Top 10 optimization 14 January Top 10 optimization. 14 January 2015

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1 Top 10 optimization 14 January 2015 Prepared for: John Doe This is an example of our SEO Checklist of the top things to do to help you get page one rankings on Google for your keywords. This report does not assess your current ranking in the search engines. We do provide that report weekly to our SEO customers that track ranking for the clients website as well as the competition. Need help understanding this report? Call me at , 9-5pm. Thanks for checking us out. Allan Todd SEO Consultant 1 of 29

2 Summary This report helps you to optimize the web page " for a top 10 ranking on Google USA for the search term "denver family law attorneys". YOU HAVE TO IMPROVE YOUR PAGE The web page meets only 23.3% of the requirements for a top ranking on Google USA for the search term "denver family law attorneys". It is not likely yet that the web page will get a top ranking for "denver family law attorneys" on Google USA. How to get your page in the top 10 results on Google USA: 23.3% Improve the elements that are marked with the symbol in the report below until you get a 95% score or more. When your web page gets a 95% score, it will take a maximum of 4 weeks until you can see your page on the first results page on Google USA for the keyword "denver family law attorneys". 2 of 29

3 Table of Contents 1. Analyzed pages Chapter 1.1. Analyzed pages 2. Link Building Chapter Score To do 2.1. Anchor texts of backlinks 0.0 of things to do 2.2. Number of backlinks 0.0 of things to do 2.3. Quality of backlinks 0.0 of thing to do 0.0 of things to do 3. Page Optimization Chapter Score To do 3.1. use in the body text 2.0 of things to do 3.2. use in the page title 2.8 of things to do 3.3. use in H1-H6 headlines 3.0 of 3.0 OK 3.4. use in bold body text 2.0 of 2.0 OK 3.5. use in the meta description 0.4 of things to do 3.6. use in the same domain anchor texts 1.0 of 1.0 OK 3.7. use in the alternative texts for images 1.0 of 1.0 OK 12.2 of things to do 4. URL Optimization Chapter Score To do 4.1. use in the root domain name 3.0 of 3.0 OK 4.2. use in the sub domain name 1.0 of 1.0 OK 4.3. use in the URL path 1.0 of 1.0 OK 5.0 of 5.0 OK 5. Site Optimization Chapter Score To do 5.1. Domain age 3.0 of 3.0 OK 5.2. Number of visitors to the site 0.0 of thing to do 5.3. Server speed 0.5 of thing to do 3.5 of things to do 3 of 29

4 6. Social Optimization Chapter Score To do 6.1. Google of thing to do 6.2. Twitter 0.1 of thing to do 6.3. Facebook 1.0 of 1.0 OK 2.6 of things to do 7. Search Engine Compatibility Chapter 7.1. Search engine compatibility of your page 4 of 29

5 1. Analyzed pages 1.1. Analyzed pages The top 10 analysis is based on the following web pages that currently have high rankings on Google USA for the keyword "denver family law attorneys". They have been chosen because those highly ranked pages have obviously all the elements that are needed to get a top ranking on Google for this keyword. Analyzed pages for the keyword "denver family law attorneys": Colorado Divorce, Child Custody & Child Support Attorneys Denver Divorce Lawyers Harris Family Law Harris Family Law specializes in Colorado Divorce and Colorado child custody and support laws. Offering leading Denver divorce lawyers, we can provide you comprehensive assistance in divorce mediation, child custody, or adoption cases. Denver Family Law Lawyers - Local Attorneys & Law Firms in Denver, CO FindLaw Denver, CO Family Law lawyers with detailed profiles and recommendations. Find your Denver, CO Family Law Attorney or Law Firm. orado Top 16 Family Law Attorneys in Denver, CO Here is the definitive list of Denver's family law attorneys as rated by the Denver, CO community. Want to see who made the cut? Your page: Denver Family Law Attorney - Colorado Divorce Lawyers Colorado Lawyer, Marc Kaplan handles Denver divorce, parental decision making and family law matters. Call (303) today for a consultation. 5 of 29

6 2. Link Building 2.1. Anchor texts of backlinks 15 things to do Backlinks are links from other web sites to your site. The number of backlinks, the relevance of the linking pages and the keywords that are used in the backlinks (anchor text) influence the position of your page in the search results. Links from the same domain only count once. Frequency of "denver family law attorneys" in the anchor texts to the sites Exact Match (the keyword alone is the anchor text) Trusted links: all 0 0 Trusted nofollow links: all 0 0 Normal links: all 0 0 Normal nofollow links: all 0 0 Total number of links: all 0 0 Phrase Match (the anchor text contains the keyword and at least one other word) Trusted links: all 0 0 Trusted nofollow links: all 0 0 Normal links: all 0 0 Normal nofollow links: all 0 1 More is better Total number of links: all 0 1 More is better Broad Match (the anchor text contains only part of the keyword) Trusted links: Trusted nofollow links: of 29

7 Normal links: 85 1, , Improve Normal nofollow links: More is better Total number of links: 102 1, , Improve 7 of 29

8 2.2. Number of backlinks 2 things to do Search engines assume that your web page must offer great contents if many quality sites link to it. Number of backlinks Total number of links: 1, , ,915 1, , Improve Number of links from different domains: 124 2,261 32, , Improve 8 of 29

9 2.3. Quality of backlinks 1 thing to do Links from well-respected websites tend to influence the search engine position of a web page more than links from low quality sites. The Link Influence Score of a website is calculated based on the quality and the number of links that point to a website. The higher the quality of the backlinks, the higher the Link Influence Score. It ranges from 0-100%. Link Influence Score 32% 99% 99% 32% - 99% 3% get at least 10% 9 of 29

10 3. Page Optimization 3.1. use in the body text 4 things to do The body text is the visible text of your web page. It is between the <body> and the </body> tag in the HTML code of your page. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The keyword analysis takes spaces and punctuation marks into account. Your body text home practice areas firm statement key people fami ly law blog contact us kaplan law l.l.c. is a spec ialty law firm helping people resolve disputes thr ough mediation, arbitration, trials and appeals. t he firm was founded by marc j. kaplan upon the phi losophy that legal services should be strategic, a ggressive, while still being cost effective. denve r colorado family law attorneys kaplan law was org anized to provide clients the very best advice and counsel with the skills to aggressively advocate in court. clients need to know all their options b ut not be misled or encouraged to take unreasonabl e risks. but clients also deserve to have a warrio r in their corner to fight for what matters most i f a dispute goes to trial. the denver lawyers and paralegals at kaplan law bring to their clients th e education, skills and commitment needed to eithe r settle a case or persuasively try it in court. w hat qualities should i look for in a family law at torney? the kaplan law keys for success: identify goals prepare strategy to achieve goals think outs ide the box determine budget to execute strategy i dentify key facts implement aggressive discovery p lan identify best experts create credibility prepa re and execute effectively and economically how ca n an attorney help me with my family law issues? t he attorneys at kaplan law, llc utilize an aggress ive approach, consistent with each client's goals and resources. kaplan law also employs contract in vestigators, attorneys, paralegals and legal assis tants to provide additional assistance to clients on an as-needed basis. these highly skilled profes sionals allow kaplan law to provide comprehensive and timely legal services at a fraction of the cos t of a large law firm. spending more money is not always a better way. spending wisely what you need to spend is often much more effective. in order t o avoid unnecessary fees, kaplan law employs a tea m approach. while a client retains the whole team, each task is assigned to just one person working on a team. this results in the client benefiting f rom a larger knowledge and experience base while a lso benefiting from having many tasks performed at lower hourly rates. in most cases, the fees from kaplan law are dramatically lower than the fees fr om comparably prominent law firms. where can i fin d a dependable family law attorney in colorado? le t kaplan law be your source for legal advice and r epresentation. because the relationship between a lawyer and client is so personal and close, you sh ould get to know us and make sure that we are the ones for you. we therefore offer initial consultat ions at 50 % off our normal hourly rates for up to one hour. call or today to set up an initia l consultation. child custody child support divorc e family law grandparents rights parental decision making parenting time child visitation paternity appeals legal malpractice more practice areas main office 4601 dtc boulevard suite 1000 denver, colo rado phone: (303) fax: (303) also serving areas outside denver, including ad ams, boulder, broomfield, douglas, el paso, jeffer son, and pitkin. contact us for more information. home firm statement key people family law blog con tact us colorado divorce attorney disclaimer: the legal information presented at this site should no t be construed to be formal legal advice, nor the formation of a lawyer or attorney client relations hip. any results set forth herein are based upon t he facts of that particular case and do not repres ent a promise or guarantee. please contact a lawye r for a consultation on your particular matter. th is web site is not intended to solicit clients for matters outside of the state of colorado kaplan law l.l.c. - taking cases throughout the st ate of colorado. all rights reserved. sls consulti ng: website design & search engine optimization sitemap analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: of 29

11 density: 0.0% 0.0% 0.3% 0.0% - 0.3% 0.0% Number of words: 902 2,055 1, , Improve All of the words "denver", "family", "law", "attorneys" combined Frequency: Improve density: 6.2% 19.7% 9.8% 6.2% % 6.2% OK 11 of 29

12 3.2. use in the page title 3 things to do The page title is displayed in the top bar of a web browser when a web page is viewed. The page title is also called title tag because it is the text that appears between the <title>...</title> tags in the HTML code of a web page. Their page titles Page Page title 1 colorado divorce, child custody & child support attorneys denver divorce lawyers harris family law 2 denver family law lawyers - local attorneys & law firms in denver, co findlaw 3 top 16 family law attorneys in denver, co Your page title denver family law attorney - colorado divorce lawy ers analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: all 0 0 density: 0.0% 0.0% 0.0% all 0.0% 0.0% Number of words: Improve All of the words "denver", "family", "law", "attorneys" combined Frequency: OK density: 38.5% 66.7% 50.0% 38.5% % 57.1% OK 12 of 29

13 3.3. use in H1-H6 headlines 4 of 4 elements passed H1-H6 headlines indicate the start of important sections of content. They conform to a hierarchy, from the HTML H1 tag (most important) to the HTML H6 tag (less significant). Search engines might learn about the logical hierarchy of your contents and they might interpret the headings as the table of contents of the web page. Your headlines Tag H6 H1 H2 H2 H2 Headline kaplan law l.l.c. is a specialty law firm helping people resolve disputes through mediation, arbitration, trials and appeals. the firm was founded by marc j. kaplan upon the philosophy that legal services should be strategic, aggressive, while still being cost effective. denver colorado family law attorneys what qualities should i look for in a family law attorney? how can an attorney help me with my family law issues? where can i find a dependable family law attorney in colorado? analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: all 0 0 OK density: 0.0% 0.0% 0.0% all % OK All of the words "denver", "family", "law", "attorneys" combined Frequency: OK density: 8.5% 66.7% 20.8% % OK 13 of 29

14 3.4. use in bold body text 4 of 4 elements passed The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page (CSS styles are not taken into account). The statistics include spaces and punctuation marks. Their bold body texts Page Bold body text 1 colorado divorce colorado child custody and support expert legal advice schedule a consultation how we can help : our colorado divorce and colorado child custody attorneys : protecting your children articles and resources : scheduling a consultation the harris law firm serves the family law needs of clients across the state of colorado from our four offices located in denver, fort collins, englewood, and evergreen : 12/31/2014 1/12/2015 1/5/ /22/ /23/ /18/2014 1/8/2015 denver fort collins englewood evergreen 2 comfort level credentials cost city 3 provided by: Your bold body text main office analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: all 0 0 OK density: 0.0% 0.0% 0.0% all 0.0% 0.0% OK All of the words "denver", "family", "law", "attorneys" combined Frequency: OK density: 6.4% 0.0% 0.0% 0.0% - 6.4% 0.0% OK 14 of 29

15 3.5. use in the meta description 3 things to do The meta description is a brief summary of the web page contents. It is created by the website owner and not visible on the page. Some search engines display it on the search result page. Their meta descriptions Page M eta description 1 harris family law specializes in colorado divorce and colorado child custody and support laws. offering leading denver divorce lawyers, we can provide you comprehensive assistance in divorce mediation, child custody, or adoption cases. 2 denver, co family law lawyers with detailed profiles and recommendations. find your denver, co family law attorney or law firm. 3 here is the definitive list of denver's family law attorneys as rated by the denver, co community. want to see who made the cut? Your meta description colorado lawyer, marc kaplan handles denver divorc e, parental decision making and family law matters. call (303) today for a consultation. analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: all 0 0 density: 0.0% 0.0% 0.0% all 0.0% 0.0% Number of words: OK All of the words "denver", "family", "law", "attorneys" combined Frequency: Improve density: 15.2% 40.0% 20.0% 15.2% % 18.2% OK 15 of 29

16 3.6. use in the same domain anchor texts 4 of 4 elements passed Anchor texts are words and sentences that are used as links. Same domain anchor links point to a web page on the same domain. Search engines might examine anchor texts to get more information about the topic of the domain. Your same domain anchor texts URL Anchor text / home / home /appeals.shtml /areas.htm /areas.htm /attorneys.htm /blog/ /blog/ /child_custody.shtml /child_support.shtml /contact.php /contact.php /contact.php /contact.php /divorce.shtml /family_law.shtml /firm_statement.shtml /firm_statement.shtml /firm_statement.shtml /grandparents-rights.html /legal_malpractice.shtml /parental_decision_making.shtml /parenting_time.shtml /paternity.html /staff-profiles.html /staff-profiles.html sitemap.shtml appeals more practice areas practice areas key people family law blog family law blog child custody child support contact us contact us contact us today divorce family law firm statement firm statement kaplan law, llc grandparents rights legal malpractice parental decision making parenting time child visitation paternity denver lawyers key people sitemap 16 of 29

17 analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: all 0% 0 OK density: 0.0% 0.0% 0.0% all 0.0% 0.0% OK All of the words "denver", "family", "law", "attorneys" combined Frequency: % - 34% 9 OK density: 6.0% 15.2% 21.9% 6.0% % 16.4% OK 17 of 29

18 3.7. use in the alternative texts for images 4 of 4 elements passed The "img alt" HTML attribute defines an alternative text for an image when the visitor uses a text browser or when the visitor has turned off the display of images in the web browser. Internet Explorer displays the alternative text if the user puts the mouse cursor over the graphic. Search engines may use the alternative texts as a signal in their ranking algorithms. Your alternative texts for images URL images/aaj-logo.jpg images/avlogo.jpg images/bcba-logo.jpg images/calltoday.jpg images/cba-logo.jpg images/ctla-logo.jpg images/fadeline.jpg images/fadeline.jpg images/header.jpg images/nbtanetlogo.jpg images/pagebottom.jpg images/practiceareas.jpg images/superlawyerslogo.jpg Alternative Text [no text] [no text] [no text] [no text] [no text] [no text] [no text] [no text] [no text] [no text] [no text] [no text] [no text] analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: all 0% 0 OK density: 0.0% 0.0% 0.0% all 0.0% 0.0% OK All of the words "denver", "family", "law", "attorneys" combined Frequency: % - 2% 0 OK density: 5.3% 0.0% 0.0% 0.0% - 5.3% 0.0% OK 18 of 29

19 4. URL Optimization 4.1. use in the root domain name 4 of 4 elements passed The root domain is the part of your web page URL without the sub domain and the path. For example, if the URL is then the root domain is "wikipedia.org". Their root domains Page Root domain 1 harrisfamilylaw 2 findlaw 3 thumbtack Your root domain kaplan-law analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: all 0 0 OK density: 0.0% 0.0% 0.0% all 0.0% 0.0% OK All of the words "denver", "family", "law", "attorneys" combined Frequency: OK density: 100.0% 100.0% 0.0% 0.0% % 50.0% OK 19 of 29

20 4.2. use in the sub domain name 4 of 4 elements passed The sub domain is the part of your web page URL without the root domain and the path. For example, if the URL is then the sub domain is "en". Their sub domains Page Sub domain 1 www 2 lawyers 3 www Your sub domain www analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: all 0 0 OK density: 0.0% 0.0% 0.0% all 0.0% 0.0% OK All of the words "denver", "family", "law", "attorneys" combined Frequency: OK density: 0.0% 100.0% 0.0% 0.0% % 0.0% OK 20 of 29

21 4.3. use in the URL path 4 of 4 elements passed The URL path is everything after the domain name in your web page URL. For example, if the URL is then the path is "/wiki/seo". Their URL paths Page URL path / 1 / 2 /lawyer/firm/family-law/denver/colorado 3 /co/denver/family-law-attorneys/ Your URL path analysis for "denver family law attorneys" Complete search term "denver family law attorneys" Frequency: OK density: 0.0% 0.0% 80.0% 0.0% % 0.0% OK All of the words "denver", "family", "law", "attorneys" combined Frequency: OK density: 0.0% 66.7% 80.0% 0.0% % 0.0% OK 21 of 29

22 5. Site Optimization 5.1. Domain age 1 of 1 element passed Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and Archive.org. Domain registration date June 2001 May 1995 May 1998 May June 2001 November 2000 OK 22 of 29

23 5.2. Number of visitors to the site 1 thing to do Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and if it contains popular contents. The Alexa.com Traffic Rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Traffic Rank #1 is assigned to the most-visited site on the Internet. Alexa.com Traffic Rank (the lower the rank, the more visitors) 1,759,616 6,058 4,266 4,266-1,759,616 14,675,845 Improve 23 of 29

24 5.3. Server speed 1 thing to do Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, search engines can index more pages from fast servers. This chapter shows you how long it takes on average for one of the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about the server speed of your server). Server speed Average page load time (measured in seconds, the lower the better) 0.00s 2.61s 0.99s 0.00s s 0.00s OK Server speed relative to all other servers on the Internet (the faster the better) n/a average (top 53%) fast (top 28%) 0% - 72% n/a Improve 24 of 29

25 6. Social Optimization 6.1. Google +1 1 thing to do Google confirmed that its +1 button will help them to re-order search results. Number of +1 clicks More is better 25 of 29

26 6.2. Twitter 1 thing to do Both the number of Twitter tweet URL mentions and the authority of the people tweeting the URL might influence search engine rankings. Number of tweets More is better 26 of 29

27 6.3. Facebook 5 of 5 elements passed It is not certain if links shared through Facebook have a direct impact on search engine rankings. Facebook statistics Number of clicks: all 0 0 OK Number of comments: OK Number of likes: OK Number of shares: OK Total: OK 27 of 29

28 7. Search Engine Compatibility 7.1. Search engine compatibility of your page General advice Web pages are written in languages called HTML and CSS. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML and CSS and what is not. Some HTML errors can prevent search engines from indexing your web pages: Check HTML code: Check CSS code: Your web page does not use frames so there will not be any problems in that aspect. Official Google information about frames: please check OK Page URL The top level domain ".com" of your page URL fits well with the search engine country USA. Your page URL does not seem to be a dynamic URL so there will probably not be any problems in that aspect. Official Google information about dynamically created pages: Search engines might rank websites lower that are hosted at free web space providers, or if websites do not have their own domain name. In addition, search engines limit the number of pages they index from a single domain. Your website does not seem to be hosted at a free web space provider. If it does, consider getting your own web space and domain name. OK OK OK Page title The title of your web page does not use only capitalized letters. There is a good chance that search engines will display your page title on their search result pages. Your web page does not contain multiple titles so there will not be any problems with search engines in that aspect. OK OK Body text Your web page contains about 624 words which should be sufficient for search engines. OK Meta tags Your web page does not contain any meta tag twice so there will not be any problems with search engines in that aspect. OK 28 of 29

29 Your page uses the Meta s tag. You should remove this tag because it is not used by any major search engines. Official Google information about the Meta s tag: Your web page does not use the Meta Refresh tag. This is good because Google recommends against using it. Official Google information about the Meta Refresh tag: Your page uses the Meta Robots tag in the right way. Official Google information about the Meta Robots tag: please check OK OK Factors that could prevent your top ranking (you should be able to answer all questions with "no") Does your website mainly consist of content that is scraped from other sites? Can the content of your website be found on many other websites? Check for duplicate content: Is your web server sometimes down when search engine crawlers try to access it? Does your website link to sites that do not deserve a link? Does your website use the same title or meta tags for multiple web pages? Does your website participate in automated link building schemes? Do you buy or sell links for your website? Do the majority of your backlinks come from low quality or spam sites? please check please check please check please check please check please check please check please check 29 of 29