Narayanan Iyer. Assistant Professor School of Journalism Communications Bldg Southern Illinois University Carbondale Carbondale, IL

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1 Narayanan Iyer Assistant Professor Communications Bldg Carbondale, IL niyer@siu.edu Phone: Fax: Education Ph.D., 2009 Major: Mass Communications Minor: Information Science Dissertation: This drug s for you: A content analysis of televised drug commercials. Advisor: Walter Gantz M.A., 2004 Major: Telecommunications M.Sc., 1997 University of Pune, Pune, India Major: Mass Communications B.Sc., 1995 University of Pune, Pune, India Major: Statistics Employment Assistant Professor Present Lecturer

2 Future Faculty Teaching Fellow IUPUI, Indianapolis Associate Instructor Dept. of Telecommunications Indiana University Bloomington User Interaction and Video conferencing Consultant Indiana University Bloomington Media Planner Carat Media, Mumbai, India Grants & Awards Faculty Seed Research Grant, Amount: $12, Mendenhall Teaching Enhancement Award, 2011 SIU Foundation Amount: $ Distance Learning Grant, 2011 Amount: $ Future Faculty Teaching Fellowship Award, 2004 Amount: $15, Best Associate Instructor, 2003 Tata Promising Young Scholar Award, 2000 J N Tata Endowment for the Higher Education 2

3 Publications & Peer-Reviewed Presentations Veenstra, A., Iyer, N., Alajmi, F., Subramanian, R., & Park, C. Twitter as a Journalistic Substitute? Examining #wiunion Tweeters Behavior and Self-Perception. Paper presented at the annual convention of the Association For Education in Journalism and Mass Communication, Chicago, IL, Iyer, N, & Wu, Y. Anatomy of a Train Accident: Case Study of News Diffusion Via the Weibo Micro-blogging Service in China. Paper presented at the annual convention of the Association For Education in Journalism and Mass Communication, Chicago, IL, Veenstra, A., Iyer, N., Alajmi, F., Subramanian, R., & Kang, C. Social Media, News Exposure and Political Expression: Facebook as a Venue for Political Participation. Paper presented at the annual convention of the American Association For Public Opinion and Research, Orlando, FL, Iyer, N. Examination of message features in DTC ads and its impact on disclosure recall. Paper presented at the annual convention of the Association For Education in Journalism and Mass Communication, St. Louis, MO, Veenstra, A., Iyer, N., Bansal, N., Hossain, M., Park, J., & Hong, H. #Forward!: Twitter as Citizen Journalism in the Wisconsin Labor Protests. Paper presented at the annual convention of the Association For Education in Journalism and Mass Communication, St. Louis, MO, Iyer. N. & Feng, Y. Impact of information redundancy on disclosure recall in DTC commercials. Paper presented at the annual conference of the International Communication Association, Health Communication Division, Boston, MA, Iyer. N. & Feng, Y. Impact of modality congruence and visual dissonance on recall of disclosures in DTC commercials. Proceedings of the annual conference of the Academy of American Advertising, Phoenix, AZ, Iyer, N. Invited panel participant on Magazine Advertising in Asia. Paper presented at the annual conference of the 3

4 International Communication Association, Magazine Division, Singapore Iyer, N. Variety and diversity in meta news sites like Google News. Paper presented at the annual conference of the Association of Internet Researchers, Chicago, IL, Other publications Iyer, N. Is accountable advertising an oxymoron? Gateway Journalism Review 41(324), Fall Iyer, N. PBIS: A case study in social marketing. Southern Business Journal, October Iyer, N. A primer on search engine advertising. Southern Business Journal, September, Iyer, N. Viral Marketing: Snakes on a plane. Southern Business Journal, August, Courses Taught Undergraduate Graduate Graduate Committees Ph.D. Iyer, N. Is this the demise of network TV? Southern Business Journal, July, Principles of Advertising Creative Strategies Media planning Online Advertising Graphic Design Account Planning Integrated Marketing Communications Account Planning & Consumer Research Advanced Media Planning Foundations of Communication Theory Ying Huang Sara Roedl 4

5 Masters Brian Wilimzig (Chair) Robertson Abraham (Chair) Jingyi Luo Zach Englum (Chair) Service Committees School Curriculum committee (Since 2006) Recruitment committee Journalism awards committee College University Graduate faculty committee William Minor grant recipient committee Faculty Advisor for Registered Student Organizations: American Advertising Federation (Since 2006) Indian Students Association (Since 2010) 5