Traffic Generation for your lead magnet

Transcription

1 Traffic Generation for your lead magnet Taught by Kamila Gornia Digital Marketing Strategist & Biz Coach for Passion-Driven Entrepreneurs

2 What s this all about? You need traffic to get leads! Traffic + Offers = Leads & Money Having an irresistible lead magnet and an amazing landing page is nothing if you don t get people to SEE it.

3 How many people do I need? You want to drive traffic TO YOUR LANDING PAGE with the lead magnet. How many sign ups do you want to get in the next 30 days? Don t be afraid to dream big, we will go through how to make this come true.

4 Example: I want to generate 250 sign ups to my landing page in the next 30 days I execute the traffic plan as outlined in here and start promoting it strategically After a couple of days of active promotion (maybe once people visited the landing page), I will go ahead and check my landing page s analytics to see what is my conversion rate. Looks like my conversion rate is 30% (so, of those 100 people who visited my landing page, 30 of them opted in). Since my goal is 250 sign ups, I now know how much I need to work/allocate budget to get to those 250 sign ups.

5 Yay, math... (subscriber goal x 100) / (conversion rate x 100) = how many visitors I need to reach my subscriber goal (250 x 100) / (0.30 x 100) = 25000/30 = 833 I need to get approximately 833 visitors to my landing page in order to reach my goal of 250 sign ups.

6 Traffic plan Worksheet Based on what I m going to present you here, adapt it to fit your own goals, executionally. Fill out the worksheet.

7 Before we get started. Make it EASY for others who sign up to SHARE your landing page with others. Tap into the viral potential. Create the Thank You page as another landing page - make the sharing buttons prominent and make sure they link to the original landing page with the opt-in fields, not the TY page In the they receive from you, ask them to share with their twitter followers/fb fans that they just joined/downloaded your lead magnet.

8 Facebook Participate in Facebook groups When are the free promo days? Make a calendar of when to share Ask a question w/ graphic to gauge interest - keep a note of who s interested or liked it. Message them later on with a link as a follow-up. Engage with people authentically + be of service, keep a note of conversations that are happening where you can help Facebook Ads See other training. Use a conversion goal.

9 Facebook Facebook Page Post on your page with the link + details on the lead magnet. Pin this to the top of your page. If your target is entrepreneurs or bloggers: Participate in #FollowFriday on various pages. You can then DM people telling them thank you, and why you thought they are great and tell them how you can help.

10 Twitter Schedule tweets to go out, 1-2 per day (depending on how often you tweet currently) with different copy to see what gets the most engagement too. You can schedule it out via Hootsuite, Edgar, or Sprout Social, or ManageFlitter (my people who you think might be interested. Don t assume they want your opt-in. Start a conversation. Twitter ads if appropriate and you have the budget for it

11 Blog Write 1-3 blog posts that would be a lead-in to your lead magnet. Something that would make your lead magnet as a clear and irresistible next step. Make the blog post GOOD, valuable, something that people would want to share! Include an image on the bottom of the post (and you could include a smaller call-to-action in the beginning too, to tell people to scroll down to the bottom for something special they can get for free) and have the image direct them to your landing page. Distribute your blog posts as you normally do. Facebook, Twitter, Pinterest, Google Plus - the more places the better.

12 Pinterest Create a graphic that relates to your blog post and has a next step outlined in the bottom. Pin it to your boards. Create it via Photoshop, PicMonkey, Canva, etc Re-pin it to other Shared boards you are a part of that are related to this topic

13 Outreach Reach out to some of your contacts and let them know about this lead magnet. Reach out to your friends and JVs and let them know about the lead magnet and if they can help share it. Reach out to people via FB groups, , etc with the link to your blog post that has the lead magnet featured, position the blog post as a solution to

14 Strategic commenting Comment on people s blogs where you know their audience also comprises of your target. Put your landing page in the URL link OR put your recent blog post. Be helpful, leave thoughtful comments so that it s clear you are sincere and not just trying to comment for the sake of commenting.

15 Instagram If you are active on IG, change the link in your profile to your landing page. Post some posts/graphics that relate to your lead magnet with relevant hashtags in the comments to drive more eyes. Encourage people to check out the freebie by clicking on the link in the profile.

16 Google Plus Find some G+ communities to join that are relevant to your idea/for your target audience. Post your landing page for free promo days Post your blog posts that feature the landing page opt-in and position them as helpful, not as just drive-by spamming/sharing Post your landing page/blog post and share it with people in your circle that includes your target audience. Check the share via option. Do this RARELY. Only once ideally.

17 PPC ads (Google Adwords) Set up some PPC ads for your landing page Do this only if you are sure the sales funnel you created works well. Ideally only do this if you have a CVO sales funnel in place so you can have a more direct ROI associated with it.

18 Guest blogging Find some other blogs you know your target audience frequents and reads Keep a spreadsheet of your target websites to write for. Anything from BIG to smaller ones with a good audience/engagement. Reach out to them with a proposition for a guest blog. Include a link to your landing page in your author bio. Make sure it s linked properly. Put JUST the landing page, especially for a big blog. For smaller ones, you could put website + landing page link. Usually, this is just for lead magnet.

19 Worksheet Check the worksheet (Excel doc) for extra support on some of these