page 2 if concept award 2009

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1 page 2 if concept award 2009 page 3 Categories, Evaluation criteria page 4 Application, logistics page 5 Jury, Dates and deadlines page 6 Materials to be submitted page 7 Services for award winners page 8 Sponsors page 9 Contact concept award

2 page 2 if concept award 2009 if concept award 2009 The competition is open to students worldwide with any design and architecture major as well as students with marketing and engineering majors. Young professionals from the mentioned fields who have graduated within the last two years are also welcome to compete. Group projects are also eligible to compete in the categories Time to market, Industrial design, Fashion, Communication/Multimedia design, Architecture and Interior design and universal design. The projects submitted must not be older than two years and must have originated during the period of student enrollment. There is no limit to the number of entries per participant, and participation is free of charge. However, every entry can only be sumitted once and in one category only. There is no charge for participating.

3 page 3 if concept award 2009 Categories 1. Time to market You can submit entries from the fields of design an architectur, which are focusing on thourough elaboration as well as ease of implementation and feasibility. Apart from being based on a good design idea, these projects must as well make statements on engineering and offer the basis for a successful marketing concept. 2. Industrial design Product design Transportation design Packaging design Materials and material applications, production processes 3. Fashion Fashion design Textile design Costume design Fashion accessories, jewelry etc. 4. Communication- and multimedia design Digital media Print media 5. Architecture & Interior design Public spaces and buildings Private buildings and spaces Temporary architecture universal design Contestants are invited to submit their visions and solutions for buildings, rooms, products and services, developed in line with the principles of universal design. The concepts should be designed for use by the largest number of people possible, with all their varying capabilities and qualifications, a design for everyone. Evaluation criteria The following criteria are valid for all competition categories: Design quality Degree of innovativeness Visualization of use/interface Target-group focus Tasks and objectives Degree of elaboration Social relevance/suitability Environmental compatibility Principles of universal design Choice of material Functionality Safety Usability

4 page 4 if concept award 2009 Application Application takes place exclusively online. After studying the terms and conditions of participation, please fill out one registration form per project you wish to register. Application deadline: January 5, 2009 You can register team projects as well. Any prize awarded then goes to all team members named on the form, although we will correspond solely with the person who submits the registration form. Participation is free of charge. Logistics Please ensure your concepts for the if concept award 2009 are delivered until January 9, 2009 to the address below. The organizers will not pay any delivery charges. Kühne + Nagel AG & Co. KG if concept award 2009 Karlsruher Strasse Laatzen Germany Reference field/number: Entry ID: 169-xxxxx Your contact partner for logistics is: Ms. Sybille Krautwurst T sibylle.krautwurst@kuehne-nagel.com For participants outside the EU: Please ensure that the value of the goods does not exceed 20 euro. Otherwise taxes might be charged which if will not pay for.

5 page 5 if concept award 2009 Jury In a preselection process a first jury will put together a shortlist of 300 entries. This shortlist represents the most promising entries to be recommended to the main jury for its special consideration and will be exhibited prominently. Contestants will be advised by of the results of the preselection. The decision on awards will be made by an independent, international jury, whose decisions are final and legally binding. The judging sessions takes place publicly during the CeBIT. The main jury can award a prize to any entry which has arrived and passed the screening process. The jury will then select the "Best 100" entries. Several of these "Best 100" will be picked for a share of the prize purse. The division of the prize purse will be determined by the jury, with the total prize purse amounting to 30,000 euro. The final results of the judging session will be communicated to contestants via after the session which is on March 3, Dates Registration deadline January 5, 2009 Delivery of competition entries January 9, 2009 Preselection jury February 3, 2009 Adjudication March 3, 2009 Notification of adjudication results March 4, 2009 if awards ceremony March 7, 2009 Each draft remains the intellectual property of the contestant submitting it. The organizers do not undertake to realize any of the projects

6 page 6 if concept award 2009 Materials to be submitted After registering as well as applying for the if concept award 2009, please send us the following materials to the address above: Three presentation posters These posters per entry in A3 format (420 mm 297 mm) should contain a short, pithy presentation of your draft design in words and pictures. The core of the draft design should be clear at first glance; additional details and background information should however also be included. Please do not laminate the entries on any very thick materials. Please be sure to identify each poster by writing the sequence number (1 of 3 etc) and your entry ID in the lower right-hand corner. You will receive this entry ID by after successfully registering your entry. Important: the presentation posters must not be laminated onto a cardboard backing or similar! For that reason, we ask you to select the right packaging so that posters are not damaged during shipment. Please do not roll or fold your presentation posters. A CD with the following contents: Your complete shipment packaging must also be labeled with the entry ID, preferably in the reference field. Naturally, you can bundle several entries into a single shipment. In this case, please be sure to label the outer packaging with the entry IDs of all entries contained in the shipment. Please also label the single entries inside the package clearly. Entries which do not conform to these requirements will be rejected, i.e. put aside. The delivery deadline is January 9, 2009! Past experience has shown that many international shipments require a good deal of time to reach us, so that the above deadline applies strictly to the date of receipt, not the postmark date. Please do not hand in your concepts personally. The organizers do not undertake to return any of the materials submitted. A copy of the presentation posters in PDF format (resolution 200 dpi, format A3). The PDF must be named according to the following convention: "entry-id_project name". A minimum of 2 or a maximum of 3 printable, pithy digital images of your entry as high resolution foto material in TIFF, JPG (maximum Quality) or EPS format (300 dpi, CMYK, printed size approx.120 mm x 120 mm) format. The images should not contain any text. The images must also be named according to the convention "entry-id_project name". A proof of your enrollment status. A photo or scan of your student ID is sufficient. If you have already completed your studies, please send us proof that your enrollment has only ended within the last two years (i.e. a copy, scan or photo of your college diploma). Should you hand in a team project, please ensure a proof of enrollment status for each team member. Please also write your entry ID on the CD.

7 page 7 if concept award 2009 Service for award winners Exhibition and awards ceremony The exhibition will be staged at the design: driving innovation stand at the CeBIT show, which runs from March 3 to 8, The awards ceremony will take place on Saturday, March 7, 2009 at CeBIT at the design: driving innovation stand. All contestants on the shortlist will be invited for the award ceremony by the with the preselcetion results. Furthermore all prizewinners will be informed on March 4, to insure they have time to attend the awards ceremony. At the public award ceremony it will be announced for the first time which entries will be awarded with prize money. Press publicity All prizewinners will be publicized by if within the framework of its press and public relations activities. if will publicize the results of the if concept award competition directly afterwards to around 1,000 media representatives in Germany and abroad. online exhibition All prizewinners will appear for an unlimited period of time on the if website, which registers some 2.5 million page impressions a year. The successful entries will be displayed there with two representative photos, a short descriptive text in English and German plus the name of the designer. Logo Prizewinners will receive a prizewinner's logo which they can use for an unlimited period of time for their successful entry. This logo can be used for communication purposes on, for example, the prizewinner's own website or application materials. Certificate All prizewinners will receive one acrylic certificate per successful entry and up to four additional certificates for additional team members. Documentation All prizewinning entries will be published in a special documentation of the competition to be published at the beginning of June. Each prizewinner will receive a free copy of this documentation. Additional copies are available for purchase. This documentation will be mailed to selected international media representatives by if.

8 page 8 if concept award 2009 Sponsors The prize purse as well as the costs of organizing the if concept awards 2008 will be borne proportionately by the main sponsors Samsung Electronics from Seoul, Korea and Volkswagen Design from Wolfsburg, Germany, as well as by the supporting institution BASF designfabrik based in Ludwigshafen, Germany. In addition, Samsung Electronics is once again serving as a Gold Sponsor for the if concept awards Sponsor GOLD

9 page 9 if concept award 2009 Contact Anna Reissert P F anna.reissert@ifdesign.de International Forum Design GmbH Messegelaende Hannover Germany if International Forum Design Hannover München Taipei