INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA"

Transcription

1 INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA

2 Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression more valuable YouAppi White Paper Building Your Mobile Business Right

3 Overview Once upon a time, mobile app owners focused on driving as many downloads as possible; the only KPI that mattered was scale. Today s more sophisticated developers understand that not all customers are equally valuable. You can t build a strong, sustainable business on people who forget about your app the day after they install it. However you measure success long-term engagement, extended visits, large or frequent purchases, social shares you need a way to find the right customers to enable it. Low-value impressions are just as much a problem for inventory owners, too. Poorly targeted ads make for a poor user experience, alienating a publisher s audience as quickly as its advertisers. Big Data analytics provides the raw material to fuel the kind of precision targeting app and inventory owners both need. Cohort analysis, a pioneering approach developed by YouAppi, puts this data to work to drive more effective advertising. By performing deep analysis of the cohorts within each channel, marketers can make accurate predictions of user behavior across the customer lifecycle and determine which inventory will best deliver the specific KPIs that matter most to your business. An adaptive platform enables continuous optimization to help each impression you deliver reach the right mobile users. In this white paper, you ll learn about the market forces driving the need for more effective mobile ad targeting; the rising importance of data for marketers, brands and agencies; and the use of cohort analysis to deliver the right app to the right person for high-value customer acquisition.

4

5 Mobile Advertising is Getting Bigger and More Challenging The mobile ad market is booming. According to emarketer, mobile will account for more than half of all U.S. digital ad spending in 2015 a year ahead of the forecast the same company s analysts had made only a few months ago. Globally, more than $100 billion will be spent on ads served to mobile phones and tablets, a nearly 430% increase from This is unquestionably good news for the mobile industry, a powerful affirmation of the potency of mobile advertising for customer acquisition. But it should also sound a note of caution, as the environment becomes increasingly noisy and cluttered for app creators trying to reach potential customers. Marketers will need to work harder and smarter to reach customers without wasting money on poorly targeted impressions. For long-term success, app owners must also focus on building a strong customer base with greater retention, less churn and high lifetime value so they can grow their business rather than spinning their wheels. For publishers, the money flooding the mobile ad market can be seductive, but if they end up filling your inventory with non-relevant, low-value ads, they risk alienating both users and advertisers. To build a mobile advertising industry that delivers quality and impact, not just scale for its own sake, both ad owners and inventory owners need a way to run campaigns tied to specific key performance indicators defined by the advertisers themselves. After all, the objective isn t just to deliver as many impression as possible, regardless of the audience. It s to reach the right people with the right app to drive success.

6

7 Why Data Matters More Than Ever Data is transforming every aspect of advertising, as programmatic tools, data management platforms, and big data analytics transform the way marketers reach and engage their target customers. Not long ago, media planners with mobile app clients would focus on driving as many downloads as possible through broad campaigns and run-of-network buys. Today, that same agency makes more sophisticated buys shaped by a more nuanced understanding of the app owner s business. For one app, the ideal customer is between the ages of 25 34, willing to spend $10 per month on in-app purchases, and likely to engage regularly for at least six months. Another app s creator might be more focused on generating a large number of in-app page views to support its own advertising model, subscriptions or brand awareness. Data makes it possible to target the users most likely to drive the KPIs most valuable for each app owner. Several types of data come into play for targeting mobile ads. App owners often begin with their own internal and external user data. Inventory owners provide data on their audience and available impressions. Media planners provide campaign data including flight schedules and KPIs. Agencies use firstparty and third-party data to create proprietary profiles on individual users, including demographic, preference and behavioral details. Just as importantly, performance data becomes available in the course of campaign delivery. Taken together, these data sources make it possible to make highly accurate predictions about how various users will respond to a given ad, and how they ll use the app advertised once they ve downloaded it.

8 Matching the right app to the right customer with cohort analysis The essence of Big Data is that volume drives accuracy. While it s difficult or impossible to predict the behavior of a single individual, aggregated data about a large number of people makes it possible to predict trends across groups of similar individuals. This is the principle at the foundation of cohort analysis, a subset of behavioral analytics also known as nearest-neighbors collaborative filtering. By viewing audiences in terms of their constituent cohorts, rather than as a mass of individuals, we can identify the groups most likely to act in certain ways, and thus to deliver certain KPIs for advertisers. YouAppi has implemented this methodology in Actionable Cohort Analysis, which provides predictive analytics powered by machine learning as part of our YouAppi OneRun platform. To begin with, we segment the more than 1.1 billion unique users in our inventory into channels including Travel, Entertainment, Gaming, Shopping, Utilities and Lifestyle, into cohorts based on common characteristics, usage behavior, and experiences.

9 When Consumers are Seen as Cohorts, Prediction of Users Behavior is Accurate and Successful Productive Cohorts Conversion Funnel Channels Reach Cohorts Inventory To learn more about each of these cohorts, we regularly perform deep Actionable Cohort Analysis across our entire inventory to detect patterns and trends clearly across the lifecycle of the consumers within them. This includes the types of device activities and apps that these individuals use over time, as well as their interest in other categories or sub-categories. This information makes it possible for us to perform predicative analytics to anticipate their response to various types of ads, enabling highly targeted, data-driven ad delivery.

10 The ability to make accurate and specific predictions about user behavior makes it possible for app owners to define success on their own terms and specific the KPIs that matter most to their business. These can include such metrics as: Subscription/registration Sale/in-app purchase Purchases made within a given period of time Number of items placed in a shopping cart Room/flight bookings Number of articles read Number of pages visited Social shares Retention rate Session time Overall time spent on a site or app Brand awareness To meet these objectives, OneRun uses its behavioral prediction algorithm to detect the highest-value cohorts for the app s program and the most productive channels to access it within YouAppi s inventory. Over the course of campaign delivery, YouAppi receives performance data from the advertiser, including both installs and post-install actions, and analyzes these in light of the specified KPI and measurement criteria to continuously optimize the campaign s effectiveness. In this way, app owners can achieve their mobile user acquisition goals more efficiently to maximize their ROI.

11 Weekly Retention Levels Conversion Level 6.00% 100% 5.00% 80% 4.00% 60% 3.00% 40% 2.00% 20% 1.00% 0% 0.00% Week 1 Week 2 Week 3 Week 4 Week 5 Reference Target Cohort Reference Target Cohort Cohort analysis offers powerful benefits for both app owners and inventory owners. For app owners, cohort analysis makes it possible to target only qualified customers, reducing acquisition costs by as much as 68%. With ad delivery tailored to advertiser-specified KPIs, the customers who are acquired in this way deliver high lifetime value through the post-install actions that matter most to the business. For inventory owners, cohort analysis provides a way to maximize ecpms by matching the right apps to the right users, and dynamically optimize inventory yield for even better performance over time. Higher-relevance ads makes for a better user experience, helping publishers capitalize on the boom in mobile advertising without sacrificing their audience.

12 Conclusion A more mature and robust mobile industry calls for a more intelligent approach to advertising. App owners need to be able to find the right users to build their business, while publishers need to provide a better, more relevant experience for their users. Cohort analysis puts the power of Big Data and behavioral analytics to work to enable unprecedented control over ad targeting based not just on raw numbers, but on the actual actions app owners want their new customers to take. Campaigns designed around specific KPIs increase conversions as well as customer lifetime value for better ROI and long-term growth. Implemented in the YouAppi OneRun platform, cohort analysis brings mobile advertising into a new era of impact and effectiveness.

13 Sign Up Today

14 YOUAPPI.COM

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

Advertising Automation SOFTWARE OVERVIEW

Advertising Automation SOFTWARE OVERVIEW Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic

More information

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.

More information

Using re-engagement to keep your users coming back for more...and more and more

Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more As a mobile app developer, you know how important

More information

Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle

Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Why should I read this guide? The Mobile Era has changed everything. The Internet-connected computers in our pockets

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

A Customer Data Platform Built For Marketers

A Customer Data Platform Built For Marketers 720 NW Davis Suite 400 Portland,Or 97209 www.getlytics.com 2 A Customer Data Platform Built For Marketers Lytics is a customer data hub that lets you create and share segments across all marketing tools.

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

PAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been.

PAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been. PAST PRESENT FUTURE You can t tell where they re going if you don t know where they ve been. L everage the power of millions of customer transactions to maximize your share of customer travel spend. Vistrio

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy

5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy 5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy Data fueled mobile marketing www.fiksu.com Before We Begin! To fully capitalize

More information

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models Three powerful analytics use cases for Customer Link 1 How linked data powers smarter analytics and better predictive models 0123 4567 8901 2345 The power of linked data When it comes to adopting new tech

More information

CONSIDER YOUR AUDIENCE

CONSIDER YOUR AUDIENCE INTRODUCTION Your customers are using mobile as an integral part of their everyday lives, and as a marketer, you need to get on board. But, not every mobile marketing activity is going to make sense for

More information

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers Data Management Platforms Optimize advertising by gaining superior understanding of your customers Glossary DSP Demand Side Platform. A platform for buying online media, used by advertisers and agencies.

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper June 2014 Whitepaper Five Questions to Ask Your Mobile Ad Platform Provider Use this easy, fool-proof method to evaluate whether your mobile ad platform provider s targeting and measurement are capable

More information

FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE. Read this e-book before planning your 2014 media budget

FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE. Read this e-book before planning your 2014 media budget FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE Read this e-book before planning your 2014 media budget 1 THIS USED TO BE SO EASY For many enterprise software and services companies that specialize

More information

Android App Marketing and Google Play

Android App Marketing and Google Play Android App Marketing and Google Play WHAT YOU NEED TO KNOW Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage. TO SUCCEED, MARKETERS NEED VISIBILITY.

More information

Three proven methods to achieve a higher ROI from data mining

Three proven methods to achieve a higher ROI from data mining IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By

More information

902 Broadway 20 th Floor New York, N.Y. 10010. Business and Revenue Model Overview. Presented by Flatiron Strategies, LLC August, 2015

902 Broadway 20 th Floor New York, N.Y. 10010. Business and Revenue Model Overview. Presented by Flatiron Strategies, LLC August, 2015 902 Broadway 20 th Floor New York, N.Y. 10010 Business and Revenue Model Overview Presented by Flatiron Strategies, LLC August, 2015 Disclaimer The content provided by Flatiron Strategies in this presentation

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing

More information

ADVERTISE Big Data Advertising For Branding

ADVERTISE Big Data Advertising For Branding Big Data Advertising For Branding Leveraging data to connect with more of your most valuable audiences What s Inside ADVERTISE 4 6 9 13 THE HEART OF PROGRAMMATIC IS DATA KNOW YOUR DATA OPTIONS SELECTING

More information

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK 5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected

More information

THE EVOLUTION OF TV. The Promise of Programmatic TV

THE EVOLUTION OF TV. The Promise of Programmatic TV 3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming

More information

LDmobile launch «Track it» at the MWC 2012

LDmobile launch «Track it» at the MWC 2012 DOSSIER DE PRESSE Fuel your mobile advertising and marketing strategy with performance LDmobile launch «Track it» at the MWC 2012 www.ldmobile.net Mars 2012 S o m m a i r e Press release: Launch of Track

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Optimize editorial and advertising content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard base-level analytics

More information

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA : HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of

More information

Global Digital Audience Report

Global Digital Audience Report Global Digital Audience Report July to September 2013 COUPON The Turn Digital Audience Report July to September 2013 The Rise of the Cross-Channel Brand Global marketers now have an unprecedented opportunity

More information

LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS

LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS 1 LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS IN A RECENT SURVEY BY MCKINSEY AND COMPANY, AS MANY AS 50% OF RESPONDENTS

More information

MODERN MARKETING ESSENTIALS GUIDE. MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing

MODERN MARKETING ESSENTIALS GUIDE. MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing MODERN MARKETING ESSENTIALS GUIDE MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing INTRODUCTION The sheer volume of marketing information available today is nearly impossible

More information

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures from heightened

More information

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from The CMO s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified With Support from WELCOME TO THE NEW MARKETING Data is changing the very essence of marketing. Gone are

More information

DATA BROUGHT TO YOU BY

DATA BROUGHT TO YOU BY DATA BROUGHT TO YOU BY WHY BEING CUSTOMER-CENTRIC MEANS BEING DATA-DRIVEN A CROSS-CHANNEL ANALYSIS OF HOW MULTI-TOUCH ATTRIBUTION CHALLENGES CATEGORY MARKETING NORMS. Changing habits and the rapid rise

More information

Digital Analytics Checkup:

Digital Analytics Checkup: Digital Analytics Checkup: How to evaluate the impact of your web analytics data A Digital Marketing Depot White Paper Executive Summary Marketing organizations are being inundated with a greater volume,

More information

Eight Trends to Watch for Social Marketing 2015

Eight Trends to Watch for Social Marketing 2015 October 23, 2014 Eight Trends to Watch for Social Marketing 2015 Made possible by Debra Aho Williamson Principal Analyst Agenda Overview: Social marketing usage and spending Eight Trends to Watch Key Takeaways

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability. shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study

More information

5 Killer Mistakes That Cause Mobile Apps To Fail

5 Killer Mistakes That Cause Mobile Apps To Fail 5 Killer Mistakes That Cause Mobile Apps To Fail Introduction The mobile app is winning the war when it comes to future engagement with consumers. Two facts should make that apparent: 1 A recent survey

More information

Is All Data Created Equal?

Is All Data Created Equal? Is All Data Created Equal? A Comparison of First and Third-Party Data in Campaign Performance Is All Data Created Equal? Much of the data that digital marketers rely on to target their ideal prospects

More information

Mobile Ad Tracking Impacts. App Marketing Results. How. Comparisons, advantages and limitations of today s ad tracking technologies

Mobile Ad Tracking Impacts. App Marketing Results. How. Comparisons, advantages and limitations of today s ad tracking technologies How Mobile Ad Tracking Impacts App Marketing Results Comparisons, advantages and limitations of today s ad tracking technologies Advertising Identifier Facebook ID Android Referrer Digital Fingerprinting

More information

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C.

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Data Management Platforms will flourish in the data-centric economy October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Contents Introduction... 3 Brands and enterprises will turn to

More information

Community Management. How to build and manage a loyal community for your mobile app with the help of social media networks!

Community Management. How to build and manage a loyal community for your mobile app with the help of social media networks! Community Management How to build and manage a loyal community for your mobile app with the help of social media networks! April 27, 2015 Community Management App developers need to permanently communicate

More information

Outlook 2011: Survey Report

Outlook 2011: Survey Report Web Analytics Association Outlook 2011: Survey Report page 1 Web Analytics Association Outlook 2011: Survey Report Prepared by the Web Analytics Association February 2011 All Rights Reserved Web Analytics

More information

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them The Top 5 Mobile App Marketing Mistakes And How to Avoid Them 2 Even the most experienced marketers agree that marketing mobile apps is one of their most difficult challenges. The top reasons cited are:

More information

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING 5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you

More information

Best practices to optimize CPG digital targeting

Best practices to optimize CPG digital targeting Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content

More information

At Vertis Communications that s what we do best. Applying proprietary research,

At Vertis Communications that s what we do best. Applying proprietary research, Better ROI comes down to people and their emotions. Inspiring your target consumers to buy means connecting with them at multiple touchpoints with messages that build relationships and impact decision.

More information

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience G00255396 Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience Published: 9 January 2014 Analyst(s): Laura McLellan Gartner's Digital Marketing Spending Survey shows that digital

More information

LEVERAGING DATA FOR BETTER BRAND MARKETING

LEVERAGING DATA FOR BETTER BRAND MARKETING LEVERAGING DATA FOR BETTER BRAND MARKETING INTRODUCTION It s no secret that brand marketers have been slow to adopt digital advertising. Until recently, they ve had to rely on broad-sweeping audience buys

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

ADVANCED AD OPTIMIZA- TION RAISES REVENUE AND REDUCES COSTS IN TELE- VISION AND RADIO

ADVANCED AD OPTIMIZA- TION RAISES REVENUE AND REDUCES COSTS IN TELE- VISION AND RADIO ADVANCED AD OPTIMIZA- TION RAISES REVENUE AND REDUCES COSTS IN TELE- VISION AND RADIO FORENSIC AND LITIGATION CONSULTING CORPORATE FINANCE/ RESTRUCTURING ECONOMIC CONSULTING TECHNOLOGY STRATEGIC COMMUNICATIONS

More information

Company Category S2S Description

Company Category S2S Description LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions

More information

Achieving customer loyalty with customer analytics

Achieving customer loyalty with customer analytics IBM Software Business Analytics Customer Analytics Achieving customer loyalty with customer analytics 2 Achieving customer loyalty with customer analytics Contents 2 Overview 3 Using satisfaction to drive

More information

The Top FIVE Metrics. For Revenue Generation Marketers

The Top FIVE Metrics. For Revenue Generation Marketers The Top FIVE Metrics For Revenue Generation Marketers Introduction It s an old cliché but true: you manage what you measure. One implication is that when a business changes, measures should change as well.

More information

Beyond the Last Ad. Winners and losers in the purchase funnel are different when viewed through a new lense

Beyond the Last Ad. Winners and losers in the purchase funnel are different when viewed through a new lense Digital Marketing Insight > Beyond the Last Ad Measuring ROI Beyond the Last Ad Winners and losers in the purchase funnel are different when viewed through a new lense By John Chandler-Pepelnjak, Atlas

More information

AdTheorent s. The Intelligent Solution for Real-time Predictive Technology in Mobile Advertising. The Intelligent Impression TM

AdTheorent s. The Intelligent Solution for Real-time Predictive Technology in Mobile Advertising. The Intelligent Impression TM AdTheorent s Real-Time Learning Machine (RTLM) The Intelligent Solution for Real-time Predictive Technology in Mobile Advertising Worldwide mobile advertising revenue is forecast to reach $11.4 billion

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct:

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: 1 INTRODUCTION In the digital advertising world, programmatic has been a buzzword

More information

Leveraging Big Social Data

Leveraging Big Social Data Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

FIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers

FIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers FIS Active Analytics Suite Delivering Segmentation-driven Digital Marketing, Merchant Offers Price Optimization and Risk Management Performance Analysis The FIS Active Analytics Suite helps financial institutions

More information

Grow your online business with Google AdSense

Grow your online business with Google AdSense Grow your online business with Google AdSense Grow your online business As a publisher, you invest a great deal of time and energy into creating your content and maintaining your website. Many of our AdSense

More information

Thriving in the Mobile App Ecosystem. Fyber s 2014 Guide to Smarter Ad Monetization

Thriving in the Mobile App Ecosystem. Fyber s 2014 Guide to Smarter Ad Monetization Thriving in the Mobile App Ecosystem Fyber s 2014 Guide to Smarter Ad Monetization Dear Reader, At Fyber, we like to compare the app economy to the Wild West. The industry is full of opportunity. With

More information

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures. From heightened

More information

The State of Mobile Social Advertising

The State of Mobile Social Advertising Q1 2015 The State of Mobile Social Advertising Affirming The Advantages of a Managed Approach Table of Contents About The Report Executive Summary... Mobile Advertising Spend Growth... Pricing Trends...

More information

Measuring TV s Impact for Mobile Advertisers

Measuring TV s Impact for Mobile Advertisers Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

Sizmek on Creative Optimization

Sizmek on Creative Optimization Sizmek on Creative Optimization Using Creative Optimization to Get Better Results In Every Campaign About this document This document is intended for agencies and advertisers that are interested to learn

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

The Mobile Retargeting Strategy Guide

The Mobile Retargeting Strategy Guide The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share June 2014 Executive summary Today s consumers regularly shift between desktop, mobile,

More information

Programmatic Advertising. The B2B Marketer. 2015 Benchmarks, Budgets and Trends

Programmatic Advertising. The B2B Marketer. 2015 Benchmarks, Budgets and Trends Programmatic Advertising The B2B Marketer 2015 Benchmarks, Budgets and Trends FOREWORD I ve been bullish on the promise of programmatic advertising ever since I witnessed the value, efficiency and performance

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

How to Close The Effectiveness Gap in B2B Content Marketing

How to Close The Effectiveness Gap in B2B Content Marketing How to Close The Effectiveness Gap in B2B Content Marketing 1 table of contents Executive Summary 3 The Content Marketing Challenge 3 Essential Content Marketing Components 5 Content Marketing Amplification

More information

App Events and Facebook Analytics for Apps

App Events and Facebook Analytics for Apps App Events and Facebook Analytics for Apps As a games marketer, key challenges are growing your app with the high quality installs, and re-engaging churned users, and optimizing your game based on user

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

emma Mobile Business Intelligence

emma Mobile Business Intelligence emma Mobile Business Intelligence The big problem in ecommerce is the recurrency Best customers comes from Mobile emma is Mobile Business Intelligence. The ultimate mobile marketing technology in the market

More information

Customer Segmentation and Predictive Modeling It s not an either / or decision.

Customer Segmentation and Predictive Modeling It s not an either / or decision. WHITEPAPER SEPTEMBER 2007 Mike McGuirk Vice President, Behavioral Sciences 35 CORPORATE DRIVE, SUITE 100, BURLINGTON, MA 01803 T 781 494 9989 F 781 494 9766 WWW.IKNOWTION.COM PAGE 2 A baseball player would

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

ANALYTICS. Acxiom Marketing Maturity Model CheckPoint. Are you where you want to be? Or do you need to advance your analytics capabilities?

ANALYTICS. Acxiom Marketing Maturity Model CheckPoint. Are you where you want to be? Or do you need to advance your analytics capabilities? ANALYTICS Analytics defined Analytics is the process of studying data to identify potential trends, evaluate decisions, or assess the performance of a tool, event, or scenario. The process should include

More information

Hyper-Personalization with MNO Subscriber Data

Hyper-Personalization with MNO Subscriber Data Hyper-Personalization with MNO Subscriber Data Approaches and Recent Trends Regarding the Use of MNO Data for Hyper-Personalization By Zach Cohen, Shahzad Zia and Carly Christian Private and public-sector

More information

Mobile Marketing for Customer Acquisition and Retention

Mobile Marketing for Customer Acquisition and Retention Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at

More information

Drive growth. See results. Performance Marketing Services Overview

Drive growth. See results. Performance Marketing Services Overview Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands

More information

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information

16 metrics to ensure mobile app success

16 metrics to ensure mobile app success 16 metrics to ensure mobile app success 16 metrics to ensure mobile app success Introduction... 3 Performance metrics... 4 User, usage & demographics metrics... 5 Engagement metrics... 6 Business metrics...

More information

The Marketer s Guide To Building Multi-Channel Campaigns

The Marketer s Guide To Building Multi-Channel Campaigns The Marketer s Guide To Building Multi-Channel Campaigns Introduction Marketing is always changing. Currently there s a shift in the way we talk to customers and potential customers. Specifically, where

More information

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 A lot has changed in media since the last election. Digital has overtaken TV as the most popular media channel in terms of time

More information