Kathie De Chirico, Leadership Specialist. Inspirational, Motivational, and Empowering

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1 Kathie De Chirico, Leadership Specialist Inspirational, Motivational, and Empowering

2 Kathie De Chirico, Leadership Specialist Contents Bio 2 Speaking Engagements and Media Relations 4 Feedback 7 Keynotes 8 Contact Information 9 1

3 Bio Kathie De Chirico is the President and Chief Strategist of Visionary Strategies, Inc. located in Skillman, NJ. She founded this strategic brand consultancy with the foresight to link the intangible assets of a brand to the tangible assets of the corresponding company namely product, people, and performance. Don't be fooled into thinking you can create a brand through a one time process. A brand is the entire experience your consumers get through the products, services and messages you put out in the world. It's the character imbued in all the elements of your business, and it helps you stand apart from your competitors. So how can you get started? Kathie De Chirico Visionary Strategies is a strategic business development and vision centered firm that concentrates on aligning the vision, values, and mission of a company to its overall market performance. De Chirico stays ahead of the global dynamics of modern business, and she has led Visionary to acquire international clients in Canada, El Salvador and Mexico. She has also worked abroad in Japan, Thailand, Taiwan, Indonesia, and China. Tapping into more than 25 years of both retail and wholesale experience in the fashion industry, De Chirico contributes a unique combination of retail merchandising and brand management. Through De Chirico's leadership, Visionary customizes the platform for its clients based upon previous experiences and individualized core competencies. Kathie De Chirico's entrance into the business world began as one of Federated Department Stores (now Macy's) key buyers for children's apparel under the company s "Management Training" program. As President of Basic Elements she was directly responsible for all supporting functions of the company including domestic and Asian production, international finance, domestic and global sales, and marketing. 2

4 How important is branding to the success of your business? It's what brings your business to life. Today, she continues to play a role in International Business Development. Her most recent activities include speaking at the 2008 Cotton Forum in Mexico City, and the "Brand Fitness" event sponsored by the Sustainable Economic Ministry for the State Government of Guanajuato, Mexico, and the What happens when you become a brand focused organization event for the National Congress of the Mexican Apparel Industry Chamber in Puerto Vallarta, Mexico. Kathie De Chirico remains committed to her field and leadership development and consequently serves on a number of distinguished advisory boards. In May 2008, she was appointed to the Dean's Advisory Council for the Villanova School of Business. Kathie De Chirico remains active in supporting the next generation of business leaders through her tireless commitment to her academic roots at Villanova University. And as the catalyst for the Executive Women in Fashion Program at FIT in New York, De Chirico serves as a key member of the Board of Advisors for the program, overseeing all of their supporting committees. In addition, Kathie was named a Finalist in not one but two categories [Mentor of the Year, and Women Helping Women] in the 5th annual Stevie Awards for Women in Business. The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run worldwide. 3

5 Speaking Engagements and Media Relations Kathie De Chirico s belief is by empowering future and current business leaders she will create a better work environment individually and across the entire company. With this in mind, De Chirico s branding consultancy utilizes pillars of empowerment, leadership, vision, and values to drive the effective business practices and promote social change within the company. Kathie uses her 25+ years industry experience, as well as, the experience she has gained as a branding consultant and applies it to her presentations and programs to inspire, empower, and motivate her participants. Ultimately, she is here to make a difference every day for as many business associates that she can during her business and keynote opportunities. She inspires social change and will do it one step at a time. Her latest speaking engagements and media relations include: 4

6 Kathie s most recent speaking engagements include: I was told to come to this presentation to meet you and listen specifically to your presentation at the Apparel Conference, the person told me that I would walk away motivated, inspired and changed that is why I am here Attendee at What happens when you become a brand focused organization, XXXII National Congress of the Mexican Apparel Industry Chamber, Puerto Vallarta, Mexico November 2008 October 2008* August 2008* August 2008* September 2007 January 2006 Panelist on Breaking Through the Glass Ceiling Villanova Women in Business Conference, Villanova School of Business What happens when you become a brand focused organization XXXII National Congress of the Mexican Apparel Industry Chamber, Puerto Vallarta, Mexico Presenter of a workshop for the textile industry about Branding and Promotional Strategies for Micro, Small and Medium Enterprises Sustainable Economic Development Ministry of the State Government of Guanajuato, Mexico How to Succeed at Building Enduring Brands Cotton Forum 08 in Mexico City, Mexico Key presenter of How do you decide what your brand stands for? FIT Executive Women s Leadership Seminar on Branding Yourself for Success Branding and the Change in Consumer Demand AAFA (American Apparel & Footwear Association)/ Economic Competitive Council Keynote Speaker Speaker for the Children s Forum AAFA Sponsored 5

7 March 2006 November 2005 October 2005 September 2005 July 2005* June 2005 March 2005* January 2005 Branding: It s as Close as Your Blackberry SKY IT GROUP Power Breakfast for C Level Executives Branding is Here to Stay Keynote Speaker for the Children s Forum AAFA Sponsored Advisor for Harvard Business School MBA Team on a Licensing Case Study Branding a Factory AAPN (American Apparel Producers Network) Annual Meeting Presentation Key Branding Specialist on Panel at CAFTA Summit in El Salvador What is Product Placement? AAFA Issues Seminar: Host and Creative Director Branding and Its Impact on Business MBA Program at Instituto Superior de Empresa y Moda, Madrid, Spain Remodeling Brand Strategies Keynote Speaker for AAFA/ Economic Competitive Council Seminar *International Speaking Engagements 6

8 Feedback I take this opportunity to let you know that your conference was rated with the highest scores by the attendees at the cotton forum. I'm still receiving very good comments from my accounts about your participation. Jaime Flores, Director, Global Account Management, Cotton Incorporated, 2008 Shaking both of my hands...he said "I have learned more in one hour because of your presentation on branding than I learned in a full semester at an Ivy League School. Thank you, Thank you, Thank you! Marco 2008 "You have helped me understand the value of branding even down to the level of manufacturing. We will be utilizing a number of your ideas to begin our branding process immediately." US Denim Factory 2008 "Your insights, forward thinking, and simple language on a complex subject allows our audience to walk away with great value for themselves and their company's." President of International Apparel Congress 2008 "Kathie, your mission to make a difference in this world has come true. I am different in just having met you and listened to your vision on leadership and what each of us can do to be a change for others." Executive Vice President of Fashion Company

9 Keynotes Kathie De Chirico s speaking engagements are designed with her client in mind and each presentation is uniquely tailored for every individual client. Her presentations have been described as empowering and thought provoking and have always received extremely positive feedback. Kathie s most requested keynote speaking topics are: Branding Yourself As a Leader Power With versus Power Over! Empowering Your Executives Is a Corporate Strategy! Empower Followers to Lead Themselves How to Create Entrepreneur Thinking in Organizations How to Become a Value Focused CEO Custom Focus The Key to Your Growth What Companies do to gain competitive advantage Understanding Strategic Windows of Opportunity How to Succeed at Building Brands Creating Systemic Platforms to Meet Strategic Objectives Why We Must Give Up Our Successful Models to Move Forward in Business Why People are the Key to Strategy for the Future What is Innovation Thinking and How do I get my Team to Think that Way 8

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