Online Specialization Course in Euro Asian Business Management

Transcription

1 MASTERS IN MARKETING COMMERCE & DISTRIBUTION Online Specialization Course in A high-level teaching to confront the globalization challenges

2 2 Why do we offer credibility? We are endorsed by a solid trajectory of programs of Business Management and International Marketing of 15 years. You will be enrolled in a course program of the Masters in Marketing, Commerce and Distribution of the UAB that obtained the quality certification ISO 9001: 2008 and the UNE of virtual education. Why study a Specialization Course in Euro Asian Business Management? You will develop strategic thinking in specific business, in order to overcome complex and multifaceted challenges based on cultural idiosyncrasy of Asian countries in terms of which traditional business approaches can result to be inadequate. Masters programs of the Masters in Marketing, Commerce and Distribution of the UAB are listed among the best in Spain according to the prestigious ranking of the newspaper El Mundo. The UAB is ranked the 1st among Spanish universities and is one of the 200 best universities of the world according to the results of QS World University Rankings. You will improve your communication and negotiation skills while sharing professional experiences in a multicultural environment.

3 3 What benefits do you obtain if you study the Specialization Course in? You will obtain new professional opportunities in Asian markets, which have a significant growth rate and consumption level that represent advantages in comparison with the western markets. You will speed up your learning process by means of our methodology experience based on group dynamics applied in international companies. You will grow professionally through the practical approach of the sessions that will permit you to analyse particular situations and to develop international strategies thanks to the participation of executive managers specialised in Asian reality. You will also have the opportunity to train on the campus of International Excellence of UAB and share experiences with other international students that select our programs to complete their training.

4 4 RANKINGS The following masters score top high in Spain at El Mundo ranking: - Master in Retail and Distribution Management and Administration in Master in International Business Management and specialization in Euro Asian Business Management in 2013 (spanish, english and online version). UAB is best university of Spain on THE ranking of Young universities: The Times Higher Education ranking of the best universities in the world under 50 years old puts the Universitat Autonoma de Barcelona in 22nd place, the highest of all universities in Spain. QS World University Rankings the UAB is named the first university in Spain and 176 in the World according to the International Ranking QS, which analyzes universities around the World and evaluates performance of the first 700. The university improves its position on the World arena by 18 points compared to the last edition. AWARDS Campus UAB Campus de Excelencia Internacional We are located at the heart of the UAB Campus, which is currently going through the Campus of International Excellence program, A+. We have certified the quality of our on-line programs under the UNE 66181:12 This certification marks a Milestone in our history and it confirms the quality of our online programs: Online Master in Retail and Distribution Management and Administration. Online Master in International Business Management. Online Master in Integrated Logistics. Online Postgraduate in Financial Solutions. Online Course in Human Resources Management and Leadership. ISO 9001:2008 Quality Certification The norm is based on a number of quality management principles, including a strong focus on the customer, motivation and involvement of administration, a close focus on processes and continuous improvement. Visit us and join our community facebook.com/mmcduab linkedin.com/company/pmasters-uab twitter.com/mmcd_uab vimeo.com/mastersmcd youtube.com/user/pmastersuab

5 5 Objectives To provide our students with a high level education of the best quality. To provide our students with solid and profound knowledge of cultures and negotiation styles accepted in Europe and Asia. To facilitate management of companies or company departments that establish business cooperation between Asia, Europe and other Western countries. Adressed to: The Specialization Course in Euro Asian Business Management of the UAB is thought for university graduates who want to acquire knowledge and develop professional abilities related to Euroasian business management. Methodology Online Specialization Courses are committed to provide specialized 100% online training high quality, ensuring learning adapted to the demands of competitive business environments, allowing, and thus ensuring professional development for the student. To realize this commitment, Online Specialization Courses has methodological tools adapted to each student, flexible, dynamic and latest technological vanguard, whose integration makes available an innovative teaching method which we call 4-Learning. 4-Learning methodology outperforms the traditional on-line and distance teaching, at the same time geographical and time restrictions. 4-Learning also means to learn in an environment based on real life in an online environment in which technology, the Internet and social networks are imposed on conventional systems are integrated into the everyday life of people. With this method the user only requires a basic knowledge of office automation. Thus, the student manages their own learning, based on skills, and leadership in an educational and technological format of excellence. Therefore we are convinced that the perfect combination of 4 elements of 4-Learning also overcame the conventional teaching.

6 6 Academic Program The Specialization course in Euro Asian Business Management has an academic value of 15 credits ECTS and it s online. Next editions: April / September 2015 * Duration: 2,5 months * Academic value: 15 credits ECTS * Price: 1,200 / 800** ** Price for former students of the Program of Masters in Marketing, Commerce and Distribution or former students of UAB Masters related to asian markets and exterior commerce. * Language: English Module I: Strategic Management in Asian Markets (5 credits ECTS) 1 Strategic Management in euroasian markets Strategic Asian and Europe Productive Sectoral Analysis Business Management in Asian and European markets Management of Human Resources in European area Management of Human Resources in Asiatic area Module II: Marketing Plan in Euroasian Markets (5 credits ECTS) 2 Marketing Strategy in European and Asian markets Business Opportunity Analysis in European and Asiatic markets Consumer behaviour in Europe and in Asia: differences and distinctive features Segmentation of European and Asian Markets Segmentation of International Markets Planning of Marketing Activities in Europe and Asia Comercial Network organization in Europe and Asia Module III: Cultural impact in euroasian business negotiation (5 credits ECTS) 3 Cross-cultural Management Cultural impact in european and asian business Protocol importance in asian markets Cultural aspects of Business in India, China, Japan and Korea

7 7 ONLINE TRAINING CHARACTERISTICS HIGHLY PRACTICAL APPROACH MULTICULTURAL ENVIRONMENT (More than 40 nationalities) CAMPUS OF INTERNATIONAL EXCELLENCE

8 8 Academic Team PHD. LLUIS JOVELL Coordinator PHD. ROSSANO EUSEBIO Responsible of Financial, Legal and Institutional Areas MRS. LAURA MARTINEZ Responsible of Marketing, Communications and Public Relations MRS. KARELYS RAMIREZ Responsible for the Student Well-Being and Operations

9 9 Professors PHD. Eusebio, Rossano Responsible for the area of finance and Institutional-Legal Relations. Holds a PhD in Economic Sciences and Management from Universitat Autónoma de Barcelona, and a Masters in International Marketing (ESC-Lyon). Received two bachelor degrees, one in Marketing from Universidad de Turín (Italy), and the other one in Business Management from Universitat Autónoma de Barcelona. Currently, a tenured professor of Marketing in the Business Economics Department, and in the School of Tourism and Hotel Management (EUDTH) of Universitat Autónoma de Barcelona. In his professional trajectory he has participated in numerous research and consulting projects for many multinational companies that offer customer service (Danone and General Electric, etc). ). It is worthy to highlight some of his accomplishments such as his participation in the launching of the hotel chain Si Dorme, his research work for the City of Barberà del Vallès, the Chamber of Commerce and the industry of Terrassa/COPCA. PHD. Torres, Josep Bachelor in Financial Sciences. Specialist in University Administration. Director of Master and Postgraduate Courses in Euncet, University School (UPC). Associate professor of Euncet, Fundación Universitaria del Bages (UAB), and Escuela Universitaria del Maresme (UPF). PHD. Ordóñez, Patricia Professor in the Department of Business Administration at The University of Oviedo in Spain. o She is Editor-in-Chief of International Journal of Asian Business and Information Management and International Journal of Learning and Intellectual Capital. o She co-edited several books, like The China IT Handbook (Springer); Web 2.0: The Business Model (Springer); Technology Enhanced Learning: Best Practices (IGI- Global) and Knowledge Ecology in Global Business: Managing Intellectual Capital (IGI- Global). She publishes articles on Asia (Business, Culture) in one of the top Spanish economic newspapers: Cinco Dias. PHD. Sansó, Marc Consultant and professor of strategy. Project Manager at ACCI0. Bachelor of Industrial Engineering. MBA of ESADE. Master in Strategic Marketing and PhD in Business Administration. Consultant specializing in corporate strategy and strategic marketing. He has a broad international experience both as a consultant and as a professor. Prof. Arasanz, Lluis Bachelor of Law from Universitat Pompeu Fabra and Masters in Marketing Management from ESADE. Partner and Director of Dextal International consultancy, that has developed projects of European Companies in China since 2002 with offices in Barcelona, Shanghai, Shenyang y Shenzhen, specializing in the sale of occidental products and services in the Chinese Market.

10 10 Prof. Ayala, Elisabeth Master Degree in Chinese language and Civilisation awarded at Paris Jussieu University. Columnist for various French magazines specialized in China, Consultant for European TV Channels in the making of programmes about China. Cross-cultural training consultant for International Companies in China. Cross-cultural awareness between China and the Western world, conferences given at ESEI and UAB. Prof. Charles, Jean-Philippe Jean-Philippe graduated at the Solvay Business School in Brussels (Belgium). Before being a profesor, Jean-Philippe was a Marketing Manager in France (consumer goods and textile) and a Branch Manager in Belgium and Spain (food distribution). Since 2001, Jean-Philippe is a professor of Cross-Cultural Management in business schools in Barcelona. He has also given seminars in companies in Spain, France, Italy, Germany, Romania. Among his clients: Deutsche Bank, Citigroup, Henkel, Mango, Endesa, Hewlett-Packard, Iberdrola, La Caixa, etc. Prof. Sánchez, Manuel President of the China Marketing Center of the Marketing Club of Barcelona and Founder of HaoLeChina, Beijing Office. Founder of ESADE's China Team and Professor of Marketing at Universidad de Pekín. He is also a Member of the Economic Forum China-Spain.

11 11 Masters in Marketing Commerce and Distribution Online Specialization Course in Campus de la Universitat Autònoma de Barcelona Bloque E, local 1, Vila Universitaria, Bellaterra (Cerdanyola del Vallés) T. : (+34) E: infouab@pmasters.es Visit us and join our community