Are you considering selling your home or curious about the value of your home?

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1 Get Ready Are you considering selling your home or curious about the value of your home? This guide is intended to help you get ready and understand the selling process so you can make the best choices for you and your family. First, our experience is home owners think that all Realtors do the same thing. If you have talked to more than one Realtor then you probably have a similar perception. At the SWFL Home Advisors Team, it s not about just what we do that is different...it s also how well we do it. We use innovative strategies that are proven to sell your home for 2.7% more than anyone else. Our average seller walks away with an additional $6,820. Over the next several pages we outline several specific skills, strategies and actions that enable us to achieve these results. Read on, or for a personal conversation about your specific situation, give us a call at The SWFL Home Advisors Team 2015 The SWFL Home Advisors Page!1

2 Strategy #1 We Answer the Phone! I know this is going to sound silly as a strategy...but, we answer the phone! Crazy, right? As the following statistics illustrate, this is uncommon in the real estate industry: What these statistics mean is that seven out of ten buyer calls go unanswered. Not answering the phone shows a total lack of care for their customers. This is unacceptable for the SWFL Home Advisors standards. Five Minute Commitment At the SWFL Home Advisors Team, we staff a Customer Response team of specialists who respond live in real time or return all calls within five minutes. This ensures we capture every single possible buyer for your home. What if one of those seven unanswered calls was someone seriously interested in your home? Sales Professionals Not An Answering Service Our Customer Response team is staffed with real estate professionals, who go through rigorous sales training on how to engage with potential buyers, qualify their needs and secure an appointment. The Goal: Get them in your home! Getting the Phone to Ring Answering the phone is only one part of the equation. Of the small percentage of agents who do answer, most are waiting for their phone to ring. They put a sign in your yard and then wait. At the SWFL Home Advisors Team, we are proactively working to generate inquiries. Read on to find out how we do this. The SWFL Home Advisors Team 2015 The SWFL Home Advisors Page!2

3 Strategy #2 Get Noticed! Dedicated Internet Marketing Professional to Advertise Your Home Online How do we do this? We advertise online...strategically! The typical agent will put a sign in your yard and put your home in the MLS, which automatically puts your home on about 50 websites. While this may sound impressive, it s merely the industry standard...so it offers you no advantage over other sellers. At the SWFL Home Advisors Team, we believe that advertising should put your home in front of as many of the right buyers as possible, so that it sells quickly and for more money. We spend thousands of advertising dollars every month to promote your home on the most effective real estate websites, not just the most popular. Take a look at just a few of our uncommon internet marketing strategies... Search Engine Optimization...even our photos are optimized to be found on Google and direct buyers to your property online. Try this...google the address of any of our current properties for sale and see where we rank. Social Media Marketing through Twitter, Facebook, Pinterest, Linkedin and YouTube. Check out our nationally recognized Facebook Fan Page at Facebook.com/GoodLifeTeam. SWFLHomeAdvisors.com, an award-winning website designed to engage visitors. This is evidenced by the number of site visits that have turned into real home buyers. Marketing, we blast your listing to all of the realtors in the SWFL area as well as over 1,000 potential buyers/investors that we have in our database. The Key, Timing! Exposure over the internet becomes immensely more powerful with the right timing. We do everything at a specific time for a specific reason. From the time the photographer leaves your house to the time we publish your listing. The SWFL Home Advisors Team 2015 The SWFL Home Advisors Page!3

4 Strategy #3 Specialize, Specialize, Specialize Team of Full-Time Marketing and Sales Specialists What is required to sell a home in today s market is vastly more complex than it was even five years ago. Five years ago, YouTube was in its infancy and Facebook and Twitter didn t even exist. These social sites are complete game-changers with regards to marketing and selling your home. Beyond complexity, there is that pesky thing called TIME. And, the reality is that a single agent CANNOT give you their full attention if they are also working with buyers, managing contracts to close, or responding to leads. At the SWFL Home Advisors Team, we strongly believe in and support a team of specialists working seamlessly together as a cohesive unit. What this means for you is that we have individuals on our team who do NOTHING but market and sell homes. This specialization not only frees us to give you our full attention, but it fosters profound competency and knowledge. Your Marketing and Sales Specialists are highly skilled at marketing, sales and negotiations. This specialization actually works. We are selling our homes thirty-four days faster and for $6,820 more than the average. The SWFL Home Advisors Team 2015 The SWFL Home Advisors Page!4

5 Strategy #4 A Picture is Worth 1000 Words! In the case of preparation...a picture IS worth 1000 words: Most buyers are looking for homes that are move-in ready. Buyers use photos as a means to quickly eliminate properties from their must see list. In addition, your home is competing against model homes from builders such as DR Horton and David Weekly who have thousands of dollars at their disposable to professionally stage and clean their models. Most Realtors are anxious to get your home on the market. Before the ink is dry on your listing agreement, they ve snapped a few photos and loaded your home in the MLS. And, they may get homes on the market faster, but those homes stay on the market longer. At the SWFL Home Advisors Team, we believe that preparation is absolutely essential in today s market. For that reason, we work with a full suite of trusted vendors, professional stagers, makeready repair teams, and photographers, to ensure that your home shows its very best, both online and when a buyer walks through the door. The Result: Our homes sell faster and for more money! The SWFL Home Advisors Team 2015 The SWFL Home Advisors Page!5

6 Immediate Listing Action Plan In the first 24 hours: Our contract administrator will reach out to you to gather specific information about your property. A showing plan will be established with showing instructions dictated by you and your needs. Our professional photographer will be scheduled to photograph the property. A Yard sign will be ordered. Our marketing team will prepare to take your listing live. In the first 3 Days: Professionals Photos will be edited and sent to the marketing team. Your property will be listed on the MLS. A lawn sign will be installed. A lockbox will be installed. An blast will reach over 5,000 agents announcing your listing. The SWFL Home Advisors Team 2015 The SWFL Home Advisors Page!6

7 Get Ready Go! So, What s Next? Give Us A Call If you are considering selling your home in today s market, we invite you to give us a call at We would love the opportunity to learn more about your specific situation and explain to you in more detail what we do differently to sell homes faster and for more money. Or, Book Appointment Online swflrealtypros.com/contact The SWFL Home Advisors Team 2015 The SWFL Home Advisors Page!7

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