DIGITAL MARKETING DIGITAL MARKETING. Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps MESSAGE TO THE MASS!!

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "DIGITAL MARKETING DIGITAL MARKETING. Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps MESSAGE TO THE MASS!!"

Transcription

1 DIGITAL MARKETING MESSAGE TO THE MASS!! By: Don Phravorachith Date: February 21, 2013 DIGITAL MARKETING Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps 1

2 PROS & CONS IN INTERNET MARKETING Internet Marketing Pros: 79% of North American population use the internet (June 2012) Reach larger population for economical price More efficient, b/c it s 24/7 marketing Green marketing PROS & CONS IN INTERNET MARKETING Internet Marketing Cons: Which vendors to choose & trust Large vendors can be expensive Small vendors can be limited in big picture vision & may not be that economical 2

3 WEBSITE DESIGN & DEVELOPMENT CRITERIA Request samples of websites Do they have designers & developers What do they do for SEO & mobile friendliness Do they offer custom CMS Do you have ownership of your site SEO & SMM DEFINITION Search Engine Optimization (SEO): To increase a website s visibility in a search engine through "natural or un paid "organic" search results Social Media Marketing (SMM): Process of gaining website traffic through social media 3

4 SEO & SMM SUPPORT CYCLE? SEO & SMM STATISTICS Position on Google: 1 st = 46% CTR, 2 nd = 29% CTR, 3 rd = 20% CTR 94% increase in CTR when search and social media are used together 50% of consumers use a combination of search and social media to make purchase decisions 4

5 SEO & SMM STATISTICS BENEFITS OF SOCIAL MEDIA 5

6 SEO VENDOR CRITERIA On Page SEO Off Page SEO Do they have clients in your business TYPES OF MOBILE MARKETING Mobile Ads: Advertisements on mobile devices Mobile Web: Website designed to fit the display of mobile devices Mobile Apps: Software DOWNLOADED on mobile devices 6

7 PROS & CONS IN MOBILE MARKETING Pros: Mobile marketing: Fastest growth sector in 2011, expanding 54% year to year to $3.4 billion (PQ Media 2012) 61% of smartphone users make local searches from mobile devices (comscore 2012) Can reach anyone w/mobile device Green marketing PROS & CONS IN MOBILE MARKETING 61% of clients visiting a non mobile site will go to the competitor s App Revenue = $7.3 billion in 2011 rising to $36.7 billion by 2015 Cons: Require mobile device & sometimes internet access Can be expensive, if not done correctly Who to trust 7

8 MOBILE SUBSCRIPTIONS Mobile subscriptions outnumber landlines 5 to 1 (Dec 2011) US mobile web usage will overtake PC web usage by 2015 Top 3 global smartphone sales for 2011 o Android = 49% o Apple = 19% o Symbian (Nokia) = 16% MOBILE MARKET ENABLER Unlimited data plans Smartphone penetration 3G / 4G Handset ownership Mobile media usage (music, video, games, etc.) 8

9 WHY MOBILE WEB? Faster download for standard smartphone 3G (0.2 Mbps) speeds Succinct info to avoid scrolling left / right or increasing font No flash / flash plugins No one intentionally leaves their homes w/out their mobile phones WHY MOBILE WEB (continued)? Google Mobile Statistics Report: o1 in 3 smartphone searches are for local businesses 61% called the company, 59% visited the company, 49% make purchases o79% of smartphone owners use it to shop online; 71% use it to search for more info on things they see on TV, press or ads 9

10 WHY MOBILE WEB (continued)? Google Data: Searches on Mobile Devices Category Proportion of mobile searches Restaurants 29.6% Automotive 16.8% Consumer electronics 15.5% Finance and insurance 15.4%; Beauty and personal 14.9% WHY MOBILE WEB WITH NEO DESIGN CONCEPTS Software compatibility with over 6000 mobile devices Content Management System (CMS) Mobile web redirection SEO capability E c0mmerce Site translation Analytics Social media integration Integration of reviews from Yelp & Foursquares QR code creation Full website quick link 10

11 TYPES OF MOBILE APPS COMPARISON GRAPH WHY HYBRID APP WITH NEO DESIGN CONCEPTS Build for ios, Android & HTML5 devices Content Management System (CMS) Mobile web redirection or full website access Shopping cart Online scheduling Marketing Capabilities Market & list local businesses or affiliates Push Marketing GPS QR Code & QR Code Marketing Video or image contest Social media integration Events calendar 11

12 QUESTIONS? THANK YOU! TRADITIONAL IN ETHICS & SAVVY IN TECHNOLOGY! By: Don Phravorachith Date: February 21,

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.

More information

The Mobile Chorus: Engaging Audiences on the Go

The Mobile Chorus: Engaging Audiences on the Go The Mobile Chorus: Engaging Audiences on the Go Chorus America 2014 Conference David Dombrosky Chief Marketing Officer InstantEncore.com Presentation available at http://goo.gl/k82kg9 Mobile technology

More information

WHO WHAT WHY CLIENTS CONTACTS

WHO WHAT WHY CLIENTS CONTACTS PRESENTATION FOR: Deveyes Group is an agency established in 2010 for design, development and commercialization of digital solutions. Our team consists of experts working in the field for over 15 years.

More information

White Label Reseller Program

White Label Reseller Program White Label Reseller Program www.ireachapps.com/reseller 1 Start Your Own Mobile App Company ireach Apps is making mobile apps affordable and simple for small businesses. We re a do-it-yourself iphone,

More information

Going Mobile-does your website work on mobile devices?

Going Mobile-does your website work on mobile devices? Going Mobile-does your website work on mobile devices? Going Mobile-does your website work on mobile devices? It is unlikely to have escaped your attention that people are now accessing the web from a

More information

Maria Knight Director, Online Strategies. RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013

Maria Knight Director, Online Strategies. RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013 Maria Knight Director, Online Strategies RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013 WHAT WE WILL REVIEW Mobile Marketing defined 2013 Mobile Landscape What it means to be mobile friendly

More information

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2

More information

Smartphones and Application Trends and Opportunities

Smartphones and Application Trends and Opportunities Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period

More information

About Blue Sky Sessions

About Blue Sky Sessions Web Technologies Agenda About Blue Sky Sessions What We Do Web Development Application Development Search Engine Marketing Social Media Strategy Trends in Web Questions? About Blue Sky Sessions What We

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0 MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile

More information

Leading Edge: Mobile Advertising

Leading Edge: Mobile Advertising Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,

More information

The Mobile Opportunity is Massive

The Mobile Opportunity is Massive EttitudeMedia Apps is making mobile apps affordable and simple for small businesses. We're a full functional iphone, ipad, Android & HTML5 app platform that allows any small business to simultaneously

More information

Put Your Restaurant in Your Customer s Pocket!

Put Your Restaurant in Your Customer s Pocket! A New Direct, Immediate Relationship with Your Customers Put Your Restaurant in Your Customer s Pocket! Your Smartphone is The Most Disruptive Technology Since the Printing Press! Common Methods of Advertising

More information

A Beginners Guide To Responsive, Mobile & Native Websites 2013 Enhance.ie.All Rights Reserved.

A Beginners Guide To Responsive, Mobile & Native Websites 2013 Enhance.ie.All Rights Reserved. A Beginners Guide To Responsive, Mobile & Native Websites 2013 Enhance.ie.All Rights Reserved. 1 The Mobile Web refers to access to the world wide web, i.e. the use of browser-based Internet services,

More information

Appscend Mobile Platform Whitepaper

Appscend Mobile Platform Whitepaper A Appscend Platform Presentation Appscend Mobile Platform Whitepaper V V a l u e 1 A d d e d Appscend Platform Presentation Table of Contents Overview... 3 About the company... 3 The Amazing Mobile Application

More information

Smartphone Interpretation. How does it work?

Smartphone Interpretation. How does it work? Smartphone Interpretation How does it work? Smartphone fgf Technology With mobile web browsing costs and payment plans becoming cheaper almost by the month, Smartphone contactless technologies have a strong

More information

Grow Your Business wi w t i h a a Mobil i e l A p A p

Grow Your Business wi w t i h a a Mobil i e l A p A p Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create

More information

THE MOBILE APPLICATION MARKET

THE MOBILE APPLICATION MARKET THE MOBILE APPLICATION MARKET INDEX Index Table of Contents Table of Contents... i List of Figures... vi Executive summary...1 1 Introduction to mobile applications...3 1.1 Background...3 1.1.1 App stores

More information

Mobile Trends: The Rise of Smartphones in Jordan

Mobile Trends: The Rise of Smartphones in Jordan Mobile Trends: The Rise of Smartphones in Jordan Speaker: Ali Toukan @IpsosJO Why smartphones? How do you define smartphones? 2013 was a year where the inevitable happened: worldwide sales of smartphones

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information

CMS, CRM, shopping carts, Web applications

CMS, CRM, shopping carts, Web applications CMS, CRM, shopping carts, Web applications Applications in PHP, open source, Add-ins, templates, modules on demand Mobile applications jquery Mobile + PhoneGap Several platforms in one price in JavaScript!

More information

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile

More information

Executive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry

Executive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry Table of Contents Executive summary The online advertising industry outlook The segments of the online advertising industry The emerging landscape of the online advertising industry Measuring the effectiveness

More information

Mobile UI. Cross-Platform Application Development 1 0 / 3 / 2 0 1 4 - P E N S A C O L A B E A C H - I T E N W I R E D 2 0 1 4

Mobile UI. Cross-Platform Application Development 1 0 / 3 / 2 0 1 4 - P E N S A C O L A B E A C H - I T E N W I R E D 2 0 1 4 Mobile UI Cross-Platform Application Development L ANDON ZABCIK L ANDONZ@GMAIL.COM LINKEDIN.COM/IN/L ANDONZ L ANDONZ.COM 1 0 / 3 / 2 0 1 4 - P E N S A C O L A B E A C H - I T E N W I R E D 2 0 1 4 2014

More information

Affiliate Marketing for Mobile Apps. Peter Hamilton Partner / CMO Email: peter@hasoffers.com Twitter: @PeterHamilton #AMDays

Affiliate Marketing for Mobile Apps. Peter Hamilton Partner / CMO Email: peter@hasoffers.com Twitter: @PeterHamilton #AMDays Affiliate Marketing for Mobile Apps Peter Hamilton Partner / CMO Email: peter@hasoffers.com Twitter: @PeterHamilton #AMDays BOOM!!! Mobile Devices: More Mobile Phones than Humans on Earth More Smart Phones

More information

Website Design Worksheet Form

Website Design Worksheet Form Website Design Worksheet Form COMPANY INFORMATION Company: Date: Contact Name: e-mail: Address: City: St: Zip: Work Phone: Fax: Cell Phone: Category: Small Business Large Business Public Interest Non-Profit

More information

Mobile Marketing for Customer Acquisition and Retention

Mobile Marketing for Customer Acquisition and Retention Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at

More information

Mobile Advertising 2012. Duncan Fisher

Mobile Advertising 2012. Duncan Fisher Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

BIZNESS WEB Sales Handbook. Table of Contents

BIZNESS WEB Sales Handbook. Table of Contents Reseller HANDBOOK BIZNESS WEB Sales Handbook The purpose of this guidebook is to provide concise, step-by-step directions on how to maximize your sales efforts selling websites and mobile websites to business

More information

Apps VS Mobile Websites. Which is better?

Apps VS Mobile Websites. Which is better? Apps VS Mobile Websites Which is better? Business Apps Survey Media Inc surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

separate the content technology display or delivery technology

separate the content technology display or delivery technology Good Morning. In the mobile development space, discussions are often focused on whose winning the mobile technology wars how Android has the greater share of the mobile market or how Apple is has the greatest

More information

IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends

IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends Anna Bager Agenda A word about the IAB-US Mobile Center Consumers

More information

Mobile Development Competency Center

Mobile Development Competency Center Mobile Development Competency Center Overview June 2014 1 Overview The Apposhere is growing exponentially and shows no signs of slowing down. Today, any B2C enterprise has to have a mobile app as part

More information

"Thank you for believing in us and giving us the opportunity to present to present our views and tread a collaborative path.

Thank you for believing in us and giving us the opportunity to present to present our views and tread a collaborative path. DIGITAL Steps "Thank you for believing in us and giving us the opportunity to present to present our views and tread a collaborative path. About Us F5 Vortex LLC is a digital marketing agency that focuses

More information

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

Consumer Attitudes towards the Emerging Location Opportunity

Consumer Attitudes towards the Emerging Location Opportunity Consumer Attitudes towards the Emerging Location Opportunity Navigation Location Opportunities Service Nitesh Patel, npatel@strategyanalytics.com Viewpoint Snapshot As critical supply side enablers for

More information

Why Your Business Needs a Mobile Site

Why Your Business Needs a Mobile Site Why Your Business Needs a Mobile Site Mobile apps usage is on the rise During Q4 2014, mobile owners used 26.8 apps on average per month and spent 30 hours, 15 minutes in them. 30 25 20 15 18:18 23:02

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Grow Your Business with a Mobile App

Grow Your Business with a Mobile App Grow Your Business with a Mobile App About Us» Web Source International develops Apps and full e-commerce websites for small to intermediate size businesses and K-12 Schools. We Provide Custom Merchant

More information

2014 Local Business Search Study

2014 Local Business Search Study 2014 Local Business Search Study Prepared by comscore, Inc. comscore, Inc. Proprietary. Agenda 1.Introduction and Methodology 2.Each Device Plays a Different Role in Local Search Tried and true, the PC/Laptop

More information

Responsive Web Design

Responsive Web Design A Customer-Centric Approach to Managing Mobile Devices Introduction The mobile landscape is rapidly changing. Just look around you. The newspaper is now being read on tablets. Kids are using the latest

More information

"It's a Phone First! How to Test Your Five-star Mobile Apps"

It's a Phone First! How to Test Your Five-star Mobile Apps BW4 Concurrent Session 11/7/2012 10:15 AM "It's a Phone First! How to Test Your Five-star Mobile Apps" Presented by: Will Hurley Quality and Security Services Brought to you by: 340 Corporate Way, Suite

More information

Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms. December 5, 2012 2:00pm eastern

Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms. December 5, 2012 2:00pm eastern Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms December 5, 2012 2:00pm eastern Introduction Kelley Dennings Director of Recycling Initiatives Keep America

More information

QUALIFICATIONS SYLLABUS 2013/2014 CAM SPECIALIST UNIT AWARD MOBILE MARKETING IN PRACTICE

QUALIFICATIONS SYLLABUS 2013/2014 CAM SPECIALIST UNIT AWARD MOBILE MARKETING IN PRACTICE QUALIFICATIONS SYLLABUS 2013/2014 CAM SPECIALIST UNIT AWARD MOBILE MARKETING IN PRACTICE CAM PROFESSIONAL MARKETING QUALIFICATIONS This syllabus applies for assessments from December 2013 onwards. UNIT

More information

Build Your Business with Mobile

Build Your Business with Mobile Build Your Business with Mobile The 4 Essential Steps to Building Your Business with Mobile 2103 MoFuse Inc. 1-800-MOFUSE-8 www.mofuse.com We are addicted to our smartphones. Your customers are more likely

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

U.S. Mobile Benchmark Report

U.S. Mobile Benchmark Report U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral

More information

Bring Your Own Device & the Consumerisation of IT: 2 Case Studies

Bring Your Own Device & the Consumerisation of IT: 2 Case Studies Bring Your Own Device & the Consumerisation of IT: 2 Case Studies Mark Brockbank, IBM UK Ltd Email: mark.brockbank@uk.ibm.com Twitter: @MarkBrockbank Agenda CIO Challenges in Mobility BYOD Customer case

More information

MediaKit. MOBILE ADS Hunting Ads Everywhere

MediaKit. MOBILE ADS Hunting Ads Everywhere MediaKit Hunting Ads Everywhere HUNT Mobile Ads We are the main company in the region who advance along with the fast growth of mobile advertising. Nowadays, advertisers who plan and advertise in mobile,

More information

Directory Publishers and Mobile Unlocking the Formula for Driving Revenue. Dec. 12, 2012

Directory Publishers and Mobile Unlocking the Formula for Driving Revenue. Dec. 12, 2012 Directory Publishers and Mobile Unlocking the Formula for Driving Revenue Dec. 12, 2012 Welcome Thank you for joining us today Topic at center of discussion today: 73% of directory publishers expect mobile

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

platforms Android BlackBerry OS ios Windows Phone NOTE: apps But not all apps are safe! malware essential

platforms Android BlackBerry OS ios Windows Phone NOTE: apps But not all apps are safe! malware essential Best Practices for Smartphone Apps A smartphone is basically a computer that you can carry in the palm of your hand. Like computers, smartphones have operating systems that are often called platforms.

More information

2011 Cell Phone Consumer Attitudes Study

2011 Cell Phone Consumer Attitudes Study 2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed

More information

How big is the mobile app market?

How big is the mobile app market? How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

Moonfruit. 2. Getting Started With Moonfruit You will begin the set up process through the email you will receive from Moonfruit.

Moonfruit. 2. Getting Started With Moonfruit You will begin the set up process through the email you will receive from Moonfruit. Moonfruit 1. What is Moonfruit In 2010, 30.1 million adults in the UK (60 per cent) accessed the Internet every day or almost every day, highlighting the importance of having a web presence. Moonfruit

More information

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu

More information

FACEBOOK FOR MOBILE MARKETING

FACEBOOK FOR MOBILE MARKETING 1 How to use FACEBOOK FOR MOBILE MARKETING w Optimize Your Facebook Marketing Strategy for More Traffic and Leads with Mobile A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

Thailand Tomorrow Tech Trends 2015 What is the catch?

Thailand Tomorrow Tech Trends 2015 What is the catch? Thailand Tomorrow Tech Trends 2015 What is the catch? Commercial Advisory and Due Diligence March 2014 The Internet of Things Proliferation across connected devices 1 Thailand Tomorrow Tech Trends 2015

More information

MONETIZING THE MOBILE APP. A Light Reading Webinar Sponsored by

MONETIZING THE MOBILE APP. A Light Reading Webinar Sponsored by MONETIZING THE MOBILE APP A Light Reading Webinar Sponsored by TODAY S PRESENTERS ANDY GRAY Moderator Heavy Reading CASSIDY SHIELD Head of Global Marketing Content, Cloud, Communications 2 AGENDA 1. Service

More information

THE ENTERPRISE MOBILITY POLICY GUIDEBOOK

THE ENTERPRISE MOBILITY POLICY GUIDEBOOK THE ENTERPRISE MOBILITY POLICY GUIDEBOOK October 2010 Edition 2 About This Guidebook Research from Strategy Analytics shows that over 90% of organizations now have employees using smartphones within their

More information

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc.

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc. The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful

More information

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015 Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct

More information

Website Redesign Final Addendum January 12, 2015

Website Redesign Final Addendum January 12, 2015 Website Redesign Final Addendum January 12, 2015 1) Page 6/15 mentions: Secure Access for Online ordering of services (i.e. AV, Electrical, Internet, etc ). Does this refer to payment processing as a part

More information

The Hidden Power of Apps: Unlocking the Future of Marketing

The Hidden Power of Apps: Unlocking the Future of Marketing The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+

More information

USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0

USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0 USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS Version 3.0 13 September 2012 What We Will Cover Today Overview of the Mobile Market SMS QR Codes Location Based Services Native apps Mobile websites Augmented

More information

DINER NETWORK MOBILE MOBILE. Restaurant Platform THE. affordable. mobile. social! www.dinernetwork.com

DINER NETWORK MOBILE MOBILE. Restaurant Platform THE. affordable. mobile. social! www.dinernetwork.com THE DINER NETWORK affordable. mobile. social! MOBILE Restaurant Platform Hungry people on the move need YOU! The Diner Network is the fastest growing restaurant system in St. Louis Developed by a St. Louis

More information

Mobile Application Design

Mobile Application Design Mobile Application Design Lecturer/Convenor: Richard Boateng, PhD. Email: richard@pearlrichards.org Office: UGBS RT18 (rooftop) What Matters? Photo Illustrations from Getty Images www.gettyimages.com 1

More information

U.S. BRAND ACTIVATION MARKETING FORECAST (2016 2020): KEY FINDINGS REPORT

U.S. BRAND ACTIVATION MARKETING FORECAST (2016 2020): KEY FINDINGS REPORT U.S. BRAND ACTIVATION MARKETING FORECAST (2016 2020): KEY FINDINGS REPORT Advertising and trade promotion spend are closely tracked, but historically there has been no comprehensive view of the total marketing

More information

German American Business Association

German American Business Association German American Business Association Mobile Internet Strategy Series 2009 06/11/2009 Panelists: Holger Luedorf, Senior Director - Strategic Partnerships, Yahoo! Mobile Willie Jow, Vice President - Business

More information

Marketing in the Digital Age

Marketing in the Digital Age Marketing in the Digital Age By Doug Commette SprayFoam.com & Spray Foam Insulation & Roofing Magazine SprayFoam INSULATION & ROOFING MAGAZINE Internet Penetration in US Internet Marketing Marketers continue

More information

Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready

Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Last year, Google earned $2.5 billion in annual revenue from mobile advertising (Source: Google) What s inside?

More information

MOBILEAPPS FOR RADIOBROADCASTING

MOBILEAPPS FOR RADIOBROADCASTING MOBILEAPPS FOR RADIOBROADCASTING Case Study : INDONESIA Mobile App Market: $25 Billion by 2015 - World Mobile Applications Market 2011 - Android To Surpass Apple's App Store In Size By August 2011 -TechCrunch

More information

Mobile Marketing and Analytics. Nathan Harder 11-18-2012. ICT Analytics

Mobile Marketing and Analytics. Nathan Harder 11-18-2012. ICT Analytics Mobile Marketing and Analytics Nathan Harder 11-18-2012 ICT Analytics Fall 2012 Harder 2 Mobile Marketing is a growing trend with the explosion of smartphones worldwide. According to an article in Wireless

More information

Web Development QUESTIONNAIRE. Version: 1.0 BIG!

Web Development QUESTIONNAIRE. Version: 1.0 BIG! Web Development QUESTIONNAIRE Version: 1.0 BIG! TABLE OF CONTENTS 1. Client Details... 3 2. Basic Site Info... 4 3. Site Layout and Design... 6 4. Public Features... 7 5. Admin Features...8 6. Ecommerce

More information

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.

More information

95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets

95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level. Your app will be fully customized to match

More information

Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.

Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact. Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project

More information

Syrian Arab Republic. There is inadequate competition between both companies; all prices and special offers are always identical.

Syrian Arab Republic. There is inadequate competition between both companies; all prices and special offers are always identical. Syrian Arab Republic The Syrian Arab Republic has the lowest level of mobile penetration in the region, and among the lowest number of phones in use at 11.9 million subscribers. There are only two mobile

More information

Engaging mobile consumers in emerging markets

Engaging mobile consumers in emerging markets Engaging mobile consumers in emerging markets A connected world 4 Billion people are now online 1.3 billion live in the emerging markets Source: ITU November 2014 Q. How do you reach, understand and engage

More information

Website Design Trends

Website Design Trends Website Design Trends Keeping Your Online Presence Fresh By Eric Cook, MBA @EricCook Banker For 15 Years Graduate School of Banking 2003 Graduate Faculty Now Consultant Since 2007 Focused on Community

More information

The Bootstrapper's Guide to the Mobile Web by Deltina Hay. Mobile App Strategy Worksheet. I. Target Market, App Category, Platforms

The Bootstrapper's Guide to the Mobile Web by Deltina Hay. Mobile App Strategy Worksheet. I. Target Market, App Category, Platforms The Bootstrapper's Guide to the Mobile Web by Deltina Hay Mobile App Strategy Worksheet This worksheet can help you plan an effective strategy and solution for your mobile apps. Refer to respective sections

More information

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas? The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?

More information

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT

More information

http://cloud.dailymotion.com July 2014

http://cloud.dailymotion.com July 2014 July 2014 Dailymotion Cloud Positioning Two video platforms based on one infrastructure Dailymotion.com DELIVER, SHARE AND MONETIZE YOUR VIDEO CONTENT Online sharing videos platform Dailymotion Cloud CONCRETIZE

More information

TheImportance ofa MOBILEFRIENDLY WEBSITE

TheImportance ofa MOBILEFRIENDLY WEBSITE TheImportance ofa MOBILEFRIENDLY WEBSITE Copyright Notice The Importance of a Mobile Friendly Website NOTICE: You DO NOT Have the Right to Reprint or Resell this Report! You Also May NOT Give Away, Sell,

More information

NOKIA Company Synopsis GROUP B:

NOKIA Company Synopsis GROUP B: NOKIA Company Synopsis GROUP B: Wei Guo Yuxing Sun Stephanie Seo Christopher Chiang Amy Fung INTRODUCTION Nokia Corporation is a multinational communications corporation, focused on delivering products

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

END TO END MOBILE BUSINESS SOLUTIONS

END TO END MOBILE BUSINESS SOLUTIONS END TO END MOBILE BUSINESS SOLUTIONS DIDMO is a market-leading mobile business solutions provider, serving clients and partners by leveraging our proprietary mobile content creation platform, Magmito DIDMO

More information

Oracle WebCenter Sites Mobility Server Enabling exceptional mobile and tablet web applications and web sites without compromise

Oracle WebCenter Sites Mobility Server Enabling exceptional mobile and tablet web applications and web sites without compromise Oracle WebCenter Sites Mobility Server Enabling exceptional mobile and tablet web applications and web sites without compromise Mobility Server offers state-of-the-art technology and a comprehensive solution

More information

Baseline Assessment on Malaysia Mobile App Economy

Baseline Assessment on Malaysia Mobile App Economy Baseline Assessment on Malaysia Mobile App Economy Presented by Ms. Ng Wan Peng Mobile Apps Ecosystem in Malaysia Mobile Apps Ecosystem in Malaysia Funding & Support Government 2 3 Developer Enterprise

More information

Mobile Apps at the Base of the Pyramid - South Africa

Mobile Apps at the Base of the Pyramid - South Africa Mobile Apps at the Base of the Pyramid - South Africa Vodacom, Cape Town, 15 February 2013 1 Methodology 2 Nationally Representative Survey Survey Characteristics Target Population Domains Survey summary

More information

Realising the LTE vision

Realising the LTE vision Realising the LTE vision Jane van Beelen Executive Director, Regulatory AUTHOR TITLE SECURITY CLASSIFICATION VERSIONS LABEL Forecast: Handset versus Laptops in millions Global shipments

More information

J son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide.

J son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide. J son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide. Today mobile apps are extremely popular. Number of mobile apps developers increasing,

More information

Request for Proposal www.sachamber.org & www.conocesanantonio.com Website Redesign

Request for Proposal www.sachamber.org & www.conocesanantonio.com Website Redesign Request for Proposal www.sachamber.org & www.conocesanantonio.com Website Redesign September 10, 2014 Introduction The San Antonio Chamber of Commerce has initiated a Request for Proposal (RFP) process

More information

The 50 Most Important Mobile Marketing Charts of 2015

The 50 Most Important Mobile Marketing Charts of 2015 The 50 Most Important Mobile Marketing Charts of 2015 What is the future of mobile marketing? Mobile has transformed the way we shop, consume media, and interact with our families and friends. In this

More information

...use your umajination!

...use your umajination! ...use your umajination! UMAJIN APPS ARE 80% FASTER TO BUILD THAN TRADITIONAL NATIVE APPS Brand-First Mobile Apps Umajin delivers the world s first mobile app publishing platform for digital marketers,

More information