Executive Development Program

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1 Global Perspective International Experts Peer Reflection Impact Action Oriented

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3 THE PROGRAM Considering domestic markets limitations and challenges, going global could help organizations and leaders to overcome the volatile economy and the increasingly complex business environment. Business leaders need to be able to expand their horizon to consider different ways of doing business; realize factors and values affecting their expansion across borders as well as visualize the financial and economic dynamics that affect such endeavors. GoGlobal is designed as a business forum with the aim to offer senior executives and business owners a valuable opportunity to network, interact, and reflect with peers and experts from different industries and fields. It builds on the knowledge and skills of executives and offers them the opportunity to interact using relevant theories, international cases and experiences that will serve as a medium for contemplation and study. GoGlobal is led by international experts who are leading authorities in their areas of specialization, and who have the theoretical knowledge as well as hands on experience in the global market and have offered advice and consulting to 100s of the world top organizations. GoGlobal is designed to include short lectures by renowned experts sharing the theoretical background as well as case studies that offer a comparative dimension and allow executives to reflect on their own strategies in an interactive workshop format. The lectures are supported by specialized panels of professionals and diplomats addressing relevant topics that will give participants additional insights and knowledge. The reflection sessions will introduce international decision models and open the floor for executives to apply them at their workplace and environment.

4 PROGRAM OUTCOME GoGlobal is a unique program that focuses on providing models as well as actionable business knowledge and skills that would assist executives in leading their organizations globally. By the end of the program, you will be able to: Adapt your communication and leadership styles to position yourself as well as your business as an ethical organization on a global level Explore different negotiation techniques to be able to adapt your negotiation style according to different regions Analyze global economic and financial trends and identify opportunities and challenges to global expansion Analyze your current business model and identify creative models to develop, deliver and capture value WHO SHOULD ATTEND C-suite executives Board chairs and members Senior government officials Managing directors and country managers

5 Networking Getting Across Global Money Panels Practical Experience Insights & Exchange of Ideas PROGRAM STRUCTURE Market-Maker or Share-Taker? Networking Impact Peer Reflections Action Plans Follow up Networking

6 PROGRAM STRUCTURE Module 1 Getting Across Module 1 focuses on presenting the latest practical techniques and models in the fields of communication, leadership and negotiations, which will allow global leaders to get their message across internally and externally. The facilitators of this module will bring an extensive practical experience and international exposure that offer great insights and knowledge. 1.Leadership by Tommy Weir Leadership is not a copy-and-paste recipe; a successful leader has to adapt his leadership style to accommodate cultural and contextual differences and circumstances. Weir has advised and offered consultations to many organizations worldwide and has developed a practical guide for leadership in the Middle East that will be the basis of discussion with participants to elaborate on leadership styles and ways to adapt. Book: 10 Tips for Leading in the Middle East, Tommy Weir 2. Managing Diversity in the Global Organization by Celia De Anca Diversity is a dilemma that faces all organizations seeking to expand globally. Taming diversity can uncover enormous benefits and opportunities for business leaders to propel their organizations to the next level. De Anca will showcase the best practices by organizations, which managed to foster diversity and inclusiveness in a workplace and the impact of such success on the organizations performance. Book: Managing Diversity in the Global Organization: Creating New Business Values, Celia De Anca and Antonio Vásquez 3. Negotiating Internationally by Richard Lewis Culture defines the way people behave, interact and negotiate, accordingly it is extremely important for global leaders to identify international negotiation styles, patterns and the role cultural context plays in negotiation. Lewis will share with the participants the negotiation styles of different nationalities and will solicit their input and experiences in an interactive workshop. Book: When Cultures Collide: Leading Across Cultures, Richard D. Lewis 4. Ethical Intelligence by: Bruce Weinstein Ethical intelligence may be the most valuable form of intelligence, especially for executives. Whereas, emotional intelligence helps you understand how other people are feeling, ethical intelligence helps you decide how to make the best possible choices as a leader, which benefits you and your organization. Book: Ethical Intelligence: Five Principles for Untangling Your Toughest Problems at Work and Beyond, Bruce Weinstein

7 Module 2 Global Money Module 3 Market-Maker or Share-Taker? Module 2 aims at providing a glimpse of the global macroeconomic and financial indicators essential for doing business globally. It builds on the participants existing knowledge and experience and will be conducted in an open discussion forum format where the experts will facilitate discussions raised by the executives. 1. Global Economics The global economy is going through severe uncertainty swings with the slowing down of China's growth, the serious challenges facing the European Union under its current structure, and the US economy's alarm at the Federal Reserve's shift from rescue policies to counter inflation. Meanwhile, emerging markets are warily watching this uncertainty unfold with serious ramifications to their growth prospects. What does this mean to global corporations, how should they interpret the signals coming out of these hot spots, and how to react appropriately? Are you innovative enough to go global? Can you compete internationally and create new value to global customers? This module is all about innovation and creativity in developing a business model that can cross borders. Business Models: Innovation to build, deliver and capture value by Saul Kaplan Kaplan shares the underlying principles of business model innovation. How can you develop a sound innovative value proposition and be able to deliver it consistently. Cases and examples of innovative models will be discussed and you will have the opportunity to share your ideas, seek input and suggestions. Book: The Business Model Innovation Factory: How to Stay Relevant When The World is Changing, Saul Kaplan 2. Navigating the Financial Sphere by Jaap Spronk This session will address the importance of understanding the role monetary policy plays in determining market entry and mode of operations. It tackles issues related to understanding the dynamics and options related to sourcing financing for cross border expansion. It also evaluates means of market entry through mergers, acquisitions or other forms.

8 Reflections (afternoon delights) This component of the program will be conducted over dinner, where participants will read one of the theories and reflect on it through their own experiences through guided facilitation by senior business leaders from Egypt. The black swan theory The Morphological box and scamper The Swiss cheese model (Facilitated by Ahmed Sami, Co-founder and Vice-Chairman of IWAN for Investment and Development) Book: The Decision Book: 50 models for Strategic Thinking, Mikael Krogerus and Roman Tschäppeler Networking GoGlobal provides the opportunity to build mutually beneficial relationships. A one-hour time slot will be dedicated daily to scheduled bilateral business meetings with peers and experts. Follow up The School of Business Executive Education will provide support to the program participants by offering one follow up session to be conducted at the AUC premises on January 17, This follow up will provide executives with the opportunity to share their experiences in implementing their action plans and capitalize on their collective knowledge. Panels International Gateways to Global Business by panel of ambassadors (facilitated by Bruce Weinstein) Financial Instruments by panel of bankers (facilitated by Hammed Hassouna, Regional Chief Representative, Union De Banque Arabes Et Francaises)

9 Bruce Weinstein President and CEO The Ethics Guy, LLC Enlightening, inspiring and entertaining, Bruce Weinstein, The Ethics Guy, shows leaders in business, health care, law, accounting, and education why character is the missing link to excellence and how to hire and promote people of high character. He writes an online column for FORTUNE twice a week and is the author of the books Ethical Intelligence: Five Principles for Untangling Your Toughest Problems at Work and Beyond, Is It Still Cheating If I Don t Get Caught? and The Good Ones: Ten Crucial Qualities of High-Character Employees His work has been featured in USA Today, The New York Times and American Airlines in-flight magazine. He received a bachelor's degree in philosophy from Swarthmore College, a PhD in philosophy and bioethics from Georgetown University, and a National Fellowship in Leadership Development from the W. K. Kellogg Foundation in Battle Creek, Michigan.

10 Celia De Anca Director, Centre for Diversity in Global Management IE Business School Celia De Anca is currently the Director of the Centre for Diversity in Global Management at IE Business School and the Saudi-Spanish Centre for Islamic Economics and Finance at IE Business School. She was previously the Director of Corporate Programmes at the Euro-Arab Management School (EAMS) in Granada, Spain. She has also worked for the Fundación Cooperación Internacional y Promoción Ibero-América Europa (CIPIE) and at the International Division of Banco de Santander. She has a master s degree from the Fletcher School of Law and Diplomacy in Boston and from the Universidad Politécnica de Madrid. She holds a PhD from the Universidad Autónoma de Madrid, with a comparative thesis on Islamic, ethical/ecological investment funds and on the London Market. She is the author of Beyond Tribalism: Managing Identities in a Diverse World, and co-author of Managing Diversity in the Global Organization: Creating New Business Values. She has had articles published in specialized journals, in addition to publishing periodic articles in the press. She was an external advisor of the Merrill Lynch s Diversity & Inclusion Council up to 2009.She is a member of the Ethics Committee of InverCaixa s Ethics Fund, Spain and a member of the International Scientific Committee at the University Euromed in Marseille, France. She has received the Woman Executive of the Year Award in 2008 by the Business Women Association of Madrid (ASEME). De Anca is fluent in Spanish, English, French and Arabic and was listed on the 2013 s Thinkers50, a global ranking of management thinkers.

11 Jaap Spronk Professor of Financial Management Science Rotterdam School of Management, Erasmus University Jaap Spronk is (emeritus) full professor of financial management science of Rotterdam School of Management, Erasmus University (RSM). Prior to joining RSM in 2008, where he was academic dean of MBA programmes until 2014, he served as the vice-dean of international new business development from 2003 to 2008, director of studies from 2003 to 2007, director division of accounting and finance from 1996 to 2003, and chairman of the Department of Finance from 1984 to 2003 at the Erasmus School of Economics, where he was full professor of finance and investment since Being fluent in Dutch, English, French, German and Italian, Spronk has assumed professorships at numerous foreign universities, including Bocconi University in Milan, Italy, and has held visiting professorships at the Helsinki School of Economics in Finland, the University of Bergamo and the University of Catania in Italy, and the State University of New York at Buffalo, USA. He has served as an editor or numerous journals, including managing editor of the Springer Series in Financial Modelling. Spronk is founder (1986) and was chairman of the EURO Working Group on Financial Modelling. He has been a member of the Koninklijke Hollandsche Maatschappij der Wetenschappen (Royal Dutch Society of Sciences) since His international awards include the Umbra Erasmi Medal of Erasmus University in 1996, Gold Medal of the University of Crete in Greece in 1996, Gold Medal of the International Society of Multiple Criteria Decision Making in 2002, and The President s Award of the EURO Association in Since 2015, Spronk is CEO of GEMFM Global Inc. based in NY, USA. He also holds a part-time Professorship at the University of Curacao. Spronk is in the Board of various Companies and Not-for Profit Organizations, and is advisor to Investors, Corporates and Governmental organizations.

12 Richard D. Lewis Chair Richard Lewis Communications Richard D. Lewis is Chair of Richard Lewis Communications and one of Britain s foremost linguists. Lewis is well known for his work on cross-cultural understanding. He wrote the book When Cultures Collide: Managing Successfully Across Cultures, now in its third edition, and gives cross-cultural seminars and keynote speeches to international corporations, as well as governments. Clients include UBS, Coca Cola, Deloitte, Gazprom, Nokia, Unilever and the World Bank. Lewis has also been awarded a knighthood in Finland, in view of his 40 years experience in helping Finland to develop its international links, including assisting Finland in its preparation for the European Union presidency.

13 Saul Kaplan Founder and Chief Catalyst Business Innovation Factory Saul Kaplan is the founder and Chief Catalyst of the Business Innovation Factory and author of The Business Model Innovation Factory. Kaplan started BIF in 2005 with a mission to enable collaborative innovation. The nonprofit is creating a real world laboratory for innovators to explore and test new business models and system level solutions in areas of high social importance including healthcare, education, entrepreneurship, and energy independence. Prior to focusing on business model and system level innovation at the Business Innovation Factory Kaplan served as the Executive Director of the Rhode Island Economic Development Corporation and as the Executive Counselor to the Governor on Economic and Community Development. Kaplan created Rhode Island s unique scale economic development strategy aimed at increasing the state s capacity to grow and support an innovation economy, including an effort to turn the state s compact geography and close knit public and private sector networks into a competitive advantage. Prior to his state leadership role in economic development Kaplan served as a Senior Strategy Partner in Accenture s Health & Life-Science practice and worked broadly throughout the pharmaceutical, medical products, and biotechnology industry. Kaplan also spent eight years working for the Pharmaceutical Division of Eli Lilly and Company. As a Marketing Plans Manager, Kaplan assisted in developing the launch strategy and successful introduction of Prozac into the U.S. market. Kaplan shares his innovation musings on Twitter (@skap5), his blog (It s Saul Connected) and as a regular contributor to the Harvard Business Review, Fortune and Bloomberg Business Week. Kaplan holds an MBA from Rensselaer Polytechnic Institute focusing on the strategic management of technology and a BS in Pharmacy from the University of Rhode Island.

14 Tommy Weir Expert on Emerging Markets Leadership Tommy Weir is globally recognized as an authority on leading in fast-growth and emerging markets, is the founder of the Emerging Markets Leadership Center (EMLC) and Professor at Hult International Business School. He is the leadership columnist for The National along with his writings being featured in other prominent publications. He is an author, renowned speaker, CEO Coach, and advisor on senior executive leadership. He has rare insights through working with over 3,000 CEOs and business leaders from around the world, ranging from Fortune 500 companies to newly established corporations in Asia and the Middle East. Weir is credited with the breakthrough discovery of Leading and Succeeding in the Emerging Markets, a business approach that assists leaders in making sense of complexity, diversity, ambiguity and youthfulness in first generation corporate societies. This work has now found its way into the core practices of leaders and senior teams across the globe. His books include: 10 Tips for Leading in the Middle East, The CEO Shift as well as The Cheeseburger Theory and other leadership observations. With a rich history of leadership development advising governments and corporations on strategic and future-oriented leadership, he has spearheaded the creation of innovative and award-winning leadership programs. His unique experience of working with over 80 nationalities is a welcome breath of fresh air in today s diverse and multicultural work environment.

15 Books GoGlobal instills the real world practical aspect through the models developed and published by the international speakers. Participants in GoGlobal will receive a copy of the following books: Ethical Intelligence: Five Principles for Untangling Your Toughest Problems at Work and Beyond, Bruce Weinstein Managing Diversity in the Global Organization: Creating New Business Values, Celia De Anca and Antonio Vázquez The Business Model Innovation Factory: How to Stay Relevant When The World is Changing, Saul Kaplan The Decision Book: 50 models for Strategic Thinking, Mikael Krogerus and Roman Tschäppeler When Cultures Collide: Leading Across Cultures, Richard D. Lewis 10 Tips for Leading in the Middle East, Tommy Weir

16 CERTIFICATION A certificate of attendance from AUC s School of Business Executive Education will be granted to participants who attend the full program. ADMISSION PROCESS Knowledge of English language is essential, as the program will be conducted in English. Admission is based on merit and work experience of executives. The program committee shall evaluate all applications based on their work experience, academic knowledge, and intended impact and implementation in the organization. The admission process ensures diversity of industries and regions attending the program, therefore early registration is highly encouraged to ensure a seat in the program. PROGRAM FEES For Egyptians: EGP 55,000 For Non Egyptians: USD 7,000 Fees include tuition, books, readings and full board accommodation. VENUE The program will be conducted in a five stars hotel on a residential full board basis. SCHEDULE Module one is scheduled on the weekend of November 19 22, 2015 Modules two and three are scheduled on the weekend of December 11 12, 2015 Candidates can download the application at: Please send the filled application form to: s.elkaluobi@aucegypt.edu

17 Program Team Sherine El Kaluobi Program Manager Maha Ismail Assistant Director tel Sherine El Essawi Program Officer tel

18 THE AMERICAN UNIVERSITY IN CAIRO SCHOOL OF BUSINESS EXECUTIVE EDUCATION

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20 The American University in Cairo School of Business, Executive Education 113 Kasr El Aini St., P.O. Box 2511, Cairo 11511, Egypt