Assessing campaign management technology

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Assessing campaign management technology"

Transcription

1 Assessing campaign management technology Introduction Table of contents 1: Introduction 2: 1. Can the campaign management platform be used to build a single marketing view of customers? 3: 2: Can the campaign deliver seamless customer experiences across traditional and emerging channels? 4: 3. Is the campaign easy to use? 5: 4. Does the campaign offer marketing automation and triggered messaging capabilities? 6: 5. Does the campaign include contact optimization and fatigue management capabilities? 7: 6. Does the campaign have a robust execution engine? 7: 7. Can the campaign leverage real-time interaction management capabilities? 8: 8. Does the campaign offer reporting and analytics capabilities? 9: 9. Can the campaign easily adapt to meet the needs of complex organizations? 9: 10. Does the campaign support future needs? 10: Conclusion Context It s no longer a question of whether technology plays a role in marketing; it s about what role the CMO needs to play in selecting the best solution to drive marketing and overall business success. This is how Sheryl Pattek from Forrester Research, Inc., introduces her study entitled, The CMO s Role in Technology Purchasing, published in June The CMO s role is changing dramatically. Marketers are facing numerous new and significant challenges: a huge increase in communication channels, an explosion of data, and rising customer expectations for realtime, cross-channel, one-to-one personalized experiences with brands. To succeed, marketers have no choice other than to embrace technology. Campaign s are often considered the cornerstone of marketing strategy execution. Choosing the right campaign management technology is a key step in the process of executing a brand s marketing strategy, requiring close attention from CMOs. Purpose of this document Campaign s provide a vast set of capabilities covering multiple aspects of marketing. In trying to evaluate solutions, CMOs often struggle to differentiate the capabilities of one vendor from another. Indeed, most vendors are using the same broad messaging and promoting apparently equivalent features and benefits on their websites, in their datasheets, and in their marketing presentations. At Adobe, we are often asked to help evaluate campaign s with questions like: What are the main points I should consider? Can you help us build our RFI/RFP? What are the key trends and emerging technologies that I should take into account during the evaluation process? Adobe has an exceptional understanding of, and a vision for, campaign management technology. We ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign s. When and how to use this document This document illustrates Adobe s vision through 10 overarching questions a CMO should ask when evaluating campaign s. Accompanying these questions is a list of criteria that can help guide the CMO, buyer, marketer, or IT department at different points throughout the evaluation and buying process: If you are not using a campaign yet, this document can help you discover what campaign s are and understand what they can bring to the organization. If you are already using a campaign, this document can help you evaluate it with regard to your marketing strategy and future needs If you intend to acquire a campaign, this document can help you build a comprehensive RFI/RFP and establish an evaluation grid.

2 These different scenarios are typically part of a more global process in which CMOs must evaluate their IT needs within the context of the overall marketing and business strategy. Broadly, this process can be defined as follows: Evaluate your company s business strategy and marketing needs. Define the typical customer journey, including channel usage. Define your IT needs, list your own criteria, and weigh them. Evaluate current in-house solutions and whether they can provide the right customer experience. Evaluate other solutions, ask for demos, and choose the solution that best meets your needs. 1. Can the campaign management platform be used to build a single marketing view of customers? An effective solution collects and consolidates all customer-related data into a single marketing view that can be easily tailored to your business needs and requirements, including adapting to your existing data architecture. The right solution provides a clear view of all customer information and activity sociodemographics, transactions, campaign responses, behavioral data, scores, aggregates, and so on so that marketers can extract actionable insight to execute fine-tuned, cross-channel campaigns and raise marketing performance. Single marketing view of customers Features Weight Rate Does the solution provide a unique and actionable database? Display every interaction with customers in a single view (history) Integrate transactional messages in the customer profile Offer data deduplication capabilities Add specific customer dimensions (purchase history, subscriptions, and so on) Does the solution allow targeting directly from this unique database? Access a single database in every module Build targets and segments based on any element of the database Does the solution record and display data coming from inbound and outbound interactions with the recipient? Web analytics reports Surveys and web forms Response tracking Log management Behavioral analysis (real-time online behavior, touchpoint preferences) Campaign responses ROI calculation Social sharing Can the solution easily integrate with third-party tools? Provide adaptable solution architecture for all data models Easily import and export data from any database Integrate with partners/vendors (fulfilment house, POS systems, CRM) 2

3 2. Can the campaign deliver seamless customer experiences across traditional and emerging channels? Consumers use multiple channels and devices every day to consume content and interact with brands. So, your campaign should support a cross-channel experience. Every channel should be seamlessly integrated to help ensure that each customer always receives the next best offer or message, independent of the touchpoint. While many products support traditional channels, very few elegantly incorporate social, SMS, mobile app push, and other emerging channels where your customers spend most of their time. This seamless integration is critical to delivering positive (and measurable) brand experiences. Traditional and emerging channels How efficiently are all available channels integrated into a unique solution? Mail Mobile SMS Provide a single platform that integrates all required channels and eliminates silos Manage multiple channels in one single campaign Provide automatic channel escalation depending on responses Provide tracking management capabilities and the ability to automatically react based on this information within the campaign Allow message personalization across channels Allow interactive collaboration with mass mail providers Manage seed addresses Manage budget/suppliers Provide a content editor to help create efficient campaigns Provide rendering capabilities to visualize how messages will be delivered, depending on device Provide an antispam solution Provide proof, test, and validation management capabilities Send every kind of mobile communication (SMS, WAP push, MMS) Mobile apps Handle personalized push notifications through mobile apps Provide personalized content/interface within the apps Social media Call center Handle personalized communications on social media Ensure communication consistency between social media and traditional channels Qualify community members to transform them into addressable contacts Share appropriate data with call center software Point of sales Manage to connect with POS systems for data qualification (loyalty program, purchase data) 3

4 3. Is the campaign easy to use? The most effective campaign management tool is one that is user-friendly and doesn t require extensive background training in SQL or other technical knowledge. A solution should offer an intuitive interface and a visual workflow environment so users can easily perform campaign design as well as complex targeting and segmentation. Comprehensive features help marketers import/export data, manage the calendar and multiple types of contents, and collaborate around content between teams. Easy to use Is the solution based on a single, unified platform? Easily install new components directly on the platform Provide a unique look-and-feel experience (coherence within the entire solution) Does the solution provide user-friendly tools to target and segment your audience? Provide a visual and intuitive interface that builds criteria selection (no SQL skills needed) Visualize segmentation with a graphical user interface (GUI) Include external data access within targeting and segmentation tools (file or database) Does the solution provide a workflow or a GUI to deploy campaigns? Deploy multiwave, cross-channel campaigns that automatically deduplicate across all running and scheduled interactions according to the rules and policies Easily define complex business rules, segmentation strategies, and communication strategy (consistent customer experience integrating inbound and outbound channels) Provide a template engine to build new campaigns in one click Does the solution provide easy data import and export tools? Provide access to multiple data sources (even from outside the solution) Provide compatibility with third-party tools for data, calendar (at least Microsoft Exchange), and other content Does the solution provide rights management to help secure collaborative uses? Provide access only to required or allowed features Isolate risky modules to avoid undesired manipulation Does the solution provide simple content editor tools? Provide a WYSIWYG content editor ( , landing page, micro site, surveys, etc.) Provide simple tools for content personalization Provide rendering tests for different channels (at least and SMS) 4

5 4. Does the campaign offer marketing automation and triggered messaging capabilities? A campaign should take into account the desired targeting and timing of marketing interactions. If your strategy requires recurring and/or event-triggered messages (for example, lifecycle, nurture, remarketing, transactional messages), it s important that the solution you choose offer robust workflow and execution capabilities that can automate these campaigns and help ensure real-time delivery, increasing marketing efficiency and effectiveness. Marketing automation and trigger messages Does the solution provide multiple methods for triggered campaigns? Define external events in the customer lifecycle that trigger messages (membership cancellation or renewal, change of address, online abandonment, and so on) Define the status of customers to determine which campaigns they should be included in or excluded from Provide rules definition to automatically segment and target the right audience Offer the ability to define surveys and trigger automated actions based on responses Send messages instantaneously based on trigger (real time) Does the solution provide trigger campaign process management? Provide comprehensive planning tools (automatic workflow creation) Enable managers to monitor every recurring activity in real time Does the solution allow building automated collaborative processes? Provide graphical environment for marketing processes (task assignment, approvals) Provide automatic alerts and a scheduler for task management Provide visual presentation of tasks to build comprehensive dashboards on durations and dependencies 5

6 5. Does the campaign include contact optimization and fatigue management capabilities? Customers interests are constantly changing, presenting a challenge for marketers to remain relevant and interesting to their target audiences. To prevent what is known as marketing fatigue, be sure to invest in a campaign that can intelligently manage both the number and frequency of communications sent to contacts to help ensure you re sending relevant content and enhancing the customer experience. Contact optimization and fatigue Does the solution provide a definition of contact policies? Provide automatic enforcement of global contact rules Offer contact policy management to support customer preferences and legal constraints Enable web-based functionality to let customers manage their preferences Provide professional services to help organizations navigate international regulations Does the solution offer comprehensive tools to avoid pressure and fatigue? Define general rules to avoid fatigue across every channel and every time frame Auto-regulate marketing pressure on campaign execution Provide a comprehensive set of capabilities to adapt pressure rules to internal policies Does the solution provide optimization features? Allow optimization under budget constraints revenue maximization Provide predictive capabilities to limit to best contacts Optimize deliveries based on channels peak capacities Does the solution provide a simulation environment? Allow what-if analysis for program and plan simulation Test campaign execution Compare results of different campaigns and choose the best strategy Does the solution provide A/B testing capabilities? Allow pretests and choose the most efficient campaign Monitor the impact of A/B testing and automatically deliver comprehensive reports 6

7 6. Does the campaign have a robust execution engine? A campaign should offer scalability and support high message volume demands at all times. A single integrated platform with native message delivery capabilities typically requires less integration while improving campaign efficiency. Moreover, depending on your average message volume, you may want to inquire as to whether the vendor has client references sending hundreds of millions or even billions of messages annually. Robust execution engine Can the solution ensure competitive execution for communications? Provide native mass sending in near-real time or real time Offer a single integrated platform that ensures connections between channels Is the solution secure and viable? Provide 24x7 customer support Deliver in near-real time or real time transactional messages that can t be delayed Does the solution provider have good references of mass volume campaign senders? Prove scalability with large and smaller organizations Prove scalability across a large scope of industry verticals 7. Can the campaign leverage real-time interaction management capabilities? To dynamically optimize outbound communications, a campaign should include real-time interaction management (RTIM) capabilities. By using a client s profile, interaction history with the company, immediate behavior, and information from external databases, the right solution provides real-time content and messages that are relevant and personalized seamlessly across inbound and outbound channels. RTIM Does the solution provide dynamic one-to-one personalization capabilities? Provide the ability to include blocks of personalized content (in , mail, mobile apps, web content, and so on) Provide campaign capabilities based on geographical information (such as IP information) Enable the offers to change based on updated contact profiles (such as when processing the messages) Does the solution provide a consistent customer experience between outbound and inbound (website and so on) channels? Provide a centralized catalog of offers that can be used across channels Allow easy-to-use business rules that define eligibility or priority of offers Can the solution leverage all customer data when making recommendations? Provide the ability to use all existing data (purchase behavior, online behavior, and so forth) Offer the ability to leverage analytics models to attribute scores for customers Enable automated targeting with the use of sophisticated business rules and scoring models Offer simulation and multivariate or A/B testing of offers, allowing for changes based on results Provide reporting and monitoring of offer performance 7

8 8. Does the campaign offer reporting and analytics capabilities? Reporting and analytics are critical for monitoring client behavior and campaign performance, as they provide marketers with a data set that can be analyzed for actionable insights. The reporting and analytics capabilities of a solution should allow marketers to perform the analysis needed to extract customer insights and optimize marketing performance without advanced technical skills or the help of a data scientist. Reporting and analytics Does the solution provide the ability to explore data and get customer insight? Access to all available data in the platform in real time User interface to manipulate data Does the solution enable leveraging data exploration to target recipients and build segments? Ease of use/no logical operator Integration with all software components Does the solution allow the use of predictive models to automate and refine targeting? Creation or import of predictive models Use of predictive models for automated campaigns Does the solution provide comprehensive tools to build reports and monitor campaign activities? Comprehensive set of standard reports Ability to quickly and easily build personalized dashboards Ability to access a very large scope of technical data Report sharing (scheduling, user access, and so on) 8

9 9. Can the campaign easily adapt to meet the needs of complex organizations? Campaign s aren t one-size-fits-all, especially when it comes to large, global brands with sophisticated needs. Therefore, it s crucial to have a flexible solution that can be tailored to your business processes and needs. For instance, you may need to configure robust automated validation processes that can streamline your company s marketing activities. Or you may need integrated distributed marketing capabilities to empower local operational entities (such as agents, branches, and franchises) with marketing tools and best practices, while maintaining corporate standards. On an operational level, flexible licensing and deployment models can help you select the right solution based on your technical and financial needs. Easily adaptable to meet every complex organization s needs Does the solution manage and automate processes (content, targeting, validation, and so on) that can streamline marketing activities? Provide an adaptable workflow engine that covers different business rules Does the solution provide distributed marketing tools to empower collaboration across corporate, local, and international entities? Handle collaboration between headquarters and local entities Accommodate multiple languages, time zones, and brands Does the solution provider offer expert services to follow and support the project over time? Deployment: professional services (architecture, project management, and so on) or partners with the right expertise Support levels to handle bugs and issues and follow through on resolution Does the solution provide technical integration into an existing IT infrastructure? Database Third-party software Does the solution provide flexible licensing and deployment models? On-premises Software as a Service (SaaS) 10. Does the campaign support future needs? Marketing is a constantly changing discipline, and your campaign should be equipped to incorporate new channels, technology, and customer needs. A solution that can flexibly adapt to requirements prevents you from getting behind the curve in a fast-paced digital world. Future needs Is the solution technically flexible and adaptable? Assess history and complexity of the platform s architecture Seamlessly integrate new channels into the cross-channel experience Is the solution provider able to support you in the future? Comprehensive campaign management vision with clear plan for realization (roadmap) Analyst recognition Strong financial assets R&D capabilities: investment in R&D internal/outsourced R&D Number of new customers per year on the solution 9

10 Conclusion Because marketers lead the selection process while collaborating with IT teams, we hope that this document helps you effectively evaluate and implement campaign management technology that supports your marketing objectives and technology roadmap. The criteria provided in this document attempt to cover all the main aspects that should be considered when evaluating campaign management technology. However, to be fully efficient, you need to evaluate each criterion keeping in mind your own objectives. The important thing is to be at ease with the meaning of each criterion and feel that you can challenge campaign management vendors to explain their views, provide demos, and access and interact with their customers. You can then readjust the importance of each solution aspect. Adobe Systems Incorporated 345 Park Avenue San Jose, CA USA Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners Adobe Systems Incorporated. All rights reserved. Printed in the USA.. 11/13 10

Enterprise Marketing Platform

Enterprise Marketing Platform Enterprise Marketing Platform Marketing is undergoing a fundamental shift. Emerging technologies such as mobile and social computing have created new and unique opportunities to reach a new generation

More information

Enterprise Marketing Automation Platform

Enterprise Marketing Automation Platform Enterprise Marketing Automation Platform Marketing is undergoing a fundamental shift. Emerging channels such as email and mobile have created new and unique opportunities to reach a new generation of customers

More information

2%INCREASE 66%INCREASE. Boylesports, winning through marketing.

2%INCREASE 66%INCREASE. Boylesports, winning through marketing. Boylesports, winning through marketing. Top Irish bookmaker masters cross-channel marketing and personalized customer communications with Adobe Campaign. Adobe Campaign had by the far the richest capabilities

More information

How to Choose the Best Web Content Management System for Customer Experience Management:

How to Choose the Best Web Content Management System for Customer Experience Management: white paper How to Choose the Best Web Content Management System for Customer Experience Management: A Guide for Both Marketers and Developers Table of Contents Choosing a Web CMS is about more than Content

More information

Genesys Notification Center

Genesys Notification Center Genesys Notification Center Benefits Optimize Campaign Results: Increase contact and response rates Decrease inbound call volumes Drive high-value inbound calls Simplify Compliance: Self-service rules

More information

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision Unify your communications with Gold-Vision, a fully featured CRM solution with customer Contact, Sales, Marketing, Projects and Events. Gold-Vision stands out from the crowd with interactive dashboard

More information

PRODUCT DESCRIPTIONS AND METRICS

PRODUCT DESCRIPTIONS AND METRICS PRODUCT DESCRIPTIONS AND METRICS Adobe PDM Adobe Campaign On-premise (2014v1) The Products and Services described in this PDM are subject to the applicable Sales Order, the terms of this PDM, the General

More information

email/mobile/social/web

email/mobile/social/web email/mobile/social/web The Responsys Interact Suite helps you get more out of today s marketing power channels email, mobile, social and the web than ever before. email / Email has the highest ROI of

More information

Transform how government engages with customers through digital experiences

Transform how government engages with customers through digital experiences Transform how government engages with customers through digital experiences The digital landscape is constantly evolving, and these changes offer agencies new ways to deliver services more cost-effectively,

More information

Case Study & POC & Demos Information

Case Study & POC & Demos Information Case Study & POC & Demos Information Type: Case Study Name: Multichannel Campaign Management (MCCM) Description: The IBM Company seeks, as vendor, through the multichannel campaign management (MCCM) services,

More information

YESMAIL INTERACTIVE Helping you get to YES with your customers

YESMAIL INTERACTIVE Helping you get to YES with your customers YESMAIL INTERACTIVE Helping you get to YES with your customers This is the age of empowered consumers who are in charge of their relationships with brands. To accommodate the evolving nature of B2C marketing,

More information

The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer

The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer Paper 3353-2015 The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer ABSTRACT Pallavi Tyagi, Jack Miller and Navneet Tuteja, Slalom Consulting. Building

More information

MiContact Center Outbound

MiContact Center Outbound MiContact Center Outbound Increase revenues and control operating costs with outbound dialing, campaigning and scripting Does your business need to streamline your outbound contact center operations and

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

IBM Marketing Cloud adds enterprise packages and offers new capabilities for all packages

IBM Marketing Cloud adds enterprise packages and offers new capabilities for all packages IBM United States Software Announcement 215-492, dated October 27, 2015 adds enterprise packages and offers new capabilities for all packages Table of contents 1 Overview 6 Publications 2 Key prerequisites

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud

More information

How to choose the best CMS for customer experience management. A guide for both marketers and developers

How to choose the best CMS for customer experience management. A guide for both marketers and developers How to choose the best CMS for customer experience management A guide for both marketers and developers Table of contents Choosing a web CMS is about more than content management... 3 The new requirements

More information

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

Genesys Outbound Engagement Center

Genesys Outbound Engagement Center Genesys Outbound Engagement Center Benefits Optimize Campaign Results: Increase contact and response rates Decrease inbound call volumes Drive high-value inbound calls Maximize Agent Productivity: Increase

More information

Prism Analytics for Credit Unions Leverage Sophisticated Technology to Strengthen Member Relationships

Prism Analytics for Credit Unions Leverage Sophisticated Technology to Strengthen Member Relationships Product Prism Analytics for Credit Unions Leverage Sophisticated Technology to Strengthen Member Relationships Get a comprehensive view of your members. Prism Analytics for Credit Unions from Fiserv delivers

More information

INCREASE REVENUES AND CONTROL OPERATING COSTS WITH OUTBOUND DIALING, CAMPAIGNING, AND SCRIPTING

INCREASE REVENUES AND CONTROL OPERATING COSTS WITH OUTBOUND DIALING, CAMPAIGNING, AND SCRIPTING brochure MITEL MiCONTACT CENTER OUTBOUND INCREASE REVENUES AND CONTROL OPERATING COSTS WITH OUTBOUND DIALING, CAMPAIGNING, AND SCRIPTING Does your business need to streamline your outbound contact center

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

ez Marketing Automation

ez Marketing Automation ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

What s New in Analytics: Spring 2015

What s New in Analytics: Spring 2015 Adobe Analytics What s New in Analytics: Spring 2015 Adobe Analytics powers customer intelligence for the enterprise as the underlying analytics engine for Adobe Marketing Cloud. Adobe builds on its industry-leading

More information

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

GUIDE TO PURCHASING A PHONE SYSTEM FOR YOUR CALL CENTER

GUIDE TO PURCHASING A PHONE SYSTEM FOR YOUR CALL CENTER GUIDE TO PURCHASING A PHONE SYSTEM FOR YOUR CALL CENTER A STEP-BY-STEP PRIMER TO HELP YOU SELECT THE RIGHT SOLUTION FOR YOUR SMALL TO MIDSIZE BUSINESS GUIDE TO PURCHASING THE RIGHT PHONE SYSTEM FOR YOUR

More information

PRODUCT DESCRIPTIONS AND METRICS

PRODUCT DESCRIPTIONS AND METRICS PRODUCT DESCRIPTIONS AND METRICS Adobe PDM Adobe Campaign Managed Services (2014v1) The Products and Services described in this PDM are subject to the applicable Sales Order, the terms of this PDM, the

More information

From small businesses to large enterprise companies, Recurly offers the simplicity and sophistication your business needs as it grows.

From small businesses to large enterprise companies, Recurly offers the simplicity and sophistication your business needs as it grows. GROWING with From small businesses to large enterprise companies, Recurly offers the simplicity and sophistication your business needs as it grows. Our features, tools, and support help you effectively

More information

Accelerate Innovation. Get a 360 view of customers Finacle CRM Solution

Accelerate Innovation. Get a 360 view of customers Finacle CRM Solution Accelerate Innovation Get a 360 view of customers Finacle CRM Solution Delight customers today, retain them tomorrow The ultimate goal for any business is to attract and retain delighted customers. Transformation

More information

IBM Software Group IBM Marketing Center

IBM Software Group IBM Marketing Center IBM Marketing Center Cloud-based, all-in-one solution combining customer analytics with real-time marketing Highlights Execute marketing communications designed for each customer as an individual Draw

More information

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING CRM opportunities from employee email traffic No matter how sophisticated a company s CRM programme

More information

4How Marketing Leaders Can Take Control of Data for Better

4How Marketing Leaders Can Take Control of Data for Better Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

12/10/2012. Real-Time Analytics & Attribution. Client Case Study: Staples. Noah Powers Principal Solutions Architect, Customer Intelligence, SAS

12/10/2012. Real-Time Analytics & Attribution. Client Case Study: Staples. Noah Powers Principal Solutions Architect, Customer Intelligence, SAS Real-Time Analytics & Attribution Noah Powers Principal Solutions Architect, Customer Intelligence, SAS Patty Hager Analytics Manager, Content/Communication/Entertainment, SAS Suneel Grover Solutions Architect,

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

Advertising Automation SOFTWARE OVERVIEW

Advertising Automation SOFTWARE OVERVIEW Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic

More information

The Evolving Marketing Platform

The Evolving Marketing Platform White Paper The Evolving Marketing Platform How Unica Makes Marketing Interactive INTRODUCTION Marketers recognize that they are facing unprecedented change. Many, however, are responding by simply doing

More information

Fighting marketing fatigue: Perceived relevance is the key to increasing message frequency and revenue

Fighting marketing fatigue: Perceived relevance is the key to increasing message frequency and revenue Fighting marketing fatigue: Perceived relevance is the key to increasing message frequency and revenue Empirical research findings challenge traditional perspectives on email marketing fatigue and revolutionize

More information

7 Ways Predictive Intelligence Can Elevate Your Email Marketing

7 Ways Predictive Intelligence Can Elevate Your Email Marketing 7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for

More information

ADOBE EXPERIENCE MANAGER MOBILE. for Financial Services

ADOBE EXPERIENCE MANAGER MOBILE. for Financial Services ADOBE EXPERIENCE MANAGER MOBILE for Financial Services Deliver beautiful financial services apps with real business impact. To meet the rising expectations of today s digitally savvy consumers, banks,

More information

KnowledgeSEEKER POWERFUL SEGMENTATION, STRATEGY DESIGN AND VISUALIZATION SOFTWARE

KnowledgeSEEKER POWERFUL SEGMENTATION, STRATEGY DESIGN AND VISUALIZATION SOFTWARE POWERFUL SEGMENTATION, STRATEGY DESIGN AND VISUALIZATION SOFTWARE Most Effective Modeling Application Designed to Address Business Challenges Applying a predictive strategy to reach a desired business

More information

Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl

Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,

More information

c360 Product Catalog

c360 Product Catalog c360 Product Catalog Built on Microsoft Dynamics CRM 2011 c360 Solutions Inc 2002 Perimeter Summit Blvd Suite 700 Atlanta, GA 30319 Toll Free Product Sales 888.929.3670 E-mail sales@c360.com c360 PRODUCTS

More information

Sitecore AIDA Analytics, Insights, Decisions, and Automation

Sitecore AIDA Analytics, Insights, Decisions, and Automation Sitecore AIDA Analytics, Insights, Decisions, and Automation Sitecore AIDA What is Sitecore AIDA? Sitecore AIDA is a technology framework that simultaneously collects, evaluates, manages, and analyzes

More information

What s the difference between email marketing and marketing automation?

What s the difference between email marketing and marketing automation? Marketing automation is a technology platform for marketers to create, nurture, and pass leads to sales. Most marketing automation platforms (MAPs) have functions for email marketing, social media, contact

More information

Web Marketing Automation Buyer s Guide

Web Marketing Automation Buyer s Guide Web Marketing Automation Buyer s Guide www.pardot.com 2008 Pardot, LLC. All rights reserved worldwide Introduction to Web Marketing Automation Systems What is Web Marketing Automation? A marketing automation

More information

Databricks. A Primer

Databricks. A Primer Databricks A Primer Who is Databricks? Databricks vision is to empower anyone to easily build and deploy advanced analytics solutions. The company was founded by the team who created Apache Spark, a powerful

More information

An Oracle White Paper October 2010. Siebel Financial Services Customer Relationship Management for Banking

An Oracle White Paper October 2010. Siebel Financial Services Customer Relationship Management for Banking An Oracle White Paper October 2010 Siebel Financial Services Customer Relationship Management for Banking Executive Overview Banks are in constant interaction with customers. A winning and proven strategy

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

9 Reasons Your Product Needs. Better Analytics. A Visual Guide

9 Reasons Your Product Needs. Better Analytics. A Visual Guide 9 Reasons Your Product Needs Better Analytics 02 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 A Visual Guide Better Analytics for Your Users Table of Contents Introduction... 2 As a product

More information

Digital Marketing Center

Digital Marketing Center Digital Marketing Center One Product, Many Ways to Engage with Your Customers Solution Insight 01.15 DIGITAL MARKETING Automate complex omni-channel digital marketing campaigns Plan, design and send campaigns

More information

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME.

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. 2 THE MARKET HAS CHANGED. DOES YOUR FIRM HAVE THE TOOLS TO KEEP UP? Person-to-person contact with

More information

Patient Relationship Management

Patient Relationship Management Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

Sun Bear Marketing Automation Software

Sun Bear Marketing Automation Software Sun Bear Marketing Automation Software Provide your marketing and sales groups with a single, integrated, web based platform that allows them to easily automate and manage marketing database, campaign,

More information

The Future of Marketing Platforms. 2012 IBM Corporation

The Future of Marketing Platforms. 2012 IBM Corporation The Future of Marketing Platforms Agenda Introduction of IBM Smarter Commerce Today s marketing challenges IBM s solutions for marketing Smarter Commerce can help transform every phase of the commerce

More information

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One hybris Solution Brief HYBRIS MARKETING Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately observe both explicit and implicit cues that signal that person

More information

Customer Timeline - New in Summer 2012. Web Lead Capture - New in Summer 2012. Built-In Dashboards - New in Summer 2012

Customer Timeline - New in Summer 2012. Web Lead Capture - New in Summer 2012. Built-In Dashboards - New in Summer 2012 What s New Maximizer CRM 12 Features New Mobile Access User Interface Enhanced Mobile Access Appointment Management Enhanced Web Access User Interface Improved Web Access Speed & Navigation LinkedIn Integration

More information

Oracle Retail Customer Engagement Cloud Services

Oracle Retail Customer Engagement Cloud Services OR A C L E D A T A S H E E T Oracle Retail Customer Engagement Cloud Services Oracle Retail Customer Engagement Cloud Services is a suite of integrated cloud services designed to drive incremental revenue

More information

A critical or decisive time on which much depends; a crucial moment.

A critical or decisive time on which much depends; a crucial moment. Marketing Platform A critical or decisive time on which much depends; a crucial moment. Call it what you will, but in the old days marketers had time to build up to this moment, whether it was a purchase

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members

Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Table of contents 3 Email marketing

More information

Better Together with Microsoft Dynamics CRM

Better Together with Microsoft Dynamics CRM Better Together with Microsoft Dynamics CRM Enhance the power and effectiveness of Microsoft Dynamics CRM business software with Microsoft products and technologies that work even better, together. Microsoft

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM IBM Global Business Services Microsoft Dynamics CRM solutions from IBM Power your productivity 2 Microsoft Dynamics CRM solutions from IBM Highlights Win more deals by spending more time on selling and

More information

Chordiant 5 Marketing Director Suite

Chordiant 5 Marketing Director Suite Chordiant 5 Marketing Director Suite POWERING INTELLIGENT CUSTOMER RELATIONSHIPS KEY FEATURES Drag-and-drop interface and reusable modular components speed campaign construction True campaign integration

More information

Customer Success Platform Buyer s Guide

Customer Success Platform Buyer s Guide Customer Success Platform Buyer s Guide Table of Contents Customer Success Platform Overview 3 Getting Started 4 Making the case 4 Priorities and problems 5 Key Components of a Successful Customer Success

More information

CRM Comparison Guide. Microsoft Dynamics CRM and Act! compared

CRM Comparison Guide. Microsoft Dynamics CRM and Act! compared CRM Comparison Guide Microsoft Dynamics CRM and Act! compared Microsoft Dynamics CRM is a full featured relationship management system that connects teams to a single data source and automates routine

More information

Captivate Your Mobile Customers

Captivate Your Mobile Customers Why Partner with Smith Micro? A 30-year track record in robust software development and reliable commercial deployments: Engaging Customers in Context Mobile devices have become engrained in our daily

More information

ebay Enterprise Is A Strong Performer Among Omnichannel Order

ebay Enterprise Is A Strong Performer Among Omnichannel Order For ebusiness & Channel Strategy Professionals July 29, 2014 ebay Enterprise Is A Performer Among Omnichannel Order Management Vendors Excerpted From The Forrester Wave : Omnichannel Order Management,

More information

ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS

ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS Maximizer CRM is a completely integrated sales, marketing and customer service and support management solution that enables you to attract prospects,

More information

Banking on Business Intelligence (BI)

Banking on Business Intelligence (BI) Banking on Business Intelligence (BI) Building a business case for the Kenyan Banking Sector The new banking environment in Kenya is all about differentiating banking products, increased choices, security

More information

Teradata Marketing Operations. Reduce Costs and Increase Marketing Efficiency

Teradata Marketing Operations. Reduce Costs and Increase Marketing Efficiency Teradata Marketing Operations Reduce Costs and Increase Marketing Efficiency Product Insight Brochure What Would You Do If You Knew? TM What would you do if you knew your marketing efforts could be freed

More information

Pivotal CRM for Small and Mid-Sized Business. Big Benefits. Small Price.

Pivotal CRM for Small and Mid-Sized Business. Big Benefits. Small Price. Pivotal CRM for Small and Mid-Sized Business Big Benefits. Small Price. Before Pivotal CRM, we were like an eight-cylinder car that was operating on only two cylinders. When we jumped into Pivotal CRM,

More information

SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer

SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer Oliver Conze, Global VP Product Management, SAP June 3, 2014 @oliverconze Legal

More information

5 tips to engage your customers with event-based marketing

5 tips to engage your customers with event-based marketing IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior

More information

Create, attract, retain and delight customers, profitably. HubSpot Connector

Create, attract, retain and delight customers, profitably. HubSpot Connector CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects

More information

Continuous Customer Dialogues

Continuous Customer Dialogues Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4

More information

Looking for a fast, easy and effective way to create your company website? Look no further. Kentico CMS

Looking for a fast, easy and effective way to create your company website? Look no further. Kentico CMS Looking for a fast, easy and effective way to create your company website? Look no further. Kentico CMS for ASP.NET Complete Website Creation and Management Solution Helping create successful websites

More information

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business with Inspired Marketing 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business

More information

Avaya Contact Center Control Manager (ACCCM)

Avaya Contact Center Control Manager (ACCCM) Avaya Contact Center Control Manager (ACCCM) In today s dynamic marketplace customers expect rapid, efficient, and highly effective interactions when communicating with vendors. Any vendor who fails to

More information

Five Ways to Grow Your Agency with Inbound Marketing

Five Ways to Grow Your Agency with Inbound Marketing Five Ways to Grow Your Agency with Inbound Marketing 1 2 3 4 5 The inbound marketing opportunity for agencies The way B2B prospects research and buy products has changed dramatically over recent years.

More information

Sage 300 ERP 2014 Get more done.

Sage 300 ERP 2014 Get more done. Sage 300 ERP 2014 Get more done. Get more done by connecting your business, providing a better customer experience, and increasing revenue. New web and mobile functionality: driving better customer experiences

More information

Bringing Clarity to the Digital Marketing Landscape

Bringing Clarity to the Digital Marketing Landscape Bringing Clarity to the Digital Marketing Landscape Why the biggest digital innovation since your website could be your website. Learn what s possible with today s sites, who s in charge, and why dynamic

More information

REDEFINE CUSTOMER EXPERIENCE with ITC INFOTECH

REDEFINE CUSTOMER EXPERIENCE with ITC INFOTECH REDEFINE CUSTOMER EXPERIENCE with ITC INFOTECH Partner of choice for CX Cloud The customer is being rediscovered giving rise to the need for a defined and actionable enterprise customer experience strategy

More information

ElegantJ BI. White Paper. Key Performance Indicators (KPI) A Critical Component of Enterprise Business Intelligence (BI)

ElegantJ BI. White Paper. Key Performance Indicators (KPI) A Critical Component of Enterprise Business Intelligence (BI) ElegantJ BI White Paper Key Performance Indicators (KPI) A Critical Component of Enterprise Business Intelligence (BI) Integrated Business Intelligence and Reporting for Performance Management, Operational

More information

The Top B2B Marketing Trends to Prioritize

The Top B2B Marketing Trends to Prioritize The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving

More information

LDmobile launch «Track it» at the MWC 2012

LDmobile launch «Track it» at the MWC 2012 DOSSIER DE PRESSE Fuel your mobile advertising and marketing strategy with performance LDmobile launch «Track it» at the MWC 2012 www.ldmobile.net Mars 2012 S o m m a i r e Press release: Launch of Track

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

ORACLE HYPERION PLANNING

ORACLE HYPERION PLANNING ORACLE HYPERION PLANNING ENTERPRISE WIDE PLANNING, BUDGETING, AND FORECASTING KEY FEATURES Hybrid data model facilitates planning, analysis and commentary Flexible workflow capabilities Reliability with

More information

Critical times for customers require exceptional service. Can your claims system deliver?

Critical times for customers require exceptional service. Can your claims system deliver? Duck Creek Claims Critical times for customers require exceptional service. Can your claims system deliver? Customers rely on property and casualty (P&C) insurers to meet their ever-changing needs during

More information

Use Your Contact Center to Build a Better Customer Experience

Use Your Contact Center to Build a Better Customer Experience SAP Brief SAP Customer Relationship Management SAP Contact Center Objectives Use Your Contact Center to Build a Better Customer Experience Engage your customers across all points of contact Engage your

More information

Integrated Marketing Management Aprimo Marketing Studio On Demand

Integrated Marketing Management Aprimo Marketing Studio On Demand Integrated Marketing Management Aprimo Marketing Studio On Demand The cloud-based platform that adds new efficiency and effectiveness to all aspects of your marketing. A robust suite of marketing operations

More information

Digital Marketplace - G-Cloud

Digital Marketplace - G-Cloud Digital Marketplace - G-Cloud CRM Services Core offer 9 services in this area: 1. Dynamics CRM Upgrade Services Utilising this service, Core will undertake an evaluation of your current CRM platform. We

More information

iextensions CRM v6.3 Marketing Datasheet

iextensions CRM v6.3 Marketing Datasheet iextensions CRM v6.3 Marketing Datasheet What Does iextensions CRM Do for Marketing? Helps Me Effectively Manage and Measure the Success of My Marketing Campaigns Overall Benefits: Lets me plan, develop

More information

CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE

CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE 1 AS A MARKETING PROFESSIONAL... I know the importance of staying up-to-date on the

More information