Top 10 Optimization Report

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1 Top 10 Optimization Report Address: Hanover House, Hanover Street, Liverpool, L1 3DZ Phone: (Office) (Lee) (Christopher) gn.co.uk Date: 20/02/2014 Recipient: Address: 88 Church Street Liverpool L1 3AY Tel: Fax: DX: Liverpool This report will look at your website page and test all areas compared to the top 10 results within your choosen search engine and show a list of work that could help you get to the number one spot for your keywords. By Dragon King Website Design. Created by Dragon King 1 of 67

2 Report overview This report helps you to optimize the web page " for a high ranking on Google.co.uk (without Places) for the search term "solicitors in Liverpool". Your web page Title: Solicitors in Liverpool - QualitySolicitors Jackson & Canter Description: QualitySolicitors Jackson & Canter offer expert legal advice for individuals and businesses in Liverpool and we offer free first advice. Your competitors for the search term "solicitors in Liverpool" on Google.co.uk (without Places) 1 Title: Solicitors in Liverpool Reviews - Yell Description: Find Solicitors in Liverpool on Yell. Get reviews and contact details for each business including photos, opening hours and more. 2 Title: Solicitors in Liverpool Liverpool Solicitors - Morecrofts Solicitors Description: Established in 1813, Morecrofts Solicitors is one of Liverpool s oldest and most respected Private and Commercial Law Firms. 3 " contained a Meta Refresh tag that linked to " Title: Paul Crowley & Co. Solicitors Liverpool's Local Lawyers Description: Welcome to Paul Crowley & Co. A Liverpool-based firm of solicitors serving your local community for 20 years. Offices in Breck Road, Anfield and County Road, Walton. Created by Dragon King 2 of 67

3 Your competitors for the search term "solicitors in Liverpool" on Google.co.uk (without Places) 4 Title: Solicitors in Liverpool for Over 60 Years Offering a 1750 Cash Advance Canter Levin & Berg Description: We are offering up to 1750 cash advance on your final compensation. Are you entitled? Call us today on Title: How to use the "Find a Solicitor" search facility, Public Notaries contact details & other useful information Liverpool Law Society Description: If you are looking for a solicitor, Liverpool Law Society can provide you with names of member solicitors in and around the Merseyside area. 6 Title: Liverpool & London Solicitors, Law Firm - Gregory Abrams Davidson LLP Description: Searching for a Liverpool or London Law Firm? Call Gregory Abrams Davidson Solicitors today for a wide range of professional legal services & Legal 7 Title: Leading Solicitors in Liverpool City Centre James Murray Lawyers Description: James Murray solicitors are the leading law firm specialising in many sectors including divorce, criminal and family law, based in Liverpool city centre. 8 Title: Liverpool Solicitors E. Rex Makin & Co Description: Do you need a legal problem sorting out quickly? 9 Title: Solicitors Liverpool Private & Commercial Law Firm Merseyside, Wirral Kirwans Solicitors Created by Dragon King 3 of 67

4 Your competitors for the search term "solicitors in Liverpool" on Google.co.uk (without Places) Description: Kirwans Solicitors are a Private & Commercial law firm based in Liverpool & Merseyside. Get In touch with our expert legal team today for a free quote Title: Solicitors in Liverpool Slater & Gordon Lawyers UK Description: Our Liverpool Solicitors are located at Wellington House, 4-6 St John s Road, Liverpool. L22 9QG. Call freephone or Analyzed search terms 1. solicitors in Liverpool 2. solicitors 3. in 4. Liverpool Top 10 Ranking Requirements Score 75% The Top 10 Ranking Requirements Score of 75% means that the web page meets only 75% of the requirements for a top 10 ranking on Google.co.uk (without Places) for the search term "solicitors in Liverpool". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by Dragon King 4 of 67

5 Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Essential (weighted most): 23 4 Very Important: 11 0 Important: 42 2 Moderately Important: 48 3 Slightly Important: 9 3 Total: Ranking Factors Performance 133 ranking factors passed 12 ranking factors failed Table of contents 1. Report overview 18. Keyword use in outbound anchor texts 2. Keyword use in document title 19. Keyword use in same domain link URLs 3. Number of backlinks 20. Keyword use in outbound link URLs 4. Anchor texts of backlinks 21. Keyword use in meta description 5. Keyword use in body text 22. Number of trailing slashes in URL 6. Age of web site 23. HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24. Readability level of web page 8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 9. Keyword use in page URL 26. Search engine compatibility 10. Mentions on social sites 27. Factors that could prevent your top ranking 11. Server speed 28. Table: Number of keywords 12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 13. Keyword use in IMG ALT attributes 30. Table: Keyword position 14. Top level domain of web site 31. Table: Number of words 15. Keyword use in bold body text 32. Table: Number of characters 16. Number of visitors to the site 33. Table: Ranking factors digest 17. Keyword use in same domain anchor texts Created by Dragon King 5 of 67

6 Keyword use in document title Essential The document title is the text within the title>.../title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "solicitors in Liverpool" in the document title and if it's important for Google.co.uk (without Places). Example: title>your web page title/title> Their contents Rank Keyword use in document title 1 Solicitors in Liverpool Reviews - Yell 2 Solicitors in Liverpool Liverpool Solicitors - Morecrofts Solicitors 3 Paul Crowley & Co. Solicitors Liverpool's Local Lawyers 4 Solicitors in Liverpool for Over 60 Years Offering a 1750 Cash Advance Canter Levin & Berg 5 How to use the "Find a Solicitor" search facility, Public Notaries contact details & other useful information Liverpool Law Society 6 Liverpool & London Solicitors, Law Firm - Gregory Abrams Davidson LLP 7 Leading Solicitors in Liverpool City Centre James Murray Lawyers 8 Liverpool Solicitors E. Rex Mak in & Co 9 Solicitors Liverpool Private & Commercial Law Firm Merseyside, Wirral Kirwans Solicitors 10 Solicitors in Liverpool Slater & Gordon Lawyers UK Your contents Solicitors in Liverpool - QualitySolicitors Jackson & Canter for your document title Search term: "solicitors in Liverpool" Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 43% OK OK Search term: "solicitors" Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 38% 29% OK OK Search term: "in" Number of keywords: 0 to 3 1 OK OK Created by Dragon King 6 of 67

7 for your document title Search term: "solicitors in Liverpool" Keyword density: 0% to 20% 14% OK OK Search term: "Liverpool" Number of keywords: 1 to 2 1 You could use the search term "Liverpool" more than once but this is optional. Keyword density: 5% to 25% 14% OK OK Keywords "solicitors", "in" or "Liverpool" Number of keywords: 2 to 6 4 OK OK Keyword density: 5% to 25% 19% OK OK Created by Dragon King 7 of 67

8 Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: To Site 1: 13,540 17,725 17,725 To Site 2: To Site 3: To Site 4: To Site 5: To Site 6: To Site 7: To Site 8: To Site 9: To Site 10: Range: 9 to 13, to 17, to 17,725 for the number of backlinks In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top ranked pages is 1,839, the link popularity of your web page is 664. You must increase the number of web pages from different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor texts and the quality of the web pages that link to your web site. Created by Dragon King 8 of 67

9 Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site Anchor Text Popularity quality solicitors 7.5% qualitysolicitors.com 5.1% qualitysolicitors 4.2% visit website 2.6% website 2.1% 1.9% find us 1.3% w: solicitors.com/edwardhughes/ 1.3% 1.1% 1.1% solicitors 1.1% click here 1.0% uk solicitors 1.0% personal injury claims solicitors 1.0% find a lawyer 1.0% ings 0.8% visit our website 0.8% here 0.8% 0.6% 0.6% Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site [no anchor text, usually images] s/personal-injury-claims.html [no anchor text, usually ks.html Created by Dragon King 9 of 67

10 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site images] [no anchor text, usually images] [no anchor text, usually images] me.html cond-charge-lending.html m/2011/11/call-for-select-committee-to.html m/2012/01/pain-2011.html m/2012/01/very-interesting-judgment.html m/2012/02/psychiatry-exposed-part-4.html m/2012/02/shaken-baby-syndrome-medical.htm l m/2012/02/untitled_28.html m/2012/04/atos-healthcare-dwp-medical.html m/2012/06/untitled_19.html m/2012/06/untitled_26.html m/2012/08/transfer-of-gscc-to-hcpc.html m/2012/10/urgent-from-uk-column.html m/2012/11/untitled_17.html m/2013/02/shaken-baby-law-review_28.html m/2013/02/untitled_27.html m/2013/06/french-child-protection.html m/2013_10_13_archive.html m/2014/02/open-consultation-care-for.html Created by Dragon King 10 of 67

11 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site m/2014_02_02_archive.html m/p/blog-page_1919.html m/search/label/?%20sbs. m/search/label/advocacy. m/search/label/brian%20gerish. m/search/label/child%20murder m/search/label/childline. m/search/label/children. m/search/label/childrens%20bill. m/search/label/childrens%20homes. m/search/label/childrens%20rights. m/search/label/david%20southall%20video. m/search/label/dilmot. m/search/label/drugging%20of%20children. m/search/label/emergency%20protection. m/search/label/equal%20parenting. m/search/label/families m/search/label/family%20court%20judgment. m/search/label/family%20justice%20system. m/search/label/forced%20adoption. m/search/label/forced%20marriage. Created by Dragon King 11 of 67

12 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site m/search/label/gagging%20order. m/search/label/home%20schooling. m/search/label/human%20rights. m/search/label/human%20trafficking. m/search/label/jubiciary. m/search/label/judgment m/search/label/justice m/search/label/lessons%20learned. m/search/label/lynn%20wrennall. m/search/label/marriage. m/search/label/maypole. m/search/label/medical%20conditions. m/search/label/michael%20gove. m/search/label/natasha%20philips. m/search/label/nigel%20priestley. m/search/label/pain%20media. m/search/label/parliament. m/search/label/practice%20guidelines. m/search/label/probono. m/search/label/safeguarding Created by Dragon King 12 of 67

13 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site here here solicitors.com/truemans s/ s/ m/search/label/serious%20case%20reviews. m/search/label/shared%20parenting. m/search/label/unexplained%20fractures. m/search/label/vaccines. m/search/label/video. m/search/label/videos. m/search/label/violence. m/search/label/vitamin%20d m/search/label/vulnerable%20children. m/search/label/welfare%20reforms. m/search/label/young%20people. eave/ mans-html Local Solicitors com/ _local-solicitors-suffer-due-to-lackof-legal-aid Moore & Tibbits Mr Michael Sandys Mr Michael Sandys Quality Solicitors Park inson Wright our-people/michael-sandys our-people/michael-sandys t/ ownds-secures-suspended-sentence-687/ ownds-secures-suspended-sentence-687/?barri ster=590 ramme.aspx Quality Solicitors e13/private13.html Created by Dragon King 13 of 67

14 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Quality Solicitors survey QualitySolicitors Jackson & Canter - Liverpool Solicitors QualitySolicitors Jackson & Canter s/survey-results leave/ tml ome-to-year-of-dragon.html QualitySolicitors QualitySolicitors html QualitySolicitors ool-inventors-club-relaunched.html Qualitysolicitors.com Qualitycom hifts-better-by-design.html Qualitycom UK solicitors ydetective-tips-to-recognize.html?showcomme nt= Visit Website /legal/ Visit Website gements-for-children/ Visit Website tes/ Visit Website ce/ Visit Website ng-and-property/ Visit Website ring-offences/ Visit Website rtgaging/ Visit Website for the anchor texts of backlinks To get a high ranking on Google.co.uk (without Places), make sure that the web pages that link to your site use the search term "solicitors in Liverpool" in their anchor texts. The more links to your web site contain "solicitors in Liverpool" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.co.uk (without Places) for that search term. Created by Dragon King 14 of 67

15 for the anchor texts of backlinks It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the same anchor text, then Google.co.uk (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. At least 10% of the analyzed backlink anchor texts contain the search term "solicitors in Liverpool". This is good. At least 20% of the analyzed backlink anchor texts contain the search term "solicitors in Liverpool". This is good. At least 40% of the analyzed backlink anchor texts contain the search term "solicitors in Liverpool". This is good. At least 60% of the analyzed backlink anchor texts contain the search term "solicitors in Liverpool". This is good. At least 80% of the analyzed backlink anchor texts contain the search term "solicitors in Liverpool". This is good. OK OK OK OK OK Created by Dragon King 15 of 67

16 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Liverpool - Church Street Liverpool - Dale Street Talk to one of our advisors Home Our Team Services for you Abuse Litigation Actions v Police Community Care Conveyancing Crime Employment Law Family law Hillsborough Housing Immigration Inquests Insolvency Mental Health Personal Injury Prison Law Professional negligence Welfare Rights Wills and probate Services for business Buy ing or selling a busin ess Disputes Employment Law Intellectual Property Managing your business News & Media Contact Us Liverpool - Church Street Liverpool - Dale Street Work for us Menu Home Our Team Services for you Services for business News & Media Contact Us Liverpool - Church Street Liverpool - Dale Street Work for us Talk to one of our advisors Request a call back Send us a message You are here Home Quality Solicitors Jackson & Canter - common sense legal solutions for you, your family and your business Jackson & Canter is a unique law firm, small enough to value you as a client but large enough to have the expertise you need. No other law firm of our size in Liverpool has the wide range of services to safeguard yourself, your family and your bus iness and put your interests first. Play Video Quality Solicitors Jackson & Canter is a modern progressive firm supportin g individuals and businesses in and around Liverpool. Part of a national network of like-minded law firms, we are the name people trust whatever their life brings. Communication is important to us. That s why we use pla in and simple English. You will always talk directly with your lawyer. And our same day response means your question is never an inconvenience. We promise no hidden costs so no nasty surprises. Quality Solicitors Jackson & Canter is your local provider of legal services. Part of the UK s leading household name for legal services QualitySolicitors Jackson & Canter is dedicated to providing you with excellent customer service. Share this page Make an enquiry What is your name? What is your post code? What is your phone number?* What is your address?* Brief message * Mandatory fields Submit Conveyancing Calculator Our promises Direct lawyer contact Free First No hidden costs Same-day response Saturday open ings Accreditations News and events News Jackson & Canter leading the way with new Law Society Wills and Inheritance Quality Scheme accreditation February 17, 2014 Liverpool law firm QualitySolicitors Jackson & Canter is one of the first in the UK to earn a prestigious national accreditation for its wills and probate service. Bedroom Tax Update February 12, 2014 Update on the bedroom tax from our Welfare Rights department. I have a family case - will I get legal aid? February 11, 2014 There has been a lot of publicity since April last year about the government cuts to legal aid in family cases. Blog New case about mistakes in wills January 30, 2014 The case of Marley -v- Rawlin gs has reached the Supreme Court. Family Doctors Association Dementia Tra ining - Saturday 16th November November 18, 2013 I was very pleased to be invited to speak to a group of about 75 GPs about the legal implications surrounding capacity issues. Haiti - The Projects October 29, 2013 The first impressions of Haiti involve chaotic roads, crowds of people jostling at the side of the road selling all sorts of items and carry ing heavy loads balanced on their heads. Twitter Tweets Find us Liverpool - Church Street Liverpool - Church Street Liverpool - Church Street Address: 88 Church Street Liverpool L1 3AY Tel: Fax: DX: Liverpool Get directions Liverpool - Dale Street Liverpool - Dale Street Liverpool - Dale Street Address: Dale House 27 Dale Street Liverpool L2 3HD Tel: Fax: DX: Liverpool Get directions Services for you Abuse Litigation Actions v Police Community Care Conveyancing Crime Employment Law Family law Hillsborough Housing Immigration Inquests Insolvency Mental Health Personal Injury Prison Law Professional negligence Welfare Rights Wills and probate Services for business Buy ing or selling a business Disputes Employment Law Intellectual Property Manag ing your business About us Our people Learn more about QualitySolicitors Our promises Direct lawyer contact Free Created by Dragon King 16 of 67

17 Your contents first advice No hidden costs Same-day response Saturday openings Like us on Facebook Follow us on Twitter L inkedin Google+ Our Youtube channel Content on this site is provided for general information purposes only. It does not constitute technical, f inancial or legal advice and should not be relied on as such. Whilst we use reasonable efforts to include accurate and up-to-date information on the site, we do not represent, warrant or promise (whether express or implied) that any information is or remains accurate, complete and up to date. Quality Solicitors Jackson & Canter is a trading name of Jackson & Canter LLP (OC344013) a solicitors practice authorised and regulated by the Solicitors Regulation Authority No and Jackson Canter Ltd ( ) a solicitors practice authorised and regulated by the Solicitors Regulation Authority No A list of Members and Directors is open to inspection at the Registered Offices of the LLP and Company both situated at 88 Church Street, Liverpool L1 3AY. Jackson & Canter LLP and Jackson Canter Ltd are members of Quality Solicitors which is the trading name of the Quality Solicitors Organisation Ltd, regulated by the Ministry of Justice in respect of regulated claims management activities; its registration is recorded on the website number CRM Jackson & Canter LLP group VAT registration number is QualitySolicitors Privacy policy and cookies Terms & conditions Name? Please select Mon-Fri Saturday Please select Message * Mandatory fields Submit Name* address* Phone number* Message * Mandatory fields Submit Send a message Your name Your address Subject Message * All fields are required Submit for your body text Search term: "solicitors in Liverpool" Number of keywords: 0 to 12 0 You should use the search term "solicitors in Liverpool" at least once. Keyword density: 0% to 3% 0% You should increase the keyword density for the search term "solicitors in Liverpool". Number of words: 394 to 1, OK OK Search term: "solicitors" Number of keywords: 2 to OK OK Keyword density: 0% to 7% 1% OK OK Search term: "in" Number of keywords: 47 to OK OK Keyword density: 8% to 12% 7% You should increase the keyword density for the search term "in" to up to 12%. You can do this by adding the search term "in", or by removing some text. Search term: "Liverpool" Number of keywords: 1 to OK OK Keyword density: 0% to 2% 2% OK OK Keywords "solicitors", "in" or "Liverpool" Created by Dragon King 17 of 67

18 for your body text Search term: "solicitors in Liverpool" Number of keywords: 58 to OK OK Keyword density: 3% to 7% 4% OK OK Created by Dragon King 18 of 67

19 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Registration Date Your Site 17 December August 1995 (oldest domain) November March January n/find-a-solicitor 02 March April August n/a May August 2008 (newest domain) Range 11 August 1995 to 01 August 2008 for the web site age Your web site is about 6 years old. This is very good because the older your web site, the better it is for your rankings on Google.co.uk (without Places). OK Created by Dragon King 19 of 67

20 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the h1>.../h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.co.uk (without Places), too. Example: h1>your very big headline text/h1> Your contents No. H1 Heading Text 1. QualitySolicitors Jackson & Canter - common sense legal solutions for you, your family and your bus iness for your H1 headline texts Search term: "solicitors in Liverpool" Number of keywords: 0 to 1 0 You could use the search term "solicitors in Liverpool" at least once but this is optional. Keyword density: 0% to 60% 0% You could increase the keyword density for the search term "solicitors in Liverpool" but this is optional. Search term: "solicitors" Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 20% 7% OK OK Search term: "in" Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 20% 7% OK OK Search term: "Liverpool" Number of keywords: 0 to 1 0 You could use the search term "Liverpool" at least once but this is optional. Keyword density: 0% to 20% 0% You could increase the keyword density for the search term "Liverpool" but this is optional. Keywords "solicitors", "in" or "Liverpool" Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 20% 4% OK OK Created by Dragon King 20 of 67

21 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.co.uk (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of Their contents Rank Words In Domain Name 1 yell URL 2 morecrofts 3 paulcrowley 4 canter law 5 liverpool lawsociety ind-a-solicitor 6 gadllp 7 jamesmurraylaw 8 erexmakin 9 kirwanssolicitors 10 slatergordon Your contents qualitysolicitors (Domain name: "qualitysolicitors.com") for the domain name The domain name qualitysolicitors.com contains only a part of the search term "solicitors in Liverpool". This is acceptable. Created by Dragon King 21 of 67

22 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.co.uk (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of Their contents Rank Words In Page URL 1 s solicitors liverpool URL 2 [no words] 3 [no words] 4 [no words] 5 public information find a solicitor ind-a-solicitor 6 [no words] 7 [no words] 8 [no words] 9 [no words] 10 contact us liverpool Your contents jacksoncanter (Page URL: "/jacksoncanter") for your page URL Search term: "solicitors in Liverpool" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "solicitors" Number of keywords: 0 to 1 0 You could use the search term "solicitors" at least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term "solicitors" but this is optional. Search term: "in" Created by Dragon King 22 of 67

23 for your page URL Search term: "solicitors in Liverpool" Number of keywords: 0 to 2 0 You could use the search term "in" at least once but this is optional. Keyword density: 0% to 40% 0% You could increase the keyword density for the search term "in" but this is optional. Search term: "Liverpool" Number of keywords: 0 to 1 0 You could use the search term "Liverpool" at least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term "Liverpool" but this is optional. Keywords "solicitors", "in" or "Liverpool" Number of keywords: 0 to 2 0 You could use one of the keywords "solicitors", "in" or "Liverpool" at least once but this is optional. Keyword density: 0% to 22% 0% You could increase the keyword density for the keywords "solicitors", "in" or "Liverpool" but this is optional. Created by Dragon King 23 of 67

24 Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: To Site 1: 218 6, ,553 9,579 To Site 2: To Site 3: To Site 4: To Site 5: To Site 6: To Site 7: To Site 8: To Site 9: To Site 10: Range: 0 to to 6,808 0 to 64 1 to 2, to 9,579 for the mentions on social sites In average, less web pages link to your page than to the top ranked pages on these social networks. The average link popularity of the top ranked pages is 968, the link popularity of your web page is 135. You must increase the number of web pages that link to your web site on these social networks. Created by Dragon King 24 of 67

25 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site Range 1.61s 1.77s n/a n/a n/a n/a n/a n/a n/a n/a 0.79s 0.79s to 1.77s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site average: top 50% average: bottom 45% Range n/a n/a n/a n/a n/a n/a n/a n/a very fast: top 15% average: bottom 45% to very fast: top 15% for the server speed Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on Google.co.uk (without Places). OK Created by Dragon King 25 of 67

26 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the h2>.../h2>, h3>.../h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.co.uk (without Places), too. Example: h3>your big headline text/h3> Your contents No. Heading Texts 1. [H3] Make an enquiry 2. [H2] Our promises 3. [H2] Accreditations 4. [H2] News and events 5. [H3] News 6. [H3] Blog 7. [H3] Twitter 8. [H2] Find us 9. [H3] Liverpool - Church Street 10. [H3] Liverpool - Dale Street 11. [H3] Services for you 12. [H3] Services for business 13. [H3] About us 14. [H3] Our promises 15. [H3] Send a message for your H2-H6 headline texts Search term: "solicitors in Liverpool" Number of keywords: 0 to 3 0 You could use the search term "solicitors in Liverpool" at least once but this is optional. Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "solicitors in Liverpool" but this is optional. Search term: "solicitors" Number of keywords: 0 to 9 0 You could use the search term "solicitors" at least once but this is optional. Created by Dragon King 26 of 67

27 for your H2-H6 headline texts Search term: "solicitors in Liverpool" Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "solicitors" but this is optional. Search term: "in" Number of keywords: 1 to 9 2 OK OK Keyword density: 6% to 27% 6% OK OK Search term: "Liverpool" Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 7% 6% OK OK Keywords "solicitors", "in" or "Liverpool" Number of keywords: 3 to 19 4 OK OK Keyword density: 3% to 10% 4% OK OK Created by Dragon King 27 of 67

28 Keyword use in IMG ALT attributes Important The img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the img alt> attributes to improve your rankings. Example: img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. QualitySolicitors Jackson & Canter white.png 2. [empty] /jacksoncanter/assets/hihurwh88su8/jcbanner.jpeg 3. QualitySolicitors Jackson & Canter lga41uj2kn4/jackson-canter-thumbnail.jpg 4. Conveyancing Quality gquality.png 5. Wills and Inheritance Quality ce.png 6. Investors in People 7. Lexcel 8. Medium Law Firm Award 9. Legal Aid Agency ogo-80.jpg for your IMG ALT attributes Search term: "solicitors in Liverpool" Number of keywords: 0 to 1 0 You could use the search term "solicitors in Liverpool" at least once but this is optional. Keyword density: 0% to 19% 0% You could increase the keyword density for the search term "solicitors in Liverpool" but this is optional. Search term: "solicitors" Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 50% 8% OK OK Search term: "in" Created by Dragon King 28 of 67

29 for your IMG ALT attributes Search term: "solicitors in Liverpool" Number of keywords: 0 to 11 4 OK OK Keyword density: 0% to 29% 16% OK OK Search term: "Liverpool" Number of keywords: 0 to 1 0 You could use the search term "Liverpool" at least once but this is optional. Keyword density: 0% to 6% 0% You could increase the keyword density for the search term "Liverpool" but this is optional. Keywords "solicitors", "in" or "Liverpool" Number of keywords: 0 to 13 6 OK OK Keyword density: 0% to 17% 8% OK OK Created by Dragon King 29 of 67

30 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu,.gov.,.mil) over younger TLD (e.g.,.biz,.info,.jobs). In addition, country code TLD (e.g.,.ca,.de,.fr) are often preferred in the country's local search results. Top level domain results Your Site com.com.co.uk.co.uk.co.uk.org.uk.co.uk.com.co.uk.co.uk.co.uk for the top level domain of your web site Your web site URL contains the often used top level domain.com. This is neither good nor bad for your rankings on Google.co.uk (without Places). OK Created by Dragon King 30 of 67

31 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between b>.../b> or strong>.../strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 Solicitors Liverpool List view Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liverpool Liver [and 152 additional characters] 2 [not used] us Personal Injury Claims - including Road Traffic Accidents, Accidents at Work, Industrial Deafness Claims, Vibration White F inger and Animal Bites Residential Conveyanc ing Commercial Property and Leases Landlord & Tenant Law Business Law Insolvency Family and Divorce Law Children Law Medical Negligence Criminal Law Motoring Offences Prison Law Wills & Probate Employment Law Powers of Attorney and [and 113 additional characters] 4 Employment Law Solicitor 5 BIRKENHEAD/WIRRAL HIGHTOWN LIVERPOOL NEWTON LE WILLOWS Mr J B O Connell, 19 Ashton Road, Newton-le-Willows, Merseyside, WA12 0AG. Tel No: RAINHILL SOUTHPORT enewsletter Sign Up 6 [not used] 7 Jim Murray Juice FM Use our Strength Call , James Murray Solicitors Liverpool City Centre Office Bootle Office 8 [not used] 9 Business You We believe our success has been built upon the belief that the delivery of excellent client services is fundamental to our continued achievements Let Kirwans Help You February 2014 January % From Liverpool City Centre: From Southport: Your contents You are here Address: Tel: Fax: DX: Address: Tel: Fax: DX: for your bold body text Search term: "solicitors in Liverpool" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Created by Dragon King 31 of 67

32 for your bold body text Search term: "solicitors in Liverpool" Search term: "solicitors" Number of keywords: 0 to 2 0 You could use the search term "solicitors" at least once but this is optional. Keyword density: 0% to 5% 0% You could increase the keyword density for the search term "solicitors" but this is optional. Search term: "in" Number of keywords: 0 to 11 0 You could use the search term "in" at least once but this is optional. Keyword density: 0% to 13% 0% You could increase the keyword density for the search term "in" but this is optional. Search term: "Liverpool" Number of keywords: 0 to 19 0 You could use the search term "Liverpool" at least once but this is optional. Keyword density: 0% to 22% 0% You could increase the keyword density for the search term "Liverpool" but this is optional. Keywords "solicitors", "in" or "Liverpool" Number of keywords: 0 to 23 0 You could use one of the keywords "solicitors", "in" or "Liverpool" at least once but this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the keywords "solicitors", "in" or "Liverpool" but this is optional. Created by Dragon King 32 of 67

33 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site Rank #195, Rank #3,326 (most visitors of the competitors) 2 Rank #3,455, Rank #3,416, Rank #1,916, n/find-a-solicitor Rank #6,073, Rank #5,044, Rank #17,307,871 (least visitors of the competitors) 8 Rank #12,246, Rank #3,795, Rank #315,661 Range 3,326 to 17,307,871 (average rank: #5,357,616) for the number of visitors to your site Although your web site appears to attract more visitors than the average of your competitors' sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.co.uk (without Places). Created by Dragon King 33 of 67

34 Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.co.uk (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag a href="contact.htm">contact information/a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] /jacksoncanter 2. Liverpool - Church Street /jacksoncanter/liverpool 3. Liverpool - Dale Street /jacksoncanter/dale-house /jacksoncanter/contact-us 5. Home /jacksoncanter 6. Our Team /jacksoncanter/our-people/ 7. Abuse Litigation /jacksoncanter/services/abuse-litigation/ 8. Actions v Police /jacksoncanter/services/actions-v-police/ 9. Community Care /jacksoncanter/services/community-care/ 10. Conveyancing /jacksoncanter/services/conveyancing/ 11. Crime /jacksoncanter/services/crime/ 12. Employment Law /jacksoncanter/services/employment-law/ 13. Family law /jacksoncanter/services/family-law/ 14. Hillsborough /jacksoncanter/services/hillsborough/ 15. Housing /jacksoncanter/services/housing/ 16. Immigration /jacksoncanter/services/immigration/ 17. Inquests /jacksoncanter/services/inquests/ 18. Insolvency /jacksoncanter/services/insolvency/ 19. Mental Health /jacksoncanter/services/mental-health/ 20. Personal Injury /jacksoncanter/services/personal-injury/ 21. Prison Law /jacksoncanter/services/prison-law/ 22. Professional negligence /jacksoncanter/services/professional-negligence/ 23. Welfare Rights /jacksoncanter/services/welfare-rights/ 24. Wills and probate /jacksoncanter/services/wills-and-probate/ 25. Services for business /jacksoncanter/services/business/ 26. Buying or selling a business /jacksoncanter/services/business/buying-or-selling-a-busi ness/ Created by Dragon King 34 of 67

35 Your contents No. Same Domain Link Text Link URL 27. Disputes /jacksoncanter/services/business/disputes/ 28. Employment Law /jacksoncanter/services/business/employment-law/ 29. Intellectual Property /jacksoncanter/services/business/intellectual-property/ 30. Managing your business /jacksoncanter/services/business/managing-your-busines s/ 31. News & Media /jacksoncanter/news/ 32. Liverpool - Church Street /jacksoncanter/liverpool 33. Liverpool - Dale Street /jacksoncanter/dale-house 34. Work for us /jacksoncanter/careers/ 35. Menu / 36. Home /jacksoncanter 37. Our Team /jacksoncanter/our-people/ 38. Services for you /jacksoncanter/services 39. Services for business /jacksoncanter/services/business/ 40. News & Media /jacksoncanter/news/ 41. Contact Us / 42. Liverpool - Church Street /jacksoncanter/liverpool 43. Liverpool - Dale Street /jacksoncanter/dale-house 44. Work for us /jacksoncanter/careers/ /jacksoncanter/contact-us 46. Request a call back / 47. Send us a message / 48. Conveyancing Calculator /jacksoncanter/conveyancing-calculator 49. Direct lawyer contact /jacksoncanter/about-us/direct-lawyer-contact 50. Free First /jacksoncanter/about-us/free-first-advice 51. No hidden costs /jacksoncanter/about-us/no-hidden-costs 52. Same-day response /jacksoncanter/about-us/same-day-response 53. Saturday openings /jacksoncanter/about-us/saturday-openings 54. Jackson & Canter leading the way with new Law Society Wills and Inheritance Quality Scheme accreditation /jacksoncanter/news/2014/02/jackson-canter-leading-theway-with-new-law-society-wills-and-inheritance-quality-sc heme-accreditation 55. Bedroom Tax Update /jacksoncanter/news/2014/02/bedroom-tax-update 56. I have a family case - will I get legal aid? /jacksoncanter/news/2014/02/i-have-a-family-case-will-i-g et-legal-aid 57. New case about mistakes in wills /jacksoncanter/blog/2014/01/new-case-about-mistakes-in -wills 58. Family Doctors Association Dementia Tra ining - /jacksoncanter/blog/2013/11/family-doctors-association-d Created by Dragon King 35 of 67

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