Oracle Retail Customer Engagement Cloud Services

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1 OR A C L E D A T A S H E E T Oracle Retail Customer Engagement Cloud Services Oracle Retail Customer Engagement Cloud Services is a suite of integrated cloud services designed to drive incremental revenue and profitability for today s retail enterprise. The modules in the suite empower the user to: build customer loyalty, increase average spend, and drive repeat purchases. Further, Oracle Retail Customer Engagement Cloud Services provides the tools and the strategic insights to focus marketing investments on high potential customer segments and better inform decision-making in the critical areas of merchandising and operations. KEY FEATURES Flexible framework for capturing, organizing and analyzing customer information and purchase behavior Highly configurable, user-friendly tool that allows business users to define, analyze and target customers who share common characteristics Comprehensive application set for designing, executing and analyzing a broad array of retail promotional offers and events Configure and support a wide variety of points-based loyalty programs to engage customers Quick reference scorecards and indepth analysis using a number of predefined reports to assess promotion effectiveness Customer Management and Segmentation Cloud Service The retail shopping experience is greatly enhanced when it feels personalized and relevant to shoppers needs. This foundational cloud service addresses three challenges facing retailers today: it is a location to bring together customer data that currently exists in silos across the organization; it cleans, consolidates and organizes the data; and it is a platform to connect all customer and associate-facing systems in real time*. The end result is a solid foundation to speak with one voice to customers however and wherever they engage. Further, the service includes a set of powerful segmentation tools to help retailers mine the data, build strategic insight, and identify and exploit areas of opportunity. Campaign and Deal Management Cloud Service Campaign and Deal Management Cloud Service leverages the customer foundation (above) to turn insights into action to accelerate growth in revenue and profitability. Relevancy drives response and engagement with marketing and promotional communications. Campaign Management allows retailers to harness this valuable data to personalize communications and increase response rates. The system tracks the details of how customers respond to promotional activity. Over time, each promotional event makes the retail organization smarter and enables a virtuous cycle of continuous learning. The ability to place the right offer, at the right time, to the right audience, elevates customer satisfaction and maximizes return on marketing investment. Loyalty and Awards Management Cloud Service Loyalty programs are an effective strategy for customer retention and acquisition. Identifying, rewarding, and retaining loyal customers is an important strategy to build return on investment and profitability. Points-based loyalty programs can be implemented in a number of ways. But in each case they can provide a powerful

2 ORACLE DATA SHEET KEY BENEFITS Enables retailers to deliver superior customer experiences by presenting a single 360-degree view of their customers in real-time for all touchpoints across the enterprise Increases ROI by delivering highly targeted promotional offers to responsive and profitable customer segments Increases customer value through management of a variety of engaging loyalty and stored value programs Supports a variety of stored value strategies including loyalty programs, re-loadable gift cards, virtual award certificates, and merchandise credits differentiator in today s competitive retail landscape, and serve to draw a bright line connecting continued brand loyalty to special rewards and recognition. This minimizes competitive switching and increases customers lifetime value (LTV). Increasing LTV of existing customers is a key strategy to help accelerate revenue growth. Gift Cards Management Cloud Service Gift cards are a popular marketing tool and a convenient and profitable payment method with proven ROI. They are prevalent in-store and increasingly sold and redeemed online. The Gift Cards Cloud Service offering can integrate with manufacturers and other 3rd parties systems for distribution of physical cards. It also supports delivery of virtual cards online. On the redemption side, the platform supports traditional cash and carry transactions and multi-stage (authorization/settlement) transaction processing to meet the specific needs of order management through in-bound call centers and e-commerce sites. Whether the need is for traditional gift cards, electronic merchandise credits or promotions, as part of an engaging promotional strategy, Gift Cards Cloud Service has the flexibility, scalability and reliability to deliver. Lower Total Cost of Ownership Oracle Retail Customer Engagement Cloud Services is hosted in the Oracle Cloud and acquired exclusively through a subscription service (SaaS) model. This shifts funding from a potential capital investment in software and IT infrastructure to an operational expense. For one monthly** fee the retailer s business will benefit from world-class capabilities that drive marketing, service, and operations to meet and exceed customer expectations. From an IT perspective, the Oracle Cloud team takes the burden and responsibility of providing retailers with the highest levels of system availability, scalability, performance, and data security. Features included in the service are: continuous technical support, access to valuable software feature enhancements, hardware upgrades, and disaster recovery. Lastly, retailers will have peace of mind knowing that their data is managed and protected by Oracle, the company that leads the world in database technology. Oracle Cloud Solutions Oracle Cloud Solutions take care of the software installation, monitoring, patching and upgrading, freeing IT resources to perform more value-added tasks and allowing retailers to focus on business processes and innovation. Oracle offers subscriptionbased payment terms, eliminating the need for a significant up-front capital investment. *professional services required to integrate systems using platform web services **a minimum 3 year subscription required

3 CONTACT US For more information about Oracle Retail Customer Engagement Cloud Services, visit oracle.com/retail or to speak with an Oracle representative. CONNECT WITH US blogs.oracle.com/retail facebook.com/oracleretail twitter.com/oracleretail oracle.com/retail Copyright 2015, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group. 0715

4 Oracle Commerce End-to-End Digital Experience Platform Oracle Commerce differs from other commerce solutions by offering: Delivery of relevant experiences to every customer Prebuilt, out-of-the-box functionality Business user tooling Unparalleled merchandising and personalization strategies Scale for the demands and complexities of commerce Multisite, Multilanguage, multicurrency framework Open, services-oriented architecture for omni-channel experiences Interoperability with homegrown, 3 rd party, and other Oracle technologies Oracle Commerce is specifically designed for the needs of any business selling products online that wants to deliver always-relevant experiences to buyers at any touch point in their purchase journey. Enabling selling experiences for the world's best B2C and B2B brands, the solution delivers best-in-class commerce applications focused on personalized experiences, business user enablement, and scalability to meet the evolving demands of commerce businesses. End-To-End Commerce and Experience Solution Oracle Commerce provides what no other combination of technologies on the market can: a unified, endto-end commerce and experience solution that delivers more targeted, lucrative experiences while simplifying management, reducing total cost of ownership, and accelerating time to value. Oracle Commerce Platform At the heart of the Oracle Commerce solution is the Oracle Commerce Platform, a battle-tested commerce infrastructure that for over a decade has consistently helped the world's best brands surpass online revenue milestones year-over-year. Supported by a modern architecture, the Oracle Commerce Platform allows the most complex digital businesses to innovate in time with market changes and expand quickly and easily to new touch points and geographies. The Oracle Commerce Platform is comprehensive, highly scalable application suite that automates and personalizes the online buying experience to increase customer value and ensure ongoing customer loyalty. Its flexible, component-based architecture enables merchants to easily implement best-in-class web stores, mobile applications, and social commerce sites. The Oracle Commerce Platform includes a robust set of capabilities: Multi-site creation and Product catalog In-depth shopping cart Transaction and management management management settlement tracking Personalization (profiles, segments, content targeting) Search and navigation Integrated SEO and search merchandising Integrated customer service All of this functionality is powered by Oracle Commerce Platform s core personalization capabilities that provide a common and consistent view of the customer across all buying interactions.

5 "We are growing market share while our competitors are facing challenging times. By integrating our back-end processes and our front-end web experience, we have established a platform that enables enhanced customer service and business growth. David Lyle, CIO, Carolina Biological Supply Company Proven and in use by more than 700 leading companies Kohl s Sees a 28% Increase In Online Sales With Oracle Commerce Medline Industries Delivers Personalized Content to Healthcare Customers and Increases Targeted-Content Views by 60% Ribeiro Sees Sales Multiply By Six and Profits Grow by 430% LOREX Technology Increases Website Traffic 90% by Enhancing the Online Customer Experience with a Flexible E-Commerce Platform Netshoes Accelerates E- Commerce System Response, Improves Conversion Rates and Delivers New Marketing Campaigns Faster Oracle Commerce Experience Manager Oracle Commerce Experience Manager is an intuitive, Web-based business user tool to create and manage a rich, dynamic omni-channel customer experience. Oracle Commerce Experience Manager allows organizations to deliver always-relevant customer experiences that adapt to every buyer, using real-time clicks in conjunction with customer and product data and any related business rules to return an entire experience that engages each user. Oracle Commerce Experience Manager provides the business user with intuitive tooling to impact the front-end presentation layer without IT assistance, having granular control over the entire omnichannel experience, including: layout, search and navigation, display of products, merchandising, personalization, promotional content, rich media, and web content. And, Oracle Commerce integrates with any technology in a business s commerce ecosystem to enrich and enhance selling experiences. Our solution is built on flexibility and extensibility, so regardless of the technologies businesses own or will invest in in the future, Oracle Commerce is built to leverage content and data coming from external systems on an ongoing basis. Oracle Commerce Merchandising Oracle Commerce Merchandising delivers the most advanced Product Catalog Management, Promotions, Site Management, and Personalization capabilities on the market. Oracle Commerce Merchandising puts full control over the merchandising process directly into the hands of the business users, including product catalog and asset management, pricing and promotions, customer segment and profile management, and site definition. Businesses can respond more quickly to rapidly changing consumer and business demands, with easy-to-use business tools that minimize clicks to product catalog, promotions, personalization and multisite management. With a large selection of out-of-the box templates, marketers and merchants can gain control without being dependent on IT. Oracle Commerce Service Center Oracle Commerce Service Center streamlines customer service and integrates all customer touch points to help you increase customer satisfaction and loyalty, while reducing the cost of customer service. With faster problem resolution and a personalized, consistent experience across multiple channels, businesses can deliver the best possible customer service experience and drive repeat business to their commerce sites. Leading The Way With Continued Innovation Oracle Commerce s flexible platform, open, services-oriented architecture, multisite framework, and ability to re-use components, assets and custom integrations across channels have enabled customers around the world to push the boundaries of digital experience management. Oracle continues to invest in substantial product enhancements around usability, mobile, productized integrations, and more. CONTACT US Want to learn more about how Oracle Commerce can help you deliver more targeted, lucrative commerce experiences? Visit oracle.com/commerce or call Copyright 2014, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group. 0114

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