FY2016 CO-OP ADVERTISING PROGRAM RULES & GUIDELINES

Transcription

1 BRIGGS & STRATTON POWER PRODUCTS GROUP, LLC FY2016 CO-OP ADVERTISING PROGRAM RULES & GUIDELINES PROGRAM OVERVIEW The Co-op Program is administered through The Advertising Checking Bureau, Inc. (ACB), the country s leading Co-op management company. To qualify for the co-op program dealers must have a current signed and approved Dealer s Agreement on file with Briggs & Stratton Power Products Group LLC. and have placed a qualified stock order under the current marketing program ordering period. Eligible advertising must run from 6/29/15 through 7/3/16. ACB Contact Information: Telephone: (877) Briggsandstratton@acbcoop.com Hours: Monday - Friday, 7am - 3:15 (MST) WHERE CAN I FIND MY EARNED CO-OP FUND INFORMATION? To access your earned co-op accrual information go to & Marketing>Co-op Program>Briggs & Stratton Co-op System. The website provides your Co-op program funds and reimbursement activity information. Please reference the current sales program for eligibility levels and percentages. Allocation of Funds: (75/25) - Briggs & Stratton pays 75% of claim, per the rules & guidelines. (50/50) - Briggs & Stratton pays 50% of claim, per the rules & guidelines. Example 1: Promo Name - Ferris (75) Co-op Balance - $1500 Reimbursement - Briggs & Stratton will reimburse the dealer $1500 when $2000 has been spent on approved advertising. Example 2: Promo Name - Sim Grn (50) Co-op Balance - $500 Reimbursement - Briggs & Stratton will reimburse the dealer $500 when $1000 has been spent on approved advertising. WHAT ADVERTISING IS ALLOWED? Use of corporate prepared advertising materials found on (all brands can be accessed) as well as corporately managed marketing programs that state eligible for co-op reimbursement are approved for use. Any of the media expressed in this document is also eligible for co-op. Please review the rules set forth as to the makeup of ads, commercials, etc. WHAT WILL NOT QUALIFY FOR CO-OP? Any advertisement with products shown below current M.A.P. (Minimum Advertised Price). Advertising agency fees or commissions. They will be deducted from invoices on which they appear. Advertising costs which have been paid for with goods or services (trade). Creative services (artwork, copy typesetting, or other production charges, talent, or announcer fees.) Product giveaways or discounts. Open house / special event expenses. Examples: food, tents, entertainment. Classified ads. Any advertising that is outside of the dealer s geographic county and its immediate adjoining county. ind additional information at ThePowerPortal.com>Sales & Marketing>Co-Op Program Page 1

2 WHAT WILL NOT QUALIFY FOR CO-OP? (CONT.) Telephone directory white and yellow page listings. Used equipment, parts, service, or rental advertising for any competing or non-competing products. Ads on auction websites (Ebay, Craigslist, etc.). Also refer to the Briggs & Stratton Power Products Group s Electronic Media and Internet Policies documents for guidelines. Website development. Any advertising which simply causes a sale to be exchanged from one Simplicity/Snapper/Massey Ferguson/Ferris/Snapper Pro dealer to another. EXAMPLE: We will beat all other Simplicity dealer prices. Any advertisement which violates or appears likely of being found in violation of federal, state, or local laws regulations, rules or orders relating to such advertising, or which includes unsupportable claims. Any advertising which is immoral, deceptive or scandalous. Advertising, which reflects negatively on Briggs & Stratton Power Products Group LLC or another Simplicity/Snapper/Massey Ferguson/ Ferris/Snapper Pro dealer. Any advertising which may infringe on another company s copyrighted material. WHAT REQUIRES PRIOR-APPROVAL? All dealer created advertising/marketing activities require by ACB. If you ve obtained a and use the same materials again, you do not need to submit for again. Prior-approvals are valid until the end of the program fiscal year. Prior-approval requires a 48-hour turn around. Prior-approvals should be submitted at least five days prior to your advertising materials deadline to allow for any changes that may be required. (If your ad requires immediate attention, please call ACB after submitting the on-line.) You can refer to the quick reference guide for what activities require. Briggs & Stratton Power Products Group LLC and ACB are not responsible for legal clearance of promotional programs or advertising content. Approval by Briggs & Stratton Power Products Group LLC or ACB for co-op program reimbursement does not constitute legal approval of content or activity. CO-OP PRIOR-APPROVAL To submit a go to & Marketing>Co-op Program>Briggs & Stratton Co-op System. From the welcome page, click on the Submit New Prior Approval button. Fill out the required information. You will be asked to upload a file with the media you are submitting for. At least one address is required so that you can be notified of the approval status. For group advertising s, only the dealer/agency arranging the advertisement should contact ACB with a copy of the ad materials and a list of all participating dealers. If you have questions or concerns, please contact customer support at (877) GROUP ADVERTISING Only the dealer/sales rep/agency who is arranging the group advertisement should contact ACB, via briggsandstratton@acbcoop. com, and submit a copy of the ad materials along with a list of the participating dealers for. ACB will note all of the dealers included in this activity. Each dealer who participated in the ad will need to file an individual co-op claim. HOW DO I SUBMIT A CO-OP CLAIM? To submit a co-op claim go to & Marketing>Co-op Program>Briggs & Stratton Co-op System. From the welcome page, click on the Submit New Claim button. Fill out the required information. At least one address is required so that you can be notified of the approval status. If you received for this claim, select the corresponding documentation from the box. Upload the requested documentation for the type of advertising you are submitting. You can review what is required for each type of media further in this document. At the end of the form you can choose to either esubmit or Print. If you select esubmit your documentation will be immediately available for ACB to review. If you select Print, that will notify ACB you will be sending in your documentation via US Postal Service. If you select the Print option be sure to reference your claim number on the documentation you are sending in. Please allow 7-10 days for processing. You can check on the status of your claim on the welcome page of the Briggs & Stratton Co-op System. Claims must be submitted within 90-days of the media invoice date. Page 2

3 HOW DO I SUBMIT A CO-OP CLAIM? (CONT.) Address to send supporting documentation to: Regular Mail Briggs & Stratton Co-op Program c/o Advertising Checking Bureau PO Box Phoenix, AZ Overnight Mail Briggs & Stratton Co-op Program c/o Advertising Checking Bureau 1919 West Fairmont Drive, Suite #7 Tempe, AZ Telephone: (877) BriggsandStratton@acbcoop.com Hours: Monday - Friday, 7am - 3:15pm (MST) REIMBURSEMENT Following approval of a claim, co-op reimbursement will be in the form of a check issued to the dealership from ACB. If the co-op claim is denied, an audit notice outlining the reasons for denial will be sent to the dealer. PRINT MEDIA Newspaper Display Ads Pennysavers, Traders, Shoppers, and Local Print Media Magazines Net media cost Copy of media invoice Electronic or original tear sheet for each ad being claimed with the media name and publication date Inserts Net media cost, net print production cost, net insertion cost When using product illustrations, they should be current! Media may contain multiple brands, but reimbursement will be prorated on our products and logo space only. Copy of printing and production invoices Copy of invoice indicating quantity inserted and net insertion costs Copy of entire insert DIRECT MAIL Postcards/Flyers Mailing Lists Net print cost, net production cost, net postage cost, net mailing list cost Use current product illustrations Copy of invoice for printing and production Copy of invoice for purchased mailing list Post office mailing receipt showing quantity mailed Copy of printed postcard or flyer! Postcards/Flyers may contain multiple brands, but reimbursement will be prorated on our products and logo space only RADIO & TELEVISION :15, :30, :60 Second Spots Net media cost The brand name must be used once in a 15-second commercial, twice in a 30-second spot and four times in a 60-second spot Copy of media invoice with title of spot referenced Notarized affidavit state the dates and times the spot aired Copy of script, if dealer/ agency created! Spots do not qualify that run from midnight to 5:00 a.m. (residential brands) and midnight to 4:00 a.m. (commercial brands)! If Briggs & Stratton provided spot is used, the exact title of the spot must be referenced on documentation (i.e. BRGS3T1485H Simplicity Broadmoor.) Page 3

4 DIGITAL ADVERTISING Digital banner ads Facebook ads Google display ads Google Ad Words program managed through ACB Net media cost! All internet policy rules must be followed to qualify OUTDOOR ADVERTISING If space allows use current product illustrations Google display ads must link to dealer landing page Copy of media invoice Printout of the internet creative Copy of invoice from the search engine company reflecting the costs incurred A list of the key words purchased on the search engine and a screen shot of the search engine site showing a successful search using one of the key words No documentation required Billboards Bench, airport, buses, athletic fields, race tracks or other small signboards or signage Lighted outdoor signs Net signage rental cost, net production cost, net print cost Net sign cost including shipping, net installation cost Use current product illustrations supplied! Media may contain multiple brands, but reimbursement will be prorated on our products and logo space only! Multi-month contracts require all documentation to be submitted within 90 days of invoice Copy of rental invoice which indicates board cost, board location, board design, and posting date(s) A clear photo of signage posted at location Copy of signage production invoice Copy of lighted outdoor sign invoice WEARABLES, POINT-OF-PURCHASE & PROMOTIONAL ITEMS Apparel Point-of-purchase items Promotional items Net invoice cost Shipping/Freight Purchased through simplicityadvertising.com! There is an annual limit on wearables of $1,500 that can be used out of your available co-op fund per brand Copy of invoice or receipt from approved vendor TRADE SHOWS, FAIRS, HOMESHOWS, & MALL SHOWS Booth space Net booth/space rental cost Exhibit must feature our equipment! Space may contain multiple brands, but reimbursement will be prorated on our products only! Charges for electric hook up, booth materials, incidentals, or product transport are not eligible Copy of invoice or receipt Photograph of entire booth space Page 4

5 LEGAL REQUIREMENTS Briggs & Stratton Power Products Group LLC and ACB are not responsible for legal clearance of promotional programs or advertising content. Approval by Briggs & Stratton Power Products Group LLC or ACB for co-op program reimbursement does not constitute legal approval of content or activity. Before placing any advertising, it may be beneficial to contact your attorney to resolve legal questions and to ensure that your material complies with all federal, state and local laws and regulations. Here are six conditions of advertising with which you must comply: Ads that promote the cost per month of using a credit plan or ads that promote Same as Cash must contain the full disclosure statement as supplied by whichever consumer finance company you conduct business with for consumer financing (e.g., local bank, etc.). Be sure the specific advertised model(s) can be purchased from you, as advertised, for the duration of the advertised sales period. The advertised price(s) must always cover the available model(s) and feature(s) described or illustrated. Illustrate only currently available models and the model to which the ad pertains. Dealer-advertised price reductions or savings should only be the amount that is the difference between your regular and recent selling price. Your regular price shall be the lowest price at which any substantial sales were made during the most recent thirty (30) day period or regularly established business of that product. A free promotion must represent an actual savings equal to the value of the free goods. Therefore, a free offer may not run if its use dampens price fluctuations (e.g., deal making) which would normally occur if the (e.g., deal making) which would normally occur if the word free offer were not made. Independent businesses may not conspire to fix prices and thereby reduce competition. This may occur depending on the situation - when two or more dealers agree to a single advertised price. Therefore, with another dealer, review those plans with your attorney. Advertised price reductions and savings therefore should be legitimate and truthful in view of your particular selling practices. Nothing herein shall be deemed to grant the Dealer any rights whatsoever in any Simplicity/Snapper/Massey Ferguson/Ferris/Snapper Pro trademark, trade name, or other Simplicity/Snapper/Massey Ferguson/Ferris/Snapper Pro proprietary data. AMENDMENTS/TERMINATIONS Briggs & Stratton Power Products Group LLC reserves the right to amend, terminate, or cancel this Co-op Program at any time upon a 30 day written notice. CLAIMS EXCEEDING AVAILABLE FUNDS Reimbursement cannot exceed earned funds at any time. Partial reimbursement may be made up to available Co-op Program funds. UNAUTHORIZED DEDUCTIONS Unauthorized deductions by the dealer of the requested reimbursement amount are strictly prohibited and may be in direct violation of guidelines issued by the Federal Trade Commission (FTC). Page 5