OFFERINGS & PRICING. Effective 8/2015 Prices are subject to change. v Act-On Software

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1 OFFERINGS & PRICING Effective 8/2015 Prices are subject to change Act-On Software Quick start services 2 Marketing automation strategy, consulting & managed services 4 Marketing automation design & deploy 6 Deliverability services 8 List hygiene 10

2 QUICK START SERVICES QUICK START: CREATIVE $500 Be ready to make an impact - have Professional Services create templates that match your company brand with placeholders for text and images that you update. Start your automated marketing with: One mobile-responsive landing page stationery One mobile responsive stationery One mobile responsive form stationery Stationery is branded to match the look and feel of your website; stationery will be delivered using predesigned and landing page templates. QUICK START: ACCOUNT SETUP $1,500 Hit the ground running with rapid Act-On account setup performed by Professional Services. Configure Act-On account basics including your Profile, Organization Info, Users, From Addresses, and Branding Import existing contacts into your Act-On account Set up CRM connectors using standard integrations for Salesforce, SugarCRM, Microsoft Dynamics, Infor or NetSuite Assist your website technology manager with integration of the Act-On tracking code throughout your website Enable Website Visitor Daily Digest for marketing and sales users, alerts and reporting Set up individual and specific lead/contact owner alerts for website activity Act-On Pro-Services Offerings & Pricing 2

3 QUICK START SERVICES (CONTINUED) QUICK START ONBOARDING $3,000 Start out on the right foot and get the jump on the competition with a quick-start implementation strategy that s done for you. Our professional services experts will set up your profile and alerts, create branded stationeries with pre-designed templates, and launch one predefined automated program for you. The best part? After it s in place, you ll be able to use it as a template for your future programs. Here s what s included. Everything listed under Quick Start Creative & Quick Start Account Setup Automated program assembly Setup one automated program using predefined work flows Assembly of up to five s using finished copy and images provided by you. You will provide HTML code or layered Adobe Photoshop file. Onboarding project review Review meeting with Professional Services once project is complete. CONTENT MIGRATION Estimated: $200 per asset custom scoping required Professional Services will transition your existing collateral from a legacy provider to your new Act-On account. We ll begin with a briefing call to scope the volume and determine the time frame for the migration process. Act-On Pro-Services Offerings & Pricing 3

4 MARKETING AUTOMATION STRATEGY, CONSULTING & MANAGED SERVICES MARKETING AUTOMATION STRATEGY SESSION $350 With the right plan and the right tools, you can deploy an effective marketing automation strategy - resulting in measurable increases in lead qualification and sales conversions! We can help you create the strategy and plan that will make it happen. You ll get up to two hours with one of our Marketing Automation Specialists. We ll cover your business goals and discuss the basics of an effective marketing automation strategy. This package includes a copy of Act-On s Marketing Automation Strategy Guide, detailed project plan recommendations, and a follow-up meeting to track your progress. MARKETING STRATEGY GAP ANALYSIS $3,500 Having marketing automation is like having a first-class transportation system: to make it work for you, you need a specific destination and a plan to get there. One of our Professional Services marketing strategists will work closely with you to understand your business, target markets, buyer profiles, and goals. We will take a deep dive into your marketing program including: Tactical guidance on how to attract and grow the largest audience using inbound and outbound channels Nurture your buyer through sales conversion How to expand your service offerings Campaign review and analysis Content review and recommendations Formal gap analysis report delivered with strategic recommendations Act-On Pro-Services Offerings & Pricing 4

5 MARKETING AUTOMATION STRATEGY, CONSULTING & MANAGED SERVICES (CONTINUED) MARKETER ON DEMAND Starting at $1,750 per Month When you work with our Professional Services group, you get an extra pair of hands to take on those jobs you don t have the time, or the in-house skills, to do. Think of us as your MOD partner, and call on us to assist with account set up, integrate new tools, execute platform activities, set up a new program, and much more. Use this discretionary time with a dedicated Act-On expert to get caught up, get ahead, or fill in for a missing team member. Excludes custom design work. Minimum commitment of 10 hours per month for 3 months. Not seeing what you re looking for? Whether you need help with strategic guidance, campaign development, or content creation, we can design a custom Professional Service package to meet your needs. Custom scoping is required. Act-On Pro-Services Offerings & Pricing 5

6 MARKETING AUTOMATION DESIGN & DEPLOY ASSET ASSEMBLY , LANDING PAGE, OR LEAD CAPTURE FORM $350 per asset We will assemble one message, landing page, or lead capture form using the copy, design file, images, and instructions that you provide. You will provide a mock up and assets, or choose from one of our all-purpose templates. This does not include professional copywriting, custom design work or custom CSS. CUSTOM ASSET DESIGN $1,500 , LANDING PAGE, OR LEAD CAPTURE FORM per asset Our design experts will combine high-impact visual design with compelling calls to action to maximize engagement and responses for your campaigns. Custom design includes: Responsive design, coding, and testing of a custom asset as a reusable template that is uploaded to your Act-On account Promotional copywriting, graphic design, and stock images Web forms include a branded all-purpose confirmation or confirmation page View examples of custom design work in our gallery at: Act-On Pro-Services Offerings & Pricing 6

7 MARKETING AUTOMATION DESIGN & DEPLOY (CONTINUED) BASELINE MARKETING AUTOMATION STRATEGY IMPLEMENTATION $7,875 Designed for customers who are ready to implement the best practices outlined in our Marketing Automation Strategy Guide, but don t have the time to do it themselves. Our experts will implement a baseline strategy to help you build a solid marketing automation foundation. This package includes: Up to 6-hours of best practices guidance Setup of 3 automated programs (top, middle and bottom of funnel) using predefined workflows Consolidate lists into one master list with marketing appropriate segmentation Lead score funnel report and marketing qualified alert configuration 1 template, 1 landing page template, 1 form template (No custom design or copywriting) Asset assembly for automated program Up to 15 s, plus up to 12 landing pages; customer to provide copy and images Need assistance with copywriting? Add $5,250 to this package to include copywriting and stock images for up to 15 s and 12 landing pages (must be combined and dedicated to the Baseline Marketing Automation Strategy Implementation package). All topics and outlines to be provided by customer. Whitepapers, ebooks and other assets are not included and must be custom scoped. Act-On Pro-Services Offerings & Pricing 7

8 DELIVERABILITY SERVICES DEDICATED IP $350 per month Gain and maintain full control over your sending reputation. With a dedicated IP, you send from your own IP address that is not influenced by other companies. If you send at least once per week, maintain consistent mail volumes and want to control your own sender reputation, a Dedicated IP may be right for you. Dedicated IP service includes: Provisioning and implementation of the IP Customized volume ramp plan per client 30-days of support including: Deliverability consultation during set up, including best practices Up to 3-hours of monitoring of ramp up and one 30-minute meeting in the first 30-days ENHANCED DELIVERY SUPPORT Act-On s Delivery Insights team is ready to provide dedicated support to keep your deliverability rates at the highest possible level. Our experts will proactively monitor business practices and processes, spot potential issues, and solve problems when they arise. $500 per month With enhanced delivery support, you get proactive management including: One monthly meeting (30-minutes) One monthly summary report including message response statistics (sent, opens, clicks, spam complaints, opt-outs), domain reputation, Litmus testing Daily monitoring and remediation of bounces and blocks Up to 2 Act-On accounts and maximum of 5 hours per month Do you only need monitoring for a limited time? We can design a custom Deliverability package to meet your needs. Custom Scoping is required. Act-On Pro-Services Offerings & Pricing 8

9 DELIVERABILITY SERVICES (CONTINUED) DIGITAL REPUTATION AUDIT A thorough reputation audit will identify all external issues that are or could be affecting your ability to get to the inbox of your recipients. As part of the service, our experts will proactively audit key reputation factors, including: Industry reputation scores Common blacklists Internal mailing practices Data management practices $350 BEST PRACTICES WORKSHOPS Virtual Workshop With Act-On s in-depth, customizable workshops, you ll gain the advanced knowledge, tools, and tips to combat any and all known barriers to the inbox. Armed with the latest deliverability best practices, you can focus on optimizing your programs so you can see results that lead to bigger profits for your organization. Take advantage of a one-day on-site or virtual workshop, or mix and match up to four virtual one-hour sessions. We ll tailor your sessions to your specific needs and business requirements. You can customize a program from these deliverability topics: Digital reputation audit Deliverability best practices Optimizing content for optimal deliverability Maximizing subscriber acquisition and list growth $500 On-site Workshop $2,500 Our experts will share the knowledge and tools you need to ensure successful delivery both now and in the future. + travel Act-On Pro-Services Offerings & Pricing 9

10 LIST HYGIENE LIST CLEANSING List cleaning is one of the most proactive steps a marketer can take to ensure high deliverability and maintain a great sending reputation. Act-On will scrub your list for spam traps, role-based addresses, duplicate , monitoring seeds, nondeliverable domains, invalid TLDs, known threats, and managed anti-spam network domains. Then, we will provide a full report with a consultation on the results. NUMBER OF CONTACTS (per list) 100, , ,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 > 3,000,000 PRICE $150 $300 $500 $750 $1,250 $1,500 $1,750 $2,000 for quote Number of contacts listed are up to that amount. LIST VALIDATION Validating addresses will help you maximize your marketing campaign results by enhancing your deliverability and your online reputation. Act-On will actively verify addresses to determine if an account is valid and deliverable at the moment that it is queried. Then, we will provide a file with your results, including identification of unverifiable addresses for you to remove from your mailing list. NUMBER OF CONTACTS (per list) 10,000 25,000 50,000 75, , , , ,000 1,000,000 > 1,000,000 Number of contacts listed are up to that amount. PRICE $150 $300 $550 $800 $1,000 $2,000 $3,000 $4,000 $5,000 for quote Act-On Pro-Services Offerings & Pricing 10

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