hybris Solution Brief Hybris Marketing Market to an Audience of One

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1 hybris Solution Brief Hybris Marketing Market to an Audience of One

2 People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What is the customer shopping for? Do they seem eager? Hesitant? Concerned? They can then provide assistance tailored to the customer and the situation offering a recommendation, an up-sell, or even an incentive to nudge the customer into making a purchase. However, this human model doesn t scale. While companies have invested heavily in digital solutions to attract, convert, and retain customers, the solutions can t deliver the same personal finesse that human interactions can provide. That is, until now. The hybris Marketing solution is a game changer, enabling individualized, contextual marketing on an unlimited scale. The solution draws on a deep pool of customer data to identify each customer s unique intent, including: past purchases and propensity scores, and implicit buying signals observed during recent or live browse sessions. Based on this real-time customer context, hybris Marketing delivers unparalleled customer engagements across channels to drive growth and customer loyalty. What is Contextual Marketing? Market to an Audience of One 01

3 WHAT IS CONTEXTUAL MARKETING? As consumers, we all have experienced personalized marketing attempts that have fallen short of delivering true personalization. Need an example? Just check your inbox or watch your next online interaction with a brand. Most attempts at personalized marketing lack insights into the context of each individual customer s latest engagements. Contextual Marketing is the next evolution of personalized marketing. It blends together three types of customer information: Past interactions Historical transactions, including orders, purchases, payments, etc. Anticipated behaviors Propensity scores leveraging predictive analytics Present Motivations and Intent In the moment context Having all three phases of customer information provides a deeper level of insight that can be leveraged to deliver individualized customer experiences that are in the context of the most recent and relevant engagement. You can decide on the best action for the situation, be it an offer, promotion, or a simple message to help move the customer through the buying journey. The responses from each interaction are captured into the customer s profile so that the next contextual marketing opportunity can be even more relevant. You can use the hybris Marketing solution to gain real-time INSIGHT into customer intent, to deliver contextually relevant EXPERIENCES, and to market with speed and AGILITY. hybris Marketing suite Market to an Audience of One 02

4 The hybris Marketing solution consists of nine products, that will change the way marketers engage with customers. INSIGHT EXPERIENCE AGILITY hybris Marketing Data Management hybris Marketing Segmentation hybris Marketing Recommendation hybris Marketing Convert hybris Marketing Acquisition hybris Marketing Loyalty hybris Marketing Planning hybris Marketing Orchestration hybris Marketing Insights Gain Real-Time Insights into Customer Intents Market to an Audience of One 03

5 Gain Real-Time Insights into Customer Intents To engage successfully with today s customers you need more than just information about their past interactions. You need in-the-moment insights that reveal their motivation. The hybris Marketing solution provides a blended view of explicit and implicit customer behavioral data that can reveal their true intent. Leverage these real-time insights to proactively target and deliver individualized experiences that can help increase conversions and profits for your business. Gain deep customer insights with these hybris Marketing products: hybris Marketing Data Management Capitalize on enriched customer information from all interactions and sources to track context, interests and predictions for a real-time 360-degree customer view. Leverage powerful analytics and discovery tools to analyze hidden customer behavior patterns, and visually see and gain insights into all relevant customer journeys. hybris Marketing Segmen tation Accurately build target groups and segments. Leverage visualization tools to easily discover hidden trends and identify micro-segments. Use the waterfall user interface with a rich set of targeting operations to build complex segmentation trees at high speeds. hybris Marketing Recommendation Deliver intelligent offer recommendations in real-time. Leverage predictive algorithms to develop context-relevant, personalized recommendations based on each customer s previous purchasing behavior. Benefit from self-learning models that optimize recommendations for the best offers. Increase conversion of cross-sell and up-sell offers and increase the average order size. Screenshots of hybris Marketing products Market to an Audience of One 04

6 hybris Marketing Segmentation Discover new insights and easily leverage predictive analytics to optimize targeting and segmentation. hybris Marketing Data Management Gain insights into the customer journey across multiple channels. Delivering Contextually Relevant Experiences Market to an Audience of One 05

7 DELIVER CONTEXTUALLY RELEVANT CUSTOMER EXPERIENCES Use these contextual insights to deliver personalized, relevant customer experiences for a more successful engagement. The hybris Marketing solution provides in-the-moment context for every customer so you can provide the best offers and messages that will engage your customers and convert them to buy. Deliver delightful customer experiences with these hybris Marketing products: hybris Marketing Convert Leverage online browsing behaviors and purchase intent to retarget your customers and make it easy for them to convert. Deliver targeted display ads based on recently viewed content, or send an reminder to a customer who has abandoned their shopping cart, prompting them to return and complete the purchase with one click. hybris Marketing Acquisition Plan and execute personalized and targeted multi-touch campaigns through , SMS/text, direct mail, and others channels. Execute targeted social media campaigns through Facebook and others social channels, and receive aggregated campaign performance information as well as detailed analytics at individual engagement levels. hybris Marketing Loyalty Create multichannel loyalty programs that transform points and rewards into true customer loyalty. Improve customer retention rates and increase customer lifetime values. Encourage brand advocacy and referrals through social channels. The Buying Journey Market to an Audience of One 06

8 $ 289,00 $ 350,00 $ 99,00 $ 235,00 $ 179,00 $ 130,00 $ 479,00 $ 609,00 timein ator 3000 Band : Silicone - White Case : Stainless Steel - Rose-gold Water resistance : 10 ATM Warranty : 2 years Lens : Mineral Glass timein ator Ł 3000 timein at or Ł 3000 Delight your customers with relevant customer experiences throughout the customer journey. Market with Speed and Agility Market to an Audience of One 07

9 MARKET WITH SPEED AND AGILITY In today s dynamic marketing environment, you need to react quickly to capitalize on opportunities before they disappear. The hybris Marketing solution can help you identify opportunities, make real-time budget adjustments, manage the marketing calendar, and align your resources so that you can market in real-time. Optimize your marketing with increased visibility into marketing plans, processes and outcomes, and collaboration across your entire organization. React with speed and agility with these hybris Marketing products: hybris Marketing Planning Align your marketing teams with transparent marketing plans. Manage the complete budgeting process; gain insights into real-time budgets and expenses. Manage campaigns from a single calendar view of all relevant marketing activities. Keep track of key marketing performance metrics. hybris Marketing Orchestration Orchestrate customer engagements across multiple channels. Plan customer engagements based on channels, customers and content to deliver relevant interactions for both inbound and outbound engagements. Optimize contact strategies across channels and content for seamless customer engagement. hybris Marketing Insights Gain real-time understanding into your marketing performances with a management dashboard that shows relevant marketing KPIs across your organization. Quickly identify opportunities and drill down to discover key insights on segments, products, channels, budgets, campaigns and assets. Align, optimize & react Market to an Audience of One 08

10 Align your marketing organization, optimize your resources, and react quickly to market opportunities. Screenshots of hybris Marketing products Market to an Audience of One 09

11 hybris Marketing Planning Make informed investment decisions based on real-time budget and expense information. Bring it all together with an Integrated Marketing Foundation Market to an Audience of One 10

12 BRING IT ALL TOGETHER WITH AN INTEGRATED MARKETING Platform The hybris Marketing solution is built on top of a single technology foundation. The solution provides an accurate, unified view of your customers through data integration and data quality services.. The solution provides marketing specific customer profile information including advanced analytic scores like channel affinity, loyalty, and other propensity scores. The hybris Marketing solution extends key marketing business processes with the standard out-of-the box integrations of hybris Commerce, SAP Cloud for Customer, SAP Customer Relationship Management (CRM), and other SAP applications. It also provides native access to predictive models, text analysis, geospatial analysis, and other advanced analytic services. The solution provides out-of-the box integrations with select best of breed marketing technology providers to easily connect and extend the marketing processes. The open application programming interfaces (API) and flexible architecture enable integration with third party systems to co-exist with established technology investments. Profit from open APIs and the flexible hybris architecture to easily extend marketing capabilities. Hybris Marketing 3rD Party extension PLATFORM Market to an Audience of One 11

13 Consolidate multiple applications by replacing them with one robust, open marketing foundation that integrates and works with other marketing software. Elevate your marketing with contextual marketing

14 ELEVATE YOUR MARKETING WITH CONTEXTUAL MARKETING The hybris Marketing solution pulls together relevant customer data from historical interactions to current online browsing insights to identify each customer s unique intent. Based on these insights, the solution delivers highly engaging content and interactions across all channels to help increase customer demand and satisfaction. Use the solution to understand marketing performances, optimally plan resources, and drive customer engagements that will increase brand advocacy and growth. This marketing solution can help you: Develop an enriched customer view for each individual customer and manage both known and unknown customers and prospects. Increase customer engagements with real-time insights into customer intentions and motivations. Drive more customer conversions with contextually relevant content and remarketing offers. React quickly to market opportunities and market less but more effectively. Enable real-time marketing with increased marketing transparency and internal collaboration. Contextual marketing that struly real time one-to-one Market to an Audience of One 13

15 Transform your marketing organization to deliver contextual marketing that s truly realtime one-to-one. Quick Facts Market to an Audience of One 14

16 QUICK FACTS The hybris Marketing solution is a next generation marketing technology solution. You can gain deeper customer insights down to the individual level and drive contextually relevant experiences across channels, throughout the entire customer journey. The hybris Marketing solution can help you to increase customer conversions, drive growth, and increase brand advocacy. Objectives Solutions Benefits Gain real-time insights into customer intent View both structured and unstructured data, including implicit and explicit customer behavior into one unified view Deliver individualized customer experiences with deeper customer insights Deliver contextually relevant customer experiences Execute individualized marketing offers and promotions based on real-time intent Increase customer conversions with timely offers and reminders Market to an Audience of One 15

17 Objectives Solutions Benefits Market with speed and agility Align your marketing organization with increased collaboration and real-time insights Do more with less optimize marketing resources to maximize the marketing ROI Use a marketing technology foundation that can easily fit into any environment and grow with the business Get a single integrated marketing platform with prebuilt integrations with hybris Commerce Suite, SAP software, and select best of breed marketing technology providers Lower costs and complexity in managing integration between systems including existing third party systems Choose deployment options Choose on-premise, private cloud or public cloud (Saas) options Gain flexibility to choose the best deployment options To find out more, call your hybris representative today or visit us online at Market to an Audience of One 16

18 About hybris software hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite and hybris Marketing sit right at the heart of SAP s customer engagement and commerce (CEC) suite of solutions, alongside SAP Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit Version: August 2015 Subject to change without prior notice hybris hybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.

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