Web and Social Media Marketing Officer - LSTF

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1 Web and Social Media Marketing Officer - LSTF Grade: 7 Salary: 24,427 to 29,719 Status: Fixed Term Contract until 31 March 2015 Hours: 37 hours per week CLOSING DATE: 12noon Tuesday 21 May 2013 INTERVIEWS HELD: Thursday 30 May 2013

2 job description and person specification JOB TITLE: Web and Social Media Marketing Officer - LSTF Name: Reports To: Department/Location: Marketing Manager Projects (LSTF) Organisational Development/ Head Office Date: April 2013 Job Purpose: Actively contribute to the management and up-keep of the LSTF programme website and social media channels, including production, editing and maintenance of all content and copy alongside supporting and ensuring the delivery of all online projects associated with the Local Sustainable Transport Fund (LSTF) marketing programme. Organisational Chart: Marketing Manager - Projects (LSTF) Fixed-term until Web & Social Media Marketing Officer Fixed-term until Marketing & Communications Officer Fixed-term until

3 Dimensions: Responsible for actively contributing to the management and up-keep of the LSTF programme website and social media channels, including production, editing and maintenance of all content and copy alongside supporting and ensuring the delivery of all online projects associated with the Local Sustainable Transport Fund (LSTF) marketing programme. Part of the LSTF Marketing Team based at SYPTE currently consisting of 3 staff. The overall LSTF marketing budget (2013 to 2015) is 1.6m (including staff related costs). General Responsibilities: SYPTE s aim is to provide the best public transport system possible. The objective is the pursuit of excellence in meeting the needs of all potential passengers. SYPTE is fully committed to the active promotion of equal opportunities in its capacity as an employer. It is the individual responsibility of every employee to seek to ensure the practical application of this policy. Under the Health and Safety at Work Act, all employees are required both to take care of their own health and safety and that of other employees and to co-operate with their employers in complying with their statutory duties. SYPTE and its managers are fully committed to the learning and development of employees. Responsibilities/Key Accountabilities: 1. Contribute to the development and delivery of the overall LSTF Marketing Programme in order to ensure the timely and effective delivery of all elements of the programme. 2. Co-ordinate the design, development and delivery of multiple e-marketing tools including the LSTF programme website, , sms/text and social media broadcast platforms, online techniques and packages to support all LSTF campaigns as directed by the Marketing Manager - Projects (LSTF) to ensure all LSTF related marketing projects and campaigns have the maximum impact and generate positive public and media coverage. 3. Ensure and co-ordinate as appropriate, within the team or through various LSTF project groups, the design and development of updates to the LSTF programme website/content management system/social media platforms to support all marketing activities associated with delivery of the LSTF programme. 4. Lead in the co-ordination and dissemination of all data and information contained within the LSTF ecrm database in order that effective relationships with our customers can be consistently maintained and further developed, including monitoring and reporting form the system as appropriate and acting as the lead system administrator alongside the Marketing Manager - Projects (LSTF).

4 5. Liaise with colleagues across the LSTF partnership to support the design and development of various promotional and marketing campaigns, literature and materials aligned to customer requirements, in order to maximise the impact of all promotional material produced. 6. Ensure that the corporate standards set for the production of online corporate, promotional and marketing material and brand utilisation are adhered to, and continually provide guidance and support to employees at all levels in this regard. 7. Assist the Marketing Manager - Projects (LSTF) in developing and maintaining good working relationships with various stakeholders, both internally and externally, and other key partners who have an influence on LSTF related marketing and promotional outputs, in order to continually promote sustainable travel in South Yorkshire. 8. Proactively advise the Marketing Manager - Projects (LSTF) on new and changing marketing opportunities, and identify new and innovative e-marketing and promotional campaigns that will enhance the image of SYPTE, the LSTF partnership and our relevant products and services. 9. Oversee on a day to day basis the work of contractors and suppliers, engaged in promotional and online marketing development work on behalf of SYPTE and the LSTF partnership, as directed by the Marketing Manager - Projects (LSTF). 10. Lead the design and development processes required to improve online marketing products and standards, making recommendations were appropriate, to enhance product delivery across all LSTF relation services and products. 11. Report on a frequent basis, the performance of our online marketing platforms, as required and defined by the Marketing Manager - Projects (LSTF). 12. Any other duties commensurate with the post as directed by the Marketing Manager - Projects (LSTF). Planning and Organisation: Contribute to team working and liaise with others to improve cross-functional efficiency. Identify ways of improving team and organisational efficiency through the effective use of resources. Undertake tasks, assignments and projects outside of core activity to ensure that SYPTE maintains its operational flexibility in a changing business environment. Plan and organise your own workload to ensure delivery of all tasks and objectives set. Assist in developing the skills and knowledge of colleagues and new starters. Produce, maintain and manage reports and reporting processes to inform internal and external stakeholders and customers. Plan and use resources (including human resources) effectively to maximise performance.

5 Decision Making and Use of Judgement: Assist in regularly advising client departments and LSTF partners of proposed online and promotional campaigns and their cost implications. Use personal judgement and initiative to make effective decisions. Actively participate in team decision-making. Actively participate in organisational decision-making through membership of formal and informal groups and committees. Essential Internal and External Relationships: Work collaboratively with other team members and other employees within SYPTE and all LSTF partners. Deal professionally with internal and external customers, suppliers, contractors and external service providers respecting the various needs for confidentiality. Negotiate and liaise with suppliers, contractors and external service providers to ensure best value/level of service for SYPTE and its customers Knowledge, Skills and Experience Required: Knowledge: Educated to A Level standard in a relevant subject or equivalent (including GSCE s (A to C) including English & Maths or equivalent) Essential Recognised qualification in an appropriate subject preferably at degree level Essential Knowledge of current techniques and technology in terms of internet, e-marketing including social media Essential Knowledge of relevant legislation affecting IT use including the Data Protection Act and Computer Misuse Act Essential Professional sector knowledge uses theories and models to develop solutions - Essential Skills: Administration skills Prioritises and co-ordinates activities Essential Analytical and numeric skills Interprets data to reach conclusions Essential Computer literacy skills Uses computer technology to support performance Essential

6 Financial and commercial awareness Understands the financial implications of actions taken Essential Literacy skills Builds and understands the story/rationale within documents Essential Project management skills Understands the dependencies within a project Essential Good communication & presentation skills - Essential Good partnership working skills - Essential Design and copywriting skills, including writing for the online audience Essential Behavioural Competencies: All requirements are essential unless stated and will be assessed at interview Living our Values: Customer & Stakeholder Driven Works to exceed expectations Team Working Encourages and supports others Integrity & Respect Models and promotes organisational values Achieving & Challenging Seeks to exceed and deliver more Delivering With & Through Others: Building & Managing Relationships Develops key relationships Influencing & Persuasion Influences directly and indirectly Flexible & Adaptable Applies procedures flexibly Delivering Our Objectives: Embracing Change Creates a sense of urgency around change Developing Self & Others Encourages the development of others Research with External Focus Commissions/carries out research Determining Our Agenda: Initiative Reacts rapidly Strategic Focus & Critical Reflection Takes time to analyse and reviews solutions Decision Making Identifies options and proposals

7 Experience: Substantial experience within e-marketing/e-promotions preferably including the management of staff or contractors Essential Previous e-marketing project management experience Essential Knowledge and experience in the practical use of content management systems Essential Knowledge and experience of developing, implementing and integrating social media (Twitter/Facebook/YouTube) into communications programme - Essential Post Holder: Line Manager: Agreed by: Date: Agreed by: Date: ACCEPTED AND REGISTERED IN HUMAN RESOURCES: Agreed by: Date:

8 SOUTH YORKSHIRE PASSENGER TRANSPORT EXECUTIVE EMPLOYEE SPECIFICATION POST TITLE: DEPARTMENT: Knowledge: Web and Social Media Marketing Officer - LSTF Organisational Development Essential Desirable How Identified Educated to A Level standard in a relevant subject or equivalent (including GSCE s (A to C) including English & Maths or equivalent) Recognised qualification in an appropriate subject preferably at degree level Knowledge of current techniques and technology in terms of internet, e-marketing including social media Knowledge of relevant legislation affecting IT use including the Data Protection Act and Computer Misuse Act Professional sector knowledge uses theories and models to develop solutions

9 Skills: Essential Desirable How Identified Administration skills Prioritises and co-ordinates activities Analytical and numeric skills Interprets data to reach conclusions Computer literacy skills Uses computer technology to support performance Financial and commercial awareness Understands the financial implications of actions taken Literacy skills Builds and understands the story/rationale within documents Project management skills Understands the dependencies within a project Good communication & presentation skills and Presentation Good partnership working skills Design and copywriting skills, including writing for the online audience Experience: Substantial experience within e- marketing/e-promotions preferably including the management of staff and Presentation

10 Essential Desirable How Identified and/or contractors Previous e-marketing project management experience Knowledge and experience in the practical use of content management systems Knowledge and experience of developing, implementing and integrating social media (Twitter/Facebook/You tube) into communications programme Behaviours: All to be assessed through interview *Knowledge/Skills/Experience are aligned to the organisations Competency Framework

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