Top 10 Optimization Report

Transcription

1 Top 10 Optimization Report Address: Hanover House, Hanover Street, Liverpool, L1 3DZ Phone: (Office) (Lee) (Christopher) gn.co.uk Date: 20/02/2014 Recipient: Hanover building Hanover street Liverpool L1 3dn This report will look at your website page and test all areas compared to the top 10 results within your choosen search engine and show a list of work that could help you get to the number one spot for your keywords. By Dragon King Website Design. Created by Dragon King 1 of 50

2 Report overview This report helps you to optimize the web page " for a high ranking on Google.co.uk (without Places) for the search term "Wealth Management". Your web page Title: Welcome - Hanover Wealth Management Equity Release Description: Hanover Wealth Management equity release specialise in providing expert advice to all aspects of equity release. Our wealth of knowledge will help you to maximise the equity in your property. Your competitors for the search term "Wealth Management" on Google.co.uk (without Places) 1 Title: Wealth management - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 nt%2bacquires%2bhigh%2brise%2bapartment%2bbuilding/ /story.html Title: Deutsche Asset & Wealth Management Acquires High Rise Apartment Building in Chicago, Illinois Description: Deutsche Asset & Wealth Management Acquires High Rise Apartment Building in Chicago, Illinois 3 Title: Wealth Management Private Investments & Global Banking Coutts Description: If you'd like to have an investment portfolio designed and managed for you, at Coutts our wealth management experts are here to assist. Created by Dragon King 2 of 50

3 Your competitors for the search term "Wealth Management" on Google.co.uk (without Places) 4 Title: [No document title available.] Description: Barclays offers a range of Wealth and Investment Management services to help you in creating, managing and growing your wealth. Find out more today 5 Title: Wealth Management UBS United Kingdom Description: [No meta description available.] 6 Title: Wealth Management Definition Investopedia Description: A professional service which is the combination of financial/investment advice, accounting/tax services, and legal/estate planning for one fee. 7 Title: Wealth Management and financial planning - St. James's Place Wealth Management Description: At St. James s Place we can help you to manage your wealth. The advice you receive will be from a trusted financial consultant, who will work with you to plan, reserve and build your wealth and capital. 8 Title: Wealth management and financial planning - St. James's Place Wealth Management Description: With the help of our expert financial advisers, St James's Place offers effective wealth management and financial planning solutions to individuals, trustees and businesses. 9 Title: Wealth Management Citibank Description: With Citigold Wealth Management you have an exclusive, personal investment service that s tailored to your individual needs. Created by Dragon King 3 of 50

4 Your competitors for the search term "Wealth Management" on Google.co.uk (without Places) 10 Title: Fraser Wealth Management Description: [No meta description available.] Analyzed search terms 1. Wealth Management 2. Wealth 3. Management Top 10 Ranking Requirements Score 48% The Top 10 Ranking Requirements Score of 48% means that the web page meets only 48% of the requirements for a top 10 ranking on Google.co.uk (without Places) for the search term "Wealth Management". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by Dragon King 4 of 50

5 Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Essential (weighted most): 15 8 Very Important: 9 0 Important: 35 1 Moderately Important: 33 8 Slightly Important: 8 2 Total: Ranking Factors Performance 100 ranking factors passed 19 ranking factors failed Table of contents 1. Report overview 18. Keyword use in outbound anchor texts 2. Keyword use in document title 19. Keyword use in same domain link URLs 3. Number of backlinks 20. Keyword use in outbound link URLs 4. Anchor texts of backlinks 21. Keyword use in meta description 5. Keyword use in body text 22. Number of trailing slashes in URL 6. Age of web site 23. HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24. Readability level of web page 8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 9. Keyword use in page URL 26. Search engine compatibility 10. Mentions on social sites 27. Factors that could prevent your top ranking 11. Server speed 28. Table: Number of keywords 12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 13. Keyword use in IMG ALT attributes 30. Table: Keyword position 14. Top level domain of web site 31. Table: Number of words 15. Keyword use in bold body text 32. Table: Number of characters 16. Number of visitors to the site 33. Table: Ranking factors digest 17. Keyword use in same domain anchor texts Created by Dragon King 5 of 50

6 Keyword use in document title Essential The document title is the text within the title>.../title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Wealth Management" in the document title and if it's important for Google.co.uk (without Places). Example: title>your web page title/title> Their contents Rank Keyword use in document title 1 Wealth management - Wikipedia, the free encyclopedia 2 Deutsche Asset & Wealth Management Acquires High Rise Apartment Building in Chicago, Illinois 3 Wealth Management Private Investments & Global Banking Coutts 4 Wealth Management Services Private Banking Barclays 5 Wealth Management UBS United Kingdom 6 Wealth Management Definition Investopedia 7 Wealth Management and financial planning - St. James's Place Wealth Management 8 Wealth management and financial planning - St. James's Place Wealth Management 9 Wealth Management Citibank 10 Fraser Wealth Management Your contents Welcome - Hanover Wealth Management Equity Release for your document title Search term: "Wealth Management" Number of keywords: 1 to 2 1 You could use the search term "Wealth Management" more than once but this is optional. Keyword density: 15% to 67% 33% OK OK Search term: "Wealth" Number of keywords: 1 to 2 1 You could use the search term "Wealth" more than once but this is optional. Keyword density: 8% to 33% 17% OK OK Search term: "Management" Created by Dragon King 6 of 50

7 for your document title Search term: "Wealth Management" Number of keywords: 1 to 2 1 You could use the search term "Management" more than once but this is optional. Keyword density: 8% to 33% 17% OK OK Keywords "Wealth" or "Management" Number of keywords: 2 to 4 2 OK OK Keyword density: 8% to 33% 17% OK OK Created by Dragon King 7 of 50

8 Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: n/a 1 1 To Site 1: 1,933,807 n/a 1,933,807 To Site 2: 24,830 10,669 24,830 To Site 3: To Site 4: 2,388 n/a 2,388 To Site 5: 6,235 7,010 7,010 To Site 6: 16,830 19,499 19,499 To Site 7: 491 n/a 491 To Site 8: 491 n/a 491 To Site 9: To Site 10: Range: 4 to 1,933,807 1 to 19,499 8 to 1,933,807 for the number of backlinks Summing up all data providers, there are too few web pages that link to your web site " You should increase the number of web pages from different domains that link to your web site. Created by Dragon King 8 of 50

9 Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site The data provider SEOprofiler.com did not find any important backlinks to your site. Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site [no anchor text, usually images] for the anchor texts of backlinks To get a high ranking on Google.co.uk (without Places), make sure that the web pages that link to your site use the search term "Wealth Management" in their anchor texts. The more links to your web site contain "Wealth Management" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.co.uk (without Places) for that search term. It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the same anchor text, then Google.co.uk (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. Less than 10% of the analyzed backlink anchor texts contain the search term "Wealth Management". You must increase the number of backlinks or anchor texts that contain that search term. Less than 20% of the analyzed backlink anchor texts contain the search term "Wealth Management". You must increase the number of backlinks or anchor texts that contain that search term. Less than 40% of the analyzed backlink anchor texts contain the search term "Wealth Management". You must increase the number of backlinks or anchor texts that contain that search term. Less than 60% of the analyzed backlink anchor texts contain the search term "Wealth Management". You must increase the number of backlinks or anchor texts that contain that search term. Less than 80% of the analyzed backlink anchor texts contain the search term "Wealth Management". You must increase the number of backlinks or anchor texts that contain that search term. Created by Dragon King 9 of 50

10 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Hanover Wealth Management Equity Release Fill out our quick form Home About Equity Release FAQ Case Studies Get in Touch How much could you release? Your Age OR Age of Youngest Applicant The Amount You Could Potentially Release Get your personlised equity release plan free of charge. See how the benefits of equity release could help you. Case studies about how equity release has helped others. Privacy Policy Terms of Use 2012 Hanover Wealth Management / Equity Release This is a Lifetime Mortgage or Home Reversion Plan. Company Registration No Registered in England and Wales. Hanover Wealth Management / Equity Release Ltd is entered on the FSA register under reference The guidance and/or advice contained within this web site is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK Website by Ambos Digital for your body text Search term: "Wealth Management" Number of keywords: 2 to 32 4 OK OK Keyword density: 1% to 4% 4% OK OK Number of words: 398 to 2, You should use more words. Use at least 398 words. Search term: "Wealth" Number of keywords: 5 to 61 4 Use the search term "Wealth" more often, at least 5 times. Keyword density: 1% to 3% 2% OK OK Search term: "Management" Number of keywords: 2 to 46 4 OK OK Keyword density: 0% to 3% 2% OK OK Keywords "Wealth" or "Management" Number of keywords: 7 to OK OK Keyword density: 1% to 2% 2% OK OK Created by Dragon King 10 of 50

11 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Your Site Registration Date January 2001 (newest domain) 2 %2BAsset%2BWealth%2BManagement%2BAcquires %2BHigh%2BRise%2BApartment%2BBuilding/ /story.html n/a 29 April January gement.html 23 November February 1993 (oldest domain) 6 ent.asp 7 n/a 8 n/a 9 /Wealth-Management.htm 10 n/a Range 15 February 1993 to 13 January July March 1997 for the web site age The web site age could not be determined. In general, the older your web site, the better it is for your rankings on Google.co.uk (without Places). If you have a young web site, you must compensate by improving the other search engine ranking factors. Created by Dragon King 11 of 50

12 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the h1>.../h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.co.uk (without Places), too. Example: h1>your very big headline text/h1> Your contents No. H1 Heading Text 1. Hanover Wealth Management Equity Release for your H1 headline texts Search term: "Wealth Management" Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 100% 40% OK OK Search term: "Wealth" Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 20% OK OK Search term: "Management" Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 20% OK OK Keywords "Wealth" or "Management" Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 50% 20% OK OK Created by Dragon King 12 of 50

13 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.co.uk (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of Their contents Rank Words In Domain Name 1 en wikipedia 2 nationalpost 2BAsset%2BWealth%2BManagement%2BAcquires%2 BHigh%2BRise%2BApartment%2BBuilding/ /sto ry.html 3 coutts 4 wealth barclays ment.html 5 ubs 6 investopedia nt.asp 7 www1 sjp URL 8 www1 sjp 9 citibank Wealth-Management.htm 10 fraserwm Your contents hanoverequityrelease (Domain name: "hanoverequityrelease.co.uk") for the domain name The domain name hanoverequityrelease.co.uk does not contain the search term "Wealth Management". If you have a young web site with only a few backlinks, then consider registering a new domain name that contains the search term "Wealth Management". If you have an established web site with a lot of backlinks, then you must compensate by improving the other search engine ranking factors. Created by Dragon King 13 of 50

14 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.co.uk (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of Their contents Rank Words In Page URL 1 wiki Wealth management 2 markets news Deutsche 2BAsset 2B Wealth 2B Management 2BAcquires 2BHigh 2BRise 2BApartment 2BBuilding story URL 2BAsset%2BWealth%2BManagement%2BAcquires%2 BHigh%2BRise%2BApartment%2BBuilding/ /sto ry.html 3 wealth management 4 en gb home wealth management ment.html 5 uk en wealth management 6 terms w wealthmanagement nt.asp 7 wealth management 8 [no words] 9 personal wealthmanagement Wealth Management Wealth-Management.htm 10 [no words] Your contents [no words] (no page URL because you analyzed your homepage) for your page URL Search term: "Wealth Management" Number of keywords: 0 to 2 0 You could use the search term "Wealth Management" at least once but this is optional. Keyword density: 0% to 100% 0% You could increase the keyword density for the search term "Wealth Management" but this is optional. Search term: "Wealth" Created by Dragon King 14 of 50

15 for your page URL Search term: "Wealth Management" Number of keywords: 0 to 2 0 You could use the search term "Wealth" at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Wealth" but this is optional. Search term: "Management" Number of keywords: 0 to 2 0 You could use the search term "Management" at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Management" but this is optional. Keywords "Wealth" or "Management" Number of keywords: 0 to 4 0 You could use one of the keywords "Wealth" or "Management" at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords "Wealth" or "Management" but this is optional. Created by Dragon King 15 of 50

16 Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: To Site 1: , ,173 To Site 2: 288 1, ,135 To Site 3: To Site 4: To Site 5: To Site 6: 3,446 8, ,351 16,186 To Site 7: To Site 8: To Site 9: To Site 10: Range: 0 to 3,446 0 to 128,059 0 to 10 0 to 4,351 3 to 129,173 for the mentions on social sites None of the selected social network sites found pages that link to your web site " Try to get at least one web page to link to your web page on these social networks. Created by Dragon King 16 of 50

17 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site Range n/a 1.84s 4.04s 1.21s 1.20s 1.05s 5.56s 2.92s 2.92s 1.20s n/a 1.05s to 5.56s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site n/a average: bottom 45% Range very slow: bottom 10% fast: top 35% fast: top 25% fast: top 25% very slow: bottom 5% slow: bottom 25% slow: bottom 25% fast: top 30% n/a very slow: bottom 5% to fast: top 25% for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for your rankings on Google.co.uk (without Places). If you have a slow web site, you should contact or even switch your web hosting provider. Created by Dragon King 17 of 50

18 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the h2>.../h2>, h3>.../h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.co.uk (without Places), too. Example: h3>your big headline text/h3> Your contents No. Heading Texts 1. [H2] How much could you release? for your H2-H6 headline texts Search term: "Wealth Management" Number of keywords: 0 to 4 0 You could use the search term "Wealth Management" at least once but this is optional. Keyword density: 0% to 11% 0% You could increase the keyword density for the search term "Wealth Management" but this is optional. Search term: "Wealth" Number of keywords: 0 to 6 0 You could use the search term "Wealth" at least once but this is optional. Keyword density: 0% to 5% 0% You could increase the keyword density for the search term "Wealth" but this is optional. Search term: "Management" Number of keywords: 0 to 5 0 You could use the search term "Management" at least once but this is optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "Management" but this is optional. Keywords "Wealth" or "Management" Number of keywords: 0 to 10 0 You could use one of the keywords "Wealth" or "Management" at least once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the keywords "Wealth" or "Management" but this is optional. Created by Dragon King 18 of 50

19 Keyword use in IMG ALT attributes Important The img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the img alt> attributes to improve your rankings. Example: img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. [empty] images/template/bg.jpg 2. request equity plan /images/template/request-button.png 3. Financial images/template/banner1.jpg for your IMG ALT attributes Search term: "Wealth Management" Number of keywords: 0 to 4 0 You could use the search term "Wealth Management" at least once but this is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the search term "Wealth Management" but this is optional. Search term: "Wealth" Number of keywords: 0 to 4 0 You could use the search term "Wealth" at least once but this is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term "Wealth" but this is optional. Search term: "Management" Number of keywords: 0 to 5 0 You could use the search term "Management" at least once but this is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term "Management" but this is optional. Keywords "Wealth" or "Management" Number of keywords: 0 to 9 0 You could use one of the keywords "Wealth" or "Management" at least once but this is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the keywords "Wealth" or "Management" but this is optional. Created by Dragon King 19 of 50

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21 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu,.gov.,.mil) over younger TLD (e.g.,.biz,.info,.jobs). In addition, country code TLD (e.g.,.ca,.de,.fr) are often preferred in the country's local search results. Top level domain results Your Site co.uk.org.com.com.com.com.com.co.uk.co.uk.co.uk.co.uk for the top level domain of your web site Your web site URL contains the country top level domain.co.uk. This can be advantageous for rankings in the country's local search results, but it can be disadvantageous for rankings in international search results. Created by Dragon King 21 of 50

22 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between b>.../b> or strong>.../strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 appears to be written like an advertisement Wealth management its sources remain unclear because it has insufficient inline citations World Wealth Report 2013 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ 2 Last Updated: Feb. 19, :01 AM ET Deutsche Asset & Wealth Management Real Estate Deutsche Asset & Wealth Management Get the National Post newspaper delivered to your home 3 [not used] 4 What we offer Who we help Research Support and Information What we offer Who we help Research Tools Support and information What we offer Who we help Research Support and information What we offer Who we help Research Support and information 5 You are using an outdated browser. Please upgrade to a newer one. Watch the videos Whether you want to build, manage, preserve, or pass on your wealth to the next generation, UBS Wealth Management offers a vast range of solutions to help you achieve your aims. Find out more The analysts in our UBS WM CIO Research unit work constantly to identify new investment opportunities and risks for you which our Chief Investment Office systematically integr [and 380 additional characters] 6 [not used] 7 [not used] 8 " " David Bellamy 9 With Citigold Wealth Management you have an exclusive, personal investment service that s tailored to your individual needs. Citi International Personal Bank If you have 25,000 or more to invest, talk to a Citigold Relationship Manager about how we can help. Already a Citigold Client? 10 financial plan your life goals tracking your progress Your contents Fill out our quick form for your bold body text Search term: "Wealth Management" Number of keywords: 0 to 2 0 You could use the search term "Wealth Management" at least once but this is optional. Keyword density: 0% to 13% 0% You could increase the keyword density for the search term "Wealth Management" but this is optional. Search term: "Wealth" Created by Dragon King 22 of 50

23 for your bold body text Search term: "Wealth Management" Number of keywords: 0 to 4 0 You could use the search term "Wealth" at least once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "Wealth" but this is optional. Search term: "Management" Number of keywords: 0 to 2 0 You could use the search term "Management" at least once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "Management" but this is optional. Keywords "Wealth" or "Management" Number of keywords: 0 to 5 0 You could use one of the keywords "Wealth" or "Management" at least once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the keywords "Wealth" or "Management" but this is optional. Created by Dragon King 23 of 50

24 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Your Site Alexa Traffic Rank 1 Rank #6 (most visitors of the competitors) 2 %2BAsset%2BWealth%2BManagement%2BAcquires %2BHigh%2BRise%2BApartment%2BBuilding/ /story.html n/a Rank # Rank # gement.html Rank #14, Rank # ent.asp Rank # Rank #203, Rank #203, /Wealth-Management.htm Rank # Rank #15,423,470 (least visitors of the competitors) Range 6 to 15,423,470 (average rank: #1,584,593) for the number of visitors to your site The number of visitors to could not be determined. In general, the more visitors you have, the more advantageous it could be to your rankings on Google.co.uk (without Places). Created by Dragon King 24 of 50

25 Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.co.uk (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag a href="contact.htm">contact information/a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text 1. Hanover Wealth Management Equity Release / Link URL 2. [empty] /contact 3. Home / 4. About /about 5. Equity Release /equity-release 6. FAQ /faq 7. Case Studies /case-studies 8. Get in Touch /contact 9. Get your personlised equity release plan free of charge. /contact 10. See how the benefits of equity release could help you. /equity-release 11. Case studies about how equity release has helped others. /case-studies 12. Privacy Policy /privacy 13. Terms of Use /terms for your same domain anchor texts Search term: "Wealth Management" Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 4% 4% OK OK Search term: "Wealth" Number of keywords: 0 to 23 1 OK OK Keyword density: 0% to 4% 2% OK OK Search term: "Management" Created by Dragon King 25 of 50

26 for your same domain anchor texts Search term: "Wealth Management" Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 4% 2% OK OK Keywords "Wealth" or "Management" Number of keywords: 0 to 29 2 OK OK Keyword density: 0% to 3% 2% OK OK Created by Dragon King 26 of 50

27 Keyword use in outbound anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the a>.../a> tags when the a> tag links to a web page on a different domain. This chapter examines if Google.co.uk (without Places) gives relevance to search terms in outbound anchor texts. Example: The HTML tag a href=" the company/a> contains the outbound anchor text "About the company". Your contents No. Outbound Link Text Link URL 1. Website 2. Ambos Digital for your outbound anchor texts Search term: "Wealth Management" Number of keywords: 0 to 7 0 You could use the search term "Wealth Management" at least once but this is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the search term "Wealth Management" but this is optional. Search term: "Wealth" Number of keywords: 0 to 9 0 You could use the search term "Wealth" at least once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "Wealth" but this is optional. Search term: "Management" Number of keywords: 0 to 10 0 You could use the search term "Management" at least once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "Management" but this is optional. Keywords "Wealth" or "Management" Number of keywords: 0 to 19 0 You could use one of the keywords "Wealth" or "Management" at least once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the keywords "Wealth" or "Management" but this is optional. Created by Dragon King 27 of 50

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29 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.co.uk (without Places). Example: The HTML tag a href="contact.htm">contact information/a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. [empty] [/] Hanover Wealth Management Equity Release 2. contact [/contact] [empty] 3. [empty] [/] Home 4. about [/about] About 5. equity release [/equity-release] Equity Release 6. faq [/faq] FAQ 7. case studies [/case-studies] Case Studies 8. contact [/contact] Get in Touch 9. contact [/contact] Get your personlised equity release plan free of charge. 10. equity release [/equity-release] See how the benefits of equity release could help you. 11. case studies [/case-studies] Case studies about how equity release has helped others. 12. privacy [/privacy] Privacy Policy 13. terms [/terms] Terms of Use for your same domain link URLs Search term: "Wealth Management" Number of keywords: 1 to 61 0 You should use the search term "Wealth Management" at least once. Keyword density: 1% to 24% 0% You should try to achieve a keyword density of at least 1%. Search term: "Wealth" Number of keywords: 2 to 64 0 Use the search term "Wealth" at least 2 times. Keyword density: 1% to 12% 0% You should try to achieve a keyword density of at least 1%. Search term: "Management" Created by Dragon King 29 of 50

30 for your same domain link URLs Search term: "Wealth Management" Number of keywords: 2 to 63 0 Use the search term "Management" at least 2 times. Keyword density: 2% to 13% 0% You should try to achieve a keyword density of at least 2%. Keywords "Wealth" or "Management" Number of keywords: 4 to Use the keywords "Wealth" or "Management" at least 4 times. Keyword density: 1% to 13% 0% You should try to achieve a keyword density for the keywords "Wealth" or "Management" of at least 1%. Created by Dragon King 30 of 50

31 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.co.uk (without Places) gives relevance to search terms in outbound links Example: The HTML tag a href=" here/a> contains the outbound link URL " Your contents No. Outbound Link URL Link Text 1. www ambosdigital [ Website 2. www ambosdigital [ Ambos Digital for your outbound link URLs Search term: "Wealth Management" Number of keywords: 0 to 29 0 You could use the search term "Wealth Management" at least once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "Wealth Management" but this is optional. Search term: "Wealth" Number of keywords: 0 to 38 0 You could use the search term "Wealth" at least once but this is optional. Keyword density: 0% to 15% 0% You could increase the keyword density for the search term "Wealth" but this is optional. Search term: "Management" Number of keywords: 0 to 46 0 You could use the search term "Management" at least once but this is optional. Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "Management" but this is optional. Keywords "Wealth" or "Management" Number of keywords: 0 to 84 0 You could use one of the keywords "Wealth" or "Management" at least once but this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the keywords "Wealth" or "Management" but this is optional. Created by Dragon King 31 of 50

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33 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.co.uk (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: meta name="description" content="this sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 Deutsche Asset & Wealth Management Acquires High Rise Apartment Building in Chicago, Illinois 3 If you'd like to have an investment portfolio designed and managed for you, at Coutts our wealth management experts are here to assist. 4 Barclays offers a range of Wealth and Investment Management services to help you in creating, managing and growing your wealth. Find out more today 5 [not used] 6 A professional service which is the combination of financial/investment advice, accounting/tax services, and legal/estate planning for one fee. 7 At St. James s Place we can help you to manage your wealth. The advice you receive will be from a trusted financial consultant, who will work with you to plan, reserve and build your wealth and capital. 8 With the help of our expert financial advisers, St James's Place offers effective wealth management and financial planning solutions to individuals, trustees and businesses. 9 With Citigold Wealth Management you have an exclusive, personal investment service that s tailored to your individual needs. 10 [not used] Your contents Hanover Wealth Management equity release specialise in providing expert advice to all aspects of equity release. Our wealth of knowledge will help you to maximise the equity in your property. for your meta description Search term: "Wealth Management" Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 15% 7% OK OK Created by Dragon King 33 of 50

34 for your meta description Search term: "Wealth Management" Search term: "Wealth" Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 8% 7% OK OK Search term: "Management" Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 8% 3% OK OK Keywords "Wealth" or "Management" Number of keywords: 0 to 3 3 OK OK Keyword density: 0% to 8% 5% OK OK Created by Dragon King 34 of 50

35 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your Site Range to 4 for the number of trailing slashes in your web site URL The URL does not contain more or less trailing slashes than the top ranked pages. This means that you do not have to change the number of trailing slashes in your URL. OK Created by Dragon King 35 of 50

36 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web page, then search engines might not be able to read everything of your web page. You should also check the CSS code of your web page (see link below). Validation results Validity HTML: 9 errors, not valid CSS: regarding the validity of your web site The HTML code validation of your web page failed. This means that Google.co.uk (without Places) might not be able to read your web page. You should fix any HTML errors. Created by Dragon King 36 of 50

37 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your Site Range to 65 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your Site Range to 16 for the readability of your web site The Flesch Reading Ease Score of your web page is 42. A score of 60 to 80 is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. Created by Dragon King 37 of 50

38 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: body>here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Wealth management From Wikipedia, the free encyclopedia Jump to: navigation, search This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (August 2013) 2 National Post 3 Jump to Accessibility Statement [Accesskey 'y'] Jump to Navigation [Accesskey 'u'] Jump to Content [Accesskey 'g'] Jump to Site Map [Accesskey 's'] Jump to Homepage [Accesskey 'k'] Rates & Prices Locations Careers Contact Client Login Investment services Investment Perspective Strategic Solutions Wealth Management 4 Wealth and Investment Management skip to main content Home Wealth Management What we offer Private Banking services Wealth Advisory Investing Banking Credit Philanthropy Who we help Individuals and families Professionals Entrepreneurs Resident non-domiciled Sport, Media and Entertainment Charities Key Clients & Family Offices Research Research Centre Compass White Papers Wealth Insights Wealth and Investment Management Blog Investment Review Supp [and 77 additional characters] 5 You are using an outdated browser. 6 Sign In Register Free Annual Reports Free Tools Enter Symbol Dictionary Investing Markets Personal Finance Active Trading Forex Professionals Tutorials Video Simulator Free Newsletters Active Trading Forex Technical Analysis Brokers Options Futures Personal Finance Retirement Acronyms Accounting Banking Bonds Wealth Management A A A Filed Under: Accounting, Estate Planning Definition of ' Wealth Management ' A professional service which is t [and 110 additional characters] 7 Skip to main content Investor Relations Press & Media SJP TV Join Us Foundation Partner Area Contact Us Share price at 10: GBX 8 Skip to main content Investor Relations Press & Media SJP TV Join Us Foundation Partner Area Contact Us Share price at 10: GBX 9 Wealth Management 10 Skip to content Home About Us Our Team News Professional Connections Charity Our Services Retirement Planning Investment Planning Protection Planning Inheritance Planning Mortgages Your Wealth Financial Planning Process Typical Services Levels & Costs How we get paid KIIDs Contact Us Welcome Your contents Hanover Wealth Management Equity Release Fill out our quick form Home About Equity Release FAQ Case Studies Get in Touch How much could you release? Created by Dragon King 38 of 50

39 for your first sentence of the body text Search term: "Wealth Management" Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 100% 8% OK OK Search term: "Wealth" Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 50% 4% OK OK Search term: "Management" Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 50% 4% OK OK Keywords "Wealth" or "Management" Number of keywords: 0 to 8 2 OK OK Keyword density: 0% to 50% 4% OK OK Created by Dragon King 39 of 50

40 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page " contains 216 words which should be enough for search engines. Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this aspect. Your web page uses the Meta Robots tag to allow search engines to index your web page. Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this aspect. Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in this aspect. Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this aspect. Your web page doesn't use the title> tag twice so there won't be any problems with search engines in this aspect. Your web page uses script code in an external file so you've already minimized the problems with scripts and the search engines. Your web page uses style sheet code in an external file so you've already minimized the problems with style sheets and the search engines. Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. Your web page URL " doesn't indicate a dynamically served web page so there shouldn't be any problems with the search engines in this aspect. OK OK OK OK OK OK OK OK OK OK OK OK Created by Dragon King 40 of 50