All Hands on Your Desktop

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1 All Hands on Your Desktop Learn how companies are enhancing all hands meetings with powerful video webcasting tools

2 All Hands on Your Desktop Abstract Technology supports communication with large groups of employees better than ever before. Powerful tools have been developed to engage customers and employees, while high-speed networks ensure low-cost access. Webcasting, with its excellent cost characteristics, is seeing ever-widening use in enterprises. Webcasting provides: Easy scalability Enterprise security Rich Q&A and moderator functionality Support for multiple languages Social networking and collaboration tools This discusses how companies are taking advantage of enhanced webcasting capabilities to support a significant expansion of internal communications. It also presents information about the ON24 webcasting platform, including real-world case studies describing how firms in various industries are using ON24 to meet their communication objectives. Internal Communication is Evolving Communicating with employees has become simpler. While employees are more geographically distributed than ever, the ubiquity of network connectivity makes it easier to interact with them no matter where they are located. As techniques improve and costs fall, new types of communication events are becoming more common: Company town hall / fireside chat CEO all-hands address Critical / immediate employee communication Sales kick-off with the entire sales staff Group executive or country head addressing local staff All Hands On Your Desktop 2

3 Potential Approaches A variety of solutions have been used to address these applications. Each of these solutions has specific advantages and disadvantages. Audio conference call: Audio conference call costs scale with the number of participants. As the number of listeners increases to thousands, bridge costs become prohibitive. Supporting large numbers of users simultaneously on corporate PBX systems can also be difficult, leading to requirements such as people gathering in conference rooms. And while the use of telephones is simple, easy, and familiar, the inability to see the speaker limits the effectiveness of the communication. Video conference calls: Video conference calls, even with improved quality due to IP-based connectivity and HD-quality images, still require gathering in rooms and using complex, costly video bridges. Typically, video conference facilities are practical only in larger office locations, resulting in exclusion of some employees. Webcasting: Webcasting is the most cost-effective, scalable, and engaging option. Audio and video can be captured in a variety of ways, including telephones (audio), webcams, video conferencing units, and higher priced options such camera crews and studios. Webcasting is extremely scalable, easily broadcasting to thousands of viewers over an internal corporate network. Standard webcasting solutions support typical business presentation elements such as slides, Q&A, and speaker bios. Advanced webcasting also provides personalized audience consoles, group chat, social networking, RSS feeds, viewer collaboration, and other interactive tools. All Hands On Your Desktop 3

4 Unique ON24 Functionality twitter wikipedia group chat linkedin share this yammer facebook idea social cast rss breakout sessions cover flow videos Standard Webcast Functionality slides media contact us q & a url chapters resources content transcript speakers Why ON24? The ON24 webcasting solution is an industry-leading webcasting platform. ON24 has broad experience with large events, as well as integrated, always-on support for ipad and iphone and other mobile platforms. The ON24 webcasting solution supports: Easy scalability: The ON24 webcasting solution supports thousands of users, making it a strong choice for producing large events. Social networking and collaboration tools: ON24 webcasts support full-featured widgets for Chatter, Yammer, SocialCast, LinkedIn, Facebook, and Twitter within the context of the webcast not as links to these respective sites that can detract from the primary webcast experience. Support for complex video productions: ON24 systems and facilities support highly reliable, HD quality audio and video, including production values ranging from simple video conference feeds, to three-camera shoots, to studio production and pre-recorded video. Audience engagement: ON24 webcasts allow users to personalize the webcast experience, resulting in higher levels of engagement and longer durations. They can enlarge the video, slides, Q&A, speaker biography, Twitter, or any of the other ON24 Platform 10 Widgets to any size; focus on what they are interested in; and have full control of the screen layout. Support for complex networks: Webcasting events to large groups on enterprise networks can present network challenges because of the limited bandwidth available in even the most robust and well-provisioned enterprises. ON24 supports a variety of congestionavoidance strategies that are consistent with the approaches preferred by enterprise IT staffs. Multiple languages: The ON24 solution supports communication with diverse employee populations by providing simultaneous translation streams in multiple languages. ON24 also enables event replays during Asian, American, and European working hours. All Hands On Your Desktop 4

5 Real-World Experience The ON24 webcasting solution is giving leading firms powerful tools for communicating with their internal, partner, and customer audiences. The following case studies demonstrate how companies are using the ON24 virtual recruiting solution to: Produce all-hands, regional, and global staff meetings Create high-quality training events for employees, partners, and customers Support existing configurations Global semiconductor manufacturing company: A leading semiconductor manufacturing firm needed a webcasting solution to support its large group training sessions for its internal sales people, partners, and customers. The company already had an internal production and media distribution infrastructure. ON24 was able to integrate with the in-house production facilities and then redistribute the company s webcasts to internal and external audiences, resulting in: Thousands of sales personnel trained simultaneously Content available to both internal and external audiences Fast implementation and low cost Large international accounting firm: A large accounting firm was preparing to conduct a series of country-wide meetings. The firm needed to enable its professional staffers to participate from their desks at 34 locations across Europe. ON24 supported the customer, allowing the event to proceed without stress on the network: Supported country-wide attendance for a full day of presentations Simple setup and implementation Secure, inside-only access to presentations International chemical manufacturer: Managers at a major chemical manufacturing company were planning an all-hands meeting to engage its workforce in a series of announcements and town-hall-style meetings. ON24 was able to support the webcast using the company s existing network configuration: utilized installed facilities to reduce time and implementation cost supported internal IT crew in new, unfamiliar application of existing capabilities provided performance measurement to ensure high-quality delivery and help internal IT staff with support tasks Powerful Capabilities Today s organizations need effective new ways to communicate with their worldwide staffs. While employees are more geographically distributed than ever, the ubiquity of network connectivity makes it easier to interact with them no matter where they are located. Companies are using the ON24 webcasting platform to create effective town-hall meetings, trainings, and presentations, more efficiently and at lower cost. The ON24 solution delivers proven functionality, a mediarich experience with superior interactive capabilities, and a variety of productivity-enhancing tools. With ON24, companies can: Communicate with thousands of employees simultaneously Easily setup webcasts in less than 30 minutes Deliver all-hands meetings in an extremely costeffective manner Taking Pharmaceutical Sales To The Consultive Era 5

6 Appendix: Network Delivery Considerations Webcasting events to large groups on enterprise networks can present network challenges because of the limited bandwidth available in even the most robust and wellprovisioned enterprises. ON24 supports a variety of congestion-avoidance strategies that are consistent with the approaches preferred by enterprise IT staffs: Unicast replication: Deploying unicast servers in each major segment of an enterprise network, then causing the launch process to provide a stream source URL that pulls the media traffic from a local server. Multicasting: Typically, ON24 provides a stream to a multicast source in the client network environment that s provisioned to utilize the network elements (routers and switches) to replicate the traffic to users scattered around the enterprise. Transparent proxies: Several vendors, including Bluecoat and Cisco, support proxy devices capable of replicating streams from an ingress point to users behind the proxies distributed around the enterprise network. If in place, these networks are simple to use and, as implied by the name, transparent to the launch process. Peer-to-peer distribution systems: ON24 supports both Kontiki and Octoshape peer-to-peer methods. These technologies rely on a client on the local systems, which allows streaming media to be redistributed among clients on a local network, providing bandwidth utilization similar to a multicast technique for networks that are not multicast enabled. These methods can also be configured to support mixed internal and external clients, simplifying access for travelers and home office users. Enterprise networks are generally not homogenous and often require a mix of media distribution techniques to support all users. ON24 events are configured to detect the client location in the enterprise network. Based on information supplied by the enterprise network engineering staff, each attendee is routed to the media streams by the method best suited to that attendee s location within the network. This detection and launch process can also select specific language streams for a user group, or it can select lighter weight audio vs. video, for example streams for those in networks known to be incapable of supporting more bandwidth-intensive streams. Taking Pharmaceutical Sales To The Consultive Era 6

7 The Difference between Success and Failure In the global marketplace, well-educated employees, partners, suppliers, and customers are a critical success factor. Companies across industries are using virtual corporate university solutions such as the ON24 virtual environment to achieve this goal. These organizations are providing highly effective learning experiences to their global workforces at much lower cost compared to traditional learning methods. For more information on the benefits of the ON24 virtual environment, contact us at or visit ON24, Inc. 201 Third Street San Francisco, CA ON24, Inc. For more information on the benefits of the ON24 virtual environment, contact us at or visit

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