MSc Management 2 year / part-time course

Transcription

1 MSc Insight Management 2 year / part-time course

2 The MSc was born out of discussions at the Insight Management Forum, the IMA s best practice group of insight team leaders. The group felt it was time the profession had formal qualifications and accreditation. IMF members include: The IMA is the centre of excellence and learning for Insight Generation, Management and Communication. We have been developing best practice in this area for 12 years, working with leading corporate insight teams. By arming insight teams and professionals with best practice guidelines, benchmarking, consultancy, coaching, training and online resources, we enable organisations to drive value from their information for competitive advantage.

3 WELCOME to THE Winchester Business School INSIGHT MANAGEMENT PROGRAMME The Insight Management profession has emerged over recent years as organisations have realised that they are swamped in disparate data and insight, but maximum competitive advantage comes from being world class in using it. Insight Management skills are crucial within major organisations, but also need to be reflected by support companies, such as market research and data analytics agencies. MSc Insight Management, is a pioneering postgraduate degree that is offered on a part-time basis and is designed to respond to the growing need for qualified Insight Management professionals. Our executive programme and modules are described in this brochure. RIGHT CONTENT RIGHT TIMING By supporting one or more employees to enrol on this unique MSc in Insight Management at Winchester Business School, you will drive value for your organisation s future investment strategies whilst formalising your employees managerial effectiveness through creative and responsible forms of education and research. We look forward to welcoming your organisation. RIGHT PEOPLE DRIVE CHANGE BUILD THE FUTURE RIGHT DELIVERY DRIVE GROWTH Professor David F. Birks Dean of the Faculty of Business, Law and Sport.

4 MSc Insight Management Dr Anca Yallop Programme Leader In today s data-driven world Insight Management skills become essential not just in business, but also in fields such as healthcare, sport and government. Advances in information technology and a complete datafication of the world now means that organisations have more data and insights on various aspects of their business than ever before. Moreover, this data represents the most valuable asset of many businesses today. Organisations are therefore looking for experts who have the ability to synthesise and harness the ever-expanding sources and quantities of data in order to identify business breakthroughs. The challenge is to put insight at the heart of decision-making and this requires commercial acumen, political influence and persuasive communication. Insight Management is therefore a professional discipline that a data expert can learn to enhance the impact of their analytical skills. More often, Insight Management is a discipline that is practiced by an individual with broader commercial and organisational skills in order to guide the work of data experts and to deliver their results for maximum value. Programme Content The programme is designed as an executive Masters degree delivered on a part-time basis. It appeals to middle and top managers who are tasked to gain and share insights in companies, public sector and non-profit organisations. It also appeals to managers from diverse business support organisations such as market research, data analytics and competitor and market intelligence. Various teaching methods are used within the programme, including lectures, case studies, syndicate work, role-playing, group presentations and seminars. Our teaching teams include staff with a wide range of experience, working both in the UK and overseas. Guest speakers, professionals and practitioners contribute to the delivery of the modules. The period of part-time study is two years. Our academic year commences in September. Managing Insight effectively is challenging in any business - investing in a MSc in Insight Management makes perfect business sense Liz Lamb Senior Director, Insight and Pricing, Asda

5 Build your credibility within the Research/ Insight Industry MAKE APPLY Immediately apply strategic and actionable course content to your workplace to drive value and change Unleash data and Insights to drive business decisions GET MSc Insight Management The new MSc Insight Management is a unique programme that offers the first formal accreditation delivered by a centre of Academic Excellence. This two year, part-time course aimed at executives, is a mixture of practical, theory and personal coaching that is the first of its kind to be supported by the Insight Management Academy (IMA) BUILD Make Insightdriven value a crucial business KPI Helping you drive value by putting Insights at the heart of the enterprise CREATE Get your skills and experience validated with academic recognition Create a Data Science and Analytics culture

6 Benefits for candidates Boost your career prospects towards Insight Director and beyond MSc synthesis of business acumen from industry practitioners combined with accredited academic rigor Enhanced job satisfaction Develop your role from a responsive service to a proactive influential business partner learn how to get involved in more strategic decisions/projects unique relevant focused commercial education The latest thinking on decision science, stakeholder engagement & knowledge management Broaden your experience and knowledge by working and networking with experts, peers and case studies from different industries Increased impact and influence Develop stakeholder management skills to increase your impact and influence Learn how to get higher up the food-chain learn how to identify and quantify opportunities and threats for your organisation Boost your confidence learn consultancy skills and approaches to enable you to work smarter rather than harder Boost your commercial knowledge and increase your credibility with peers and stakeholders Strategies for using and combining multiple information sources to help your organisation get and stay ahead Make information make a differencethe right information inputs and flows to influence key decisions Tips on how to protect and build your resources How to demonstrate your value-add, to survive reorganisations, protect your team and your budget

7 Benefits for employers Maximise the return on your insight, research and analytics investment objective reflection on your culture, structures and processes Give your key players the broadest and best Insight Management education Ensure your Insight investment is commercially driven and delivers competitive advantage Ensure your Insight investment makes a difference and doesn t just end up on a shelf Take advantage of supervised project work on your organisation from independent experts Your Insight leaders will gain a broader view and new ideas from different industries and types of organisation Increase your customer focus Get ahead of the game in the information era to gain competitive advantage Information will be a key differentiator over the next few years make sure you are well placed to reap the benefits If you are investing in information, make sure your Insight leaders have the skills and influence to get it used fully Ensure your Insight leaders develop commercial skills to identify opportunities Develop your Insight team from a responsive service to proactive influential business partners Give your team the tools to get involved in more strategic decisions/projects Be a leading-edge employer Investing in key people in exciting developing areas Gain PR from investing in this world first initiative R Investing in your insight leaders will undoubtedly give your organisation a long term competitive advantage Enrol now

8 MODULES MSc Insight Management includes the following eight modules and corresponding indicative topics, divided in two main areas of study theory and principles and practical Insight Management. 1 / Strategic Insight Management INSIGHTS TO SUPPORT ORGANISATIONAL GOALS Responsible management Role and principles of Insight Management Business models and processes Strategy development and business planning processes 2 / Decision Making Neuroscience and behavioural insight Neuroscience how the brain processes information and takes decisions Consumer decision processes and business decision making Information processing methods Knowledge storage and sharing 3 / Organisation Awareness Understanding your organisation Understanding your organisation Stakeholder management Insight function management Knowledge base creation and maintenance 4 / Business Issue Evaluation Issue mapping, analysis and valuation Market and business mapping and evaluation Dashboards and measures Issue analysis, logic trees, problem identification Commercial valuation

9 additional benefit to your business The final dissertation is based on YOUR business as a live case study meaning you can immediately apply strategic and actionable course content to your workplace. 5 / Insight Generation From data sources to deriving insight and solutions Data gathering techniques and analysis Data combination and big picture building Deriving Insight Group and workshop techniques for deriving solutions 6 / Insight Delivery Communication and engagement Communication planning Communication processes and skills - storytelling, journalism skills Individual engagement techniques Group and organisational engagement 7 / Reflecting on Personal and Professional Learning Personal values and professional practice Critical review of past achievements Set in context of management theory and current practice 8 / Reflecting on Personal and Professional Practice Cultivation of practical wisdom Self-development portfolio Future personal and professional development plan

10 programme fees and how to apply Insight Management students are expected to have a minimum of two years business experience, usually in a middle-management role and a first or second-class Honours degree or equivalent. Senior managers with substantial business experience, but without a first degree, may also be considered. Applicants are made direct to the University by completing the Direct Entry Application Form. The application form is available on request from Course Enquiries and Admissions or online: Please return your completed form, references and any additional sheets to: course.enquiries@winchester.ac.uk Programme Home/EU Students International Students Insight Management 10,000 10,900 Fee payments for Insight Management may be spread over your study in the following pattern: Induction Dates (Refund cut-off dates withdrawal) Earliest Completion Date Fee Payment Dates Amounts Due September 2015 (31st October 2015) Feb st Nov st Mar st Jul st Nov This is the biggest step forward that I ve seen in formalising the essential insight skills and knowledge that organisations desire. I believe that it will provide a real edge for candidates and the organisation that they work for. Tim Downing Senior Brands Research Manager, Molson Coors Brewing (UK) Ltd

11 The University is world leading in values-driven higher education. Our values underpin all that we do our teaching and learning, our research, and our flourishing partnerships that are increasingly global in reach. We are an institution with a long history of equipping students for the professions and for public service. Our graduates leave us with the knowledge, skills, experience and drive to succeed as leaders in whichever profession, field or business they choose to enter. But more than that, their time at university will have given them the opportunity to challenge themselves, think critically, and engage with the biggest questions facing humanity. We believe that creative and critical thinkers are essential to any free society. It is our ambition to nurture graduates who will become the conscience of their communities by allowing them to grow in knowledge tempered by humility resulting in wisdom. Our graduates will leave Winchester with a justified confidence in their own abilities and the strength to stand up for what they believe to be true.

12 Insight management Acquisition Sales Stakeholder Management Data Driving Change Influence Psychology Marketing Contact US Programme leader: Dr Anca Yallop Telephone: +44 (0) Course enquiries and applications Telephone: +44 (0) Brand strategy