How To Build An List For Your Business. By Chris Guthrie

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1 How To Build An List For Your Business By Chris Guthrie

2 Why? You control the traffic source

3 Why? I ve had this happen before in other businesses

4 Why? Other free traffic sources don t always last

5 Why? You have a chance at much higher engagement with

6 Goals For Your List Main value in an list for Amazon focused business 1. Help you launch products 2. Engage with your audience 3. Supplement earnings (difficult to fully replace)

7 How To Build An List Topics We ll Cover To Start Getting s 1. List building basics 2. List building using your website 3. List building using other sources 4. How to use your list

8 List Building Basics You need to offer something to sign up 1. Lead magnet 2. Future free product offers 3. Future discount product offers

9 List Building Basics Companies you can use to build your list Aweber (7 years) GetResponse (2 years) MailChimp (good free plan)

10 List Building Using Your Website Best places to implement opt in forms 1. Pop ups 2. Top of the site 3. Feature boxes 4. In content 5. End of content 6. Sidebar

11 List Building Using Your Website 1. Pop Ups Who likes these?

12 List Building Using Your Website 1. Pop Ups Exit intent based Scroll based Time based

13 List Building Using Your Website 2. Top Of The Site Bar that sits above all content Animated call to actions

14 List Building Using Your Website 3. Feature Boxes

15 List Building Using Your Website 4. In content

16 List Building Using Your Website 5. End of content

17 List Building Using Your Website 6. Sidebar

18 List Building Using Your Website If I had to pick favorites 1. Pop ups any page 2. Top of the site any page 3. Feature boxes blog pages 4. In content blog pages 5. End of content any page 6. Sidebar any page

19 List Building Using Your Website How do you make these opt in forms? Aweber, GetResponse, MailChimp Everyone has free form builders But there are better converting options

20 List Building Using Your Website Companies To Use LeadPages.com (pay) Landing Pages

21 List Building Using Your Website Companies To Use LeadPages.com (pay) Landing Pages Pop ups

22 List Building Using Your Website Companies To Use HelloBar.com (free but pay for branding removal and other features)

23 List Building Using Your Website Companies To Use SumoMe.com (free but pay to remove branding) Scrollbox Giveaways

24 List Building Using Your Website Companies To Use Rafflecopter.com (free + paid) I ll come back to this one

25 Chris I have no traffic to my website what is the use in putting opt in forms there? Great question of course

26 Sorry that s all the time I have Sorry that s all the time I have

27 There are ways to leverage other traffic sources to build your list much faster Putting opt in forms on your website is more of a set and forget it approach

28 Let s focus on three areas 1. Other Websites 2. Facebook 3. YouTube

29 How do you identify other websites that you can use to help build your list?

30 Search for websites related to your niche e.g. BBQ grill brush BBQ blog

31 Another good source is AllTop.com

32 After looking at a few BBQ websites I found a reference to this network of BBQ websites called The Smoke Ring

33 Going there I found 1,200 other BBQ website partnership possibilities

34 Finding (too many) websites you can contact in your niche should be very easy

35 Next step: Determine if the website would actually do a review / promotion of your product Search review or contest or giveaway

36 Better yet - Do they use Rafflecopter? Search Rafflecopter

37 How Rafflecopter works Visitors get entries into a contest by liking, following on twitter, joining an list, sharing etc The more they do the more entries they get

38 Win win proposal You get the subscribers but they get all of the social media engagement Or if you want social media engagement for your brand suggest the alternate You put up the prizes If the site is bigger they will likely want payment

39 Track your contacting efforts via Google Sheets and (ideally) have your VA do the initial research and potentially the s Just hired another VA earlier this year $500 per month Here s how to organize it

40

41 Let me share some scripts for contacting websites but first a warning Don t make your sound like a script Write the like only one person would read it

42 Hello Tim, We have a really high quality BBQ grill brush that we released on Amazon. I d love to send you a free unit and offer 10 units for giveaway on your website? Would you be interested? I see you ve done some reviews and promos in the past so I d love to know the process. Thanks Chris

43 Hello Tim, Could we give away 10 of our premium BBQ grill brushes on your website? I see you re already using Rafflecopter on your blog via some past promotions you ve done. Could we use the same platform? I have a few ideas to make this work well for your audience. Let me know what you think, Thanks Chris

44 Don t be surprised if most people say no

45 The bigger the website the more frequently they are contacted for promos

46 Chris, how do you know how big a website is? Use SEObook.com or SEOQuake.com toolbar 4,000 unique visitors p/m according to Compete.com (note: this data is generally much lower) Another data source: Quantcast.com

47 The bigger the website the more likely they are to want something more than just free product $100 + FB boost money

48 Using Facebook to build an list Frankly I m not as big of a fan of Facebook

49 Two primary methods 1. Facebook Fanpage 2. Facebook Group

50 1. Facebook Fanpage (Need to pay for reach) Your own Facebook brand page How to get Facebook likes? Traffic from your website Paid ads Like BBQ? Like Us I m not a Facebook paid ads expert

51 2. Facebook Groups

52 2. Facebook Groups (better reach) Read the rules of the group Contact the FB group admins Offer free product to start and then suggest a nominal payment to promote

53 Using YouTube to build an list 1. Create a YouTube channel 2. Enable the extra channel features 3. Record videos for your products

54 Creating a YouTube channel is simple

55 How to enable powerful features that can help your videos External annotation Custom thumbnails

56 How to enable powerful features that can help your videos Associated website

57 Featured content Display your best video

58 Extra channel features that matter 1. External annotation 2. Custom thumbnails Use for better CTR

59 Extra channel features that matter 3. Associated website Allows you to send traffic to your website (e.g. a VIP reviewers squeeze page)

60 Extra video features that matter 4. Cards Also allow you to send traffic to your website

61 Easiest videos you can create right now 1. How to style video Show how to use the product 2. Unboxing video Show what the packaging looks like and open and describe the product 3. VIP review club video Tell your fans that they can get new products from you for free in exchange for a review

62 How To Use Your List Ok what do with your list now that you have it? Send them s!

63 How To Use Your List Biggest mistake people new list builders make I have an list of 2,032 subscribers but I ve never sent them an Why? 1. Don t know what to say 2. Afraid they ll unsubscribe The reason is almost always too many s (in general) or not interested anymore so don t let that stop you

64 How To Use Your List Mail or suffer from Lead decay People will naturally lose interest so don t be afraid to

65 How To Use Your List What to - follow up sequence (auto) 1: Send freebie (e.g. lead magnet) 2: Free product promo code (reviews) 3: XX% off one of your other products You can also mix in content focused s as well if you ve got a company blog Watch open rates over time

66 How To Use Your List

67 How To Use Your List What to broadcasts (one off) New product launch request for reviews Buy this at a discount or Get this free

68 How To Use Your List What to contest (auto) Put up a prize via Rafflecopter, KingSumo Giveaway, Contest Blitz or other contest platform Use your website or other websites to run these promos ~2 weeks works well Then do a follow up with generous coupon code to everyone that didn t win

69 How To Use Your List Free WordPress Contest Plugin

70 Questions? Questions? Free WP download: contestblitz.com/arizona

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