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1 /mobile/social/web

2 The Responsys Interact Suite helps you get more out of today s marketing power channels , mobile, social and the web than ever before. / has the highest ROI of any marketing channel. Responsys award-winning solutions provide everything you need to drive great results: dynamic content, personalization, targeting, automation, reporting and analysis. mobile / Mobile phones connect 4 billion people every day. With Responsys coordinated SMS triggering, automation, plus fully integrated mobile reporting and analysis, you ll have the power to be upwardly mobile too. social / Facebook has 500 million members and Twitter 100 million. Responsys provides powerful share-with-your-network links, social-specific and cross-channel campaigns, as well as fully integrated reporting and analysis capabilities. web / , mobile and social campaigns drive website visits and sales. And website visits drive campaigns. Responsys enables web marketers to collect customer information, track customer web behavior, and personalize landing pages.

3 Interact Campaign Campaign Creation + Execution Interact Program Program Design + Automation Interact Team Workflow + Approvals Interact Insight Reporting + Analytics Interact Connect Data Transfer + Automation Interact API Application Control + Development Responsys Interact Suite The Responsys Interact Suite provides marketers with a powerful, comprehensive set of integrated on-demand applications to create, execute, optimize and manage lifecycle marketing campaigns across all key interactive channels , mobile, social and the web. You ll keep customers engaged and buying throughout the customer lifecycle. And you ll experience the highest return on investment, increased levels of automation and the fastest time-to-value of any marketing solution available.

4 Interact Campaign Campaign Creation & Execution Efficiently create, target, test and execute high-volume, highly individualized marketing campaigns across key interactive channels including , mobile, social, and the web. Increased productivity through intuitive, integrated tools. Rapid, precise targeting through a drag-and-drop segment designer. Flexible message personalization through robust dynamic content capabilities. Simplified control and incorporation of external content through embedded 3rd-party content automations. Error-free campaign launches through comprehensive testing, proofing and live monitoring tools. Deeper understanding of message content success through inline visual overlay reports.

5 Interact Program Program Design + Automation Visually design and automate intelligent, customer driven marketing at desired moments in the customer lifecycle for more relevant, successful and profitable interactions. Accelerated time-to-success through vertical best practices templates. Rapid, efficient design of event- and dialogue-based programs. Simplified configuration and rule definition through reusable components. Error-free program execution through integrated validation and deployment tools. Improved visibility and analysis through real-time event and program monitoring reports. Multi- and cross-channel orchestration through a highlyscalable execution engine. Centralized, consolidated control through program management interface.

6 Interact Team Workflow + Approvals Plan, coordinate, and monitor projects and resources for greater marketing efficiency and improved collaboration, even among geographically distributed marketing teams. Easy, efficient process design through an intuitive drag-and-drop interface. Increased productivity and faster time-to-market through robust process orchestration. More predictable, timely campaigns through automated task notifications. Improved project visibility through up-to-date status reports. Institutionalized knowledge through documented marketing processes. More repeatable campaign execution through approvalto-launch automation.

7 Interact Insight Reporting + Analytics Understand campaign results with a comprehensive set of advanced reporting and ad-hoc data analysis capabilities that enable continuous campaign optimization. You ll know, for example, which campaigns contribute the most to revenue, or which offers are performing the best for a given segment. Greater efficiency through configurable reporting dashboards. Improved adoption through an intuitive, drag-and-drop interface. More timely analysis through real-time report generation. Advanced discovery through filters, pivots, drill-downs, and metrics. More actionable insights through performance and trending reports. Improved data sharing through scheduled report delivery and flexible export options.

8 Interact Connect Data Transfer + Automation Easily integrate, automate, and leverage the data in your enterprise or marketing information systems to drive your interactive marketing programs. Greater efficiency through self-service integration controls. Accelerated time-to-value through pre-packaged integrations with key marketing solutions, including web analytics and CRM systems. Fully-automated, data-driven campaign execution. Improved customer experiences across all touch-points. More effective campaigns through configurable data import controls.

9 custom application soap xml Interact API Application Control + Development Deliver more specialized custom marketing solutions by programmatically accessing and controlling data, content and campaign management functionality within Responsys Interact Suite. Scalable, standards-based web services interface. Enhanced data management based on real-time customer behaviors. code wsdl More advanced campaign execution driven by external systems. developer Improved timeliness of data imports and exports. More flexible, automated campaign management.

10 find out more at responsys.com

11 About Responsys Responsys is the leading provider of and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today , mobile, social, display and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. responsys.com

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