Overall. Accessibility. Content. Marketing. Technology. Report for help.sitebeam.net. Page pages tested on 29th October 2012

Transcription

1 Overall The overall score for this website. 133 pages tested on 29th October 2012 Accessibility How accessible the website is to mobile and disabled users. Content The quality of the content of this website. Marketing How well this website is marketed online. Technology How well designed and built the website is. Page 1

2 Key points Not shared socially Facebook and Twitter can contribute to traffic and brand awareness. Not W3C compliant Compliant pages are generally more accessible and compatible with more browsers. Modest amount of content Search engines judge you heavily on your content, more content helps your search ranking. 4 potential typosquatters Typosquatters register similar domain names hoping to attract and sometimes deceive your visitors. Well optimised for sharing Makes use of Open Graph for sharing on social networks. Very high Facebook following Facebook can be an excellent channel for communication and brand building. Writing is quite easy to understand Easy-to-understand text benefits users and search engines. Quick to load Slow pages put off users and lower search engine rankings. High Twitter influence Twitter can be an excellent channel for communication and brand building. Search facility Search is important to help users find content in larger websites. Updated regularly Regular updates promote higher search engine rankings. Quite popular Compared to other websites. Analytics is used Analytics allow for detailed analysis of visitor behaviour. Recommendations Specific actions you can take to improve this website. You can filter recommendations for specific roles. Importance Description Test Specify keywords that this website is aiming to rank for. Develop more substantial content for this website, particularly content that would attract visitors. Consider submitting this site to web directories, news and affiliate websites. Many can be encouraged to link to you for free. Investigate this apparent domain squatter: heelp.sitebeam.net. Investigate this apparent domain squatter: hlp.sitebeam.net. Investigate this apparent domain squatter: hepl.sitebeam.net. Search ranking Amount of content Incoming links Typosquatting Typosquatting Typosquatting Page 2

3 Importance Description Test Investigate this apparent domain squatter: hlep.sitebeam.net. Add a meta description to this page. / Add a meta description to this page. /contact/ Add a meta description to this page. /tests/ Review what internal searches are popular on this site, and consider optimising for them. Ensure that key pages you wish to rank highly in search engines are well linked to within your site. Avoid simply linking to every page equally or any positive effect will be lost. Ensure that all links either use appropriate link text, or specify appropriate text in the title attibute for the link where this is not appropriate. Add a meta description to this page. /changelog/ Add a meta description to this page. /troubleshooting/ Add a meta description to this page. /glossary/ Add a meta description to this page. /tutorials/ Check all contact details (1 , 1 phone number) are correct. Consider updating the site with new, relevant content. This site appears to have been last updated 3.6 weeks ago. Add a meta description to this page. /about/ Typosquatting Search engine results Search engine results Search engine results Internal search Internal links Links Search engine results Search engine results Search engine results Search engine results Contact details Freshness Search engine results 280 found (only showing top 20) Page 3

4 Summary Accessibility summary How accessible the website is to people with disabilities, users on mobile phones and other devices. Key points Not W3C compliant Compliant pages are generally more accessible and compatible with more browsers. Optimal link styles Links change appearance when hovered over, visited and selected. Uses CSS for layout CSS is the preferred technology for building webpages (compared with tables). Alternative text used throughout Well defined alternative text is crucial for accessibility. Writing is quite easy to understand Easy-to-understand text benefits users and search engines. Headings are defined Well defined headings are crucial for accessibility. URLs are clear Simple URLs help users share webpages. Content summary The quality of the content of this website. Key points Modest amount of content Search engines judge you heavily on your content, more content helps your search ranking. Not shared socially Lack of sharing suggests content lacks appeal. Writing is quite easy to understand Easy-to-understand text benefits users and search engines. Includes contact details You should check these details are correct and appropriate. Page 4

5 Updated regularly Regular updates promote higher search engine rankings. Marketing summary How well this website is marketed online. This includes Search Engine Optimisation (SEO) and social marketing. Key points No incoming links Sites with more incoming links rank higher in search engines. Not shared socially Facebook and Twitter can contribute to traffic and brand awareness. Titles and descriptions are poorly optimised Pages should have titles and descriptions optimised for search engine results. Modest amount of content Search engines judge you heavily on your content, more content helps your search ranking. Very high Facebook following Facebook can be an excellent channel for communication and brand building. High Twitter influence Twitter can be an excellent channel for communication and brand building. Well optimised for sharing Makes use of Open Graph for sharing on social networks. Writing is quite easy to understand Easy-to-understand text benefits users and search engines. Quick to load Slow pages put off users and lower search engine rankings. URLs are clear Simple URLs help users share webpages. Updated regularly Regular updates promote higher search engine rankings. Quite popular Compared to other websites. Analytics is used Analytics allow for detailed analysis of visitor behaviour. Page 5

6 Technology summary How well designed and built the website is. Key points Not W3C compliant Compliant pages are generally more accessible and compatible with more browsers. Titles and descriptions are poorly optimised Pages should have titles and descriptions optimised for search engine results. Well optimised for sharing Makes use of Open Graph for sharing on social networks. Appears optimised for printing Based on the presence of print-specific styles. Uses CSS for layout CSS is the preferred technology for building webpages (compared with tables). Quick to load Slow pages put off users and lower search engine rankings. Written in HTML5 The latest standard for web development. URLs are clear Simple URLs help users share webpages. Search facility Search is important to help users find content in larger websites. Analytics is used Analytics allow for detailed analysis of visitor behaviour. Page 6

7 Tests Incoming links No other websites were found linking to this website. (Note: If the website is less than a month old, links are unlikely to have been detected yet). Generally the more links to a website, the higher it will rank in search engines. Good websites will tend to accumulate links naturally over time. Consider submitting this site to web directories, news and affiliate websites. Many can be encouraged to link to you for free. Incoming links 0 links to this website Incoming linking sites 0 sites link to this website Source: SEOmoz, at 29th October Authority refers to the authority of the domain.the number of incoming links will vary from source to source. Learn more. Social interest None of this website appears to have been shared socially. Both Facebook and Twitter were tested, the two most popular social networks worldwide. Likes Tweets 0 Likes for pages in this site 0 Tweets linking to this site W3C compliance No pages are W3C compliant. W3C compliance is a widely used standard for measuring code quality, accessibility and browser compatibility. The website could experience problems working on some web browsers, and may be difficult or impossible for users with certain disabilities to operate. W3C compliant Page 7

8 0% HTML 5 Every page of this website is written using HTML 5. HTML 5 is the latest standard for web technology. Although the standard hasn't been fully defined yet, it is safe to use, and represents the most cutting edge approach to web development. Page breakdown - Page Language Importance /troubleshooting/broken-file/ HTML 5 /troubleshooting/search-engine-results-appear-to-be-wrong/ HTML 5 /glossary/dirty-url/ HTML 5 /troubleshooting/seeing-what-sitebeam-sees/ HTML 5 /troubleshooting/sitebeam-cant-see-any-or-enough-pages/ HTML 5 /glossary/flash/ HTML 5 /troubleshooting/testing-non-english-websites/ HTML 5 /glossary/heading/ HTML 5 /troubleshooting/timed-out/ HTML 5 /troubleshooting/what-to-do-if-results-appear-incorrect/ HTML found (only showing top 10) Search engine results Very few of the pages in this website will appear clearly in search engine results. Some refinements would encourage more people to visit this site. A website can control most of the text that appears in search engine results, seen below. Well chosen titles and descriptions for each page will encourage people to click on your entry in search engine results, increasing the traffic to your site. Page 8

9 Search Engine Results How pages in this website will typically appear in Google results. - Search Engine Result Issues Sitebeam help Help and information about Sitebeam website... / Contact Sitebeam help No description.title is too long. No description. /contact/ Tests Sitebeam help No description. /tests/ Changelog Sitebeam help No description. /changelog/ Troubleshooting Sitebeam help No description. /troubleshooting/ Glossary Sitebeam help No description. /glossary/ Tutorials Sitebeam help No description. /tutorials/ About Sitebeam help No description. /about/ Importance Sitebeam help No description. /glossary/importance/ Excluding a Test Sitebeam help No description. /tutorials/excluding-a-test/ 133 found (only showing top 10) Page 9

10 Links A large amount (14.8%) of links in this site could be defined better. 534 links use duplicate text to point to different pages. Links should not repeat the same text to link to different pages. Usually this is a problem where a link is non-descriptive (e.g. 'More'). Note that it is possible to change the text a link points to without changing the appearance of the link. For example, Read more could be a valid link, if you add a title description to it. Ensure that all links either use appropriate link text, or specify appropriate text in the title attibute for the link where this is not appropriate. Links 3,606 Duplicate text links 534 Weak links 0 Too long links 0 Popularity This website is ranked 38,925th in the world for popularity (source: Alexa). In the last 3 months, this website has become slightly less popular. This is high and shows the website is very well visited. Popularity rank 38,925th 3 month change Down 6.1% Relative popularity Popularity rank of this website. Site Rank 38,925th Twitter This website has a Twitter account with 1,265 followers. Page 10

11 Followers 1,265 People follow this account Tweets 4,151 Tweets made by this account Twitter accounts Twitter accounts used by this website. # Name Followers Following Tweets Influence 1st Silktide For 1, Daily Broken links One link appears to point to a page which does not exist. Note that some of these pages may not appear to be broken to the average web browser, but they are incorrectly reporting themselves as missing. Broken links frustrate users and can sometimes indicate a technical problem. Over time is it common for some external links to break, as websites outside of your control change or are no longer available. You may wish to detect and remove these links. In total 247 links were tested. Internal broken links 0 broken links External broken links 1 broken links List of broken links Page Links to Internal? Type /tests/speed-test/ code.google.com/speed/articles/' no Page not found - graceful (404) Readability This website has an average reading age of 13. Readers need to have been educated to around age 13 to understand this site. In developed countries the average reading age of adults is about 14. Page 11

12 Reading age Example sentence 13 "Removed "Cookies" column from automated cookie policy generator to make the layout clearer, and because for most purposes this information is redundant (with unique cookies, they're named in the Item column) or misleading (the actual cookies used by some technologies like Facebook is undefined, as they only read cookies which can't be seen; similarly Flash cookies cannot be named)." Pages by reading age Freshness This site appears to have been updated fairly recently (3.6 weeks ago). On average, this site appears to be updated every 2.2 weeks. Up-to-date content creates a positive impression of a website and gives visitors more reason to visit often. This analysis is an estimate, based on dates mentioned within the website - the same dates that real visitors will see, such as article dates and blog comments. Only the appearance of up-to-date content is considered, not images or page designs. Consider updating the site with new, relevant content. This site appears to have been last updated 3.6 weeks ago. Page 12

13 Most recent update Update frequency 3.6 weeks ago Every 2.2 weeks Perceived age Relative frequency Date modified Typosquatting It appears that at least 4 variations of the domain name are being used by domain squatters. Popular websites are particularly vulnerable to this technique, where unscrupulous parties register variations on a domain name. Approximately 20% of domain names are incorrectly entered by users, often resulting in significant free traffic for these false websites. Some may offer competing products or services. Note: this test does not affect the summary scores for this website. Investigate this apparent domain squatter: heelp.sitebeam.net. Investigate this apparent domain squatter: hlp.sitebeam.net. Page 13

14 Investigate this apparent domain squatter: hepl.sitebeam.net. Investigate this apparent domain squatter: hlep.sitebeam.net. Possible domain typos - Domain name Status This website heelp.sitebeam.net Apparent domain squatter: heelp.sitebeam.net hlp.sitebeam.net Apparent domain squatter: hlp.sitebeam.net hepl.sitebeam.net Apparent domain squatter: hepl.sitebeam.net hlep.sitebeam.net Apparent domain squatter: hlep.sitebeam.net help.sitbeam.net Not used help.siebeam.net Not used help.stebeam.net Not used help.siteeam.net Not used help.sitebam.net Not used 18 found (only showing top 10) Speed This website is quick to load. On average pages take 1.2 seconds to download (on a simulated 4Mb broadband connection). On average individual pages are fairly quick to respond (0.7 seconds per page). Load time How long on average webpages take to load completely. Response time How long on average webpages take to respond (i.e. to start to load). Page 14

15 Average page sizes Pages Page Size HTML loaded Fully loaded /glossary/summary-score/ 369.9k 440.7k /changelog/sitebeam / 242.9k 312.8k /troubleshooting/page-not-found-ungraceful/ 241.5k 309.5k /tests/w3c-compliance-test/ 323.8k 394.7k /changelog/sitebeam-4-1-3/ 242.0k 310.4k /changelog/sitebeam-4-0-7/ 242.9k 312.7k /tests/printability-test/ 599.9k 670.6k /changelog/sitebeam-4-1-5/ 242.4k 311.3k 1.5s 3.5s 3.1s 3.4s 2.4s 2.7s 1.7s 2.3s 1.8s 2.2s 1.8s 2.1s 0.6s 2.0s 1.6s 2.0s 133 found (only showing top 8) Files used File Size Time summaryscore.png 101.3k 1.8s summaryscores.png 25.8k 1.5s test_printability.png 356.5k 1.2s Page 15

16 File Size Time serp.png 226.3k 0.8s sidebyside.png 221.4k 0.8s test_socialtags.png 144.3k 0.6s branding-login.jpg 140.0k 0.5s serp2.png 117.9k 0.5s 81 found (only showing top 8) The response time is usually a measure of the application powering the website (e.g. a Content Management System or webserver) and the power of any servers running that application. Good application performance means webpages feel responsive to users, and the server is more likely to handle higher volumes of traffic. Poor performance will dissuade users and search engines from the site. Response time summary Response time breakdown How long each page took to respond with any HTML, ignoring the transfer of any data. Generally this is a measure of application speed on the server, and how responsive webpages feel to users. Page Response time /changelog/sitebeam / 3.1s /troubleshooting/page-not-found-ungraceful/ 2.4s /changelog/sitebeam-4-1-3/ 1.8s /changelog/sitebeam-4-0-7/ 1.8s /tests/w3c-compliance-test/ 1.7s Page 16

17 Page Response time /changelog/sitebeam-4-1-5/ 1.6s /glossary/summary-score/ 1.5s /changelog/sitebeam-4-1-2/ 1.2s 133 found (only showing top 8) Page speeds are calculated for a simulated web browser and connection speed (4Mb broadband). Javascript files are loaded but not executed. Response time refers to the time between the page request being full sent, and the first byte of a response being received, and only applies to HTML documents. Response times can vary depending on how the website was performing at the time it was tested. Full explanation of methodology. Spelling 10 potential spelling errors were found on this website. Some pages (6%) appear to contain at least one spelling error. You can review possible misspelt words below. Pages checked 133 Pages skipped 0 Possible misspelt words clickok, Clicky, gajshost, jessionid, langattribute, undercounted, undersite, untestable, youtube, yuutube. Facebook This website has a Facebook page with 30,605 followers. Facebook pages are the preferred means of representing an organisation, compared with Facebook groups or personal profiles. Page Likes 30,605 People like this page Page 17

18 Facebook pages Any Facebook pages used by this website. # Name Likes Comments 1st Silktide Page For 30.6k Using a Facebook page, as recommended. Open Graph This website makes excellent use of Open Graph tags. Open Graph tags tell Facebook and other social networks how to share content on this site. Using them correctly makes it more likely content from this website will be shared or clicked on. Adding Open Graph tags is relatively straightforward for most sites. At a minimum, you should have a title, description, image, type and site name for every page. Has title 100% (og:title) Has description 95.5% (og:description) Has image 100% (og:image) Has site name 100% (og:site_name) Open Graph by page Approximately how each page would appear when shared socially. Different social networks may attempt to 'fill in blanks', e.g. by guessing an image, but ideally the site should specify these here. - Preview Tests Site name: Sitebeam help Type: article Tutorials Site name: Sitebeam help Type: article Troubleshooting Site name: Sitebeam help Type: article Glossary Site name: Sitebeam help Type: article Page 18

19 - Preview About Site name: Sitebeam help Type: article Changelog Site name: Sitebeam help Type: article Sitebeam This is a minor maintenance release. For those who are curious, v5.0.5 was never publicly released, but was merged into this update. Improvements Reporting feedback or a problem now directly integrates into our support ticket system. This should help e... Site name: Sitebeam help Type: article Sitebeam This release is focused on improving stability. There are no major new features. New restrictions We've introduced a couple of new restrictions to increase performance for everyone. The vast majority of normal users won't encounter these: Users are now... Site name: Sitebeam help Type: article Sitebeam This version merges SiteRay into Sitebeam (which is now spelt without a capital 'B'). Other miscellaneous fixes and refinements have been made. Improvements All versions of Sitebeam and WebScan now have advanced spidering options from SiteRay. For exam... Site name: Sitebeam help Type: article Sitebeam This is a minor maintenance release intended to improve reliability. Improvements The number of pages tested is now shown clearly on the first page of the report. Clicking on this lists the pages. When a website has problems being tested and times out,... Site name: Sitebeam help Type: article 133 found (only showing top 10) Analytics Every page in this website is using Google Analytics v2. This is excellent and should allow for a complete analysis of visitor behaviour. Pages using analytics 100% Pages with no analytics 0% Page 19

20 Headings All pages were found to use correctly defined headings. This is a crucial step towards optimising this website for search engines, and ensuring accessibility for users with disabilities. You can review all headings in use below - if this site is particularly concerned with search engine optimisation, these headings should be chosen carefully. Pages with headings 100% Bad headings 0% Link states Links always change appearance when they are hovered over. This aids usability by clarifying what areas of the screen are clickable. Links change appearance when they have been visited. This aids usability by showing users where they have already visited. Links always change appearance when selected. Focused links are links which the user has selected, for example by clicking on them or selecting them with the keyboard. For people who are unable to use a mouse, focused links are their primary means of seeing what they have selected. Hovered-over links 100% distinct Visited links 100% distinct Focused links 100% distinct Active links 100% distinct Printability All of this website appears to be optimised for printing. Wherever possible, a website should define specific stylesheets for printing. Printable stylesheets allow for extensive control over the printed version of a webpage, for instance removing navigation and adjusting the layout to fit. They are faster and remove the need for maintaining separate versions of a webpage (e.g. "Click here to print this page"). Optimised for printing 100% Page 20

21 Best practice All content pages in the site should have print-specific styles defined using CSS. Use this stylesheet to hide navigation and other irrelevant areas of the page (such as Flash, which doesn't print). Site structure This website has a shallow page structure. The average page is 1.9 clicks away from the homepage. The deepest pages are 2 clicks away from the homepage. Note that client-side redirections (e.g. Meta Refreshes, Javascript) count as 'clicks' to a page. These should be avoided where possible as they slow down the load speed of a website, particularly for homepages. Average distance 1.9 clicks Maximum distance 2 clicks Click distance Pages Clicks away from homepage Page 21

22 Information Contact details One unique address was found in this website. One unique phone number was found in this website. No postal addresses were found in this website. Because these contact details were detected automatically by software, it is possible some other details have not been identified. This test can only find contact details written in the text of pages, not those inside images. Check all contact details (1 , 1 phone number) are correct. Consider whether addresses should be listed on your website, as they will be much more susceptible to spam. Contact details Type Details Pages support@silktide.com 1 Phone (?) Internal links The most important pages in this website - as they will appear to search engines - are listed below in descending order. Pages which are linked to frequently and prominently are given higher weight in search engines, and are more likely to be visited by users. You should ensure that your most important marketing pages rank highly here, or reconsider your internal linking strategy. Note that not all links have equal value. Links from higher ranking pages are worth more, links higher up in a page are more valuable than footer links, if a page contains a large number of links those links are individually less valuable. Ensure that key pages you wish to rank highly in search engines are well linked to within your site. Avoid simply linking to every page equally or any positive effect will be lost. Page 22

23 Key pages Page Importance / /contact/ /tests/ /changelog/ /troubleshooting/ /glossary/ /tutorials/ /about/ /glossary/importance/ /tutorials/excluding-a-test/ 133 found (only showing top 10) Metadata All pages include some metadata. You can review this metadata for correctness below. Metadata provide invisible information about the content of a page, and has a wide range of applications, particularly for search engines and website compliance. Public sector websites in particular usually have to adhere to one or more metadata standards. This website doesn't make use of Dublin Core or e-gms metadata. This is not a problem, unless this website specifically has to adhere to these standards. Metadata used Page - Name Scheme Content /tests/printability-test/ generator WordPress /glossary/analytics/ generator WordPress /tests/link-states-test/ generator WordPress /troubleshooting/page-n ot-found-graceful/ generator WordPress / generator WordPress /changelog/sitebeam-4-0-6/ generator WordPress Page 23

24 Page - Name Scheme Content /changelog/sitebeam-5-0-1/ /changelog/sitebeam-4-1/ /changelog/sitebeam-5-0-3/ /changelog/sitebeam-5-0-2/ generator WordPress generator WordPress generator WordPress generator WordPress found (only showing top 10) Use Meta tags 100% (133 of 133) Use Dublin Core 0% (0 of 133) Use Keywords 0% (0 of 133) Use e-gms 0% (0 of 133) Use Description 0% (0 of 133) Outgoing links 95 unique outgoing links were found in this website. There is nothing wrong with linking to external websites, but knowing what websites you link to can be useful. Some search engines may penalise your site if you link to particularly bad material (e.g. badware). If you own a network of sites, there can be some benefit in linking between them. Outgoing sites The sites which this website links to the most. Site Pages % % % % % Page 24

25 Site Pages % % nibbler.silktide.com % blog.silktide.com % silktide.com % % en.wikipedia.org % 51 found (only showing top 10) Page 25