Head of Communications & Engagement

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1 WILTSHIRE POLICE Job Description Post Title: and Digital Channel Manager Post Number: Grade: W10 Responsible to: Head of Corporate Department: Corporate Work Location: Headquarters, Devizes Security Vetting Level: SC Date: May 2015 Reporting Structure: Head of & Engagement Head of Media and Digital Channel Manager Supervisor Officer - Digital Visual Officer EComms Technician 1

2 and Digital Channel Manager Job Purpose To research, develop, design and maintain digital communication channels for Wiltshire Police and the Office of the Police and Crime Commissioner (OPCC) and to provide effective internal and external websites and services, including the management and further development of digital channels, capability, content and design. To manage the development of a range of public relations and marketing channels to positively and proactively promote the good work of the Force and the OPCC directly linked to the Force Delivery plan and Police and Crime Plan Play a key part in the design and development of the Force s Internal and Engagement Strategy, with a particular focus on change communications to ensure that officers and staff are well-informed, messages are consistent and two way engagement is encouraged at all levels Main Responsibilities 1. Research and develop a clear and progressive Digital Engagement Strategy for the Force and the OPCC which clearly lays out the plans for digital development based upon thorough research, costing and best practice, and which builds upon and embraces current and future technological advancements. 2. Devise and direct the development of a tactical delivery plan that includes the delivery of specific proactive and reactive digital communications and ensures that implementation delivers consistent, coordinated corporate messages to staff, stakeholders and the public. 3. Provide strategic advice about digital communications issues and methods relating to operational policing matters, major and critical incidents, organisational change, public engagement, employee engagement and the Force and OPCC objectives and goals 4. Influence, relationship building and collaboration by proactively building relationships with senior managers and other key stakeholders, both internally and externally, to influence and deliver key Force and OPCC initiatives and projects within a digital environment. 5. Ensure knowledge and understanding of the various Force and OPCC business areas, their purpose and how they interact. Establish and maintain relationships with other senior digital communications professionals in partner agencies to develop collaborative opportunities at a local and regional level such to ensure that we are at the cutting edge of digital advancements. 6. Develop our digital strategy with partners on behalf of the Force/OPCC, specifically in relation to web based applications such as Community Messaging and ecommerce opportunities 2

3 7. To support the head of corporate communications in delivering a planned, consistent and corporate approach in relation to external public relations and marketing activity via digital channels, working with partner agencies. 8. Explore, manage and effectively use digital channels of communication to suit individual/tailored circumstances or project needs, including digital and social media applications, Community Messaging and the internet and intranet. 9. Use digital identification/research/consultation tools to pinpoint target audiences to secure optimum promulgation of messages through channels such as Community Messaging and social media for events, operations and planned campaigns. 10. Strategy Development and Implementation Develop a Public Relations and Marketing strategy for the Force and OPCC. Work with the Supervisor to design and deliver specific plans within the strategy in support of specific force-wide initiatives (for example, cybercrime, crime prevention). Ensure that each project is researched, managed and evaluated in a planned and co-ordinated manner. This work will include the effective budget management for the delivery of those campaigns/plans. Furthermore, explore and ensure the effective utilisation of traditional, modern and developing mechanisms for effective one and two-way internal communication and engagement and ensure the effective evaluation of key internal communications activity. 11. Staff management and development to manage, supervise and develop the digital communications team and the Supervisor, providing professional advice, support and direction. Co-ordinate and supervise their work to ensure the tactical delivery of both internal and external digital communications activity and PR/Marketing and engagement activity is in line with the departmental plan and Force and OPCC priorities. Dimensions Financial Management of a Community Messaging budget and Marketing budget Non-Financial Some weekend working may be required May be required to occasionally work on call Must be prepared to travel to other working locations The role will make decisions on a daily basis about the need to respond directly to members of the public who have engaged with the organisation via digital media channels. 3

4 Person Specification and Digital Channel Manager Attributes On Appointment Criteria Qualifications: Experience in digital communications and digital media, preferably within a large corporate organisation Educated to degree level or the ability to demonstrate commensurate PR/Marketing/ knowledge based on experience Experience: Skills: Corporate social media experience (policy, procedure and etiquette) Proven experience in Digital channel management and development A proven track record in marketing/public relations Experience of working with the media (reactive and proactive) Experience of dealing with critical incidents and issues Experience of stakeholder management Demonstrable ability to provide excellent leadership and effectively manage teams. Experience in the management of staff. Competent in the use of Microsoft Word, Outlook and Excel High degree of IT literacy re digital channels i.e. using social networking and website methods of communication Excellent communication skills - spoken and written Personal self-assurance/confidence dealing with people at all levels Presentation skills for briefings and meetings internal and external Good creative writing and design skills Ability to work to tight deadlines Ability to work flexibly and independently with a minimum degree of supervision Must be resourceful, creative, diplomatic and have integrity Ability to remain calm and composed in any potentially stressful or highly pressurised situations Excellent planning and organisation skills with the ability to manage several projects and conflicting timescales Ability to maintain confidentiality at all times Capacity to work with staff at all levels within our own organisation and with partners using appropriate tact and diplomacy Ability to transfer own skills to others and help others learning Project and change management skills Experience of performance management and improvement 4

5 Knowledge: through effective team management. Ability to influence people and situations High degree of problem solving ability Creative thinker, conversant with the complementary roles played by Marketing, PR and wider communications Ability to produce reports, plans and strategies to a consistently high standard Awareness of the issues surrounding Web Security Knowledge of working on Internal Intranets. Understanding of the context and issues surrounding the Police Service nationally and locally and their impact on performance management issues. General awareness of equality and diversity issues in the working environment Awareness of workplace health & safety issues Understanding of confidentiality and Data Protection/Freedom of Information issues Excellent awareness of and use of web/internet/digital communications channels 5

6 Attributes After Training Qualifications: Experience: Experience of working with confidence with the media in order to generate maximum publicity for PR/Marketing initiatives Experience of dealing with a variety of customer groups and in particular partner agencies A record in delivering and evaluating strategic and tactical internal communications and engagement plans Skills: Knowledge: Ability to develop and adapt to changing working practices in order to meet the demands of Wiltshire Police and the OPCC, new legislation or new policies introduced within the Force Solid understanding of and active participation in the development of the Force s Strategic plans, the Departmental plans and all external communications strategies and policies operating within the Force Good understanding and consistent application of the Force s corporate identity policy Understanding of your responsibility under Equal Opportunities and the way in which your role and the organisation may impact on minority and more vulnerable communities within Wiltshire Greater understanding of relevant health & safety issues within your working environment Understanding of the impact of the Human Rights Act on the organisation and the role that you undertake Greater understanding of Data Protection and Freedom of Information issues within your working environment 6

7 Other Information and Digital Channel Manager Wiltshire Police provides a 24 hour 7 day a week service therefore applicants should be prepared to be flexible in their approach to working hours. The post holder should have access to a vehicle or be able to make alternative arrangements to meet the requirements of the post. Where applicable the post holder will be expected to wear a uniform at all times when on duty. You will be required to attend all necessary and relevant training courses in respect of your employment to ensure compliance with the policies of the Force. Wiltshire Police is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. MoPI (Management of Police Information); Ensure staff are trained in and recognise the importance of managing information according to legal requirements, quality standards and force procedures. 7

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