DESIGN THINKING WORKSHOP

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1 DESIGN THINKING WORKSHOP 3-Day International Executive Program October 12-14, 2015, Monday-Wednesday Trump Ocean Club International Hotel & Tower, Panama

2 DESIGN THINKING WORKSHOP Location: Saboga Room, Trump Ocean Club International Hotel & Tower Panama, Panama Duration: October 12-14, 2015, Monday-Wednesday 3 days, 9am to 6pm 2 PROGRAM OVERVIEW Design Thinking is a new way of approaching problems. It begins with empathy and a deep understanding of human needs or desires that could be fulfilled by design. Throughout this process, designers are encouraged to think outside of the box and to draw on many, seemingly unrelated sources of inspiration. The great potential of Design Thinking is that it may combine seemingly unrelated ideas into novel invention that is not merely useful, but also artistically beautiful and emotionally meaningful. From this point of departure, Design Thinking uses collaboration and repetitive prototyping to find a possible design solution to a well-defined problem. Why does it matter? The high failure rate of new projects to meet the required return on investment (as high as 96% according to a study by the Doblin Group) shows that the 21st century requires a method of confronting problems that goes beyond traditional approach. It is crucial for professionals to become innovative problem solvers and develop strong communication skills to rise with the challenges of our times. Design thinking is one such method, and has been celebrated across disciplines for leading to powerful solutions. The ability to find solutions to problems using creativity, reasoning, past experiences, available information and resources can indicate how well you will lead when you are put in charge. It can also be a good indicator of how well you think on your feet or how innovative you will be for the company/organization. - Ken Barns, Career Advisor Today there is no dichotomy between thinking and design in multinational corporations. The market isn t asking for choices. It is asking for options. Some companies want only strategy, some only design, many want both. -Bloomberg Business Week.

3 Design Thinking Workshop PROGRAM OBJECTIVES Through the program s learning by doing format, fieldwork, team presentations, prototyping, and daily reflection, the course aims to develop the ability of each participant to readily use, apply and facilitate design thinking creativity and tools in his/her respective organization. PARTICIPANT PROFILE The program is for executives in charge of tackling business challenges and who are therefore seeking innovative tools for finding solutions and designing new or improved products and services. 3

4 PROGRAM CONTENT Introduction to Design Thinking: tools, cases, benefits, best practices Connected research and design strategy Design challenge: go outand research Trends & insights Design sketching and ideation From insights to concepts The business model canvas Business & service framework Prototyping and testing Implementation strategy How to adopt and facilitate design thinking in your organization Daily reflections and group work 4

5 Design Thinking Workshop FACULTY Andrew McCarthy Andrew Peter Wallace McCarthy is a designer, innovation consultant and Design Thinking facilitator. He studied philosophy, political science, and the history of science and mathematics before becoming a creative director. Andrew has worked in his native New York and internationally as an art and creative director in multinationals and advising corporations on creativity, strategy, innovation processes, and Design Thinking. He also teaches the same as an Associate Professor at IE in Madrid, Spain. Andrew is an innovation, design, and user advocacy officer with a handful of startups and tech development companies. He speaks and moderates at conferences and his voice has been featured in ads and audiobooks. 5 Ricardo Pérez Ricardo Pérez is Academic Director of the Master in Management Digital Business and a Professor of Information Systems and Innovation at IE who has combined an extensive professional career with one of deep research into the field of new technologies. This dual profile, coupled with fifteen years of experience, has made him a recognized authority in the rapid evolution of the sector. Ever since the early years of internet, he has studied leading Spanish start-ups such as Olé, Barrabes, Teknoland, Netjuice, and served as consultant for companies like Microsoft, HP, Telefónica, Telefónica Data, CECA, and the Norwegian Bank Association.

6 6 DETAILS REGISTRATION You may register at Lowen Business webpage Once you have completed the online form you will be contacted by the program manager. FEES The program investment is $3,500* covering tuition, course materials, and all coffee breaks and lunches for all 3 days of the program. Programs have limited number of participants. *Fee does not include sale tax of 7%. ACCOMMODATIONS Lowen Business Institute has special rates with Trump Ocean Club International Hotel. Please contact the program manager for arrangements. CONTACT Roberto Caceres Executive Programs Manager Trump Ocean Club, Office Tower 6th Floor, Calle Punta Colón, Punta Pacífica, Panama Main Tel.:

7 Design Thinking Workshop WHY IE BUSINESS SCHOOL Ranked No. 1 in Europe, IE Business School is dedicated to educating business leaders through programs based on its core values of: Entrepreneurial spirit: Founded in 1973 by entrepreneurs for entrepreneurs, IE places the entrepreneurial and innovative mindset at the heart of its programs, and is home to many startup initiatives such as the Venture Lab, the Spain Startup & Investor Summit, and Wayra. Diversity and global focus: With about 100 nationalities making up its student body, IE provides business education with a global perspective. It supports talent from all over the world from admission to graduation and beyond, and through its Diversity and Equality Commission and its Center for Diversity. Humanities and social responsibility: As Secretariat of the United Nations Global Compact in Spain, IE places positive social impact at the forefront with its Corporate Social Responsibility programs and expert faculty in areas of social entrepreneurship and microfinance, among others. It is also the proud birthplace of organizations such as Net Impact and Emzingo Group. IE Executive Education programs equip managers, entrepreneurs, and leaders with the latest tools, best practices, and skills through interactive and practical sessions. Our programs are designed to enable executives to excel amidst the many and varied challenges they face both today and in the future st Europe: Business School (December 2013) 1 st Worldwide: Online MBA programs (March 2014) 3 rd Worldwide: Business School in Finance (June 2013) 1 st Worldwide: Online International Executive MBA (February 2010) 5 th Worldwide: Executive Education (October 2011) 1 st Europe: Business School (November 2011) 3 rd Worldwide: Business School International Programs (November 2012) 5 th Worldwide: Executive Education In-company Programs (November 2011) 3 rd Worldwide: Business School - MBA (August 2011) 3 rd Worldwide: Sustainability & Ethics Ranking (September 2011)

8 About LOWEN Lowen Business Institute is a Panama based executive education institution that provides executives and entrepreneurs, in Central America and the Caribbean, business related programs of the highest academic standards and innovation. Our core values of knowledge, exclusivity and growth are the base of the programs selection. Executive education of all business related matters and entrepreneurship is extremely important for today s executives and entrepreneurs. In this fast changing global business environment they face challenges in issues such as trending habits, increase in competition, dynamic and global markets, technological advances, social responsibility and more. Vision Statement To be recognized as leaders in the region in higher education for executives and entrepreneurs in all matters related to business. Mission Statement Launch executives and entrepreneurs careers and encourage entrepreneurship through exclusive business excellence programs of the highest academic standards and innovation. Trump Ocean Club, Office Tower Piso 6 Calle Punta Colón, Punta Pacífica, Panamá

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