Information for Participants

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1 Information for Participants A PROJECT OF if DESIGN TALENTS GmbH Bahnhofstrasse Hannover, Germany Contact: Andrea van Velzen phone

2 if STUDENT DESIGN AWARD 2015 Participation, Dates, Sponsors Page 2 if STUDENT DESIGN AWARD 2015 (formerly: if concept design award) Let the world know how good you are! One of the largest international design awards for young design talent is being held for the eighth time: the if STUDENT DESIGN AWARD (formerly: if concept design award). We look for concepts by students, graduates and young designers from all design disciplines, concepts that represent a response to future challenges and that consider intelligent and contemporary design strategies. The competition? Strong. And they come from all over the world. Only the best of them win an award. Who these will be is up to an international expert jury. The jury recommends how the total prize money of EUR 30,000 will be distributed among some of the award winners as recognition. Participation Participation in the if STUDENT DESIGN AWARD is free thanks to the commitment and funding by our sponsors. Students and recent graduates from all design related courses and programs (for example product, fashion and communication design), architecture, marketing and engineering are welcome to register their entries. Graduates are viewed as young professionals. You are eligible to participate if you graduated no more than two years ago at the time of registration. Projects should not be older than two years by the time they are submitted. In addition to projects by individual designers, we will also accept works by small teams of designers with no more than 4 team members. Every participant can register as many entries as he likes. Every entry can only be registered once in the running competition. Registering the same entry twice, e.g. in different disciplines, is not allowed. Dates Registration deadline 15 December 2014 First jury February 2015 Final jury 10 and 11 March 2015 Notification of final jury decision From 18 March 2015 onwards Awards ceremony May 2015 Publication of the award winners in the if design app May 2015 gold sponsors Hansgrohe SE Deutschland LG Hausys Samsung Electronics Co., LTD Haier Group if International Forum Design GmbH

3 if STUDENT DESIGN AWARD 2015 Disciplines, Categories, Trend Roots Page 3 Disciplines and Categories You can register your entries for the if STUDENT DESIGN AWARD 2015 in seven disciplines with several sub-categories. 1.0 Product 1.01 Automobiles / Vehicles / Bikes 1.02 Sports / Leisure 1.03 Watches / Jewelry 1.04 Audio / Video 1.05 Telecommunication 1.06 Computer 1.07 Office 1.08 Lighting 1.09 Home Furniture 1.10 Kitchen 1.11 Household / Tableware 1.12 Bathroom 1.13 Building Technology 1.14 Public Design 1.15 Medicine / Healthcare 1.16 Survival + Emergency / Eco Solutions 1.17 Industry / Skilled Trades 1.18 Textiles / Wall / Floor 2.0 Packaging 2.00 Packaging 3.0 Communication 3.01 Digital Media 3.02 Print Media 3.03 Advertising 3.04 Apps / Software 3.05 Game Art 4.0 Interior Architecture 4.01 Exhibitions / Trade Fairs 4.02 Shops / Showrooms 4.03 Hotels / Spas / Restaurants / Bars 4.04 Residential 4.05 Offices / Workspaces 4.06 Public 4.07 Installations 5.0 Service Design 5.00 Service Design 6.0 Fashion Design 6.01 Fashion / Accessories 6.02 Fashion Collections 7.0 Photography 7.01 Stills 7.02 People 7.03 Architecture 7.04 Journalism / Reportage 7.05 Fashion 7.06 Transportation Trend Roots Furthermore there are five fields of change, the trend roots. They indicate a change in society that the entry is most likely to achieve. When registering, every entry has to be assigned to one discipline and to one trend root. The jury reserves the right to assign the entry to a different discipline or trend root. Social Change Your concept and idea is based on societal aspects such as an ageing society or it may be a reaction to the fact that we can increasingly observe a shift towards female principles in society. Cultural Change Your concept and idea is based on major cultural changes such as the growing desire for individuality and self-management or on the explosively growing desire to be part of a community on the other hand. Economic Change Your concept and idea is based on economic changes such as the importance of creating more transparency in the financial sector or on the need for a better distribution of wealth. Ecological Change Your concept and idea is based on ecological changes such as the growing urbanization we are facing on a global scale or on the corresponding desire to live in a more natural way in an increasingly artificial world. Technological Change Your concept and idea is based on technological changes such as the rapidly growing demand for more mobility or on the fact that we try to simplify the complexity that surrounds us.

4 if STUDENT DESIGN AWARD 2015 Entry Data Page 4 Entry Data 1. Description We need a description of your entry. Please use the text field under the header Detail Data to enter a description of your entry and of its special features in English. This description should be no longer than 650 characters (incl. spaces). If your entry wins an award, this text will be published on all communication platforms. Only entries with an understandable English description will qualify for admission to the jury. Please ensure that your description is proofread by an English native speaker or by a reliable translation agency. 2. Images Please upload one or two images of your entry. Make sure you have these images available before you open the registration form. If your entry wins an award, these images will be used for the if online exhibition, the if design app and for our PR work. Please comply with these specifications: n Image size: 1,536 pixel (minimum width) n Ratio: Landscape n File format: JPG n File size: max. 5 MB n Color space: RGB n Naming: your Entry-ID_name of project_no. of picture, e.g _car_1 3. Student ID If you are still a student, please upload a photo or scan of your student ID. If you are a recent graduate, please upload a photo or scan of your graduation certificate. In exceptional cases, an official document from the university proving the student status may be accepted. 4. Film / Video You are welcome to explain your concept also in a film / video. If you do so, you need to upload a video in the tab Entry Media. The link to the video should also appear on the presentation poster. The film/video must be accessible with standard PC software and must be no longer than 3 minutes. 5. Presentation Poster We need a digital presentation poster for each entry you submit. The presentation poster is the foundation for the jury decision. The poster should represent your entry clearly in words and images. The essence of your design should be obvious immediately. To help you with the creation of the presentation poster, we have prepared an example of how the poster should look like on the next page. Summary of poster specifications: n Format: A1 horizontal (840 x 594 mm) n Font size for description and index data: 20pt n Font: Frutiger or other sans serif fonts such as Arial, Franklin Gothic, Futura, Helvetica, Univers n Resolution: 300 dpi at 100% positioning n Data must be sent as platform independent PDF-X3 file n Maximum file size: 5MB n The information about yourself must also include: Entry-ID, discipline and category, project title, name(s) of designer(s), name of university, city, country and university department, personal address n If you wish, a link to a film or video that describes your entry. Only when the link appears on the poster preferably under the description text the film can be considered by the jury.

5 if STUDENT DESIGN AWARD 2015 Presentation poster Page 5 Presentation poster Format: A1 landscape (840 x 594 mm) divided as follows: Area 1 (840 x 430 mm): Can be designed as you wish but must include a short, catchy presentation of your design in words and pictures. Area 2 (840 x 64 mm): As shown below, font size ca. 20pt BESCHREIBUNG Es ist nicht immer einfach, nach einer Krankheit oder einer Verletzung wieder gesund zu werden. Gerade wenn die Heilung langwierig ist und die tatkräftige Mithilfe des Patienten erfordert, fehlt vielen Menschen die Motivation. Tatsächlich folgen weniger als 50% dieser Patienten den therapeutischen Empfehlungen ihres Arztes. Was wäre jedoch, wenn man spielend wieder gesund werden könnte? Das handtherapeutische Videospiel Richard RIESE zeigt wie es geht: Mithilfe des Leap Motion Controllers werden Patienten spielend rehabilitiert. Es wendet sich speziell an diejenigen Patienten, deren Handfunktion eingeschränkt ist und wieder trainiert werden muss. Dazu gehören Kinder mit Feinmotorikstörung, Menschen mit Handverletzungen, oder auch Patienten, die nach einem Schlaganfall mit Lähmungen zu kämpfen haben. Case Video: DESCRIPTION It can be very hard to recover from an illness or injury. Especially when the regeneration process is tedious and requires the active participation of the patient, many people are lacking the necessary motivation. In fact, less than 50% of these patients follow the therapeutic recommendations of their doctor. However, what if you could recover simply by playing a game? The hand-therapeutic video game Richard RIESE (Richard GIANT) shows how that could work: With the help of the Leap Motion Controller patients are rehabilitated while playing. The game is specifically designed for patients with various disabilities affecting their hand motor function, including children with fine motor impairment, persons with hand injuries or stroke patients with paralyses. Case Video: Area 3 (top and bottom 840 x 50mm): Please leave blank for print and assembly Your entry-id entry Communication 3.01 Digital Media Project Richard RIESE Designer Damian xxxxxxxxxxx Sturmxxxxxxxxxx University DHBW Ravensburg Germany Mediadesign Area x 50 mm Description and images The presentation poster must contain a description and images. You might have uploaded a description and one or two images with your registration form. You can also use these for the presentation poster. If you prefer, you can create an alternative description and images for the poster. Area x 430 mm Please note: the description and all other text on the presentation poster must be in English. You may additionally include the text in another language of your choice. Your entry Entry-ID Number + Name of discipline Number + Name of category Project Name of project Designer First name / Surname University Name of university City / Country of university Department Personal Area x 64 mm Area x 50 mm For Area 2: Your entry Entry-ID Number + Name of discipline Number + Name of category Project Name of project Designer First name / Surname University Name of university City / Country of university Department Personal

6 if STUDENT DESIGN AWARD 2015 Registration, Jury Page 6 Registration You can register your entries to the if STUDENT DESIGN AWARD 2015 online only on our website in the user-area my if at Please make sure that your registration form is complete and contains all the necessary information. The earlier you fill in your registration form, the shorter will be the waiting times for answers to questions and for completing your registration. When you are in the login area, and have registered an account, please fill in one registration form for each entry you want to submit. After you have submitted your online registration, we will immediately send you a confirmation . This will contain an entry identification code (301-x-xxxxxx) for each submitted entry. The Entry-ID helps us to clearly identify and assign each entry. Please make sure that the relevant Entry-ID is contained in all communications with us. Address Data n Please use the index tab Address Data to indicate your university address. If already available in my if adressbook just choose an address from there. If you want to create a new address as university address, please click on the button Change under your university address and then click on Add new Address. n If you have studied at more than one university, please enter the one where the project you submit has been designed mainly. Team projects n Teams with up to four members can submit entries together. You can only create one user account for the whole team. n In order to add up to three additional team members, go to Address Data and click the button Change under your university address. There you can add the further team members with name and university (if different). n All correspondence will be sent to the team member who created and owns the user account for the team. If your team project wins an if STUDENT DESIGN AWARD, all team members will, of course, receive an award. if ranking university Only one university can be named for each team and entry. If the entry wins an award, this university will receive the points in the if ranking university. Jury A first jury will select the best 300 entries out of all submissions. The final jury consisting of international designers, professors or teaching staff will then select the award winners of the if STUNDENT DESIGN AWARD from this shortlist. The final jury will also decide on the most outstanding entries, which will additionally receive a cash prize. The total prize money is EUR 30,000. The jury will decide on how much money goes to each entry. We will let you know about the jury decisions as soon as possible. The decision of the jury is legally binding and final. Info The intellectual property rights of all submitted designs remain with the participants. The organizers will not implement any concepts submitted to the if STUDENT DESIGN AWARD. Please note: In all other cases, our General Terms and Conditions apply.

7 if STUDENT DESIGN AWARD 2015 Benefits for award winners Page 7 Benefits for award winners All winning entries will receive the if STUDENT DESIGN AWARD logo. As an award winner you are entitled to use this logo for commercial purposes. Winning an if STUDENT DESIGN AWARD not only signifies outstanding achievements in design, but also ensures that the universities of the award winners will receive points in the if ranking university. if design app All award-winning contributions will be published in the if design app. All winners and related universities are welcome to download the app free of charge. if online exhibition All award-winning contributions will be represented in the if online exhibition on the if website. This exhibition is not limited in duration. As an award winner, you can add a link to your website that directly points to your design in the online exhibition. With 5 million page views per month, the if website is one of the most popular design platforms on the Internet. Visitors from over 100 countries come to find information about the if design awards. if ranking university The universities of the winners of the if STUDENT DESIGN AWARD will receive points in the if ranking university. The if ranking includes all award winners from all if design awards that were presented in the last three years. The if ranking is updated once a year after the awards ceremony. The university of an award winner can also request the logo for their ranking position in the if ranking university. Universities and award winners can use this logo in their commercial communication. Winners package The if label is a seal of design excellence that is known the world over. Each award-winning entry can benefit from this. In order to make the most of this image-promoting factor, we offer all award winners the following efficient advertising tools: n Certificate for download n Logo if STUDENT DESIGN AWARD for download Cash Prizes All those who have also won a cash prize will be immediately notified after the jury session. Press Before, during and after the competition if s comprehensive PR work ensures that the if STUDENT DESIGN AWARD will receive a great deal of attention in the national and international press. In economics and lifestyle magazines, in the specialized design press, in daily and weekly newspapers, as well as in radio and TV, there will be reports about the outstanding quality of the award-winning submissions. This thorough press coverage is based on longstanding contacts with more than 100 media representatives worldwide. With this comprehensive communication package, if achieves optimal publicity for if STUDENT DESIGN AWARD winners. Good luck for your participation!

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