ad. Screens no less than 15%. Screens no greater than 70% behind solid type of the same color. The Palm Beach Post is SNAP Certi ed. The Speci cations for Newsprint Advertising Production (SNAP) are designed to improve reproduction quality in newsprint production and provide guidelines for the exchange of information. 3

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