Three Ways to Earn Rock Star Status Oracle Marketing Cloud

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Three Ways to Earn Rock Star Status Oracle Marketing Cloud"

Transcription

1

2 Three Ways to Earn Rock Star Status Oracle Marketing Cloud Steven Ward, Sr. Manager Customer Success, OMC Matthew Lewis, Head of & Push Notifications, Product Madness Ellen Green, Sr. Manager Customer Relationship Marketing, Ace Cash Express Daniel Alfi, Sr. Marketing Consultant, LD Products September 30, September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved.

3 Program Agenda Don t Just Automate, Orchestrate Onboarding Social Gamers with Product Madness Ace Cash Winback: Winning in Every Way LD Products Re-engaging 1:1 Relationships at Scale Q&A 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 3

4 Marketing orchestration is marketing transformation. It flips the traditional marketing model on its head by first starting with what is the right journey for each customer versus what the product marketers want to sell to people through a discrete campaign. Marketers who implement this strategy not only gain the benefits of greater profitability, marketing efficiency, and higher customer satisfaction, they also deliver sustainable competitive advantages to product development, merchandising, sales, and even customer support through insights derived from orchestration. Forrester Consulting, Rise of Marketing Orchestration 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 4

5 The Reality: Batch-and-Blast Endures Creating transactional, broken customer experience 96% of consumers say they receive mistargeted messages or promotions 77% Consumers cite no relationship with a brand beyond transaction Sources: Harvard Business Review and Blue Consumer Research Survey. 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 5

6 Broken Customer Experiences Proliferate Across Channels As consumers move across digital landscape, brands treat them like they re brand new WEB MOBILE DISPLAY Two Days Pass Customer purchases headphones Receives thank you Served ad for already-purchased headphones 78% of customers don't receive a tailored experience across channels. Accenture 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 6

7 Make optimization easy : Focus on tasks with ROI Manual Campaigns Automated Orchestrations 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 7

8 Most orchestrations start out simple, without optimization 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 8

9 Interact Program makes it easy to quickly layer in cadence testing 2 - Days 4 - Days 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 9

10 Optimize interactions by testing messaging frequency 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 10

11 You can test how members best react to different channels display 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 11

12 It s flexible enough to add entirely new cross-channel streams mobile display 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 12

13 Your batch campaigns should pick the winner automatically Test Group A: 10% Test Group B: 10% Holdout for Winner: 80% SL: Want to Schedule SL: Schedule your 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 13

14 Client Spotlight: Onboarding millions of social gamers Matthew Lewis Head of Marketing & Push Notifications Product Marketing Manager Product Madness 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved.

15 Personal Introduction Matthew Lewis Head of & Push Notifications Product Marketing Manager 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 15

16 Business Introduction 2008: PM Founded 2012: Acquired by Aristocrat Leisure Limited 2013: Heart of Vegas One of 10 Best New Games by Facebook Offices: SF, London, Minsk 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 16

17 Methodology Lifecycle Automation vs Promotional Operations Goal Deliver the right message to the right user at the right time to modify behavior and help us improve your KPIs 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 17

18 Framing the problem: Onboarding millions in a challenging environment Dozens of segments Frequent product changes Small team Crowded marketplace 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 18

19 Segment Heavily Things to keep in mind: engagement In-game activity Segment KPI 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 19

20 Strategy Brought to Life 30 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 20

21 Content Must Change Automatically Intelligent code Templatized and easy to modify Responsive to device + platform Built-in functions Populate content & links with variable data 25% lifecycle Interact Connect + API Market in the present with fresh data 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 21

22 Test, Analyze, Iterate Test, Test, Test Interact s tools can help with analysis 1. Open A. Subject Line B. From Name C. Send Time D. Frequency 1. Open 2. Click 3. Convert 2. Click A. CTA B. Layout/Design C. Copy Marketing Strategy / Marketing Program Click categories Segment groups Insight custom reports CED files / FTP exports 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 22

23 Client Spotlight: Winning Back in Every Way Ellen Green Senior Manager, Customer Relationship Marketing Ace Cash Express 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved.

24 Personal Introduction Ellen Green Senior Manager Customer Relationship Marketing 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 24

25 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 25

26 Rewarding customers and winning back their business through the power of marketing automation: Cross-channel orchestration Timely marketing Advanced real-time segmentation Customized and personalized communications Leverage testing capabilities 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 26

27 + SMS + Direct Mail Orchestrated 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 27

28 How are the results? 2x Response rate when orchestrated SMS augments 12% Response rate post-automation Inbox placement for 92% 15hrs marketing campaigns Saved per month in company resources from this automation 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 28

29 Client Spotlight: Re-engaging 1:1 Relationships at Scale Daniel Alfi Senior Marketing Consultant LD Products 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved.

30 Personal Introduction Daniel Alfi Head of Marketing Sr. Marketing 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 30

31 Business Introduction: LD Products, Inc Founded in 1999 Headquarters: Long Beach, CA One of the largest online retailers of ink and toner cartridges and office supplies 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 31

32 LD Products Audience Subscribers include individual college students looking to buy inexpensive ink to other companies and government agencies of all sizes from small startups to state governments Addresses acquired primarily via website registration and customer checkout Customer lifecycle varies depending on customers (b2c vs. b2b) Sales Cycle is short Orders can be placed onsite, through and over the phone 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 32

33 Reengaging our subscribers & giving them what they want Identify Patterns, examine sending schedule, look at subscriber activity/inactivity Subscriber inactivity is often a symptom of fatigue As time passes, interest generally tends to wane Developing a programmatic approach to addressing inactives is critical to maintaining good list hygiene, preserving a solid sender reputation and ensuring high deliverability of s. 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 33

34 Successful Subscriber Reengagement through Marketing Automation: Setup Strategic reengagement campaigns to remind our inactive subscribers why they were attracted to LD Products in the first place Reinforce value proposition Ability to create a live & scalable workflow Setup framework for testing and cross channel initiatives Holistic strategy Customized per subscriber (segment to the user level) Identify how much you can leverage 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 34

35 Successful Subscriber Reengagement through Marketing Automation: Determining who to reengage (types of behavior, frequency, customer lifecycle) Creating our reengagement campaigns (send alternative content) Identify permanent inactives (stop sending by removing from your main lists) Starting point: #1: Update profile/preferences to improve relevance #2: Customer satisfaction survey. Do you want to receive s? Y/N Inactive: Stop sending promotional s to this client; transactional s are still okay. 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 35

36 Success Metrics Reengagement programs tend to be based simply on behavior: no opens or clicks over X days. Additional considerations: onsite behavior, purchase behavior, offsite activity (customer care), etc. What I m looking at: Increase % of active users in your database Decrease % of spam complaint rate Improvement in deliverability rates What I m Not looking at: Increased open rate % (higher open rates as a result of reengagement and list hygiene is expected) 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 36

37 Questions to the audience Do I have the right organizational structure? Do I have a tool that brings my customer view together? What journeys support my brand and customer experience? How do I deliver a scalable interaction that feels like a 1:1 conversation? How much could I save? How much am I leaving on the table? 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 37

38 Q&A 29 September 2014 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 38

AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES.

AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES. AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES. AUTOMATION CENTER Maximum engagement. Minimum resources. Automated Customer Engagement Power one-to-one, personalized customer engagement with minimal

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Cautionary Statement Regarding Forward-Looking Statements

Cautionary Statement Regarding Forward-Looking Statements Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud

More information

THE STATE OF EMAIL MARKETING BY INDUSTRY

THE STATE OF EMAIL MARKETING BY INDUSTRY THE STATE OF EMAIL MARKETING BY INDUSTRY January 2016 The State of Email Marketing by Industry 2016 The State of Email Marketing by Industry 2016 1 2 CONTENTS Executive Summary and Key Findings Foreword

More information

The 2015 email data quality trends report. How organizations today are managing and using email

The 2015 email data quality trends report. How organizations today are managing and using email The 2015 email data quality trends report How organizations today are managing and using email CONTENTS Summary...1 Research methodology...1 Key findings...2 Email collection and database maintenance challenges...2

More information

B2B Marketing. Automation, Lead Nurturing & Lead Scoring. Kieran Franklin Principal Solutions Consultant ASEAN Oracle Marketing Cloud

B2B Marketing. Automation, Lead Nurturing & Lead Scoring. Kieran Franklin Principal Solutions Consultant ASEAN Oracle Marketing Cloud B2B Marketing Automation, Lead Nurturing & Lead Scoring Kieran Franklin Principal Solutions Consultant ASEAN Oracle Marketing Cloud Copyright 2015, Oracle and/or its affiliates. All rights reserved. M

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

Advanced Segmentation Strategies. Kristin Esteghlalian

Advanced Segmentation Strategies. Kristin Esteghlalian Advanced Segmentation Strategies Kristin Esteghlalian Relevance is the marketing Holy Grail The primary goal when creating a targeted, relevant marketing campaign should be to: Consolidate customer data

More information

Engaging Financial Customers via Email

Engaging Financial Customers via Email Engaging Financial Customers via Email 2015 Financial Institution Email Metrics Report Is your email program engaging customers to stay in touch with you? How do you measure email engagement and leverage

More information

Assessing your email marketing maturity #emailmaturity

Assessing your email marketing maturity #emailmaturity Assessing your email marketing maturity #emailmaturity PATRICK TRIPP Sr. Product Marketing Manager, ADOBE People are checking email around the clock 3.2h 6.3h 91% 87% 18% 3.1h 2 Source: Adobe Consumer

More information

EMAIL MARKETING IT STILL WORKS!

EMAIL MARKETING IT STILL WORKS! EMAIL MARKETING IT STILL WORKS! AGENDA Why Is Email Important? How Do I Use It Effectively? What s Shiny And New? Why is email important? We have so many other channels EMAIL IS THE BEST 1-TO-1 CHANNEL

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

Customer Relationships Management. Ayca Turhan Hacettepe University Department Of Business Administration

Customer Relationships Management. Ayca Turhan Hacettepe University Department Of Business Administration Customer Relationships Management Ayca Turhan Hacettepe University Department Of Business Administration What is CRM? A strategy for managing a company s relationships with clients and potential clients.

More information

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One hybris Solution Brief HYBRIS MARKETING Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately observe both explicit and implicit cues that signal that person

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

Safe Harbor Statement

Safe Harbor Statement Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment

More information

A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation.

A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation. 1 A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation. With INinbox email marketing tools and expert services from you can make every email count, receive the

More information

Plan Create Deliver OVERVIEW THIS IS HOW DST EMAIL WORKS

Plan Create Deliver OVERVIEW THIS IS HOW DST EMAIL WORKS DSTEMAIL OVERVIEW Get the most out of your email communications. Let our professional team design stunning, fully responsive emails for your brand, set up and manage your mailing lists, deliver and track

More information

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands.

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. COMPANY SECRETSALES WEBSITE www.secretsales.com INDUSTRY Retail The Customer

More information

CONSIDER YOUR AUDIENCE

CONSIDER YOUR AUDIENCE INTRODUCTION Your customers are using mobile as an integral part of their everyday lives, and as a marketer, you need to get on board. But, not every mobile marketing activity is going to make sense for

More information

Email reactivation. Best practices guide

Email reactivation. Best practices guide Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest

More information

Digital Publishing Benchmarks Report Snapshot: Monetization

Digital Publishing Benchmarks Report Snapshot: Monetization Digital Publishing Benchmarks Report Snapshot: Monetization As media companies shift their focus from print to digital, publishers have had to transform many different aspects of their business. One of

More information

Email Marketing Step 1: Maximizing Your Email Sign-up Process

Email Marketing Step 1: Maximizing Your Email Sign-up Process Jessica Best emfluence Digital Marketing Evangelist @bestofjess or @emfluence Email Marketing Step 1: Maximizing Your Email Sign-up Process Best Practices for Your Email Sign-up Process Driving Traffic

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material,

More information

7 Ways Predictive Intelligence Can Elevate Your Email Marketing

7 Ways Predictive Intelligence Can Elevate Your Email Marketing 7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for

More information

Mobile Marketing Best Practices

Mobile Marketing Best Practices Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

Oracle Retail Customer Engagement Cloud Services

Oracle Retail Customer Engagement Cloud Services OR A C L E D A T A S H E E T Oracle Retail Customer Engagement Cloud Services Oracle Retail Customer Engagement Cloud Services is a suite of integrated cloud services designed to drive incremental revenue

More information

Automate, Increase Engagement, & Drive Revenue with Triggered Messages

Automate, Increase Engagement, & Drive Revenue with Triggered Messages WHITE PAPER Automate, Increase Engagement, & Drive Revenue with Triggered Messages Automate, Increase Engagement, & Drive Revenue with Triggered Messages According to academic literature, the average maximum,

More information

YESMAIL INTERACTIVE Helping you get to YES with your customers

YESMAIL INTERACTIVE Helping you get to YES with your customers YESMAIL INTERACTIVE Helping you get to YES with your customers This is the age of empowered consumers who are in charge of their relationships with brands. To accommodate the evolving nature of B2C marketing,

More information

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships BREAKOUT SESSIONS July 26 11:50 a.m. - 12:35 p.m. Recharge Your Emails Using True Personalization and Remarkable Remarketing Welcome Back! Inactive subscriber engagement strategies that work The Mobile

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform Company Overview Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services

More information

6 Steps to creating a Cross Channel Communications Roadmap

6 Steps to creating a Cross Channel Communications Roadmap 6 Steps to creating a Cross Channel Communications Roadmap Identifying the Road Ahead to Cross Channel Marketing Success Darcy Bevelacqua Darcy@Succcess-works.com 917 520-061 6 Steps to Creating a Successful

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

Building Your CRM Short List: What You Need to Know Before You Buy

Building Your CRM Short List: What You Need to Know Before You Buy Building Your CRM Short List: What You Need to Know Before You Buy Nov. 28, 2007 Moderator: Matt Villano, senior contributing editor, Campus Technology Introduction Agenda Building your CRM shortlist:

More information

IBM Industry Solutions for a Smarter Planet. Xtify Overview

IBM Industry Solutions for a Smarter Planet. Xtify Overview IBM Industry Solutions for a Smarter Planet Xtify Overview IBM Xtify Solutions A Technology Leader in Mobile Engagement Capabilities: Real time mobile engagement platform for app push, web push, SMS, and

More information

email/mobile/social/web

email/mobile/social/web email/mobile/social/web The Responsys Interact Suite helps you get more out of today s marketing power channels email, mobile, social and the web than ever before. email / Email has the highest ROI of

More information

Properly targeting and managing your customer list. Creating and sending content that is relevant and interesting

Properly targeting and managing your customer list. Creating and sending content that is relevant and interesting Are you aware that on average, consumers receive 416 commercial emails per month? a Your customers want to be treated uniquely and feel that they have an established relationship with you. The days of

More information

Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING

Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING SPEAKER Red Door Interactive RedDoor.biz @reddoor Pilar Bower Sr. Email Marketing Strategist pbower@reddoor.biz @pilarbower ~70

More information

10 TIPS FOR SUCCESSFUL

10 TIPS FOR SUCCESSFUL PLATINUM FREE REPORT Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing

More information

Guide to B2B email marketing. Part Four: Effective Email Reporting

Guide to B2B email marketing. Part Four: Effective Email Reporting Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right

More information

Marketing Automation for Success. A practical guide to engaging customers, creating sales-ready leads and boosting revenue

Marketing Automation for Success. A practical guide to engaging customers, creating sales-ready leads and boosting revenue Marketing Automation for Success A practical guide to engaging customers, creating sales-ready leads and boosting revenue Marketing Automation for Success What is Marketing Automation? What is Marketing

More information

DATA AND TECHNOLOGY SERVICES

DATA AND TECHNOLOGY SERVICES DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing

More information

KNOW, GROW & KEEP YOUR CUSTOMERS

KNOW, GROW & KEEP YOUR CUSTOMERS KNOW, GROW & KEEP YOUR CUSTOMERS WINDSORCIRCLE.COM SALES@WINDSORCIRCLE.COM 1-877-848-4113 Windsor Circle is a Customer Retention and Predictive Marketing Platform for retailers. We power big data integrations,

More information

Enhanced Customer Engagement through Email - A Croma & Experian CheetahMail Success Story Experian Marketing Services Experian and the marks used herein are service marks or registered trademarks of Experian

More information

Assessing campaign management technology

Assessing campaign management technology Assessing campaign management technology Introduction Table of contents 1: Introduction 2: 1. Can the campaign management platform be used to build a single marketing view of customers? 3: 2: Can the campaign

More information

Reactivation and other email marketing challenges

Reactivation and other email marketing challenges Reactivation and other email marketing challenges Topics: Deliverability, Email ROI, Inactives, reactivation, campaign & success metrics, automation, testing, optimization, segmentation, mobile audience,

More information

n11.com CASE STUDY n11.com Leverages Big Data with the Related Marketing Cloud Integration

n11.com CASE STUDY n11.com Leverages Big Data with the Related Marketing Cloud Integration n11.com CASE STUDY n11.com Leverages Big Data with the Related Marketing Cloud Integration COMPANY n11.com The Customer n11.com is a membership-based e- commerce marketplace founded as a partnership by

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

Gareth Dunlop CEO and owner of Fathom, a dedicated User Experience and Digital Planning agency

Gareth Dunlop CEO and owner of Fathom, a dedicated User Experience and Digital Planning agency Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Version 5.0 Lecturer: Gareth Dunlop Gareth Dunlop CEO and owner of Fathom, a dedicated User Experience and Digital

More information

WORLD CLASS B2C MARKETING FOR MAGENTO EMARSYS FOR MAGENTO

WORLD CLASS B2C MARKETING FOR MAGENTO EMARSYS FOR MAGENTO WORLD CLASS B2C MARKETING FOR MAGENTO EMARSYS FOR MAGENTO MAGENTO AND EMARSYS THE PERFECT MATCH A turnkey solution that plugs Emarsys B2C Marketing Cloud directly into your Magento shop. Seamlessly synchronize

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud 5 Things You Should Know About Salesforce Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 5 Things You Should Know About Salesforce Marketing Cloud 1 5 Things

More information

The Challenge. The Solution: Yesmail Deliverability Intelligence

The Challenge. The Solution: Yesmail Deliverability Intelligence The Challenge As digital marketing continues to grow, email remains one of the most popular, successful and cost-effective digital channels. Due to the ever-increasing volume of marketing emails, however,

More information

Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both

Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both Lynn Brunner Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions,

More information

Online Lead Generation Game Prospecting via email through third party lists

Online Lead Generation Game Prospecting via email through third party lists Online Lead Generation Game Prospecting via email through third party lists Presented by: parin mody Parin Mody, Global Director, Business Development @mparin Can you start immediately? 90% believe email

More information

Reactivation. Re-engage inactive customers and subscribers. An Experian white paper

Reactivation. Re-engage inactive customers and subscribers. An Experian white paper Re-engage inactive customers and subscribers An Experian white paper Introduction If the cost of acquiring a new customer is more than keeping an existing one, shouldn t marketers do everything they can

More information

Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels?

Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels? Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels? NCR APTRA TM emarketing For Retail Experience a new world of interaction C-Tailing Imperative Marketers

More information

LEAD NURTURING & ENGAGEMENT. Kyle Murphy FanOne Marketing Digital Marketing Specialist

LEAD NURTURING & ENGAGEMENT. Kyle Murphy FanOne Marketing Digital Marketing Specialist LEAD NURTURING & ENGAGEMENT Kyle Murphy FanOne Marketing Digital Marketing Specialist 1 Lead nurturing Process of building relationships with qualified prospects with the goal of earning their business

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

FROM ACQUISITION TO ADVOCACY

FROM ACQUISITION TO ADVOCACY FROM ACQUISITION TO ADVOCACY Discovering The Value Of Lifecycle Marketing Written by David Daniels The Relevancy Group, LLC May, 2013 From Acquisition to Advocacy Discovering The Value Of Lifecycle Marketing

More information

NCR APTRA EMARKETING DOES IT ALL

NCR APTRA EMARKETING DOES IT ALL NCR APTRA EMARKETING DOES IT ALL Deliver personalized, relevant messages and marketing across multiple channels. For more information visit www.ncr.com or contact us at www.ncr.com/financial Create customer

More information

Lead to Money: Aligning Finance with Sales and Marketing Processes

Lead to Money: Aligning Finance with Sales and Marketing Processes #LeadToMoney Sales Management Association Webcast Lead to Money: Aligning Finance with Sales and Marketing Processes 13 February 2014 Presented by Copyright 2014 The Sales Management Association. About

More information

Creating Great Service Experiences How Modern Customer Service Works. Copyright 2014 Oracle Corporation. All Rights Reserved.

Creating Great Service Experiences How Modern Customer Service Works. Copyright 2014 Oracle Corporation. All Rights Reserved. Creating Great Service Experiences How Modern Customer Service Works Copyright 2014 Oracle Corporation. All Rights Reserved. Delivering Modern Customer Service The world of business is changing fast. Technology

More information

EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS

EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE www.adi.do LET S DO DIGITAL 2015 INTRODUCTION INTRODUCTION Steve Brown Digital Account Manager Ross Coombes Co-Founder & Director EMAIL MARKETING ALIVE

More information

Customer Activation. Marketing with a Measurable Purpose

Customer Activation. Marketing with a Measurable Purpose Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

Email Reputation Metrics Troubleshooter. Share it!

Email Reputation Metrics Troubleshooter. Share it! Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,

More information

2%INCREASE 66%INCREASE. Boylesports, winning through marketing.

2%INCREASE 66%INCREASE. Boylesports, winning through marketing. Boylesports, winning through marketing. Top Irish bookmaker masters cross-channel marketing and personalized customer communications with Adobe Campaign. Adobe Campaign had by the far the richest capabilities

More information

Next Best Action Using SAS

Next Best Action Using SAS WHITE PAPER Next Best Action Using SAS Customer Intelligence Clear the Clutter to Offer the Right Action at the Right Time Table of Contents Executive Summary...1 Why Traditional Direct Marketing Is Not

More information

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions

More information

Marketing Automation Request for Proposal

Marketing Automation Request for Proposal Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted

More information

Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template

Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template 1 An Introduction to Oracle Cloud Marketplace Diby Malakar Director Product Management Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Big Data Ups The Customer Analytics Game

Big Data Ups The Customer Analytics Game A Custom Technology Adoption Profile Commissioned By IBM February 2014 Big Data Ups The Customer Analytics Game Introduction In the age of the customer, enterprises invest in creating actionable customer

More information

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo By Executives, For Executives A View From the Top Featuring Justin Choi, President & CEO, Nativo Insight into B2B marketing trends, key insights for marketers and predictions for 2014 Would you mind sharing

More information

A critical or decisive time on which much depends; a crucial moment.

A critical or decisive time on which much depends; a crucial moment. Marketing Platform A critical or decisive time on which much depends; a crucial moment. Call it what you will, but in the old days marketers had time to build up to this moment, whether it was a purchase

More information

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte The Right B2B Ecommerce Digital Marketing Mix Allison Platte April 2015 More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...

More information

Making the shift: How great marketers are changing their focus from the campaign to the customer.

Making the shift: How great marketers are changing their focus from the campaign to the customer. Making the shift: How great marketers are changing their focus from the campaign to the customer. Stemming from the days of print media and television ads, campaigncentric marketing a single message, delivered

More information

Certified Partnership Pack 2015

Certified Partnership Pack 2015 actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights

More information

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests Luminate Online Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels

More information

Introducing IBM Digital Analytics Lifecycle

Introducing IBM Digital Analytics Lifecycle Introducing IBM Digital Analytics Lifecycle Perfecting the science of the customer journey Contents 1. Introduction 2. Why IBM Digital Analytics Lifecycle? 3. Understanding the customer lifecycle 4. Pinpointing

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

THE ESSENTIAL EVENT AUTOMATION PRIMER. A Big Picture Look at Event Automation Software for Data-Driven Marketers and Event Professionals

THE ESSENTIAL EVENT AUTOMATION PRIMER. A Big Picture Look at Event Automation Software for Data-Driven Marketers and Event Professionals THE ESSENTIAL EVENT AUTOMATION PRIMER A Big Picture Look at Event Automation Software for Data-Driven Marketers and Event Professionals 28 % of marketing budgets are allocated to events INTRODUCTION Even

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

Turn Your Email Program From Good to Great. Justin Helmig & Andrew Kordek

Turn Your Email Program From Good to Great. Justin Helmig & Andrew Kordek Turn Your Email Program From Good to Great Justin Helmig & Andrew Kordek JUSTIN HELMIG VP of Marketing at StrikeIron StrikeIron is the cloud leader with the most mature and reliable Data-as-a-Service (DaaS)

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

Email Win-Back Programs: Everyone Recommends Them, But Do They Work?

Email Win-Back Programs: Everyone Recommends Them, But Do They Work? Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based

More information

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business with Inspired Marketing 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business

More information