Automate, Increase Engagement, & Drive Revenue with Triggered Messages

Size: px
Start display at page:

Download "Automate, Increase Engagement, & Drive Revenue with Triggered Messages"

Transcription

1 WHITE PAPER Automate, Increase Engagement, & Drive Revenue with Triggered Messages

2 Automate, Increase Engagement, & Drive Revenue with Triggered Messages According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get your subscribers attention, keep it and, as a result, optimize where it matters. Based on these statistics, it comes as no surprise that relevance and timeliness drive responses and generic mass messaging comes up short. In order to compete for inbox-, mind- and walletshare with your customers, your messages have to relate to them instantly. An easy, and often overlooked, way to expand a successful marketing program is to include trigger-based campaigns. Since these are activated by specific actions and behavior, your marketing will be more relevant, more effective and ultimately increase conversions. When leveraging trigger-based workflows in your marketing program, it is important to consider the following best practices to ensure your triggered campaigns are successful. Defining Trigger-Based Messaging A real-time message, or triggered message, is one that is generated based on a meaningful change or event in a customer behavior or profile. Online behaviors can include purchases, abandoned carts, browser history or other action-based behaviors. For brick and mortar stores, offline triggers can include in-store purchases or customer service calls. It is important to note that all triggered messages require an explicit opt-in except for transactional messages such as order and shipping confirmations, or administrative s such as password reminder notifications or warranty updates. Types of Trigger-Based Campaigns There are two primary types of trigger-based campaigns. You can incorporate both into your program or you can begin with one initially and expand as you gain confidence in your efforts. 1. Action Based Triggers: These triggers are sent when a direct action taken by a customer or prospect. They can include a response to a sales inquiry, opt-in, conversion or notification of an abandoned shopping cart. 2. Recurring Triggers: Recurring triggers are profile-based. These triggers can include birthdays, reorder or other recurring business rules that can initiate an automated campaign. This trigger type provides your marketing program with a great amount of possibilities depending on your existing data. For most retailers, recurring triggers are the easiest to incorporate into an marketing program. However, due to its immediacy and reactionary nature, action based triggers may reap the most return. Consider implementing both if applicable to your business situation.

3 Calibrate Before You Automate Yes, implementing automation into your marketing program can help exceed your goals and expectations. But, as with any other strategy, you first need to consider its implications and external influencing factors to ensure optimal performance. Define Business Rules A well-defined trigger-based program can create a significant return. Be certain to recognize where it s appropriate to create trigger-based campaigns and where there may be little benefit. For example, creating a business rule that sends a message that includes an up-sell opportunity only makes sense if the product that is promoted matches the customer s interest. Or, maybe you should consider promotional opportunities such as discounts or free shipping on future purchases based on a recent conversion. The possibilities are limitless for how you can use triggerbased campaigns. However, always be cognizant of the impact on the customer and use these considerations in building your business rules. You want it to be a positive experience that reinforces trust. Set Frequency Limits Imagine receiving multiple messages within a short amount of time from the same sender. In order to create a successful campaign, you must be mindful of your subscribers and their opt-in preferences. Once you have established your business rules, review your plan and determine occasions where a customer may be sent too many messages over specific period of time. A welldesigned trigger-based program will prevent over-fatiguing your opt-in list. Most reputable Service Providers enable frequency limits. Keep in mind, sending messages too frequently only creates unengaged (and slightly irritated) subscribers. Remember Recency When was the last time the customer or prospect received something from you? As the saying goes, timing is everything. If possible, create business rules around when your prospect or customer was last sent a message. For example, if you can predict when the product should be used up based on the purchase date, such as with make-up or hair care products, then you can send a reminder and try to capture the repeat purchase behavior. Automate Where Possible You ve created your business rules, but need to integrate them into your program. Now is a good time to double-check and find ways that you can automate systems that weren t previously using these trigger-based rules. Automation not only allows you to react quickly to your customers needs and wants, but also increase productivity. By automating programs such as r s, welcome messages to new subscribers and shopping cart abandonment notifications, you re able to not only increase efficiency to focus where it matters, but also reap the financial rewards of automation. Set Your Marketing Success in Motion Get your automated, trigger-based messaging started with these programs: Welcome Programs Welcome Programs are an excellent way to introduce your brand to a new subscriber and engage new customers. The period after subscription is a prime time to reach your customers when they are most interested and likely to respond. Triggered by an opt-in, this series of messages can include a bi-weekly drip of exclusive deals, social links and order options. Other triggers can include a first-time download, purchase, sales inquiry or registration. Another idea is to use a welcome program as the time to get to know your customers likes and dislikes. By including a message within your series that allows subscribers to identify their interests, you ll be able to better market to them and increase conversions in the future and help them control their own inbox by avoiding irrelevant messages. Cross-Sell and Up-Sell Programs Sending the right cross-sell and up-sell recommendations at the right time is critical to increasing repeat purchases and enhancing the customer experience. Leverage automated messaging to suggest similar or related products and accessories via a post-purchase trigger to customers who have opted-in. To start, consider setting up a trigger to send a message to subscribers who purchased your top products that includes complementary accessories, care products or even extended warranty information. For an advanced strategy, utilize recommendation engines such as MyBuys or igodigital to ensure a more personalized customer experience.

4 Lead Nurture Programs Bridging the gap between you and your subscribers is only a nurture campaign away. Lead Nurture Programs allow you to build a relationship with customers through their interests and behaviors. Create action-based triggers that create relevant, personalized dialogues over time to encourage purchases. This type of program also gives online retailers the opportunity to utilize a customer s online behavior as a catalyst for timely interactions. For example, if your customer clicks on a certain number an amount of time, automate an education-focused campaign and pre-sell products through personalized communications. Customer Satisfaction Programs Build an automated message that triggers when a customer makes a high dollar value purchase to request the satisfaction of the shopping experience. Customer Satisfaction Programs not only help moderate your customer service efforts and product quality, but also ensures a smooth transition into customer retention. Want to increase your brand awareness and gain valuable feedback simultaneously? Include a survey or product brand s commitment to customer satisfaction. Including a product review opportunity in your satisfaction program validates your product quality and gives shoppers input from the voice of their peers during the research stage of the customer lifecycle. Abandonment Programs According to Forrester Research, 59% of online shoppers place items into their cart and fail to complete abandoned shopping cart situation, trigger a message to your customer regarding their left-behind items. Abandoned cart reminders are promotional messages and require an opt-in though they are often mistakenly considered transactional messages. A subject line similar to Don t Forget the Items in Your Cart, serves as a great reminder for customers to log-in and checkout. Offer an incentive to complete the purchase as a second attempt if Win-Back Programs Whether we as marketers like to admit it or not, subscribers fall off the grid and become inactive. Win-Back Programs, also called Reengagement Programs, allow you to reconnect with your customers and give them a reason to reactivate. If a customer has not returned to your site or made a purchase in an extended period of time, then integrate a win-back that entices the customer to return. To ensure you win back their business, make certain you encourage an immediate action. Make them an offer they can t refuse through a limited-time special promotion or strong call-to-action. Also, don t be afraid to mention all the reasons why your subscribers fell in love on orders over a certain amount or exclusive monthly promotions to your subscriber base. Date-Triggered Programs information, don t forget to use special dates as an excuse to show your appreciation. Date-triggered Programs, such as birthday and anniversary s, are excellent opportunities to send your well wishes and also offer your customers a special deal on their special day. When gathering information on your customers, make an effort to request dates for commonly celebrated events. This simple gesture could mean a big payoff for your top-line revenue. Best Practices to Consider You have created your business rules as well as found ways to integrate into your current marketing program; now it s time to think about best practices. From Line Make certain that the from line in all your triggered messages is recognizable and consistent. Reinforce your brand by using your corporate name. Inconsistent sender names will only cause confusion to your subscribers and potentially result in increased unsubscribes and decreased deliverability. Remember, trigger-based messages are still part of your marketing strategy and deserve just as much attention to every detail.

5 Content Content should never be a second thought, so plan for your content and promotions. Remember, that despite the fact that these are triggered campaigns, the message that you communicate to your customers should align with your business objectives and their interests. Use HTML where applicable Triggered messages have significantly higher open rates versus standard promotional s. Make certain your brand experience extends beyond promotional messages. Through HTML, you can incorporate your brand, as well as the look and feel of your other marketing touches. But also remember to polish the text version and make sure it works well on mobile devices. For some, that will be the only version they see. Customization A vital part to creating an ongoing dialog with customers is customizing your message to the individual recipient. Consider including dynamic content in your campaigns. Your customers are far more likely to respond to messages that include information that relates to their preferences, behaviors or past purchases. However, just like any other marketing campaign, don t leave it on its own. Test and review and find ways to optimize your trigger-based program to increase your return on investment. Trigger-based campaigns are an effective way to communicate with your customers and prospects. Through automated workflows, you are able to present a tailormade message to your customers that align their needs with your offering. In addition, once up and running, they are success in motion. Take these concepts and best practices, and create your automated campaigns today. About Bronto Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies to drive revenue through , mobile and social campaigns. Over 1,000 organizations including Party City, Armani Exchange, Timex, Samsonite, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. The company won the Stevie Award for Best Customer Service in 2009 and 2010, was named a CODiE Award Finalist for Best Marketing Solution in 2011 and is one of Inc Magazine s top 100 fastest growing software companies. For more information, visit or call 888-BRONTO-1.

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many

More information

Seven Email Marketing Refreshes

Seven Email Marketing Refreshes by: Sally Lowery Online Marketing Manager The success of an email campaign can be determined by a variety of metrics: purchases, opens, or even post website traffic. Success really depends on your business

More information

Nurture Registrants with Triggered Email Follow-up

Nurture Registrants with Triggered Email Follow-up Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Taking A Crawl, Walk, Run Approach To Cross-Channel Marketing

Taking A Crawl, Walk, Run Approach To Cross-Channel Marketing WHITE PAPER Taking A Crawl, Walk, Run Approach To Cross-Channel Marketing A Guide to Help Retailers Build a Successful Long-Term Customer Engagement Strategy by Integrating Mobile, Social and Email Marketing

More information

Get Started with Birthday and Anniversary Emails

Get Started with Birthday and Anniversary Emails Get Started with Birthday and Anniversary Emails How to Delight Customers and Get More from Your Email Marketing in Less Time 2015 Copyright Constant Contact, Inc. Helping Small Business Do More Business

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

Improve Email Deliverability with a Dedicated IP

Improve Email Deliverability with a Dedicated IP WHITE PAPER Improve Email Deliverability with a Dedicated IP Improve Email Deliverability with a Dedicated IP by Chris Kolbenschlag, Director of Deliverability at Bronto Software Deliverability is a primary

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

The Campaigner. EMAIL AUTOMATION Playbook

The Campaigner. EMAIL AUTOMATION Playbook The Campaigner EMAIL AUTOMATION Playbook It s Time to Up Your Game with Email Automation According to a recent study covered by BtoB Magazine1, the average email marketer s open rate defined as one open

More information

Reducing Customer Churn

Reducing Customer Churn Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

How To Grow Sales By 30% With Lifecycle Marketing. (Plus 12 Quick-Start Campaign Ideas)

How To Grow Sales By 30% With Lifecycle Marketing. (Plus 12 Quick-Start Campaign Ideas) How To Grow Sales By 30% With Lifecycle Marketing (Plus 12 Quick-Start Campaign Ideas) Is Email Marketing Dead? Lifecycle marketing depends on email marketing, so it s only natural to wonder - in the days

More information

Uncovering Revenue Opportunities: 10 Ways to Give Your Retail Program a Boost

Uncovering Revenue Opportunities: 10 Ways to Give Your Retail Program a Boost Silverpop From First Click to Lifetime Customer WHITE PAPER Uncovering Revenue Opportunities: 10 Ways to Give Your Retail Program a Boost email.marketing.automation Uncovering Revenue Opportunities: 10

More information

Creating a Great Customer Experience. In Ten Easy Steps. 800.819.0325 WineDirect.com

Creating a Great Customer Experience. In Ten Easy Steps. 800.819.0325 WineDirect.com Creating a Great Customer Experience In Ten Easy Steps 800.819.0325 WineDirect.com Improving the Customer Experience in Ten Easy Steps With the huge rebirth of Word of Mouth marketing that has resulted

More information

From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It

From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It WHITE PAPER From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It All online

More information

REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE

REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE TOP 10 REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE Email marketing with Campaigner helps you turn your contact lists into customers and emails into revenue. Email marketers choose Campaigner for

More information

Email Win-Back Programs: Everyone Recommends Them, But Do They Work?

Email Win-Back Programs: Everyone Recommends Them, But Do They Work? Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

The Data-Driven Marketer s Guide to: Lifecycle Marketing

The Data-Driven Marketer s Guide to: Lifecycle Marketing The Data-Driven Marketer s Guide to: Lifecycle Marketing % The Importance of Lifecycle Marketing To savvy marketers, it s no longer news that existing customers are crucial to growing your business. According

More information

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte The Right B2B Ecommerce Digital Marketing Mix Allison Platte April 2015 More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the

More information

Right Message. Right Time.

Right Message. Right Time. Relationship Marketer Series Right Message. Right Time. The Secrets to Scaling Email Marketing Success EB-8209 TM Automated Individualization Study after study confirms that email remains one of the most

More information

Segmentation Simplified

Segmentation Simplified Segmentation Simplified Segmentation Simplified White Paper A Survival Guide to Shortening the Sales Cycle The competition to get your email read in an ever crowded inbox is increasing. Companies are becoming

More information

Getting started with your email tool

Getting started with your email tool Getting started with your email tool GETTING STARTED WITH YOUR EMAIL TOOL 1 This is a step-by-step guide to sending your first campaign with our email marketing tool. Follow the instructions on this page

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

The Campaigner Guide to Effective EMAIL DRIP CAMPAIGNS

The Campaigner Guide to Effective EMAIL DRIP CAMPAIGNS The Campaigner Guide to Effective EMAIL DRIP CAMPAIGNS Successful Email Marketing is a Marathon Not a Sprint A 2013 Gallup poll on honesty and ethics in various professions found car salespeople near the

More information

Using email as a lifecycle marketing strategy

Using email as a lifecycle marketing strategy Using email as a lifecycle marketing strategy A guide to implementing email marketing for online travel and holiday companies Katie Traynier April 2013 Email and Website Optimisation Introduction Creating

More information

Spa Success Tips to Enhance Every Aspect of Your Customer Experience

Spa Success Tips to Enhance Every Aspect of Your Customer Experience 50 Spa Success Tips to Enhance Every Aspect of Your Customer Experience Reward your customers with loyalty points based on actions like purchases of products or services. Track customers activities and

More information

The complete guide. to email marketing automation

The complete guide. to email marketing automation The complete guide to email marketing automation The rise of email marketing automation Before social media, before PPC, before content marketing there was email. Email isn t just any, old marketing tool,

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

Basic Guide To Autoresponders 1

Basic Guide To Autoresponders 1 Basic Guide To Autoresponders 1 The Basic Guide to Auto-responders This guide will give you some ideas about how automation can save time whilst providing relevant and personalized information to your

More information

Making Co-Registration Convert A Guide to Getting Started

Making Co-Registration Convert A Guide to Getting Started Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back

More information

2013 CONSUMER VIEWS OF EMAIL MARKETING

2013 CONSUMER VIEWS OF EMAIL MARKETING BLUEHORNET REPORT: 213 CONSUMER VIEWS OF EMAIL MARKETING For two consecutive years, BlueHornet has surveyed over 1, consumers across the United States to better understand their behavior and sentiment

More information

EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS

EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE www.adi.do LET S DO DIGITAL 2015 INTRODUCTION INTRODUCTION Steve Brown Digital Account Manager Ross Coombes Co-Founder & Director EMAIL MARKETING ALIVE

More information

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

Transactional and operational messaging: Marketing when it matters most. An Experian CheetahMail white paper

Transactional and operational messaging: Marketing when it matters most. An Experian CheetahMail white paper Transactional and operational messaging: Marketing when it matters most An Experian CheetahMail white paper May 2005 Executive summary Triggered, real-time messages are a vital component of a comprehensive

More information

Transactional messages: go the extra mile to boost your sales

Transactional messages: go the extra mile to boost your sales Whitepaper Transactional messages: go the extra mile to boost your sales Transactional messages: go the extra mile to boost your sales A huge amount of companies still do it. Sending a single email to

More information

EMAIL MARKETING. How to Increase Engagement & ROI

EMAIL MARKETING. How to Increase Engagement & ROI WHITE PAPER EMAIL 101 MARKETING How to Increase Engagement & ROI EMAIL 101 MARKETING How to Increase Engagement & ROI Introduction Prospects and customers spend a great deal of that time weeding through

More information

Email reactivation. Best practices guide

Email reactivation. Best practices guide Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest

More information

Generate More Revenue Using Email Marketing Segmentation

Generate More Revenue Using Email Marketing Segmentation Generate More Revenue Using Email Marketing Segmentation Welcome! Wendy Griffin Marketing Coordinator Campaigner Email Marketing Reach out to us! Feedback@campaigner.com @CampaignerEmail Questions Use

More information

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH

More information

A GUIDE TO TRANSACTIONAL EMAIL. v 2.0

A GUIDE TO TRANSACTIONAL EMAIL. v 2.0 A GUIDE TO TRANSACTIONAL EMAIL v 2.0 Table of Contents / 3 Intro To Transactional Email / 4 Transactional v. Bulk Email / 5 Why Is Transactional Email Important? / 6 What Are The Downfalls? / 7 How To

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

01 877.362.4556 www.listrak.com

01 877.362.4556 www.listrak.com Behavioral Retargeting Email Campaigns: Five Things You Need to Know 01 2010, Listrak By Megan Ouellet, Director of Marketing June 28, 2010 Forrester Research reported that 154 million people in the United

More information

Creating a Personalized Email Experience with Dynamic Content

Creating a Personalized Email Experience with Dynamic Content Creating a Personalized Email Experience with Dynamic Content What is Dynamic Content and Why Use it? Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold

More information

February. Technology. Selecting an Email Service Provider

February. Technology. Selecting an Email Service Provider February 2015 Technology Report Selecting an Email Service Provider Choosing Your Next Email Service Provider Should Not Be Simple By Tim Parry Choosing an email service provider is not a simple task.

More information

7 Ways Predictive Intelligence Can Elevate Your Email Marketing

7 Ways Predictive Intelligence Can Elevate Your Email Marketing 7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for

More information

MANAGING YOUR EMAIL LIST

MANAGING YOUR EMAIL LIST MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2

More information

How To Beat The Benchmarks

How To Beat The Benchmarks STRATEGY GUIDE How To Beat The Benchmarks 2016 EMAIL MARKETING BENCHMARKS FOR RETAILERS TABLE OF CONTENTS INTRODUCTION... 3 CAMPAIGN BENCHMARKS... 5 Broadcast... 7 Recurring Automated Campaigns... 8 Welcome

More information

Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle

Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Why should I read this guide? The Mobile Era has changed everything. The Internet-connected computers in our pockets

More information

Franchise. Email Marketing. Benefits and best practices for a centralized approach. www.streamsend.com

Franchise. Email Marketing. Benefits and best practices for a centralized approach. www.streamsend.com Franchise Email Marketing Benefits and best practices for a centralized approach www.streamsend.com A Centralized Email Marketing Program Will Help You Boost Local Sales, Enhance Brand Loyalty and Control

More information

Written by: Cheryl Baldwin, Director of Marketing Communications

Written by: Cheryl Baldwin, Director of Marketing Communications Written by: Cheryl Baldwin, Director of Marketing Communications The continual expansion and competitive advantage of any company, regardless of its size or industry, relies solely on two things: lead

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Database Segmentation. Tune Your Database to Create Niche Markets

Database Segmentation. Tune Your Database to Create Niche Markets Database Segmentation Tune Your Database to Create Niche Markets Segmentation Database Most valuable marketing asset Segmentation is not a new marketing trend; it is a customeroriented philosophy consistent

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

What the Financial & Insurance Industries Can Learn from Retailers

What the Financial & Insurance Industries Can Learn from Retailers What the Financial & Insurance Industries Can Learn from Retailers 1 Retailers have long understood that personalization is a strong business driver that helps them market to their customers with more

More information

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

Turbocharge Your Email Marketing Through Better Transactional Messages

Turbocharge Your Email Marketing Through Better Transactional Messages Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option

More information

THE COMPLETE GUIDE TO LEAD NURTURING

THE COMPLETE GUIDE TO LEAD NURTURING THE COMPLETE GUIDE TO LEAD NURTURING Maximize your revenue with lead nurturing. Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation

More information

EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME.

EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME. EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME. EMARSYS SMS Add SMS Text Marketing to Your Multichannel Strategy Emarsys SMS: Add SMS Text Marketing To Your

More information

Running a Successful Referral Program. 9 Best Practices

Running a Successful Referral Program. 9 Best Practices Running a Successful Referral Program 9 Best Practices WHY REFERRAL PROGRAMS ARE A CRITICAL PART OF TODAY S MARKETING MIX. Your company spends time, money and resources executing your marketing and advertising

More information

4 Stages of a Smart Mobile Strategy. 4 Stages of a Smart Mobile Strategy

4 Stages of a Smart Mobile Strategy. 4 Stages of a Smart Mobile Strategy 4 Stages of a Smart Mobile Strategy 1 4 Stages of a Smart Mobile Strategy 4 Stages of a Smart Mobile Strategy Nearly every outlet of a marketing program converges on a mobile device. Think about it. From

More information

Customer Activation. Marketing with a Measurable Purpose

Customer Activation. Marketing with a Measurable Purpose Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer

More information

Advanced Segmentation Strategies. Kristin Esteghlalian

Advanced Segmentation Strategies. Kristin Esteghlalian Advanced Segmentation Strategies Kristin Esteghlalian Relevance is the marketing Holy Grail The primary goal when creating a targeted, relevant marketing campaign should be to: Consolidate customer data

More information

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM Grow Your Business with Nurture Marketing Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM contents 03 Introduction What is nurture marketing?

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

What is the customer journey- and how to do it

What is the customer journey- and how to do it What is the customer journey- and how to do it Leisure Centres Introduction The customer journey is a buzzword that is thrown around a lot. But what on Earth is it?, we hear you ask! Also referred to as

More information

WITH PERSONALIZED EMAIL

WITH PERSONALIZED EMAIL A special survey report from the editors of Internet Retailer PUMP UP THE VOLUME WITH PERSONALIZED EMAIL Personalization is a proven strategy for boosting email click-throughs and conversions. In fact,

More information

Here are a few different things you can ask for when you re building your contact lists:

Here are a few different things you can ask for when you re building your contact lists: TOP 12 Ways to Segment Your Contact List You can never have too much information. However, data that isn t segmented holds far less value than data that has been properly sliced and diced. So if you aren

More information

30 Ways To Do Real-Time Personalization

30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized

More information

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads.

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads. If you re like most marketers, you re looking for proven ways to get more of a return on your email marketing efforts. You know that email isn t the newest form of advertising communication, but it s still

More information

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

5 tips to engage your customers with event-based marketing

5 tips to engage your customers with event-based marketing IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior

More information

Reaching New Customers With E-Mail Newsletters An Executive White Paper

Reaching New Customers With E-Mail Newsletters An Executive White Paper Reaching New Customers With E-Mail Newsletters An Executive White Paper Coravue, Inc. 7742 Redlands St., #3041 Los Angeles, CA 90293 USA (310) 305-1525 www.coravue.com Table of Contents Introduction...1

More information

Spam: What Consumers Really Think

Spam: What Consumers Really Think From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

eflorist Email Marketing Program

eflorist Email Marketing Program eflorist Email Marketing Program Agenda Overview Frequency Content Promotions Other messages Developing your list Maintenance Overview of the program Provided at no additional fee to eflorist members Members

More information

The Automated Selling Machine. Act! boosts productivity by automating key sales, marketing, and customer service tasks.

The Automated Selling Machine. Act! boosts productivity by automating key sales, marketing, and customer service tasks. The Automated Selling Machine Act! boosts productivity by automating key sales, marketing, and customer service tasks. Table of Contents Turn Your Business into a Selling Machine... 1 Meet your new personal

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

Email Marketing as a Popular Type of Small Business Advertisement: A Short Review

Email Marketing as a Popular Type of Small Business Advertisement: A Short Review Australian Journal of Basic and Applied Sciences, 7(4): 786-790, 2013 ISSN 1991-8178 Email Marketing as a Popular Type of Small Business Advertisement: A Short Review Mehdi Mohammadi, Kamran Malekian,

More information

Three Ways to Earn Rock Star Status Oracle Marketing Cloud

Three Ways to Earn Rock Star Status Oracle Marketing Cloud Three Ways to Earn Rock Star Status Oracle Marketing Cloud Steven Ward, Sr. Manager Customer Success, OMC Matthew Lewis, Head of Email & Push Notifications, Product Madness Ellen Green, Sr. Manager Customer

More information

Enhanced Customer Engagement through Email - A Croma & Experian CheetahMail Success Story Experian Marketing Services Experian and the marks used herein are service marks or registered trademarks of Experian

More information

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue 2009 Marketo, Inc. All rights reserved Forget the Hard

More information

THE STATE OF EMAIL MARKETING BY INDUSTRY

THE STATE OF EMAIL MARKETING BY INDUSTRY THE STATE OF EMAIL MARKETING BY INDUSTRY January 2016 The State of Email Marketing by Industry 2016 The State of Email Marketing by Industry 2016 1 2 CONTENTS Executive Summary and Key Findings Foreword

More information

Magento Extension for Integrated Email Marketing

Magento Extension for Integrated Email Marketing Magento Extension for Integrated Email Marketing The Jarrang email marketing extension for Magento: Make your email marketing go further and deliver more Communicating effectively with your customers is

More information

Leverage Insights. Ignite Brand Engagement.

Leverage Insights. Ignite Brand Engagement. Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers

More information

How America s Top Retailers Set the Tone with Welcome Emails

How America s Top Retailers Set the Tone with Welcome Emails How America s Top Retailers Set the Tone with Welcome Emails Introduction Sending welcome emails to new subscribers is a universally accepted best practice in email marketing. Ideally, welcome emails get

More information

The Four Essential R s of Email Marketing. By Karen Talavera President, Synchronicity Marketing

The Four Essential R s of Email Marketing. By Karen Talavera President, Synchronicity Marketing The Four Essential R s of Email Marketing By Karen Talavera President, Synchronicity Marketing The Four Essential R s of Email Marketing When it comes to email marketing, here s an easy way to brush up

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests Luminate Online Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels

More information

Maximizing Guest Experiences

Maximizing Guest Experiences Maximizing Guest Experiences One Platform: Cross Functional and Scalable Central Data Warehouse with Hospitality Architecture Profile De-duplication Engine 360 Degree Profile of Guests and Prospects ESP

More information